Report Code: CMI22984

Published Date: March 2023

Pages: 220+

Category: USA

Report Snapshot

CAGR: 27%

Source: CMI

Study Period: 2024-2033
Fastest Growing Market: USA
Largest Market: USA

Major Players

  • McGraw-Hill Education
  • American Public Education
  • K12 Inc.
  • Pearson Education Inc.
  • Blackboard Inc.
  • Adobe Systems
  • Others

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Reports Description

According to Custom Market Insights (CMI), the US K12 Education Market size was estimated at USD 3 Billion in 2021 and is expected to hit around USD 25 Billion by 2030, poised to grow at a compound annual growth rate (CAGR) of 27% from 2022 to 2030.

Our research report offers a 360-degree view of the US K12 Education market’s drivers and restraints, coupled with the impact they have on demand during the projection period. Also, the report examines global opportunities and competitive analysis for the US K12 Education market.

  • The phrase “K-12” is frequently used as an abbreviation to refer to all primary and secondary education. The K-12 educational system aims to provide pupils from kindergarten to the 12th grade with a sound elementary school education. Students receive a Grade Point Average (GPA) after high school, an average of their performance throughout all high school grades. It is used to determine whether they should pursue further education or the workforce.
  • The U.S. K-12 education business is being driven in part by improvements in accessibility to high-quality education and smart learning, along with other factors. Currently, there are several education start-ups that are growing exponentially.
  • Over 35% of education start-ups are reportedly seeking to increase the market for K-12 online education or homeschooling. Factors like technical development and the expanding use of Big Data have boosted learning analytics’ prominence in the educational sector.
  • The U.S. K-12 Education Market Share is also anticipated to be driven by Government and International Baccalaureate activities to improve the quality of education at the K-12 level globally. The American Rescue Plan allocated over $130 billion to K-12 schools in 2020 to support their safe reopening, make up for missed education, and rectify injustices exacerbated by the pandemic.
  • Additionally, STEM learning activities are included in many other courses by education companies like Stride K12, including exercises, labs, and activities in math and science classes for students in grades 6 through 12. As a result, these variables are examined in order to determine how the U.S. K-12 Education Industry will develop between 2022 and 2030.

Report Scope

In the research scope, US K12 Educations are described as antimicrobial agents since they are used on the surface of different non-living things to eradicate the germs that are present there. Surface disinfection practices can effectively prevent or reduce infections and other harmful impacts that are common in the existing healthcare system. The scope of the study includes market sizing and forecast for segmentation by school, method, grade, model, end-user, and geography.

Report Scope

Feature of the Report Details
Market Size in 2021 USD 3 Billion
Projected Market Size in 2030 USD 25 Billion
Market Size in 2022 USD 5.44 Billion
CAGR Growth Rate 27% CAGR (2022-2030)
Base Year 2023
Forecast Period 2024-2033
Key Segment By School, Grade, Method, Model, End-user, and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors, and Recent Trends
Regional Scope U.S., U.S., Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfill your requirements for research.

Key Market Dynamics

  • Schools moving away from the traditional blackboard approach to integrating smart technologies are driving demand for K-12 education in the United States. The learning trend covers many initiatives, tools, and services designed to boost students’ academic performance. Raised job opportunities in STEM fields have increased the demand for STEM training. Students that excel in a high level of competition are eligible to enroll in higher education institutions. This increases the emphasis on STEM fundamental education among parents, students, and many partners in schools around the world.
  • The development of the K-12 education industry in the United States is anticipated to be fueled by the introduction of technology that allows educational institutions to supply innovative solutions like e-books, AR/VR interactive content, and accredited online courses. Increased acceptance of EdTech solutions and offerings in significant higher education institutions and educational organizations are gradually shifting their focus from the legacy EdTech education system to online EdTech solutions. The adoption of education technology (EdTech) tools is growing in both the academic and non-academic sectors. The K-12 education market size is anticipated to increase due to the adoption of AI in schools to automate jobs like grading assignments and offering input.
  • AI is increasingly employed in the US education industry to improve student learning; intelligent interactive programs using different technologies like natural language processing, machine learning, and deep learning aid students’ overall learning. Therefore, these aspects are examined to drive the US K-12 Education business between 2022 and 2030.

US K12 Education Market 2022–2030 (By Billion)

Big Data & Analytics Segment to Witness a High CAGR in the US K12 Education Market

  • The U.S. K-12 Educations market’s Big Data & Analytics segment is expected to develop at the greatest CAGR during the forecast period. Big data’s introduction in educational settings has sparked the development of fresh, data-driven strategies for supporting well-informed choices and initiatives to boost educational efficacy.
  • The scalable and fine-grained knowledge and support of learning processes that digital traces of student activity promise were previously too expensive to attain using standard data sources and approaches. Big data’s growing accessibility in recent years has opened up new possibilities for monitoring educational contexts’ monitoring procedures and informed efforts to boost educational efficacy.
  • The collection of student-learning data is currently being pioneered by several educational institutions and the federal government’s new National Education Technology Plan. Big data and analytics have slowly encroached into the world of public education over the past few years and have also become embedded in daily activities. Additionally, a number of educational institutions have been receiving significant funding to implement this technology.

Competitive Landscape

Companies in the U.S. K-12 Education Market mostly adopt product launches, partnerships, acquisitions, and R&D activities as their primary business models.

  • 2022: In order to improve its synchronous learning capabilities, Class Technologies purchased Blackboard Collaborate from Anthology.
  • 2022: To support its five campuses, two higher education centers in Hidalgo and Starr counties, a virtual campus, and other facilities, South Texas College has implemented the YuJa Enterprise Video Platform.
  • 2021: Spero Ventures sponsored a US $8 million fundraising round for AllHere Education, the market leader in offering K-12 districts targeted technology solutions to boost student performance. The funding round will be used to expand the functionality of AllHere’s conversational artificial intelligence (AI) chatbot, the first of its kind in the K-12 market. It will assist schools in supporting kids and families to demonstrably raise attendance and grade levels.
  • 2020: During the coronavirus epidemic, K12 Inc. provided over 150,000 US students, families, and teachers access to free educational and instructional tools and resources. The company is assisting students and instructors in returning to school this academic year despite widespread school closures.

US K12 Education Market 2022–2030 (By Grade)

Prominent Players:

  • McGraw-Hill Education
  • American Public Education
  • K12 Inc.
  • Pearson Education Inc.
  • Blackboard Inc.
  • Adobe Systems
  • Providence Equity Partners LLC
  • Newsela
  • Chegg Inc.
  • Stride Inc.
  • Others

The US K12 Education market is segmented as follows:

By School

  • Public
  • Private
  • Online

By Grade

  • High School
  • Middle School
  • Elementary
  • Kindergarten

By Method

  • Blended
  • Computer/Web-based
  • Video/Audio Recording
  • Self-Study Materials
  • Simulation-based
  • Others

By Model

  • Gamification
  • LMS / Virtual Learning Environments
  • Big Data & Analytics
  • Others

By End-user

  • Educational Institutes
  • Ed-tech Companies
  • Online Courses
  • Others

US K12 Education Market 2022–2030 (By End-User)

On the basis of US Geography

  • Northeast Region
  • Southeast Region
  • Midwest Region
  • West Coast Region
  • Southwest Region
  • Mountain States

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market research methodology
  • Chapter 2. Executive Summary
    • 2.1  US K12 Education Market, (2030 – 2030) (USD Billion)
    • 2.2  US K12 Education Market : snapshot
  • Chapter 3.  US K12 Education Market – Industry Analysis
    • 3.1 US K12 Education Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 Gamification will become more widely used and have the ability to reduce absenteeism & extensive acceptability among parents, students, and teachers.
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market attractiveness analysis By School
      • 3.7.2 Market attractiveness analysis By Grade
      • 3.7.3 Market attractiveness analysis By Method
      • 3.7.4 Market attractiveness analysis By Model
      • 3.7.5 Market attractiveness analysis By End-user
  • Chapter 4.  US K12 Education Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1  US K12 Education Market: company market share, 2021
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5.  US K12 Education Market – School Analysis
    • 5.1  US K12 Education Market overview: By School
      • 5.1.1  US K12 Education Market share, By School, 2021 and 2030
    • 5.2 Public
      • 5.2.1  US K12 Education Market by Public , 2030 – 2030 (USD Billion)
    • 5.3 Private
      • 5.3.1  US K12 Education Market by Private, 2030 – 2030 (USD Billion)
    • 5.4 Online
      • 5.4.1  US K12 Education Market by Online, 2030 – 2030 (USD Billion)
  • Chapter 6.  US K12 Education Market – Grade Analysis
    • 6.1  US K12 Education Market overview: By Grade
      • 6.1.1  US K12 Education Market share, By Grade, 2021 and 2030
    • 6.2 High School
      • 6.2.1  US K12 Education Market by High School, 2030 – 2030 (USD Billion)
    • 6.3 Middle School
      • 6.3.1  US K12 Education Market by Middle School, 2030 – 2030 (USD Billion)
    • 6.4 Elementary
      • 6.4.1  US K12 Education Market by Elementary, 2030 – 2030 (USD Billion)
    • 6.5 Kindergarten
      • 6.5.1  US K12 Education Market by Kindergarten, 2030 – 2030 (USD Billion)
  • Chapter 7.  US K12 Education Market – Method Analysis
    • 7.1  US K12 Education Market overview: By Method
      • 7.1.1  US K12 Education Market share, By Method, 2021 and 2030
    • 7.2 Blended
      • 7.2.1  US K12 Education Market by Blended, 2030 – 2030 (USD Billion)
    • 7.3 Computer/Web-based
      • 7.3.1  US K12 Education Market by Computer/Web-based, 2030 – 2030 (USD Billion)
    • 7.4 Video/Audio Recording
      • 7.4.1  US K12 Education Market by Video/Audio Recording, 2030 – 2030 (USD Billion)
    • 7.5 Self-Study Materials
      • 7.5.1  US K12 Education Market by Self-Study Materials, 2030 – 2030 (USD Billion)
    • 7.6 Simulation-based
      • 7.6.1  US K12 Education Market by Simulation-based, 2030 – 2030 (USD Billion)
    • 7.7 Others
      • 7.7.1  US K12 Education Market by Others, 2030 – 2030 (USD Billion)
  • Chapter 8.  US K12 Education Market – Model Analysis
    • 8.1  US K12 Education Market overview: By Model
      • 8.1.1  US K12 Education Market share, By Model, 2021 and 2030
    • 8.2 Gamification
      • 8.2.1  US K12 Education Market by Gamification, 2030 – 2030 (USD Billion)
    • 8.3 LMS / Virtual Learning Environments
      • 8.3.1  US K12 Education Market by LMS / Virtual Learning Environments, 2030 – 2030 (USD Billion)
    • 8.4 Big Data & Analytics
      • 8.4.1  US K12 Education Market by Big Data & Analytics, 2030 – 2030 (USD Billion)
    • 8.5 Others
      • 8.5.1  US K12 Education Market by Others, 2030 – 2030 (USD Billion)
  • Chapter 9.  US K12 Education Market – End-user Analysis
    • 9.1  US K12 Education Market overview: By End-user
      • 9.1.1  US K12 Education Market share, By End-user, 2021 and 2030
    • 9.2 Educational Institutes
      • 9.2.1  US K12 Education Market by Educational Institutes, 2030 – 2030 (USD Billion)
    • 9.3 Ed-tech Companies
      • 9.3.1  US K12 Education Market by Ed-tech Companies, 2030 – 2030 (USD Billion)
    • 9.4 Online Courses
      • 9.4.1  US K12 Education Market by Online Courses, 2030 – 2030 (USD Billion)
    • 9.5 Others
      • 9.5.1  US K12 Education Market by Others, 2030 – 2030 (USD Billion)
  • Chapter 10. US K12 Education Market – Regional Analysis
    • 10.1  US K12 Education Market Regional Overview
    • 10.2  US K12 Education Market Share, by Region, 2021 & 2030 (USD Billion)
  • Chapter 11. Company Profiles
    • 11.1 Apple
      • 11.1.1 Overview
      • 11.1.2 Financials
      • 11.1.3 Product Portfolio
      • 11.1.4 Business Strategy
      • 11.1.5 Recent Developments
    • 11.2 Samsung
      • 11.2.1 Overview
      • 11.2.2 Financials
      • 11.2.3 Product Portfolio
      • 11.2.4 Business Strategy
      • 11.2.5 Recent Developments
    • 11.3 Huawei
      • 11.3.1 Overview
      • 11.3.2 Financials
      • 11.3.3 Product Portfolio
      • 11.3.4 Business Strategy
      • 11.3.5 Recent Developments
    • 11.4 Amazon
      • 11.4.1 Overview
      • 11.4.2 Financials
      • 11.4.3 Product Portfolio
      • 11.4.4 Business Strategy
      • 11.4.5 Recent Developments
    • 11.5 Others.
      • 11.5.1 Overview
      • 11.5.2 Financials
      • 11.5.3 Product Portfolio
      • 11.5.4 Business Strategy
      • 11.5.5 Recent Developments

List Of Figures

Figures No 1 to 36

List Of Tables

Tables No 1 to 2

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2030

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers

Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2030
  • Market revenue estimates and forecasts up to 2030, by technology
  • Market revenue estimates and forecasts up to 2030, by application
  • Market revenue estimates and forecasts up to 2030, by type
  • Market revenue estimates and forecasts up to 2030, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Prominent Players

  • McGraw-Hill Education
  • American Public Education
  • K12 Inc.
  • Pearson Education Inc.
  • Blackboard Inc.
  • Adobe Systems
  • Providence Equity Partners LLC
  • Newsela
  • Chegg Inc.
  • Stride Inc.
  • Others


“U.S.” will lead the US K12 Education market during the forecast period 2022 to 2030.

The key factors driving the market are gamification will become more widely used and have the ability to reduce absenteeism & extensive acceptability among parents, students, and teachers.

The key players operating in the US K12 Education market are Apple, Samsung, Huawei, Amazon, and others.

The US K12 Education market is expanding growth with a CAGR of approximately 27% during the forecast period (2022 to 2030).

The US K12 Education market size was valued at USD 3 Billion in 2021 and it is projected to reach around USD 25 Billion by 2030.












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