Men’s Underwear Market Size, Trends and Insights By Product Type (Briefs, Boxer Brief, Trunks, Boxers, Others), By Fabrics (Cotton, Polyester, Modal, Nylon, Others), By Distribution Channel (Retail Stores, Online Stores), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2024–2033
Report Snapshot
| Study Period: | 2024-2033 |
| Fastest Growing Market: | Asia-Pacific |
| Largest Market: | Europe |
Major Players
- Hanesbrands Inc.
- Calvin Klein
- Jockey International Inc.
- Berkshire Hathaway Inc.
- Tommy Hilfiger
- Others
Reports Description
Global Mens Underwear Market was valued at USD 40.5 Billion in 2024 and is expected to reach USD 66.6 Billion by 2033, at a CAGR of 5.7% during the forecast period 2024 – 2033.
Men’s underpants are garments developed exclusively for men to wear under their clothing to provide support, comfort, and decency in the genital area. Men’s underpants are often produced from fabrics such as cotton, spandex or modal and are available in a variety of designs like briefs, boxers, boxer briefs, trunks and more to meet the specifications of each person.
Men’s Underwear Market: Growth Factors
Rising preference for high quality fabrics
The demand for high-quality textiles drives the men’s pants industry since it has a direct influence on the wearer’s comfort, durability, and overall happiness. As customers become more sensitive about the materials they wear, there is an increasing demand for knickers manufactured from high-quality fabrics such as cotton, modal, bamboo and microfiber.
These textiles provide outstanding softness, breathability, moisture-wicking characteristics, and resistance to shrinking and fading, resulting in a comfortable and enduring experience.
Moreover, men’s increased knowledge of cleanliness and wellbeing leads them to invest in knickers made from materials that enhance ventilation and moisture management, lowering the risk of skin irritation and bacterial development.
For instance, Modal (sometimes known as micro modal) has recently emerged as a popular men’s knickers fabric. It’s a natural cloth made from tree cellulose fibres. The result is a set of pants that is as permeable as cotton and as silky as silk. Modal knickers are among the most comfortable knickers on the market.
Silk is a natural fibre derived from insects and silkworms that utilize the material to make cocoons. It’s very soft, silky, and thin, with natural moisture-wicking properties. However, it is a very fragile fabric that is difficult to clean; it must be handled with caution while laundry since it might decompose under improper conditions.
Growing millennials population
The expanding number of millennials has a huge impact on the men’s knickers business. Millennials, who generally range in age from 25 to 40, are a population that values comfort, style, and originality. This generation values self-expression and lifestyle choices, such as fashion and grooming.
Millennials prioritise comfort and quality in their apparel, thus they look for pants that are both useful and fashionable. Furthermore, the emergence of e-commerce has made it easy for millennials to research and purchase a diverse variety of knickers alternatives online, fuelling market growth.
Furthermore, the impact of social media and celebrities magnifies trends and stimulates demand for certain brands or styles, resulting in a more dynamic and competitive men’s knickers market adapted to the tastes of the millennial generation. For instance, by 2026, 64.8% of India’s population will be working age, ranging from 15 to 64 years.
Despite a population of over 440 million, Indian millennials are unquestionably the world’s biggest demographic. India has immense talent that not only strengthens the expansion of the Indian economy but also serves as a rich talent pool for other nations.
The CIA World Factbook estimates India’s median age to be 28 years in 2021. This indicates that half of the overall population is under 28 years old. Millennials grew up with technological advances, thus they are online experts.
Men’s Underwear Market: Restraints
Dominance of established brands
The dominance of existing companies in the men’s pants industry can stymie new entrants and smaller firms in a variety of. Established companies frequently have high brand awareness and loyalty among customers, making it difficult for new businesses to compete for market share.
These established businesses also have higher marketing expenditures, allowing them to undertake significant advertising campaigns and promotions, therefore strengthening their market position. Furthermore, recognised companies frequently have well-established distribution networks and ties with retailers, granting them greater chances for shelf space and visibility in stores.
Furthermore, established companies spend on product development and innovation, keeping up with trends and consumer preferences, which can be difficult for new entrants with little resources.
Men’s Underwear Market: Opportunities
Changing consumer lifestyles and preferences
Consumer lifestyle and choice changes have a huge impact on the men’s pants industry. As people’s lifestyles become busier and more diverse, there is an increased desire for knickers that provide comfort, flexibility, and performance.
This has resulted in a greater interest in moisture-wicking materials, seamless designs, and ergonomic fits, which appeal to men’s demand for knickers that can withstand their everyday activities. Furthermore, altering fashion trends and a greater emphasis on personal grooming have fuelled innovation in knicker styles, with customers looking for solutions that represent their personality and sense of style.
Furthermore, the growth of e-commerce has made it simpler for customers to access a diverse selection of pants brands and styles, allowing them to experiment and discover new alternatives based on their tastes. For instance, briefs are popular among males, with 57% opting for them.
Following that, there is a roughly equal preference for loose-fitting boxers (20%) and tighter fitting boxers (17%). Even so, tight-fitting underwear is far preferred among younger generations. Although just one in ten (11%) of Thai males wear tight-fitting boxers a majority of the time, almost three in ten (28%) of those aged 16 to 24.
Men’s Underwear Market: Segmentation Analysis
Global Men’s Underwear market is segmented by product type, fabrics, distribution channel and region. Based on product type, the market is classified into briefs, boxer brief, trunks, boxers, and others.
Boxer briefly dominated the market in 2023 with a market share of 35% and is expected to keep its dominance during the forecast period 2024-2033. Boxer briefs have been a dominant force in the men’s underwear business due to their mix of comfort, support, and adaptability.
In contrast to regular boxers or briefs, boxer briefs combine the snug fit of briefs with the extended leg coverage of boxers to provide both support and flexibility of movement. This hybrid shape appeals to men who want to strike a balance between comfort and style, making boxer briefs a popular choice for everyday wear, sports, and formal events.
Furthermore, advances in fabric technology have improved the moisture-wicking and breathability properties of boxer briefs, enhancing their popularity. Boxer Briefs’ ability to shift effortlessly from casual to active use has expanded its client base, increasing its importance in the men’s underwear industry.
Based on fabrics, the market is classified into cotton, polyester, modal, nylon and others. The cotton segment dominated the market in 2023 with a market share of 40% and is expected to keep its dominance during the forecast period 2024-2033.
Cotton’s remarkable attributes and vast appeal contribute significantly to the men’s knickers market’s growth. Cotton is a natural fibre that provides breathability, moisture-wicking characteristics, and suppleness, making it an excellent choice for underwear. Comfort is essential in men’s pants, and cotton offers the warmth and breathability that consumers demand for everyday use.
Furthermore, cotton is allergenic and mild on the skin, making it ideal for people who have sensitive skin or allergies. Cotton’s adaptability enables the manufacturing of a variety of knickers styles, from boxers to briefs, offering a diverse selection of alternatives to suit varied preferences.
Based on distribution channels, the market is classified into retail stores and online stores. The retail store segment dominated the market in 2023 with a market share of 45% and is expected to keep its dominance during the forecast period 2024-2033. Retail establishments play an important role in driving the men’s pants industry by implementing various tactics based on consumer preferences and purchasing habits.
Retail storefronts provide a tangible area for shoppers to see, touch, and try on knickers, offering a tactile experience that online platforms sometimes lack. Furthermore, shop employees may provide personalised guidance and recommendations based on individual needs, assisting consumers in finding the ideal fit and style.
Furthermore, retailers frequently use smart product placement, eye-catching displays, and special offers to pique buyers’ interest and promote impulse purchases. Retail establishments build brand loyalty and repeat business by making their shopping environments friendly and interesting.
Report Scope
| Feature of the Report | Details |
| Market Size in 2024 | USD 40.5 Billion |
| Projected Market Size in 2033 | USD 66.6 Billion |
| Market Size in 2023 | USD 39.3 Billion |
| CAGR Growth Rate | 5.7% CAGR |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Key Segment | By Product Type, Fabrics, Distribution Channel and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
Men’s Underwear Market: Regional Insight
By region, Men’s Underwear market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East & Africa. The Asia-Pacific dominated the global Men’s Underwear market in 2023 with a market share of 40% and is expected to keep its dominance during the forecast period 2024-2033.
The Asia-Pacific area has a huge and diversified population, including fast increasing metropolitan centres, which provide a significant customer base. Increasing disposable incomes and changing lifestyles drive up garment purchasing, particularly pants.
Furthermore, societal shifts towards Western design trends, as well as increased awareness of personal care and cleanliness, are driving demand for fashionable and high-quality men’s pants. This transition is accelerated by the power of social media and celebrity endorsements, which push certain companies and designs.
Moreover, producers in the Asia-Pacific area frequently provide cheap prices and new designs adapted to local preferences and body shapes. This localization method enables them to acquire a sizable portion of the market.
Men’s Underwear Market: Recent Developments
- In September 2022, Jockey International Inc.’s, expanded its retail flagship shop in New Delhi, India. The two-story store is spread out across 2,500 square feet, with dedicated spaces for men, women, and children.
- In August 2022, Tommy Hilfiger broadened its retail footprint by establishing a new store in Bonn, Germany. The historical construction is created to deliver the greatest in-store experience for its consumers and includes men’s knickers and accessories.
- In August 2022, Calvin Klein demonstrated the ‘Autumn 2022’ initiative featuring the most recent underwear and jeans collections. The series is created for everyday use with a modern style, offering cordless comfort with a combination of recyclable materials.
List of the prominent players in the Men’s Underwear Market:
- Hanesbrands Inc.
- Calvin Klein
- Jockey International Inc.
- Berkshire Hathaway Inc.
- Tommy Hilfiger
- Under Armour Inc.
- Levi Strauss & Co.
- American Eagle Outfitters Inc.
- Ralph Lauren Corporation
- Perry Ellis International Inc.
- Giorgio Armani S.p.A.
- Diesel S.p.A.
- Hugo Boss AG
- SAXX Underwear Co.
- The Moret Group
- Bonds Inc.
- Mack Weldon
- Ethika Inc.
- MeUndies
- Hanro AG
- Others
These key players are adopting various growth strategies such as mergers & acquisitions, joint ventures, expansion, strategic alliances, new product launches, etc. to enhance their business operations and revenues.
The Men’s Underwear Market is segmented as follows:
By Product Type
- Briefs
- Boxer Brief
- Trunks
- Boxers
- Others
By Fabrics
- Cotton
- Polyester
- Modal
- Nylon
- Others
By Distribution Channel
- Retail Stores
- Online Stores
Regional Coverage:
North America
- U.S.
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- France
- U.K.
- Russia
- Italy
- Spain
- Netherlands
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Taiwan
- Rest of Asia Pacific
The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America
Table of Contents
- Chapter 1. Preface
- 1.1 Report Description and Scope
- 1.2 Research scope
- 1.3 Research methodology
- 1.3.1 Market Research Type
- 1.3.2 Market Research Methodology
- Chapter 2. Executive Summary
- 2.1 Global Men’s Underwear Market, (2024 – 2033) (USD Billion)
- 2.2 Global Men’s Underwear Market: snapshot
- Chapter 3. Global Men’s Underwear Market – Industry Analysis
- 3.1 Men’s Underwear Market: Market Dynamics
- 3.2 Market Drivers
- 3.2.1 Rising preference for high quality fabrics
- 3.2.2 Growing Millennial Population
- 3.3 Market Restraints
- 3.4 Market Opportunities
- 3.5 Market Challenges
- 3.6 Porter’s Five Forces Analysis
- 3.7 Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Product Type
- 3.7.2 Market Attractiveness Analysis By Fabrics
- 3.7.3 Market Attractiveness Analysis By Distribution Channel
- Chapter 4. Global Men’s Underwear Market- Competitive Landscape
- 4.1 Company market share analysis
- 4.1.1 Global Men’s Underwear Market: Company Market Share, 2024
- 4.2 Strategic development
- 4.2.1 Acquisitions & mergers
- 4.2.2 New Product launches
- 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
- 4.2.4 Research and development and Regional expansion
- 4.3 Price trend analysis
- 4.1 Company market share analysis
- Chapter 5. Global Men’s Underwear Market – Product Type Analysis
- 5.1 Global Men’s Underwear Market Overview: By Product Type
- 5.1.1 Global Men’s Underwear Market Share, By Product Type, 2024 and – 2033
- 5.2 Briefs
- 5.2.1 Global Men’s Underwear Market by Briefs, 2024 – 2033 (USD Billion)
- 5.3 Boxer Brief
- 5.3.1 Global Men’s Underwear Market by Boxer Brief, 2024 – 2033 (USD Billion)
- 5.4 Trunks
- 5.4.1 Global Men’s Underwear Market by Trunks, 2024 – 2033 (USD Billion)
- 5.5 Boxers
- 5.5.1 Global Men’s Underwear Market by Boxers, 2024 – 2033 (USD Billion)
- 5.6 Others
- 5.6.1 Global Men’s Underwear Market by Others, 2024 – 2033 (USD Billion)
- 5.1 Global Men’s Underwear Market Overview: By Product Type
- Chapter 6. Global Men’s Underwear Market – Fabrics Analysis
- 6.1 Global Men’s Underwear Market Overview: By Fabrics
- 6.1.1 Global Men’s Underwear Market Share, By Fabrics, 2024 and – 2033
- 6.2 Cotton
- 6.2.1 Global Men’s Underwear Market by Cotton, 2024 – 2033 (USD Billion)
- 6.3 Polyester
- 6.3.1 Global Men’s Underwear Market by Polyester, 2024 – 2033 (USD Billion)
- 6.4 Modal
- 6.4.1 Global Men’s Underwear Market by Modal, 2024 – 2033 (USD Billion)
- 6.5 Nylon
- 6.5.1 Global Men’s Underwear Market by Nylon, 2024 – 2033 (USD Billion)
- 6.6 Others
- 6.6.1 Global Men’s Underwear Market by Others, 2024 – 2033 (USD Billion)
- 6.1 Global Men’s Underwear Market Overview: By Fabrics
- Chapter 7. Global Men’s Underwear Market – Distribution Channel Analysis
- 7.1 Global Men’s Underwear Market Overview: By Distribution Channel
- 7.1.1 Global Men’s Underwear Market Share, By Distribution Channel, 2024 and – 2033
- 7.2 Retail Stores
- 7.2.1 Global Men’s Underwear Market by Retail Stores, 2024 – 2033 (USD Billion)
- 7.3 Online Stores
- 7.3.1 Global Men’s Underwear Market by Online Stores, 2024 – 2033 (USD Billion)
- 7.1 Global Men’s Underwear Market Overview: By Distribution Channel
- Chapter 8. Men’s Underwear Market – Regional Analysis
- 8.1 Global Men’s Underwear Market Regional Overview
- 8.2 Global Men’s Underwear Market Share, by Region, 2024 & – 2033 (USD Billion)
- 8.3. North America
- 8.3.1 North America Men’s Underwear Market, 2024 – 2033 (USD Billion)
- 8.3.1.1 North America Men’s Underwear Market, by Country, 2024 – 2033 (USD Billion)
- 8.3.1 North America Men’s Underwear Market, 2024 – 2033 (USD Billion)
- 8.4 North America Men’s Underwear Market, by Product Type, 2024 – 2033
- 8.4.1 North America Men’s Underwear Market, by Product Type, 2024 – 2033 (USD Billion)
- 8.5 North America Men’s Underwear Market, by Fabrics, 2024 – 2033
- 8.5.1 North America Men’s Underwear Market, by Fabrics, 2024 – 2033 (USD Billion)
- 8.6 North America Men’s Underwear Market, by Distribution Channel, 2024 – 2033
- 8.6.1 North America Men’s Underwear Market, by Distribution Channel, 2024 – 2033 (USD Billion)
- 8.7. Europe
- 8.7.1 Europe Men’s Underwear Market, 2024 – 2033 (USD Billion)
- 8.7.1.1 Europe Men’s Underwear Market, by Country, 2024 – 2033 (USD Billion)
- 8.7.1 Europe Men’s Underwear Market, 2024 – 2033 (USD Billion)
- 8.8 Europe Men’s Underwear Market, by Product Type, 2024 – 2033
- 8.8.1 Europe Men’s Underwear Market, by Product Type, 2024 – 2033 (USD Billion)
- 8.9 Europe Men’s Underwear Market, by Fabrics, 2024 – 2033
- 8.9.1 Europe Men’s Underwear Market, by Fabrics, 2024 – 2033 (USD Billion)
- 8.10 Europe Men’s Underwear Market, by Distribution Channel, 2024 – 2033
- 8.10.1 Europe Men’s Underwear Market, by Distribution Channel, 2024 – 2033 (USD Billion)
- 8.11. Asia Pacific
- 8.11.1 Asia Pacific Men’s Underwear Market, 2024 – 2033 (USD Billion)
- 8.11.1.1 Asia Pacific Men’s Underwear Market, by Country, 2024 – 2033 (USD Billion)
- 8.11.1 Asia Pacific Men’s Underwear Market, 2024 – 2033 (USD Billion)
- 8.12 Asia Pacific Men’s Underwear Market, by Product Type, 2024 – 2033
- 8.12.1 Asia Pacific Men’s Underwear Market, by Product Type, 2024 – 2033 (USD Billion)
- 8.13 Asia Pacific Men’s Underwear Market, by Fabrics, 2024 – 2033
- 8.13.1 Asia Pacific Men’s Underwear Market, by Fabrics, 2024 – 2033 (USD Billion)
- 8.14 Asia Pacific Men’s Underwear Market, by Distribution Channel, 2024 – 2033
- 8.14.1 Asia Pacific Men’s Underwear Market, by Distribution Channel, 2024 – 2033 (USD Billion)
- 8.15. Latin America
- 8.15.1 Latin America Men’s Underwear Market, 2024 – 2033 (USD Billion)
- 8.15.1.1 Latin America Men’s Underwear Market, by Country, 2024 – 2033 (USD Billion)
- 8.15.1 Latin America Men’s Underwear Market, 2024 – 2033 (USD Billion)
- 8.16 Latin America Men’s Underwear Market, by Product Type, 2024 – 2033
- 8.16.1 Latin America Men’s Underwear Market, by Product Type, 2024 – 2033 (USD Billion)
- 8.17 Latin America Men’s Underwear Market, by Fabrics, 2024 – 2033
- 8.17.1 Latin America Men’s Underwear Market, by Fabrics, 2024 – 2033 (USD Billion)
- 8.18 Latin America Men’s Underwear Market, by Distribution Channel, 2024 – 2033
- 8.18.1 Latin America Men’s Underwear Market, by Distribution Channel, 2024 – 2033 (USD Billion)
- 8.19. The Middle-East and Africa
- 8.19.1 The Middle-East and Africa Men’s Underwear Market, 2024 – 2033 (USD Billion)
- 8.19.1.1 The Middle-East and Africa Men’s Underwear Market, by Country, 2024 – 2033 (USD Billion)
- 8.19.1 The Middle-East and Africa Men’s Underwear Market, 2024 – 2033 (USD Billion)
- 8.20 The Middle-East and Africa Men’s Underwear Market, by Product Type, 2024 – 2033
- 8.20.1 The Middle-East and Africa Men’s Underwear Market, by Product Type, 2024 – 2033 (USD Billion)
- 8.21 The Middle-East and Africa Men’s Underwear Market, by Fabrics, 2024 – 2033
- 8.21.1 The Middle-East and Africa Men’s Underwear Market, by Fabrics, 2024 – 2033 (USD Billion)
- 8.22 The Middle-East and Africa Men’s Underwear Market, by Distribution Channel, 2024 – 2033
- 8.22.1 The Middle-East and Africa Men’s Underwear Market, by Distribution Channel, 2024 – 2033 (USD Billion)
- Chapter 9. Company Profiles
- 9.1 Hanesbrands Inc.
- 9.1.1 Overview
- 9.1.2 Financials
- 9.1.3 Product Portfolio
- 9.1.4 Business Strategy
- 9.1.5 Recent Developments
- 9.2 Calvin Klein
- 9.2.1 Overview
- 9.2.2 Financials
- 9.2.3 Product Portfolio
- 9.2.4 Business Strategy
- 9.2.5 Recent Developments
- 9.3 Jockey International Inc.
- 9.3.1 Overview
- 9.3.2 Financials
- 9.3.3 Product Portfolio
- 9.3.4 Business Strategy
- 9.3.5 Recent Developments
- 9.4 Berkshire Hathaway Inc.
- 9.4.1 Overview
- 9.4.2 Financials
- 9.4.3 Product Portfolio
- 9.4.4 Business Strategy
- 9.4.5 Recent Developments
- 9.5 Tommy Hilfiger
- 9.5.1 Overview
- 9.5.2 Financials
- 9.5.3 Product Portfolio
- 9.5.4 Business Strategy
- 9.5.5 Recent Developments
- 9.6 Under Armour Inc.
- 9.6.1 Overview
- 9.6.2 Financials
- 9.6.3 Product Portfolio
- 9.6.4 Business Strategy
- 9.6.5 Recent Developments
- 9.7 Levi Strauss & Co.
- 9.7.1 Overview
- 9.7.2 Financials
- 9.7.3 Product Portfolio
- 9.7.4 Business Strategy
- 9.7.5 Recent Developments
- 9.8 American Eagle Outfitters Inc.
- 9.8.1 Overview
- 9.8.2 Financials
- 9.8.3 Product Portfolio
- 9.8.4 Business Strategy
- 9.8.5 Recent Developments
- 9.9 Ralph Lauren Corporation
- 9.9.1 Overview
- 9.9.2 Financials
- 9.9.3 Product Portfolio
- 9.9.4 Business Strategy
- 9.9.5 Recent Developments
- 9.10 Perry Ellis International Inc.
- 9.10.1 Overview
- 9.10.2 Financials
- 9.10.3 Product Portfolio
- 9.10.4 Business Strategy
- 9.10.5 Recent Developments
- 9.11 Giorgio Armani S.p.A.
- 9.11.1 Overview
- 9.11.2 Financials
- 9.11.3 Product Portfolio
- 9.11.4 Business Strategy
- 9.11.5 Recent Developments
- 9.12 Diesel S.p.A.
- 9.12.1 Overview
- 9.12.2 Financials
- 9.12.3 Product Portfolio
- 9.12.4 Business Strategy
- 9.12.5 Recent Developments
- 9.13 Hugo Boss AG
- 9.13.1 Overview
- 9.13.2 Financials
- 9.13.3 Product Portfolio
- 9.13.4 Business Strategy
- 9.13.5 Recent Developments
- 9.14 SAXX Underwear Co.
- 9.14.1 Overview
- 9.14.2 Financials
- 9.14.3 Product Portfolio
- 9.14.4 Business Strategy
- 9.14.5 Recent Developments
- 9.15 The Moret Group
- 9.15.1 Overview
- 9.15.2 Financials
- 9.15.3 Product Portfolio
- 9.15.4 Business Strategy
- 9.15.5 Recent Developments
- 9.16 Bonds Inc.
- 9.16.1 Overview
- 9.16.2 Financials
- 9.16.3 Product Portfolio
- 9.16.4 Business Strategy
- 9.16.5 Recent Developments
- 9.17 Mack Weldon
- 9.17.1 Overview
- 9.17.2 Financials
- 9.17.3 Product Portfolio
- 9.17.4 Business Strategy
- 9.17.5 Recent Developments
- 9.18 Ethika Inc.
- 9.18.1 Overview
- 9.18.2 Financials
- 9.18.3 Product Portfolio
- 9.18.4 Business Strategy
- 9.18.5 Recent Developments
- 9.19 MeUndies
- 9.19.1 Overview
- 9.19.2 Financials
- 9.19.3 Product Portfolio
- 9.19.4 Business Strategy
- 9.19.5 Recent Developments
- 9.20 Hanro AG
- 9.20.1 Overview
- 9.20.2 Financials
- 9.20.3 Product Portfolio
- 9.20.4 Business Strategy
- 9.20.5 Recent Developments
- 9.21 Others.
- 9.21.1 Overview
- 9.21.2 Financials
- 9.21.3 Product Portfolio
- 9.21.4 Business Strategy
- 9.21.5 Recent Developments
- 9.1 Hanesbrands Inc.
List Of Figures
Figures No 1 to 28
List Of Tables
Tables No 1 to 77
Report Methodology
In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:
Preliminary Data Mining
On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.
Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.
Statistical Model
Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.
Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.
Some of the variables taken into account for forecasting are as follows:
• Industry drivers and constraints, as well as their current and projected impact
• The raw material case, as well as supply-versus-price trends
• Current volume and projected volume growth through 2032
We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.
Primary Validation
This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.
Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.
All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:
• Market leaders
• Suppliers of raw materials
• Suppliers of raw materials
• Buyers.
The following are the primary research objectives:
• To ensure the accuracy and acceptability of our data.
• Gaining an understanding of the current market and future projections.
Data Collection Matrix
| Perspective | Primary research | Secondary research |
| Supply-side |
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| Demand-side |
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Market Analysis Matrix
| Qualitative analysis | Quantitative analysis |
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Prominent Player
- Hanesbrands Inc.
- Calvin Klein
- Jockey International Inc.
- Berkshire Hathaway Inc.
- Tommy Hilfiger
- Under Armour Inc.
- Levi Strauss & Co.
- American Eagle Outfitters Inc.
- Ralph Lauren Corporation
- Perry Ellis International Inc.
- Giorgio Armani S.p.A.
- Diesel S.p.A.
- Hugo Boss AG
- SAXX Underwear Co.
- The Moret Group
- Bonds Inc.
- Mack Weldon
- Ethika Inc.
- MeUndies
- Hanro AG
- Others
FAQs
The restraints of the Men’s Underwear market is dominance of established brands.
The major driver for the Men’s Underwear market is rising preference for high quality fabrics and growing millennials population.
The “Briefs” category dominated the market in 2023.
The key players in the market are Hanesbrands Inc., Calvin Klein , Jockey International Inc., Berkshire Hathaway Inc., Tommy Hilfiger , Under Armour Inc., Levi Strauss & Co., American Eagle Outfitters Inc., Ralph Lauren Corporation, Perry Ellis International Inc., Giorgio Armani S.p.A., Diesel S.p.A., Hugo Boss AG, SAXX Underwear Co., The Moret Group, Bonds Inc., Mack Weldon, Ethika Inc., MeUndies, Hanro AG, Others.
“Asia-Pacific” had the largest share in the Men’s Underwear Market.
The global market is projected to grow at a CAGR of 5.7% during the forecast period, 2024-2033.
The Men’s Underwear Market size was valued at USD 40.5 Billion in 2024.