India Smartphones Market size was valued at USD 44.15 Billion in 2023 and is expected to reach USD 88.99 Billion by 2032, at a CAGR of 8.1% during the forecast period 2023 – 2032.
India Smartphones Market: Overview
The smartphone is a mobile device that has an advanced computing system, internet based facilitates and other digital functions. The Smartphone market in India is driven by many factors such as increasing internet penetration, growing disposable income, growing working population, increasing youth population, supportive government policies and increasing demand for Human System interaction.
Many international players such as Apple, Samsung, Google Pixel, and Microsoft are introducing advanced smartphones and heavily investing in the Indian smartphone market.
However, factors such as stringent regulations about data privacy concerns, less adoption in rural areas, increasing counterfeiting of smartphones, and semiconductor chip shortage are restraining the market growth.
Growing increasing penetration of E-commerce platforms, integration of emerging technologies in smartphones, ever growing demand for 5G cellular networks, and growing instalment payment options for purchasing smartphones are expected to create lucrative opportunities for the market during the forecast period.
India Smartphones market is segmented by the operating system, by price, by distribution channel and by region. By operating system, India Smartphones market is segmented into Android, iOS, windows, and others. Among all of these segments, the Android segment held the highest market share in 2022 and is expected to keep its dominance during the forecast period. Android operating system is utilized in every smartphone expected apples.
By price, the mass price segment held the highest market in 2022 and is expected to keep its dominance during the forecast period. The mass price range is varying between INR 3000- and INR 35,000. The major key players operating in this price range include Vivo, Redmi, OPPO, Samsung, Real me etc.
By Distribution channel, the market is segmented into Online and Offline. Among all these segments, the Offline segment held the highest market share in 2022 and is expected to keep its dominance during the forecast period. Offline channels include retail stores, specialty stores, OEMs and others. A growing presence of these channels across India is propelling the market growth of this segment. Online channel is expected to grow at a significant pace during the forecast period owing to the increasing number of e-commerce channels, and company owned websites.
By Region, North India is expected to hold a significant market share in Indian smartphone market during the forecast period. States like Uttar Pradesh, Delhi, Punjab, Haryana, Uttrakhand, and J&K are playing crucial roles in the market growth of this region.
Report Scope
| Feature of the Report | Details |
| Market Size in 2023 | USD 44.15 Billion |
| Projected Market Size in 2032 | USD 88.99 Billion |
| Market Size in 2022 | USD 40.84 Billion |
| CAGR Growth Rate | 8.1% CAGR |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Key Segment | By Operating System, Price, Distribution Channel and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Country Scope | India |
| Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
Custom Market Insights has comprehensively analyzed India Smartphones market. The driving forces, restraints, challenges, opportunities, and key trends have been explained in depth to depict an depth scenario of the market. Segment wise market size and market share during the forecast period are duly addressed to portray the probable picture of the Indian Smartphones industry.
The competitive landscape includes key innovators, after market service providers, market giants as well as niche players are studied and analyzed extensively concerning their strengths, weaknesses as well as value addition prospects. In addition, this report covers key players profiling, market shares, mergers and acquisitions, consequent market fragmentation, new trends and dynamics in partnerships.
List of the prominent players in the India Smartphones Market:
- Samsung
- Vivo
- Realme
- Xiaomi
- OPPO
- Apple
- One Plus
- Poco
- Infinix
- Tecno
- Lenovo
- Sony Corporation
- ZTE Corporation
- HTC Corporation
- Motorola
- Nokia
- Bharat Jio
- Asus
- Google Pixel
- Microsoft
- Honor
- Others
These key players are adopting various organic and inorganic growth strategies such as mergers & acquisitions, joint ventures, collaborations, expansion, strategic alliances, new product launches, etc. to enhance their product portfolio and business operations.
The India Smartphones Market is segmented as follows:
By Operating System
- Android
- iOS
- Windows
- Others
By Price
- Premium
- Mass
By Distribution Channel
- Online
- Offline
- OEM Stores
- Retails
- Speciality Stores
- Others