Global Premium Spirits Market size was valued at USD 172.14 Billion in 2024 and is expected to reach USD 417.87 Billion by 2033, at a CAGR of 10.30% during the forecast period 2024 – 2033.

Premium Spirits Market: Overview

Premium spirits generic term referring to higher-quality spirits with no requirements to distinguish their premium label. Premium spirits are usually aged for 18 months or more, made in smaller quantities, and are made for casual sipping rather than shots.

Premium Spirits are marked by their refined production processes, unparalleled purity and clarity, superior ingredients, and unparalleled craftsmanship, setting them apart from standard spirits.

The market for Premium Spirits is witnessing robust growth driven by various factors such as increasing disposable income, rapidly expanding economies, growing disposable incomes in emerging economies, changing lifestyles and product innovations that have drawn consumers to more expensive liquors, especially millennials.

Furthermore, excellent properties of premium spirits such as unique taste, rich blend, and aroma sparkle are propelling the consumption of premium spirits, thereby driving the market growth.

However, various factors such as stringent regulations, lack of universal directives about the consumption and production of premium spirits, and increasing counterfeiting of premium spirits are restraining the market growth.

Despite these challenges, there are ample opportunities for a premium spirit market. Increasing disposable income such as in China, India, South Korea, Brazil, Indonesia, South Africa, etc. is expected to propel the demand for premium spirits. Customers with high disposable income are opting for the best quality spirits.

By product type, the Global Premium Spirits market is segmented by product, by distribution channel, by region.  By type, the global premium Spirits market is segmented into Vodka, Whiskey, Gin, Tequila, Rum, Brandy and Others. Among all of these product types, vodka held the highest market share in 2022 and is expected to keep its dominance during the forecast period.

By distribution channel, the global premium spirits market is segmented into on trade and off trade. Among all of these segments, on trade segment held the highest market share in 2022 and is expected to keep its dominance during the forecast period. Trade channels include restaurants, pubs, hotels, clubs etc.

By region, the Premium Spirits market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East & Africa. Among all of these regions, the Asia Pacific dominated the global Premium Spirits market in 2022 with a market share of 45.00% in 2022 and is expected to keep its dominance during the forecast period 2024-2032.

Report Scope

Feature of the Report Details
Market Size in 2024 USD 172.14 Billion
Projected Market Size in 2033 USD 417.87 Billion
Market Size in 2023 USD 156.78 Billion
CAGR Growth Rate 10.30% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Product, Distribution Channel, Generation and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Custom Market Insights has comprehensively analyzed the Global Premium Spirits market. The driving forces, restraints, challenges, opportunities, and key trends have been explained in depth to depict in depth scenario of the market. Segment wise market size and market share during the forecast period are duly addressed to portray the probable picture of this Global Premium Spirits industry.

The competitive landscape includes key innovators, after market service providers, market giants as well as niche players are studied and analyzed extensively concerning their strengths, weaknesses as well as value addition prospects. In addition, this report covers key players profiling, market shares, mergers and acquisitions, consequent market fragmentation, new trends and dynamics in partnerships.

Global Premium Spirits Market 2024–2033 (By Billion)

List of the prominent players in the Premium Spirits Market:

  • Diageo
  • Pernod Ricard
  • Frisky Whiskey
  • Campari Group
  • Jack Daniels
  • Beam Suntroy Inc
  • Bacardi Limited
  • Tanduay Distillers Inc.
  • Allied Blenders and Distillers Pvt. Ltd. (ABD)
  • Guizhou Moutai Wine Co. Ltd
  • Alliance Global Group Inc. (Emperador)
  • Brown Forman Corporation
  • Bacardi
  • Pernord Ricard
  • Patron
  • Heineken
  • Jose Cuervo
  • Others

The Premium Spirits Market is segmented as follows:

By Product

  • Vodka
  • Whiskey
  • Gin
  • Tequila
  • Rum
  • Brandy
  • Others

By Distribution Channel

  • On-trade
  • Off-trade

By Generation

  • Gen Z
  • Millennial
  • Gen X
  • Others

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America


  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America