Global Beetroot Powder Market 2025 – 2034

Reports Description

As per the Beetroot Powder Market analysis conducted by the CMI Team, the global Beetroot Powder Market is expected to record a CAGR of 5.1% from 2025 to 2034. In 2025, the market size is projected to reach a valuation of USD 458.2 Million. By 2034, the valuation is anticipated to reach USD 640.5 Million.

Overview

The Beetroot Powder market is increasingly moving towards aligning its products with sustainability, quality, and traceability in the food, nutraceutical and pharmaceutical industries. Major processors are employing green agricultural practices, organic farming and low-carbon production to satisfy ESG global requirements and consumers searching for clean-label, more-plant products. Dehydration through resource-efficient activities such as packaging that can be recycled, using less of its production sources like water, and sustaining energy during dehydration are gaining importance in the production models.

Key Trends & Drivers

The Beetroot Powder Market Trends have tremendous growth opportunities due to several reasons:

• Emerging Wellness and Health Trends: One of the major factors fueling the beetroot powder market is the increasing worldwide wellness and health trend. The need to move to natural and plant-based superfoods as daily food intake increases, and daily intake of beetroot naturally contains proven improvement in blood pressure, stamina, and boosted immunity, thus making it highly regarded. Its usage in health supplements, smoothies, and functional foods is pushing growth, especially among the urban populace keen on clean-label and chemical-free products.

• Increase In Food and Beverage Applications: The wide usage of beetroot powder in terms of food and beverages makes it an appealing ingredient to the food manufacturers. It is widely used as a natural colorant, a flavor enhancer and a nutritional supplement, taking the place of synthetic additives in most paleo-friendly foods. The increasing consumer demand to eat clean-label, plant-based products also reinforces this trend. Beetroot powder is of dual use as both a functional and aesthetic compound, which makes it highly applicable within the global food and beverage sectors.

• Increasing Popularity Of Sports & Fitness Nutrition: The rising consumption of sports and fitness nutrition worldwide is a significant booster in the beetroot powder. It is high in natural nitrates and boosts oxygen consumption and endurance, and therefore, it is largely used in pre-exercise supplements or endurance products. The beetroot powder market is showing strong growth as athletes, weightlifters, and other wellness-minded consumers continue to adopt it as a more natural alternative to using synthetic performance enhancers, which drives both developed and emerging markets in the fitness-oriented markets.

Key Threats

The Beetroot Powder Market has several primary threats that will influence its profitability and future development. Some of the threats are:

• Expensive Production: Beetroot powder is costly to produce, which has become one of the stagnating factors in the beetroot powder market. The nutrient composition, bright color and bioactive components in beetroot must be preserved by specialized drying and processing methods. This increases the price of beetroot powder compared to the synthetic materials and reduces its use in large volumes in low markets. The cost frequently radiates down into the consumer, raising prices and cutting off accessibility to the middle- or low-income groups.

• Short Shelf Life & Decline in Quality: Beetroot powder is affected by storage, stability and expiry issues. Being sensitive to light, heat, and moisture, it tends to lead to the loss of nutrients as well as fade color, thus affecting the quality of its products. Such restrictions renders it less fit to be used in long-lasting packaged goods, limiting its applications in some industrial sectors. Special preservation procedures and packing techniques have to be invested in by manufacturers and that adds to the expense or makes managing the supply chain quite difficult.

Opportunities

• Increasing Demand of Plant-Based and Natural Product: The niche demand of vegan, organic and 100% natural products is shaking hands with great opportunity for beetroot powder manufacturers due to the growing world inclination towards plant-based and natural products. Beetroot powder is a lasting solution considering that consumers are abandoning artificial additives and instead are turning to natural superfoods. It is also being marketed as a nutrient rich, vegetable ingredient in functional foods and beverages as well as nutraceuticals. The transition offers long term growth opportunities in terms of various consumer segments on a global basis.

• Expansion into Emerging Markets & Functional Foods: Producers of beetroot powders are finding new opportunities in the emerging markets of Asia-Pacific and Latin America. The increasing disposable incomes, development of health consciousness and opening up of new channels of modern retail are contributing to the demand for natural dietary products. Meanwhile, new functional foods, including fortified snack foods, specialty instant mixes and nutraceuticals are growing in category size. Intense beetroot powder products in these areas at low prices generate high growth opportunities.

Category Wise Insights

By Products:

• Conventional: Conventional beetroot powder is produced using standard farming practices, often involving chemical fertilizers and pesticides to maximize yield. It remains the most widely available and affordable option, catering to bulk buyers in food processing, beverages, and nutraceutical industries. Its cost-effectiveness makes it attractive for large-scale manufacturing, though growing consumer preference for chemical-free products is gradually driving a shift toward organic variants.

• Organic: Organic beetroot powder is cultivated without synthetic pesticides or fertilizers, ensuring a cleaner, chemical-free product. It is especially popular among health-conscious consumers and premium product manufacturers who prioritize natural and sustainable ingredients. With the rise of clean-label trends and stricter organic certifications worldwide, organic beetroot powder is gaining traction in dietary supplements, functional foods, and personal care, despite its comparatively higher price point.

By Application

• Food & Beverage: The food and beverage sector represents the largest application segment for beetroot powder, where it is used as a natural colorant, flavor enhancer, and nutritional additive. Popular in smoothies, juices, bakery products, and confectionery, its demand is fueled by the clean-label movement and consumer preference for natural ingredients over synthetic dyes. Its functional benefits, including antioxidants and nitrates, further enhance its appeal in healthy food innovation.

• Nutraceuticals & Dietary Supplements: Beetroot powder plays a significant role in the nutraceuticals and dietary supplements market, thanks to its high nitrate, vitamin, and antioxidant content. Widely used in capsules, tablets, and powders, it supports cardiovascular health, improves stamina, and boosts immunity. Growing awareness about plant-based nutrition and fitness-focused lifestyles has fueled demand, making it a key ingredient in pre-workout formulas, wellness supplements, and functional nutrition products globally.

• Cosmetics & Personal Care: In cosmetics and personal care, beetroot powder is appreciated in terms of natural pigmentation, its antioxidative properties and skin benefits. It is also gaining usage in lip balms, blushes and face masks as well as organic skincare products because it is a safer, chemical free alternative to man-made colors. The increase in demand for clean beauty and natural formulations has elevated their application, particularly in the brands that advocate cruelty-free, eco-friendly, and vegan cosmetic products worldwide.

• Others: In addition to common uses, beetroot powder is also used in animal feed, drugs and special health-oriented products. It has naturally occurring bioactive compounds which makes it useful to herbal medicine and formulations. Moreover, it is also a natural colorant in culinary practices and drinks and also an exotica in bioproducts research. This is a smaller one in scale but there is room to compete in small markets.

By Distribution Channel

• Online: The evolution of online sales channels (e- Commerce avenues, company-owned websites, and online health stores) has led to a swift rate of beetroot powder distribution. This segment is driven by the convenience of delivering the products to the home, large choice and open consumer review. The thriving digitalisation, an understanding of healthy foods, and penetration of e-retailing across the world mean that the online channel is the fastest-growing one, especially when it comes to niche organic beetroot powder and premium brands related to targeting health-conscious consumers.

• Offline: Distributing offline appears to be domineering especially through supermarkets, health stores, pharmacies and specialty nutrition stores. Physical retail enables the customer to determine the quality of the product physically and also enables them instant availability of products building trust in the emerging markets. The channel also enjoys in-store promotions and product sampling as well as direct contact with health professionals. Online channels are expanding swiftly, but offline stores remain essential to reach the mass market and increase the awareness of the brands.

Impact of Latest Tariff Policies

The ongoing tariff wars between the U.S., China, and the European Union have stalled the supply of major agricultural inputs, specialized processing machines and packaging supplies that are needed to produce beetroot powder. The increment in the import tariffs on agricultural machinery and food supplements has increased the costs of production forcing manufacturers to either absorb the losses or to transfer the losses to consumers. This has had a direct effect on product pricing and affordability for some sections of the consumers.

Smaller and medium beetroot powder manufacturers are the most affected because some of them do not have advanced supply chain resiliency and financial flexibility as shown by big present global businesses. Some regional companies have scaled down in production, postponed new product launches, or relocated manufacturing production to tariff friendly countries including India, Vietnam and Malaysia in order to cut costs to remain competitive. This is shifting market power to large firms with wider sourcing and global presence as well as firms with intimate global presence.

Anticipating the trade relations with the US, top beetroot powder producers are turning to supply chain management systems powered by artificial intelligence and automated production systems as well as the use of predictive inventory schedules. The innovations guarantee an optimal supply of raw materials, reduce process delays, and guarantee the delivery of products at the right time to the international markets. Nonetheless, the smaller firms are less likely to incorporate such technologies and this may strengthen the position of multinational producers and likely lead to a further market consolidation in the industry of beetroot powder producers.

Report Scope

Regional Perspective

The Beetroot Powder Market can be divided across different regions such as North America, Europe, Asia-Pacific, and LAMEA. This is a cursory overview of each region:

North America: The North America market is one of the largest markets for beetroot powder, which is dependent on the growth of health-consciousness and demand for functional foods and the thriving nutraceuticals industry. U.S. and Canadian consumers are embracing the beetroot-based supplements as cardiovascular health, sports nutrition and immunity supplements. The trend towards clean labels and the need for natural food colorants is a major growth factor, with beetroot powder innovation in terms of organic and non-GMO labels in the region.

• US Beetroot Powder Market: The United States market is the best because of its growing market of dietary supplements product, people becoming fitness conscious and the high demand for natural functional foods. Enhancement to endurance items and the pre-workouts are where beetroot powder is increasingly being used in sports nutrition brands. Due to the rising plant-based trends as well as FDA-regulated clean labeling, it is a leader in beetroot powder innovations.

• Canada Beetroot Powder Market: Canadian demand is backed by health-oriented consumers and the increasing popularity of natural products in the sphere of food and beverage. Beetroot powder goes in smoothies and natural colorants as well as organic skincare products. The Canadian nutraceutical industry, under the influence of more exacting health regulations, is driving the use of functional supplements and wellness foods.

Europe : Beetroot powder can benefit the European market as this region is very keen on natural food additives than those produced synthetically. The organic food industry is thriving in the region and consumers are also aware of antioxidants and nitrates, which further makes it grow. Flourishing nations such as Germany, UK and France dominate functional food, products, and cosmetic consumption. The clean-label and sustainability policies of the EU make organic beetroot powder embrace greater adoption.

• Germany Beetroot Powder Market: Germany is a leader on organic and clean-label products so beetroot powder is in high demand as a natural supplement and wellness food. Its developed functional food sector incorporates beetroot in its use of cardiovascular and fitness functions, especially in its sports nutrition.

• UK Beetroot Powder Market: The UK experiences an increase in the demand for beverages, bakery, and dietary supplements and beetroot powder is a frequent superfood supplement. Growing groups of consumers who are vegan or prefer plants are another force of consumption.

• France Beetroot Powder Market: France uses the beetroot powder in both the culinary sphere and the cosmetic one. French people are integrating beetroot powder into skincare, supplements, and health foods with the power of clean beauty trends and organic food cultures.

Asia-Pacific: The Asia-Pacific region is the most rapidly expanding marketplace of beetroot powder due to fast urbanization, increasing disposable income, and increasing health awareness. The trends are highest in China, India, and Japan in food, dietary supplements, and cosmetics. The increase in growth is assisted by the affordability of production, emphasize of the government in the area of health nutrition and by a growing preference of artificial to natural additives to diets.

• China Beetroot Powder Market: Chinese market boasts of large scale food and beverage applications of beetroot powder; they use it in making juices and functional foods as well as natural colorants. Other advantages are domestic production and reduction in cost which facilitates exports to other regions.

• India Beetroot Powder Market: The trend of adoption in India is due to the wellness industry, integration of Ayurveda, and the increasing fitness culture. The rising trend of herbal supplements and the low-cost natural colorant bump up demand in food and nutraceutical markets.

• Japan Beetroot Powder Market: Japan focuses on high-grade beetroot powder in functional foods/beverages and any cosmetic applications. Japan has a well-developed anti-aging beauty and wellness industry that consumes high demand in anti-aging skincare, nutraceuticals and premium supplements.

LAMEA: LAMEA is a growing market driven by growing awareness of natural health products and urban health trends along with gradual adoption of dietary supplements. Brazil, Saudi Arabia and South Africa present good growth opportunities, but cost issues and low awareness in some regions hamper uptake. Nevertheless, accessibility is increasing with the increase in the populations of the middle classes and trade relations across the world markets.

• Brazil Beetroot Powder Market: The urban Brazilian population is focused on their health, which makes beetroot powder popular in their smoothies, functional foods, and wellness supplements. The growth is justified by the fact that the country is vast in terms of fruit and natural product culture.

• Saudi Arabia Beetroot Powder Market: Saudi Arabia may see an increasing adoption rate as part of its vision 2030 focuses on modernisation of health, lifestyle, and wellness. Premium and Organic foods are getting acceptance among the high-income population as nutraceuticals.

Key Developments

In recent years, the Beetroot Powder Market has experienced several crucial changes as the players in the market strive to grow their geographical footprint and improve their product line and profits by using synergies.

• In February 2023, Nature’s Way Products LLC launched its Beet Root Powder, designed to support antioxidant pathways and enhance free radical scavenging activity. For optimal results, it is advised to mix this vibrant pink powder with any beverage to pair it with a latte or a cup of tea.

Leading Players

The Beetroot Powder Market is highly competitive, with a large number of product providers globally. Some of the key players in the market include:

• Biofinest
• Bioglan
• Nature’s Way Products LLC
• UpBiet
• NutraMarks Inc.
• Radiance Ltd.
• Go Superfood
• Natures Aid Ltd.
• Botanical Ingredients Ltd
• Terrasoul Superfoods
• Others

The global Beetroot Powder (BPM) Market is undergoing rapid transformation, driven by rising health awareness, functional food innovations, and regulatory encouragement for clean-label, natural products. Leading manufacturers are focusing on developing organic, non-GMO, and nutrient-dense beetroot powders that preserve nitrates, antioxidants, and betalains for superior health benefits. The integration of advanced drying techniques, microencapsulation, and AI-driven quality control enhances shelf life, maintains bioactive compounds, and ensures product consistency across food, nutraceutical, cosmetic, and pharmaceutical applications.

The Beetroot Powder Market is segmented as follows:

By Product

• Conventional
• Organic

By Application

• Food & Beverage
• Nutraceuticals & Dietary Supplements
• Cosmetics & Personal Care
• Others

By Distribution Channel

• Online
• Offline

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America