Global Moisturizer Market size was valued at USD 11.3 Billion in 2024 and is expected to reach USD 18.6 Billion by 2033, at a CAGR of 5.4% during the forecast period 2024 – 2033.

Moisturizer Market: Overview

Moisturizer, also known as a facial or skin moisturizer, is a skincare product designed to hydrate and nourish the skin. Emollients reduce roughness and flaking by filling up the spaces among skin cells, softening and smoothing the skin.

The trajectory of the global moisturizer market is being shaped by a number of significant factors. One notable trend is the rising demand fueled by consumer knowledge of sustainability and health consciousness for natural and organic materials.

Clean and environmentally friendly formulations are becoming more and more popular as a result of consumer demand for items devoid of dangerous ingredients. The fusion of technology and skincare is another noteworthy development that has given rise to smart moisturizers with cutting-edge features like customized formulas and moisture tracking.

This junction makes it possible for customers to customize their skincare regimens to meet their unique requirements, making dermatology more efficient and individualized. Additionally, there is a trend in the market toward multipurpose moisturizers that provide advantages beyond just hydration, including sun protection, anti-aging properties, and pollution defense.

By type, face moisturizers segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. Face moisturizers are now seeing trends that include a move toward organic and pure ingredients, a rise in the market for multipurpose products (such as SPF moisturizers), and an emphasis on customized skincare regimens.

By form, the cream segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. Cream innovations encompass a rise in demand for moisturizing and anti-aging qualities, a move toward organic and natural components, and multifunctional formulas that address certain skin conditions.

By end user, women segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033.  To appear attractive and personally healthy, women frequently emphasize skincare. Moisturizer creams provide moisture to the skin, preventing dryness and the signs of aging. They also conform to beauty standards and self-care regimens, improving the skin’s overall look and confidence.

Asia-Pacific’s broad weather conditions, ethnic dedication to cosmetics, higher disposable incomes, and flourishing e-commerce promote demand for moisturizers, promoting creativity and market growth in the region.

Beiersdorf AG is a German multinational corporation that produces personal-care goods and pressure-sensitive glues located in Hamburg, Germany. Elastoplast, Eucerin, Labello, La Prairie, Nivea, Tesa SE, and Coppertone are some of its brands.

Report Scope

Feature of the Report Details
Market Size in 2024 USD 11.3 Billion
Projected Market Size in 2033 USD 18.6 Billion
Market Size in 2023 USD 10.2 Billion
CAGR Growth Rate 5.4% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Type, Form, End User and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

CMI has comprehensively analyzed the Global Moisturizer market. The driving forces, restraints, challenges, opportunities, and key trends have been explained in depth to depict in depth scenario of the market. Segment wise market size and market share during the forecast period are duly addressed to portray the probable picture of this Global Moisturizer industry.

The competitive landscape includes key innovators, after market service providers, market giants as well as niche players are studied and analyzed extensively concerning their strengths, weaknesses as well as value addition prospects. In addition, this report covers key players profiling, market shares, mergers and acquisitions, consequent market fragmentation, new trends and dynamics in partnerships.

Global Moisturizer Market 2024–2033 (By Billion)

List of the prominent players in the Moisturizer Market:

  • L’Oréal S.A.
  • The Procter & Gamble Company
  • Unilever PLC
  • Johnson & Johnson Services Inc.
  • Beiersdorf AG
  • Shiseido Company Limited
  • Estée Lauder Companies Inc.
  • Avon Products Inc.
  • Amway Corporation
  • Kao Corporation
  • Mary Kay Inc.
  • Revlon Inc.
  • Coty Inc.
  • Clarins Group
  • Natura &Co Holding S.A.
  • Oriflame Cosmetics Global SA
  • Colgate-Palmolive Company
  • Chanel S.A.
  • Henkel AG & Co. KGaA
  • The Body Shop International Limited
  • Others

The Moisturizer Market is segmented as follows:

By Type

  • Face Moisturizers
  • Body Moisturizers

By Form

  • Cream
  • Lotion
  • Gel

By End User

  • Women
  • Men
  • Infant & Kids

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America


  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America