Name: Wet Wipes Market Size, Trends, Share, Global 2030
Brand: simple
SKU: 16839
Price: 3200.00 USD
Availability: InStock

Report Code: CMI16839

Published Date: August 2022

Pages: 220+

Category: Beauty & Personal Care

Report Snapshot

CAGR: 10.1%

4.45B

2021

4.87B

2022

8.3B

2030

Source: CMI

Study Period:	2024-2033
Fastest Growing Market:	Asia-Pacific
Largest Market:	Europe

Major Players

Kimberly-Clark
Procter & Gamble
Cardinal Health
Medtronic
Others

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Reports Description

The global Wet Wipes Market was estimated at USD 4.45 billion in 2021 and is anticipated to reach around USD 8.3 billion by 2030, growing at a CAGR of roughly 10.1% between 2022 and 2030.

The global wet wipes market research report offers an in-depth analysis of the global market size, which is further segmented into the regional and country-level market size, and segmentation of market growth. Also, it provides market share, sales analysis, competitive landscape, impact of domestic and global market participants, trade regulations, value chain optimization, recent key developments, strategic market growth analysis, opportunities analysis, product launches, and technological innovations.

Wet Wipes Market: Overview

Wet Wipes are consumer products mainly used for personal hygiene. The demand for wet wipes has grown largely in the consumer market and is expected to keep growing due to the availability of a variety of products, and reasonable costs. Moreover, the market growth has remained organic all these years and will continue to exist further. Additionally, a shift in consumer mindset and the trend of spending on personal care and hygiene products have surpassed the market developments.

The growing competition among the key players to provide the best consumer products is credited to enable more opportunities for market growth. Children and teenagers are the second following consumer segments with a constant need for personal hygiene and care products.

Wet Wipes Market: COVID–19 Impact Analysis

The outbreak of COVID-19 has resulted in a huge awareness in the common public. Particularly, after the COVID-19 resurgence of the second wave in several countries and the compulsory use of masks in social places, the need for facial hygiene was felt at large. This has been commonly observed that facial masks need disposal after an interval of time. Therefore, wet wipes were largely used to keep the facial skin hydrated owing to the prolonged use of facial masks. In the post-COVID world, with the increase in vaccination drives, there might be some relaxation on the use of masks at social places in several countries depending on the COVID situation. But, however, the use of wet wipes will continue to rule the roost in the coming years owing to their significance.

Wet Wipes Market: Growth Drivers

Increase in the prevalence of skin diseases to contribute more to market growth

The prevalence of skin diseases in the geriatric population is accelerating the demand for the wet wipes market worldwide during 2022-2030. The geriatric population is the largest end-user of wet wipes based on relevance and versatility. Cotton is the basic material used in the preparation of wet wipes for the consumer category and therefore, the demand is always high. Other factors such as the high occurrence of urinary incontinence, and the need for personal hygiene in public in the geriatric population have grown thereby influencing the market growth.

Growth in online sales to boost demand

The online demand for wet wipes and personal care products has encouraged the market in terms of expansion and understanding of consumer needs. Since wet wipes are commonly available in the retail markets, the online demand would continue to grow owing to the discounted offers on premium products. Relatively, premium products tend to be costlier in the retail sector. On the other hand, in several countries, the availability of pick and drop services for retail products has boomed the e-commerce sales for personal care and hygiene products.

Global Wet Wipes Market 2023 – 2032 (By Product Type Analysis )

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Wet Wipes Market: Segmentation Analysis

The Wet Wipes Market is categorized into product and end-user. By product, the skin care wet wipes market was estimated and is expected to be the largest segment throughout 2022-2030. By end-user, the home care segment is estimated to hold the largest market share throughout the forecast period.

Report Scope

Feature of the Report	Details
Market Size in 2021	USD 4.45 Billion
Projected Market Size in 2030	USD 8.3 Billion
CAGR Growth Rate	10.1% CAGR (2022-2030)
Base Year	2023
Forecast Period	2024-2033
Prominent Players	Kimberly-Clark, Procter & Gamble, Cardinal Health, Medtronic, Stryker, Hindustan Unilever Ltd, The Himalaya Drug Company, Domstar Corporation, Coloplast, Godrej Consumer Products Limited, and Others
Key Segment	By Type123, By Application123, By End-User123, and By Region
Report Coverage	Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope	North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options	Request tailored purchasing options to fulfil your requirements for research.

Key Insights:

As per the analysis shared by our research analyst, the wet wipes market is estimated to grow annually at a CAGR of around 10.1% over the forecast period (2022-2030).
In terms of revenue, the wet wipes market size was valued at around USD 4.45 billion in 2021 and is anticipated to reach around USD 8.3 billion by 2030. Due to a variety of driving factors, the market is predicted to rise at a significant rate.
Based on product segmentation, the personal hygiene segment was predicted to show maximum market share in the year 2021.
Based on end-user segmentation, the home care segment was the leading revenue-generating category in 2021.
On the basis of region, the Asia Pacific region was the leading revenue generator in 2021.

Recent Developments

November 2020: Northumbrian Water, UK based organization has created a wipe tracker tool to identify users who flush down the wet wipes in the sewage. Since flushing down wet wipes results in sewage blockage causing a huge maintenance routine, the company has introduced a wipe tracker tool made up of metal devices.
June 2022: UK MPs are now trying to ban the use of wet wipes owing to the inappropriate disposal of wet wipes. Recent news from BBC states that there are billions of plastic wipes used every day and disposed of in the sewage inappropriately. Based on the scenario, the MPs would recommend passing a bill that puts a ban on the use of wipes.

Global Wet Wipes Market 2023 – 2032 (By Billion)

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Regional Landscape

The Wet Wipes Market is dominated by the Asia Pacific region, followed by North America. The market for Wet Wipes Market in North America is witnessing growth attributed to an increase in the significance of hygiene, and the demand for reusable products.

Environmental concerns related to the wastage and disposal of used wet wipes strike alarm in the U.S. and hence the need for eco-friendly personal care products is felt. In addition, there has always been a high demand for personal care products in the U.S. and this trend is expected to continue in the United States for a prolonged period. Overall, substantial sales over e-commerce are one of the major highlights in the U.S.

Competitive Landscape

Leading players operating in the wet wipes market are focused on constant innovations to distinguish and personalize their offerings for potential users. Some of the key strategies expected to take place in the market during the forecast years include mergers and acquisitions, new offerings, and partnerships.

Our report offers both quantitative and qualitative insights into the wet wipes market and major development initiatives adopted by the key players. Further, it offers competitive details and market share analysis. The report further includes relevant financial information, products and services offered, SWOT analysis, and recent developments of the players profiled.

Global Wet Wipes Market 2023 – 2032 (By Material Analysis)

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The global Wet Wipes Market is segmented as follows:

By Product Analysis

Personal Care Wipes
Baby wipes
Facial wipes
Hand & body wipes
Personal hygiene wipes
Household Wipes
Other Product Types

By Product Type Analysis

Disposable wipes
Non-disposable wipes

By Material Analysis

Woven
Non-woven

By Cleaning tool Analysis

Sourcing Pads
Scrubbers and Sponges
Brooms and Mops
Cleaning Brushes

By Application Analysis

Household sector
Industrial sector
Automotive sector
Manufacturing sector
Transportation
Health care
Food industry
Others

By Sales Channel Analysis

Modern Trade Channel
Departmental Stores
Online Stores
Others

On the basis of Geography

North America

U.S.
Canada
Mexico
Rest of North America

Europe

Germany
France
U.K.
Italy
Spain
Rest of Europe

Asia Pacific

China
Japan
India
New Zealand
Australia
South Korea
Rest of Asia Pacific

The Middle East & Africa

Saudi Arabia
UAE
Egypt
Kuwait
South Africa
Rest of the Middle East & Africa

Latin America

Brazil
Argentina
Rest of Latin America

Table of Contents

Chapter 1. Preface
- 1.1 Report Description and Scope
- 1.2 Research scope
- 1.3 Research methodology
  - 1.3.1 Market Research Type
  - 1.3.2 Market research methodology
Chapter 2. Executive Summary
- 2.1 Global Wet Wipes Market, (2022 – 2030) (USD Billion)
- 2.2 Global Wet Wipes Market: snapshot
Chapter 3. Global Wet Wipes Market – Industry Analysis
- 3.1 Wet Wipes Market: Market Dynamics
- 3.2 Market Drivers
  - 3.2.1 Increase in prevalence of skin diseases
  - 3.2.2 Driver 2
- 3.3 Market Restraints
- 3.4 Market Opportunities
- 3.5 Market Challenges
- 3.6 Porter’s Five Forces Analysis
- 3.7 Market Attractiveness Analysis
  - 3.7.1 Market attractiveness analysis By Product
  - 3.7.2 Market attractiveness analysis By End-User
Chapter 4. Global Wet Wipes Market- Competitive Landscape
- 4.1 Company market share analysis
  - 4.1.1 Global Wet Wipes Market: company market share, 2021
- 4.2 Strategic development
  - 4.2.1 Acquisitions & mergers
  - 4.2.2 New Product launches
  - 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
  - 4.2.4 Research and development and Regional expansion
- 4.3 Price trend analysis
Chapter 5. Global Wet Wipes Market – Product Analysis
- 5.1 Global Wet Wipes Market overview: By Product
  - 5.1.1 Global Wet Wipes Market share, By Product, 2021 and 2030
- 5.2 Skin Antiseptic
  - 5.2.1 Global Wet Wipes Market by Skin Antiseptic, 2022 – 2030 (USD Billion)
- 5.3 Feminine Hygiene Wipes
  - 5.3.1 Global Wet Wipes Market by Feminine Hygiene Wipes, 2022 – 2030 (USD Billion)
- 5.4 Skin Care Wet Wipes
  - 5.4.1 Global Wet Wipes Market by Skin Care Wet Wipes, 2022 – 2030 (USD Billion)
- 5.5 Sterile Wound Cleansing Wipes
  - 5.5.1 Global Wet Wipes Market by Sterile Wound Cleansing Wipes, 2022 – 2030 (USD Billion)
Chapter 6. Global Wet Wipes Industry – End-User Analysis
- 6.1 Global Wet Wipes Industry overview: By End-User
  - 6.1.1 Global Wet Wipes Industry share, By End-User, 2021 and 2030
- 6.2 Hospitals
  - 6.2.1 Global Wet Wipes Industry by Hospitals, 2022 – 2030 (USD Billion)
- 6.3 Clinics
  - 6.3.1 Global Wet Wipes Industry by Clinics, 2022 – 2030 (USD Billion)
- 6.4 Specialty Centers
  - 6.4.1 Global Wet Wipes Industry by Specialty Centers, 2022 – 2030 (USD Billion)
- 6.5 Homecare Settings
  - 6.5.1 Global Wet Wipes Industry by Homecare Settings, 2022 – 2030 (USD Billion)
- 6.6 Others
  - 6.6.1 Global Wet Wipes Industry by Others, 2022 – 2030 (USD Billion)
Chapter 7. Wet Wipes Industry – Regional Analysis
- 7.1 Global Wet Wipes Industry Regional Overview
- 7.2 Global Wet Wipes Industry Share, by Region, 2021 & 2030 (USD Billion)
- 7.3. North America
  - 7.3.1 North America Wet Wipes Industry, 2022 – 2030 (USD Billion)
    - 7.3.1.1 North America Wet Wipes Industry, by Country, 2022 – 2030 (USD Billion)
- 7.4 North America Wet Wipes Industry, by Product, 2022 – 2030
  - 7.4.1 North America Wet Wipes Industry, by Product, 2022 – 2030 (USD Billion)
- 7.5 North America Wet Wipes Industry, by End-User, 2022 – 2030
  - 7.5.1 North America Wet Wipes Industry, by End-User, 2022 – 2030 (USD Billion)
- 7.4. Europe
  - 7.4.2 Europe Wet Wipes Industry, 2022 – 2030 (USD Billion)
    - 7.4.2.1 Europe Wet Wipes Industry, by Country, 2022 – 2030 (USD Billion)
- 7.4 Europe Wet Wipes Industry, by Product, 2022 – 2030
  - 7.4.1 Europe Wet Wipes Industry, by Product, 2022 – 2030 (USD Billion)
- 7.5 Europe Wet Wipes Industry, by End-User, 2022 – 2030
  - 7.5.1 Europe Wet Wipes Industry, by End-User, 2022 – 2030 (USD Billion)
- 7.5. Asia Pacific
  - 7.5.3 Asia Pacific Wet Wipes Industry, 2022 – 2030 (USD Billion)
    - 7.5.3.1 Asia Pacific Wet Wipes Industry, by Country, 2022 – 2030 (USD Billion)
- 7.4 Asia Pacific Wet Wipes Industry, by Product, 2022 – 2030
  - 7.4.1 Asia Pacific Wet Wipes Industry, by Product, 2022 – 2030 (USD Billion)
- 7.5 Asia Pacific Wet Wipes Industry, by End-User, 2022 – 2030
  - 7.5.1 Asia Pacific Wet Wipes Industry, by End-User, 2022 – 2030 (USD Billion)
- 7.6. Latin America
  - 7.6.4 Latin America Wet Wipes Industry, 2022 – 2030 (USD Billion)
    - 7.6.4.1 Latin America Wet Wipes Industry, by Country, 2022 – 2030 (USD Billion)
- 7.4 Latin America Wet Wipes Industry, by Product, 2022 – 2030
  - 7.4.1 Latin America Wet Wipes Industry, by Product, 2022 – 2030 (USD Billion)
- 7.5 Latin America Wet Wipes Industry, by End-User, 2022 – 2030
  - 7.5.1 Latin America Wet Wipes Industry, by End-User, 2022 – 2030 (USD Billion)
- 7.7. The Middle-East and Africa
  - 7.7.5 The Middle-East and Africa Wet Wipes Industry, 2022 – 2030 (USD Billion)
    - 7.7.5.1 The Middle-East and Africa Wet Wipes Industry, by Country, 2022 – 2030 (USD Billion)
- 7.4 The Middle-East and Africa Wet Wipes Industry, by Product, 2022 – 2030
  - 7.4.1 The Middle-East and Africa Wet Wipes Industry, by Product, 2022 – 2030 (USD Billion)
- 7.5 The Middle-East and Africa Wet Wipes Industry, by End-User, 2022 – 2030
  - 7.5.1 The Middle-East and Africa Wet Wipes Industry, by End-User, 2022 – 2030 (USD Billion)
Chapter 8. Company Profiles
- 8.1 Kimberly-Clark
  - 8.1.1 Overview
  - 8.1.2 Financials
  - 8.1.3 Product Portfolio
  - 8.1.4 Business Strategy
  - 8.1.5 Recent Developments
- 8.2 Procter & Gamble
  - 8.2.1 Overview
  - 8.2.2 Financials
  - 8.2.3 Product Portfolio
  - 8.2.4 Business Strategy
  - 8.2.5 Recent Developments
- 8.3 Cardinal Health
  - 8.3.1 Overview
  - 8.3.2 Financials
  - 8.3.3 Product Portfolio
  - 8.3.4 Business Strategy
  - 8.3.5 Recent Developments
- 8.4 Medtronic
  - 8.4.1 Overview
  - 8.4.2 Financials
  - 8.4.3 Product Portfolio
  - 8.4.4 Business Strategy
  - 8.4.5 Recent Developments
- 8.5 Stryker
  - 8.5.1 Overview
  - 8.5.2 Financials
  - 8.5.3 Product Portfolio
  - 8.5.4 Business Strategy
  - 8.5.5 Recent Developments
- 8.6 Hindustan Unilever Ltd
  - 8.6.1 Overview
  - 8.6.2 Financials
  - 8.6.3 Product Portfolio
  - 8.6.4 Business Strategy
  - 8.6.5 Recent Developments
- 8.7 The Himalaya Drug Company
  - 8.7.1 Overview
  - 8.7.2 Financials
  - 8.7.3 Product Portfolio
  - 8.7.4 Business Strategy
  - 8.7.5 Recent Developments
- 8.8 Domstar Corporation
  - 8.8.1 Overview
  - 8.8.2 Financials
  - 8.8.3 Product Portfolio
  - 8.8.4 Business Strategy
  - 8.8.5 Recent Developments
- 8.9 Coloplast
  - 8.9.1 Overview
  - 8.9.2 Financials
  - 8.9.3 Product Portfolio
  - 8.9.4 Business Strategy
  - 8.9.5 Recent Developments
- 8.10 Godrej Consumer Products Limited
  - 8.10.1 Overview
  - 8.10.2 Financials
  - 8.10.3 Product Portfolio
  - 8.10.4 Business Strategy
  - 8.10.5 Recent Developments

List Of Figures

Figures No 1 to 23

List Of Tables

Tables No 1 to 52

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2030

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective	Primary research	Secondary research
Supply-side	Manufacturers Technology distributors and wholesalers	Company reports and publications Government publications Independent investigations Economic and demographic data
Demand-side	End-user surveys Consumer surveys Mystery shopping	Case studies Reference customers

Market Analysis Matrix

Qualitative analysis

Quantitative analysis

Industry landscape and trends
Market dynamics and key issues
Technology landscape
Market opportunities
Porter’s analysis and PESTEL analysis
Competitive landscape and component benchmarking
Policy and regulatory scenario

Market revenue estimates and forecast up to 2028
Market revenue estimates and forecasts up to 2028, by technology
Market revenue estimates and forecasts up to 2028, by application
Market revenue estimates and forecasts up to 2028, by type
Market revenue estimates and forecasts up to 2028, by component
Regional market revenue forecasts, by technology
Regional market revenue forecasts, by application
Regional market revenue forecasts, by type
Regional market revenue forecasts, by component

List of the prominent players in the global Wet Wipes Market:

Kimberly-Clark
Procter & Gamble
Cardinal Health
Medtronic
Stryker
Hindustan Unilever Ltd
The Himalaya Drug Company
Domstar Corporation
Coloplast
Godrej Consumer Products Limited
Others

FAQs

1 . Which region will dominate the global Wet Wipes market?

“Asia Pacific” region will lead the global Wet Wipes market during the forecast period 2022 to 2030.

2 . Which are the driving factors of the Wet Wipes market?

The prevalence of skin diseases in the geriatric population is accelerating the demand for wet wipes market worldwide during 2022-2030.

3 . Who are the top players operating in the Wet Wipes market?

The key players operating in the Wet Wipes market are Kimberly-Clark, Procter & Gamble, Cardinal Health, Medtronic, Stryker, Hindustan Unilever Ltd, The Himalaya Drug Company, Domstar Corporation, Coloplast, Godrej Consumer Products Limited, and others.