Global Airwrap Market 2024–2033

Reports Description

As per the current market research conducted by CMI Team, the global Airwrap Market is expected to record a CAGR of 6.5% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 268.2 Million. By 2033, the valuation is anticipated to reach USD 472.7 Million.

The airwrap market encompasses a range of hair styling tools, primarily the Dyson Airwrap, renowned for its innovative design and advanced technology. This revolutionary device utilizes airflow to style hair without extreme heat, reducing the risk of damage while delivering salon-quality results.

The market also includes complementary products and competitors offering similar styling capabilities, catering to diverse consumer preferences and hair types. With a focus on convenience, versatility, and hair health, the Airwrap market addresses the evolving needs of consumers seeking efficient, effective, and innovative solutions for their hair styling routines.

Airwrap Market – Significant Growth Factors

The Airwrap Market presents significant growth opportunities due to several factors:

• Innovation in Hair Styling Technology: Continuous innovation in hair styling technology, particularly the introduction of new features and functionalities in devices like the Dyson Airwrap, drives market growth by attracting consumers seeking advanced and efficient hair styling solutions.

• Increasing Focus on Hair Health: Growing awareness of the damaging effects of heat styling on hair health prompts consumers to opt for alternatives like the Airwrap, which utilizes air rather than extreme heat, thereby reducing the risk of hair damage and improving overall hair health.

• Shifting Consumer Preferences: Changing consumer preferences towards multifunctional and versatile hair styling tools contribute to market growth, as devices like the Airwrap offer a range of styling options such as curling, waving, smoothing, and volumizing, catering to diverse styling needs.

• Rising Demand for Premium Beauty Products: The growing demand for premium beauty products and tools, driven by the increasing disposable income and willingness to invest in high-quality grooming products, fuels the adoption of devices like the Airwrap, known for its premium quality, advanced technology, and salon-like results.

• Expansion into Emerging Markets: The opportunity to expand into emerging markets with growing disposable incomes and a burgeoning interest in grooming and personal care presents a significant growth opportunity for Airwrap manufacturers. Targeting these markets with tailored marketing strategies and localized product offerings can unlock new revenue streams and customer segments.

Airwrap Market – Mergers and Acquisitions

The Airwrap Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the Airwrap Market include:

• In 2024, L’Oréal Paris unveiled its latest hair care line, including the ElviveHyaluronPure, exclusively available at Walmart. These products are set to be exclusively retailed at Walmart outlets in the United States and other global markets, marking a strategic partnership between the two renowned brands.

• In 2023, U.K.-based hair appliance company, ghd Hair, unveiled its ‘Sunsthetic Collection’ featuring hair dryers and straighteners equipped with advanced features. This launch underscores GHD’s dedication to providing cutting-edge styling tools that meet the evolving needs of consumers.

• In 2021, Chinese consumer electronics manufacturer Realme collaborated with renowned lifestyle brand Dizo to introduce a series of hair dryers, airwrap and trimmers in India. This partnership aims to offer consumers innovative grooming solutions that combine Realme’s technology expertise with Dizo’s lifestyle appeal.

These mergers and presence ande helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the Airwrap Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

Airwrap Market – Significant Threats

The Airwrap Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

• Competition from Traditional Hair Styling Tools: The Airwrap Market faces competition from traditional hair styling tools such as curling irons, flat irons, and hairdryers, which have a well-established presence and loyal customer base. Consumers may be hesitant to switch to newer technologies like the Airwrap, posing a threat to its market penetration and growth.

• Price Sensitivity: The premium pricing of the Airwrap compared to conventional hair styling tools may deter price-sensitive consumers from purchasing it. Lower-cost alternatives or budget-friendly options in the market may attract customers seeking more affordable styling solutions, impacting Airwrap’s market share and revenue potential.

• Technological Advancements by Competitors: Rival companies continuously innovate and introduce new technologies in hair styling tools, posing a threat to Airwrap’s market position. Competitors may develop similar devices with advanced features, improved performance, and competitive pricing, eroding Airwrap’s competitive advantage and market differentiation.

• Counterfeit Products and Imitations: The Airwrap Market faces the risk of counterfeit products and cheap imitations flooding the market, especially in regions with lax intellectual property enforcement. Counterfeit devices may compromise on quality, safety, and performance, tarnishing the reputation of the Airwrap brand and undermining consumer trust in genuine products.

Category-Wise Insights:

By Type of Service

• Fine Hair: The Airwrap offers gentle styling for fine hair, providing volume and definition without causing damage or breakage. Trend: Lightweight attachments and low heat settings for delicate hair strands ensure optimal styling results without compromising hair health.

• Thick or Coarse Hair: With powerful airflow and customizable heat settings, the Airwrap effectively styles thick or coarse hair, reducing frizz and enhancing shine. Trend: Stronger airflow and heat options for efficient styling of thick strands, ensuring smooth and long-lasting results even on the most challenging hair textures.

• Curly Hair: The Airwrap’s barrel attachments and airflow technology allow for effortless curling of curly hair, minimizing heat damage and maintaining natural curls. Trend: Enhanced barrel designs and moisture-locking features for long-lasting curl definition, catering to the unique needs of curly-haired individuals for defined, frizz-free curls.

• Straight Hair: The Airwrap’s smoothing brushes and attachments effortlessly straighten hair, providing sleek and polished results while reducing frizz and static. Trend: Ionic technology for smoother, shinier, and frizz-free straight styles, ensuring salon-quality results for straight-haired individuals without excessive heat exposure.

• Wavy Hair: The Airwrap’s versatility allows for the easy creation of loose, natural-looking waves, adding texture and movement to wavy hair without excessive heat exposure. Trend: Interchangeable attachments for customizable wave styles and enhanced control, offering wavy-haired individuals the flexibility to achieve their desired wave patterns effortlessly.

• Others: This category includes hair types with unique characteristics such as combination hair or chemically treated hair. The Airwrap offers versatility and adaptability to cater to diverse hair types, providing customized styling solutions to meet individual needs and preferences. Trend: Specialized attachments and styling techniques for specific hair concerns and preferences, ensuring optimal results for all hair types, including those with unique characteristics.

By Styling Need

• Curling: Airwrap devices equipped with curling attachments create effortless curls and waves without extreme heat, minimizing hair damage. Trends include the popularity of loose, beachy waves and the use of interchangeable barrels for customizable curl sizes, catering to diverse styling preferences.

• Straightening: Airwrap tools offer smoothing brushes and attachments to straighten hair while reducing frizz and static. Trends focus on achieving sleek, glossy locks with minimal heat exposure, emphasizing the use of smoothing techniques and anti-frizz formulations for smooth, straight styles.

• Volumizing: Airwrap attachments for volumizing enhance hair’s body and fullness, creating lift and volume at the roots. Trends include the use of round brushes and volumizing barrels to add bounce and texture, with a focus on natural-looking volume and long-lasting hold for all-day styling.

• Smoothing: Airwrap devices incorporate smoothing brushes and attachments to tame frizz, flyaways, and unruly hair strands. Trends revolve around achieving sleek, polished styles with a focus on smooth, shiny finishes and long-lasting frizz control, catering to consumers seeking professional-quality results at home.

• Wave Styling: Airwrap attachments for wave styling create soft, natural-looking waves and texture, enhancing hair’s movement and dimension. Trends include the popularity of tousled, effortless waves and the use of wave barrels and styling techniques to achieve lived-in, beach-inspired looks, reflecting a relaxed and carefree aesthetic in hair styling trends.

By Attachment

• Curling Barrels: Curling bar attachments offer various barrel sizes to create curls of different sizes and styles, catering to evolving fashion trends. Trends include interchangeable barrels for versatility and ceramic coating for even heat distribution and hair protection.

• Smoothing Brushes: Smoothing brush attachments aim to straighten hair and reduce frizz, integrating technology for faster styling and smoother results. Trends involve ionization for frizz reduction and flexible bristles for gentle detangling.

• Volumizing Brushes: Volumizing brush attachments add lift and volume to hair, addressing the trend of voluminous hairstyles. Trends include airflow optimization for root lift and bristle configuration for maximum volume and body.

• Pre-styling Dryer: Pre-styling dryer attachments help to dry hair and prep it for styling, incorporating features for quick drying and minimal heat damage. Trends include lightweight design for ease of use and advanced airflow technology for faster drying times.

• Others: Other attachments may include diffusers, concentrators, or specialty brushes tailored for specific styling needs, reflecting trends in customization and personalization of styling routines. These attachments offer versatility and cater to diverse hair types and styling preferences, driving innovation and market growth in the Airwrap segment.

By Distribution Channel

• Retail Stores: Airwrap products are available in brick-and-mortar retail stores, providing consumers with hands-on experience and immediate purchase gratification. Trends include strategic partnerships with electronics or beauty retailers to enhance visibility and accessibility, as well as interactive displays to educate consumers on product features.

• Online Platforms: Online platforms offer convenient access to Airwrap products, catering to digital-savvy consumers. Trends include personalized shopping experiences, user-generated content, and virtual try-on tools to simulate styling results.

• Specialty Stores: Specialty stores focusing on beauty or electronics often carry Airwrap products, providing expertise and tailored assistance to consumers seeking premium hair styling solutions. Trends include exclusive collaborations, limited-edition releases, and in-store demonstrations to showcase product benefits.

• Department Stores: Airwrap products are prominently featured in department stores, appealing to a wide demographic of shoppers. Trends include experiential retail concepts, omnichannel strategies, and partnerships with celebrity stylists to drive foot traffic and increase sales.

• Others: This category may include direct sales channels, salon partnerships, or pop-up shops, offering unique opportunities for consumers to experience and purchase Airwrap products. Trends include innovative distribution models, subscription services, and experiential marketing events to engage consumers and drive brand loyalty.

Report Scope

Airwrap Market – Regional Analysis

The Airwrap Market is segmented into various regions, including North America, Europe, Asia-Pacific, and LAMEA. Here is a brief overview of each region:

• North America: In North America, there’s a trend towards customizable Airwrap attachments and personalized styling experiences. Consumers seek tools that cater to their unique hair types, textures, and styling preferences, driving demand for versatile and adaptable Airwrap models with interchangeable attachments and customizable settings.

• Europe: In Europe, there’s a growing emphasis on sustainability and eco-friendliness in the Airwrap Market. Consumers prioritize environmentally conscious products and brands that incorporate sustainable materials, energy-efficient technologies, and eco-friendly manufacturing practices into their Airwrap designs.

• Asia-Pacific: In the Asia-Pacific region, there’s a trend towards tech integration and smart features in the Airwrap Market. Consumers gravitate towards Airwrap models equipped with advanced technologies such as AI-driven styling algorithms, digital displays, and smart sensors that offer personalized styling recommendations and real-time feedback for optimal results.

• LAMEA (Latin America, Middle East, and Africa): In the LAMEA region, there’s a trend towards luxury and premiumization in the Airwrap Market. Consumers value Airwrap models that exude luxury, sophistication, and exclusivity, featuring premium materials, elegant designs, and advanced features that elevate the styling experience to a luxurious indulgence. Brands focus on catering to affluent consumers seeking high-end grooming products that reflect their lifestyle and status.

Competitive Landscape – Airwrap Market

The Airwrap Market is highly competitive, with a large number of manufacturers and retailers operating globally. Some of the key players in the market include:

• Dyson Ltd.
• Conair Corporation
• Revlon Inc.
• Ghd (Good Hair Day)
• BaBylissPRO
• T3 Micro Inc.
• Remington Products Company
• Panasonic Corporation
• Hot Tools
• CHI (Cationic Hydration Interlink)
• Paul Mitchell Systems
• Philips
• L’Oréal Professional Products
• Rusk
• Sultra
• Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

New players entering the Airwrap Market are leveraging innovation and development to establish their presence. Startups like Glamfields and Kipozi introduce innovative features such as ceramic heating, ionization, and customizable styling settings to attract consumers.

However, key players like Dyson maintain dominance through brand reputation, advanced technology, and extensive marketing. Dyson’s Airwrap, renowned for its airflow technology and versatility, commands a significant market share. Its premium pricing strategy and continuous product innovation ensure its stronghold, backed by effective branding and distribution channels.

The Airwrap Market is segmented as follows:

By Hair Type

• Fine Hair
• Thick or Coarse Hair
• Curly Hair
• Straight Hair
• Wavy Hair
• Others

By Styling Needs

• Curling
• Straightening
• Volumizing
• Smoothing
• Wave Styling

By Attachments

• Curling Barrels
• Smoothing Brushes
• Volumizing Brushes
• Pre-styling Dryer
• Others

By Distribution Channel

• Retail Stores
• Online Platforms
• Specialty Stores
• Department Stores
• Others

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America