The global Wet Wipes Market was estimated at USD 3.91 billion in 2021 and is anticipated to reach around USD 8.99 billion by 2030, growing at a CAGR of roughly 8.1% between 2022 and 2030.

The global wet wipes Market research report offers an in-depth analysis of the global market size, which is further segmented into regional and country-level market size, and segmentation of market growth. Also, it provides the market share, sales analysis, competitive landscape, the impact of domestic and global market participants, trade regulations, value chain optimization, recent key developments, strategic market growth analysis, opportunities analysis, product launches, and technological innovations.

Wet Wipes Market: Overview

Post-COVID-19 pandemic, the wet wipes market is expected to have a huge growth attributed to the increase in demand for disinfection and product for daily use. Wet wipes are easy to carry during travel and can be reused twice to reduce moisture and dirt from the skin. Manufacturers are concentrating on creating an anti-COVID product that prevents the virus to travel in the nose from external surroundings. However, this is still in its nascent stages. On the other hand, the market for wet wipes has grown substantially in the post-COVID world owing to the reopening of markets and operating at full capacity.

Browse the full “Wet Wipes Market Size, Trends and Insights By Product Analysis (Personal Care Wipes, Baby wipes, Facial wipes, Hand & body wipes, Personal hygiene wipes, Household Wipes, Other Product Types), By Product Type Analysis (Disposable wipes, Non-disposable wipes), By Material Analysis (Woven, Non-woven), By Cleaning tool Analysis (Sourcing Pads, Scrubbers and Sponges, Brooms and Mops, Cleaning Brushes), By Application Analysis (Household sector, Industrial sector, Automotive sector, Manufacturing sector, Transportation, Health care, Food Industry, Others), By Sales Channel Analysis (Modern Trade Channel, Departmental Stores, Online Stores, Others), and By Region – Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032″ report at

Global Wet Wipes Market 2023 – 2032 (By Product Type Analysis )

Growth Factors

Growing demand for personal care products to boost the market developments

The wet wipes market is propelled by the increase in demand for household care products for the elderly and children. The market growth also includes attractive packaging for personal hygiene and care products. An increase in product launches is encouraging market developments.

On the commercial side, the manufacturers are emphasizing the production of customized products for consumers. For this purpose, several vendors have been adopting collaborations, and partnerships to strengthen their consumer base and expand more. Other factors such as the prevalence of skin diseases that need for disinfection, and the increase in incidences of incontinence in the elderly population are some of the additional factors propelling the market growth.

Segmental Overview

The Wet Wipes Market is categorized into component and end-user. By product, the personal hygiene segment market was estimated to be the largest segment in the Wet Wipes Market and is expected to be the largest segment throughout 2022-2030.

The rising household population and the introduction of scented wet wipes for personal hygiene are boosting the market demand.  Besides, the growing demand for wet wipes for children is projected towards the growth of the segment. By end-user, the home care segment is estimated to hold the largest market share throughout the forecast period. The rise in demand and preference is accelerating the growth of the market.

Regional Overview

Asia Pacific Region to dominate the Wet Wipes Market

The Asia Pacific is estimated to be the leading region in the global wet wipes market. The region houses several vendors in the personal hygiene industry.

The presence of a robust supply chain, the availability of a greater retail market segment, and the availability of a wider population are some of the major factors credited to the growth of the Asia Pacific market. Additionally, the market is also influenced due to the growing demand for innovative daily care products in urban areas. Overall, the emergence of new players, growing investment, and high preference for elderly and children care are credited to the growth of the Asia Pacific market.

Report Scope

Feature of the Report Details
Market Size in 2021 USD 4.45 Billion
Projected Market Size in 2030 USD 8.3 Billion
CAGR Growth Rate 10.1% CAGR (2022-2030)
Base Year 2023
Forecast Period 2024-2033
Prominent Players Kimberly-Clark, Procter & Gamble, Cardinal Health, Medtronic, Stryker, Hindustan Unilever Ltd, The Himalaya Drug Company, Domstar Corporation, Coloplast, Godrej Consumer Products Limited, and Others
Key Segment By Type123, By Application123, By End-User123, and By Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Key Players Insights

Our market analysis of Wet Wipes Market also involves a separate section dedicated to major players operating in the market. Our analysts offer an understanding of the financial statements of all the key participants, together with their product portfolio and SWOT analysis. Moreover, the report also offers a competitive landscape chapter, including strategic key development, market share, as well as global market ranking analysis of the players mentioned. Additionally, we offer our clients leverage to modify the list of players mentioned in our report as a part of our free customization.

Global Wet Wipes Market 2023 – 2032 (By Billion)

Some of the prominent players in the global wet wipes market include:

  • Kimberly-Clark
  • Procter & Gamble
  • Cardinal Health
  • Medtronic
  • Stryker
  • Hindustan Unilever Ltd
  • The Himalaya Drug Company
  • Domstar Corporation
  • Coloplast
  • Godrej Consumer Products Limited

The global Wet Wipes Market is segmented as follows:

By Product Analysis 

  • Personal Care Wipes
  • Baby wipes
  • Facial wipes
  • Hand & body wipes
  • Personal hygiene wipes
  • Household Wipes
  • Other Product Types

By Product Type Analysis 

  • Disposable wipes
  • Non-disposable wipes

By Material Analysis

  • Woven
  • Non-woven

By Cleaning tool Analysis 

  • Sourcing Pads
  • Scrubbers and Sponges
  • Brooms and Mops
  • Cleaning Brushes

By Application Analysis

  • Household sector
  • Industrial sector
  • Automotive sector
  • Manufacturing sector
  • Transportation
  • Health care
  • Food industry
  • Others

By Sales Channel Analysis 

  • Modern Trade Channel
  • Departmental Stores
  • Online Stores
  • Others

On the basis of Geography

 North America

  • The U.S.
  • Canada
  • Mexico


  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America