Global Mens Underwear Market size was valued at USD 40.5 Billion in 2024 and is expected to reach USD 66.6 Billion by 2033, at a CAGR of 5.7% during the forecast period 2024 – 2033.

Men’s Underwear Market: Overview

Male underwear is underwear intended for males, offering comfort. They come in a variety of designs, including briefs, boxers, and boxer briefs, and are constructed of cotton, modal, or nylon. These undergarments are both useful and aesthetically pleasing, adapting to individual tastes and everyday activities.

An increasing need for more comfortable and practical pants, fueled by a renewed emphasis on health and wellness. This involves the use of moisture-wicking textiles, seamless designs, and performance-enhancing elements. Biodiversity is becoming a popular trend, with customers looking for environmentally friendly products and industrial practices.

Brands are reacting by providing organic cotton, recyclable materials, and ethical production techniques. Furthermore, there is a growing interest in fashion-forward designs and trends, spurred by social media, celebrity endorsements, and shifting cultural standards. This features vibrant colors, patterns, and unique cuts.

The shift to online buying is transforming the market environment, with e-commerce platforms providing a diverse range of alternatives and personalized purchasing experiences. In summary, these trends represent a dynamic and changing men’s knickers industry, driven by the intersection of comfort, sustainability, and style.

By product type, the boxer brief segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. Boxer short trends influencing the men’s knickers industry include novel materials for increased comfort, seamless designs for a more streamlined appearance, and strong patterns and colors that appeal to particular style choices.

By fabrics, the cotton segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. Cotton trends that are driving the men’s pants industry comprise sustainable sourcing, cotton that is organic in demand, breathable and moisture-wicking textiles, and advancements in comfort and durability for everyday use.

By distribution channel, the retail stores segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. The men’s pants industry is driven by retail outlets, which provide customers with a physical area to explore, try on, and purchase items while also giving convenience, fast access, and tactile sensations.

The Asia-Pacific area dominates the men’s knickers industry because of its vast population, rising disposable incomes, cultural trends towards Western fashion, competitive pricing, and new designs customised to local tastes. American Eagle Outfitters, Inc. is a clothes and accessories business based in SouthSide Works, Pittsburgh, Pennsylvania. American Eagle sells jeans, polo shirts, graphic tees, boxers, outerwear, and swimwear.

Report Scope

Feature of the Report Details
Market Size in 2024 USD 40.5 Billion
Projected Market Size in 2033 USD 66.6 Billion
Market Size in 2023 USD 39.3 Billion
CAGR Growth Rate 5.7% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Product Type, Fabrics, Distribution Channel and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

CMI has comprehensively analyzed the Global Men’s Underwear market. The driving forces, restraints, challenges, opportunities, and key trends have been explained in depth to depict an in-depth scenario of the market. Segment wise market size and market share during the forecast period are duly addressed to portray the probable picture of this Global Men’s Underwear industry.

The competitive landscape includes key innovators, after market service providers, market giants as well as niche players are studied and analyzed extensively concerning their strengths, weaknesses as well as value addition prospects. In addition, this report covers key players profiling, market shares, mergers and acquisitions, consequent market fragmentation, new trends and dynamics in partnerships.

Global Mens Underwear Market 2024–2033 (By Billion)

List of the prominent players in the Men’s Underwear Market:

  • Hanesbrands Inc.
  • Calvin Klein
  • Jockey International Inc.
  • Berkshire Hathaway Inc.
  • Tommy Hilfiger
  • Under Armour Inc.
  • Levi Strauss & Co.
  • American Eagle Outfitters Inc.
  • Ralph Lauren Corporation
  • Perry Ellis International Inc.
  • Giorgio Armani S.p.A.
  • Diesel S.p.A.
  • Hugo Boss AG
  • SAXX Underwear Co.
  • The Moret Group
  • Bonds Inc.
  • Mack Weldon
  • Ethika Inc.
  • MeUndies
  • Hanro AG
  • Others

These key players are adopting various growth strategies such as mergers & acquisitions, joint ventures, expansion, strategic alliances, new product launches, etc. to enhance their business operations and revenues.

The Men’s Underwear Market is segmented as follows:

By Product Type

  • Briefs
  • Boxer Brief
  • Trunks
  • Boxers
  • Others

By Fabrics

  • Cotton
  • Polyester
  • Modal
  • Nylon
  • Others

By Distribution Channel

  • Retail Stores
  • Online Stores

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America


  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America