As per the Lingerie Market size analysis conducted by the CMI Team, the global Lingerie Market is expected to record a CAGR of 5.8% from 2025 to 2034. In 2025, the market size is projected to reach a valuation of USD 96.4 Billion. By 2034, the valuation is anticipated to reach USD 160.2 Billion.
Overview
According to industry experts at CMI, Major Lingerie challengers are expanding the limits of comfort, style, and inclusivity through strategic partnerships with cutting-edge fiber and textile technologists. The incorporation of e-commerce synergizes the innovations. Naked body trends have risen market demand. Lingerie is flexible, functional, and fashionable and appeals to a modern, diverse consumer. These trends are positive indicators for the demand forecast as Lingerie becomes more versatile.
Key Trends & Drivers
- Development of Fabric and Material Technologies: Technologies of smart fabrics, moisture-wicking fabrics, seamless construction, and sustainable materials are developed to enhance comfort, fit, and durability. The introduction of recyclable and biodegradable fabrics and the incorporation of AI-based sizing and tailorization capabilities add more value and improve product attractiveness and availability. Eco-friendly materials and eco-friendly production techniques enhance efficiency and minimize the environmental impact.
- Growth of Retail and Digital Platforms: e-commerce growth, omnichannel retailing, and subscription lingerie models enhance accessibility and involvement with consumers. Individualized shopping, virtual fitting rooms, and AI recommendations increase satisfaction and loyalty. The combination of digital tools and sustainable and inclusive products offers makes the company more powerful in the market.
- Consumer Awareness and Lifestyle Trends: There is a rising demand of lingerie solutions that are innovative in addressing the needs, desires, and goals of consumers in body positivity, comfort, inclusivity, and personal wellness. The trends of urbanization, increasing disposable income, and digitized consumers are a chance to provide high-quality, sustainable, and technologically advanced products.
Report Scope
| Feature of the Report | Details |
| Market Size in 2025 | USD 96.4 Billion |
| Projected Market Size in 2034 | USD 160.2 Billion |
| Market Size in 2024 | USD 91.2 Billion |
| CAGR Growth Rate | 5.8% CAGR |
| Base Year | 2024 |
| Forecast Period | 2025-2034 |
| Key Segment | By Product Type, Distribution Channel and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
SWOT Analysis
- Strengths: The lingerie market is supported by increasing consumer demand of the products that are sustainable, comfortable, and fashionable. The top brands and manufacturers are orienting towards the innovative fabrics, intelligent textile, inclusive size, and environmentally friendly production. Collaborations between designers, textile innovators and e-commerce services promote product offering, expansion to more markets and brand trust. Further enhancement of consumer loyalty and confidence is through ESG-aligned manufacturing and transparent supply chains.
- Weaknesses: Small and new brands are not able to adopt higher quality of fabric, digital customization strategies, and sustainable production processes because of its high cost. Differences in rules, standards of labor, and sustainability in different areas lead to challenging market entry. The access to high-quality fabrics, constraints in supply chain, and dependence on specialized manufacturing hamper the scaling and the innovation of smaller players.
- Opportunities: The growth is supported by the rising consumer consciousness about sustainability, body positivity, and comfort. The growth of online shopping and omnichannel solutions, and subscription offers new market opportunities. New markets in Asia-Pacific, LAMEA and Latin America have potential of local manufacturing, partnerships and acceptance of high quality and eco-friendly lingerie products. The smart cloths, virtual fitting rooms, and the use of AI in personalization all increase the potential of the market.
- Threats: The competition in the market could be with other global brands, fast-fashion competitors, and counterfeits. Production may be impacted by supply chain disruptions of specialty fabrics, packaging, imported materials, etc. Adoption can be sluggish due to changes in regulations, inconsistent sustainability policies and the differing consumer affordability in different regions. Penetration may also be curtailed because consumer uncertainty as to price, fit, and product life-span, particularly in lower and middle-income regions are also an issue.
List of the prominent players in the Lingerie Market:
- Jockey International Inc.
- Victoria’s Secret
- Zivame
- Gap Inc.
- Victoria’s Secret
- Savage X Fenty
- La Perla
- Calvin Klein
- Aerie
- ThirdLove
- Agent Provocateur
- Hanky Panky
- Fleur du Mal
- Intimissimi
- Others
The Lingerie Market is segmented as follows:
By Product Type
- Briefs
- Bras
- Shapewear
- Others
By Distribution Channel
- Online
- Offline
Regional Coverage:
North America
- U.S.
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- France
- U.K.
- Russia
- Italy
- Spain
- Netherlands
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Taiwan
- Rest of Asia Pacific
The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America