As per the current market research conducted by the CMI Team, the global Medicare Advantage Market size is expected to record a CAGR of 5.8% from 2023 to 2032. In 2023, the market size is projected to reach a valuation of USD 456.6 Billion. By 2032, the valuation is anticipated to reach USD 758.5 Billion.

Medicare Advantage Market: Growth Factors and Dynamics

  • Increasing Aging Population: The growing population of seniors, particularly those aged 65 and older, contributes to the expansion of the Medicare Advantage market. As the baby boomer generation ages, there is an increasing demand for healthcare options beyond traditional Medicare, driving the growth of Medicare Advantage plans.
  • Varied Plan Options and Flexibility: The Medicare Advantage market offers a range of plan options, including HMOs, PPOs, PFFS, and SNPs, providing beneficiaries with flexibility in choosing a plan that aligns with their specific healthcare needs. The diversity of plans and the additional benefits they offer attract a broad range of enrollees.
  • Value-Based Care and Quality Ratings: The emphasis on value-based care and quality ratings has become a significant driver in the Medicare Advantage market. Plans with high-quality ratings, as reflected in the Star Ratings system, attract more beneficiaries. The focus on improved health outcomes and member satisfaction fosters competition among plans to enhance their service quality.
  • Additional Benefits and Wellness Programs: Medicare Advantage plans often provide extra benefits beyond what Original Medicare offers, such as dental, vision, and wellness programs. The inclusion of these supplementary benefits attracts beneficiaries seeking more comprehensive coverage, contributing to the market’s growth.
  • Integrated Care and Care Coordination: The integration of healthcare services and effective care coordination within Medicare Advantage plans enhances the overall patient experience. Coordinated care helps manage chronic conditions more efficiently, leading to improved health outcomes. Beneficiaries are drawn to plans that prioritize integrated care, driving market growth.
  • Regulatory and Policy Support: Regulatory support and favourable policies from government bodies influence the growth of the medicare advantage market. Ongoing efforts to streamline regulations, provide incentives for quality care, and expand plan options contribute to the market’s dynamics, encouraging both existing and new players to participate in the medicare advantage space.
  • Technological Advancements and Telehealth Integration: The integration of advanced technologies and the incorporation of telehealth services within Medicare Advantage plans enhance accessibility and convenience for beneficiaries. Telehealth facilitates remote consultations, monitoring, and healthcare management, addressing the evolving preferences of consumers.

Medicare Advantage Market: Partnership and Acquisitions

  • In 2023, Tech-enabled Medicare Advantage startup Devoted Health secured $175 million in a series E funding round. The funding was led by a syndicate including The Space Between, Highbury Holdings, GIC, Stardust Equity, Maverick Ventures, and Fearless Ventures, signaling strong support for the company’s innovative healthcare solutions.
  • In 2022, Walmart Inc. and UnitedHealth Group have initiated a 10-year collaboration, leveraging their combined expertise to provide millions of people with affordable and high-quality health services. The partnership aims to enhance health outcomes and improve the overall patient experience, marking a significant commitment to accessible healthcare solutions.

Report Scope

Feature of the ReportDetails
Market Size in 2023USD 456.6 Billion
Projected Market Size in 2032USD 758.5 Billion
Market Size in 2022USD 431.6 Billion
CAGR Growth Rate5.8% CAGR
Base Year2023
Forecast Period2024-2033
Key SegmentBy Type, Age Group, Plans and Region
Report CoverageRevenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional ScopeNorth America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying OptionsRequest tailored purchasing options to fulfil your requirements for research.

Medicare Advantage Market: COVID-19 Analysis

The COVID-19 pandemic has had a significant impact on the Medicare Advantage Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

  • Disruption in Healthcare Services: The COVID-19 pandemic disrupted routine healthcare services, impacting preventive care, elective procedures, and non-emergency medical visits. This disruption affected the overall utilization of healthcare services covered by Medicare Advantage plans.
  • Increased Healthcare Costs: The pandemic led to increased healthcare costs, driven by expenses related to COVID-19 testing, treatment, and vaccine distribution. These elevated costs created financial challenges for healthcare providers and insurers, including those offering Medicare Advantage plans.
  • Shift in Healthcare Priorities: COVID-19 prompted a shift in healthcare priorities, with a greater focus on infectious disease management and preventive measures. This change influenced the demand for certain healthcare services covered by Medicare Advantage plans, leading to fluctuations in utilization patterns.
  • Telehealth Expansion: Medicare Advantage plans accelerated the adoption and expansion of telehealth services to ensure continued access to healthcare during and post-pandemic. Increased coverage and flexibility for telehealth consultations allowed beneficiaries to receive care remotely, promoting safety and convenience.
  • Focus on Preventive Care and Chronic Disease Management: Recovery strategies involved renewed emphasis on preventive care and chronic disease management. Medicare Advantage plans implemented initiatives to encourage members to resume routine screenings, vaccinations, and proactive healthcare measures, promoting overall wellness.
  • Enhanced Member Engagement: Plans implemented strategies to enhance member engagement, leveraging technology to communicate effectively with beneficiaries. Educational campaigns, personalized health information, and digital tools were employed to keep members informed and engaged, fostering a sense of connection and trust.
  • Flexibility in Benefit Offerings: Medicare Advantage plans introduced flexibility in benefit offerings to adapt to changing healthcare needs. This included adjustments to cover COVID-19-related expenses, enhanced telehealth coverage, and expanded benefits addressing mental health and well-being.
  • Regulatory Support and Policy Adjustments: Regulatory support and policy adjustments facilitated a smoother recovery for the Medicare Advantage market. Flexibilities granted by regulatory bodies allowed plans to navigate challenges, implement innovative solutions, and respond effectively to the evolving healthcare landscape post-COVID-19.

In conclusion, the COVID-19 pandemic has had a mixed impact on the Medicare Advantage Market, with some challenges and opportunities arising from the pandemic.

Global Medicare Advantage Market 2023–2032 (By Billion)

List of the prominent players in the Medicare Advantage Market:

  • UnitedHealth Group Inc.
  • Humana Inc.
  • Anthem Inc.
  • Centene Corporation
  • Aetna Inc.
  • Cigna Corporation
  • Kaiser Permanente
  • Molina Healthcare Inc.
  • WellCare Health Plans, Inc.
  • Highmark Inc.
  • Blue Cross Blue Shield Association
  • AARP (UnitedHealth Group subsidiary)
  • SCAN Health Plan
  • Guidewell Mutual Holding Corporation
  • Independence Blue Cross
  • Others

The Medicare Advantage Market is segmented as follows:

By Type

  • Health Maintenance Organization (HMO)
  • Preferred Provider Organization (PPO)
  • Private Fee-for-Service (PFFS)
  • Special Needs Plans (SNP)

By Age Group

  • Under 65 Years
  • Above 65 Years

By Plans

  • Zero-Premium Plans
  • Low-Cost Options

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America


  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America