Global Smart Toilet Market Size Likely to Expand at a CAGR of 12.75% By 2034

Smart Toilet Market Size

As per the Smart Toilet Market size analysis conducted by the CMI Team, the global Smart Toilet Market is expected to record a CAGR of 12.75% from 2025 to 2034. In 2025, the market size is projected to reach a valuation of USD 10.70 Billion. By 2034, the valuation is anticipated to reach USD 31.50 Billion.

Smart Toilet Market Overview

The Smart toilet market is growing rapidly as there is growing demand for hygiene, automation, and sustainability across residential, commercial, and healthcare sectors. Key players like Toto Ltd., Kohler Co., Roca Sanitario S.A., LIXIL Group Corporation, and GWA Group Limited are adding sensor-based flushing, self-cleaning, heated seats, and health monitoring functionality to their offerings.

Supported by AI and IoT, these innovations offer customized comfort, water savings, and real-time diagnosis. With widespread adoption in the Asia-Pacific region and growing adoption in North America and Europe, these companies are ramping up R&D and collaboration to fuel the international smart sanitation tide.

Smart Toilet Market Growth Factors and Dynamics

Increased Hygiene Consciousness: Public mindsets regarding hygiene have changed miraculously over the past two years, with much more focus given to reducing exposure to possibly germ-grimed surfaces. As germ-transmission points, bathrooms have undergone a revolution in their concept and operation.

Hands-free smart toilets, featuring UV sterilization, automatic flush, etc., are being more and more considered as luxury items and necessary sanitary tools. Buyers are switching more to those that enable the provision of day-by-day cleansing with little by-hand handling.

In August 2024, the Financial Times article “Toilet wars: the race for the quietest flush” illustrates the competitive challenge to toilet manufacturers to create quiet flushing systems since consumers are wanting less noisy bathroom activity and increased controls on the noise in some regions. The article covers the technology and business innovations the firms are taking to outcompete each other in this fairly small but fast-growing segment of the home improvement market.

Urbanization & Smart Homes: Urbanization and the proliferation of smart homes have played a critical role in driving the consumption of smart toilets. With urbanization, population is increasing in cities, and hence demand for creative, efficient, and space-saving bathroom facilities is on the increase.

Smart toilets, with their multi-functional features and sleek designs, are accommodating to the urban dwellers’ style who prefer convenience and luxury. Besides, home automation integration of smart toilets makes it possible for users to control and customize their bathroom experience with ease. For instance, in January 2025, wealthy Indians are shelling out more on high-end bathroom experiences, and some are splurging on high-cost smart toilets costing up to $18,500 (about 1.6 million rupees) with voice assistants like Alexa, ambient audio, and advanced hygiene features.

This is all part of a broader surge in demand for high-end smart home technology and luxurious amenities among India’s high-end consumers, driven by rising disposable incomes, urbanization, and the desire for convenience and comfort in day-to-day living. Though these high-end products are unaffordable for most, success with them is helping to fuel innovation and steer India’s smart bathroom market’s future.

Growing Ageing Population: The growth in the ageing population is driving demand for intelligent toilets that will encourage comfort and security. Seat level adjustment, lid closing, and bidet functionality all allow older citizens to maintain independence, prevent falls, and require less support from caregivers. Increasingly, they are being adopted in homes as well as elderly citizens’ facilities to promote improved hygiene and quality of life.

For example, Toi Labs’ TrueLoo, listed as one of TIME’s 200 Best Inventions of 2024, is an artificially intelligent toilet seat that scans and analyzes stool and urine to track users’ health in October 2024. Designed to look and function like a normal toilet seat, TrueLoo is installable on normal toilets and is already installed in over 50 senior living communities, where it reports health alerts and information to caregivers directly.

The company intends to release a user-centric app at some point in the future, which would simplify frequent, non-obtrusive health monitoring as simple as sitting down, offering an active means of sensing early health changes.

Report Scope

Smart Toilet Market SWOT Analysis

• Strengths: Smart toilets offer a combination of convenience, hygiene, and water conservation that is appealing to hordes of consumers. Auto-flush, warm seat, bidet feature, and self-cleaning priority features make them a luxury bathroom solution. Strong brands such as Toto Ltd., Kohler Co., and LIXIL Group have also established strong brand identity, enabling them to control innovation and consumer trust.

• Weaknesses: High prices and complicated fitting processes are significant barriers to the adoption of intelligent toilets, especially in the developing world. Power connection, and associated plumbing supply, is a maintenance barrier. Technical support and training in the country or developing regions could be preventing market access.

• Opportunities: There is increasing consumer and commercial demand for smart bathroom solutions, particularly in the wake of COVID-19, with increased sensitivity to hygiene. The ageing population globally also presents opportunities for senior-friendly smart toilet designs. Further, urbanization expansion and smart city development in countries such as the Asia-Pacific and the Middle East provide fertile ground for expansion.

• Threats: Economic downturns, particularly in the Third World, can discourage consumers from spending on expensive bathroom fixtures. Intense competition from traditional toilet makers and inexpensive alternatives is also a threat. Moreover, cybersecurity issues, as much as networked devices and data security, are also likely to have an effect on consumer confidence regarding fully integrated smart systems.

List of the prominent players in the Smart Toilet Market:

• Toto Ltd
• Kohler Co.
• Roca Sanitario S.A
• LIXIL Group Corporation
• GWA Group Limited
• Duravit AG
• Jomoo Group
• Villeroy & Boch
• Dongpeng Ceramic
• Huida Sanitary Ware Co. Ltd.
• Others

The Smart Toilet Market is segmented as follows:

By Type

• Wall Hung Toilet
• Close-Coupled
• Single Floor Standing Toilet
• One-Piece Toilet

By Connectivity

• Wi-Fi
• Bluetooth

By Usage

• Residential
• Commercial

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America