The Online School to Witness High CAGR in the US K12 Education Market

According to Custom Market Insights (CMI), the US K12 Education Market size was estimated at USD 3 Billion in 2021 and is expected to hit around USD 25 Billion by 2030, poised to grow at a compound annual growth rate (CAGR) of 27% from 2022 to 2030.

Our research report offers a 360-degree view of the US K12 Education market’s drivers and restraints, coupled with the impact they have on demand during the projection period. Also, the report examines global opportunities and competitive analysis for the US K12 Education market.

US K12 Education Market: Overview

In the US, state and municipal governments primarily charge education. Every state has a separate education department with regulations governing funding, staffing, attendance, and curriculum. The individual states also set the length of compulsory education; in some, it lasts until age 16. The variety of online education in terms of optimization, online curriculum, and on-demand content are major factors driving the market for online K12 education. Government officials are also encouraging online K-12 education in the country.

Browse the full “US K12 Education Market Size, Trends, and Insights By School (Public, Private, Online), By Grade (High School, Middle School, Elementary, Kindergarten), By Method (Blended, Computer/Web-based, Video/Audio Recording, Self-Study Materials, Simulation-based, Others), By Model (Gamification, LMS / Virtual Learning Environments, Big Data & Analytics, Others), By End-user (Educational Institutes, Ed-tech Companies, Online Courses, Others), and By Region – Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032 “ report at

Growth Factors

Gamification improves the whole educational process. Scorecards, leaderboards, and groups improve motivation, student engagement, and cognitive skills. The use of games in online learning fosters active student participation. The inability of additional pupils who reside far from their school to attend lessons contributes to increased absenteeism. As a result, government agencies and educational institutions are collaborating to resolve the problem through online education. As a result, gamification will become more widely used and have the ability to reduce absenteeism, which will speed up the expansion of the online K-12 education sector.

Parents support online learning platforms because they are affordable, customizable, and give pupils competency-based education. It is handy for teachers and results in time savings and a better work-life balance. On the other hand, through online learning, students can quickly finish their course material outside of class and use the extra time in class to clear up any questions they may have and participate more actively in other activities. As a result, the market for online K12 education will expand in the upcoming years due to its extensive acceptability among parents, students, and teachers.

Segmental Overview

The market for US K12 Education is segmented into school, method, grade, model, and end-user. Based on school, the US Online education is expanding at a considerable CAGR in the K-12 Education Market throughout the anticipated timeframe. Many US school districts and states use online learning to enhance educational outcomes. Online education for students in grades K-12 has evolved with the turn of the millennium from an experiment to a movement.

The US is implementing many online education programs, including virtual state schools, multidistrict programs, charter schools, single district programs, blended programs, universities programs, private schools, and consortium-based programs, to name a few of the popular program types. More than 2.7 million kids participate in digital learning nationwide, and many children in grades K-12 receive a top-notch education online from a full-time public online school.

In order to assist children in achieving their potential, K-12 public schools aim to deliver an individualized, superior education with instruction from state-certified teachers. Similar to conventional brick-and-mortar schools, these online schools follow the same state testing, school accountability, and attendance regulations.

Report Scope

Feature of the Report Details
Market Size in 2021 USD 3 Billion
Projected Market Size in 2030 USD 25 Billion
Market Size in 2022 USD 5.44 Billion
CAGR Growth Rate 27% CAGR (2022-2030)
Base Year 2022
Forecast Period 2023-2032
Key Segment By School, Grade, Method, Model, End-user, and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope U.S., U.S., Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Competitive Landscape

By examining market segments and projecting market size, the reports also aid in understanding the dynamics and organizational structure of the global US K12 education industry. The study serves as an investor’s guide thanks to its clear depiction of competitive analysis of key companies by product, price, financial condition, product portfolio, growth plans, and regional presence in the US K12 Education market.

  • 2022: Credly, a major supplier of digital workforce credentials, was acquired by Pearson, according to an announcement. A sophisticated credentialing service would be added to the company’s workforce analysis, learning, and assessment capabilities by acquiring Credly, in which Pearson already has a nearly 20% investment. This would increase the company’s presence in the workforce skills sector.

Some of the prominent players

  • McGraw-Hill Education
  • American Public Education
  • K12 Inc.
  • Pearson Education Inc.
  • Blackboard Inc.
  • Adobe Systems
  • Providence Equity Partners LLC
  • Newsela
  • Chegg Inc.
  • Stride Inc.

The global US K12 Education market is segmented as follows:

By School

  • Public
  • Private
  • Online

By Grade

  • High School
  • Middle School
  • Elementary
  • Kindergarten

By Method

  • Blended
  • Computer/Web-based
  • Video/Audio Recording
  • Self-Study Materials
  • Simulation-based
  • Others

By Model

  • Gamification
  • LMS / Virtual Learning Environments
  • Big Data & Analytics
  • Others

By End-user

  • Educational Institutes
  • Ed-tech Companies
  • Online Courses
  • Others

On the basis of US Geography

  • Northeast Region
  • Southeast Region
  • Midwest Region
  • West Coast Region
  • Southwest Region
  • Mountain States