Digital Gift Card Market Size, Trends and Insights By Channel (Brick and Mortor, Digital), By Application Area (Consumer Goods, Health and Wellness, Restaurants and Bars, Travel and Tourism, Media and Entertainment, Others), By Card Type (Closed Loop, Open Loop), By End Users (Retail Establishments, Corporate Institutions), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032


Report Code: CMI24370

Published Date: June 2023

Pages: 220+

Category: Technology

Report Snapshot

CAGR: 12.5%
310.1B
2022
399.09B
2023
1.2T
2032

Source: CMI

Study Period: 2023-2032
Fastest Growing Market: Asia-Pacific
Largest Market: Europe

Major Players

  • Amazon.com Inc.
  • Apple Inc.
  • Google LLC
  • Starbucks Corporation
  • Walmart Inc.
  • Others

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Reports Description

As per the current market research conducted by CMI Team, the global Digital Gift Card Market is expected to record a CAGR of 12.5% from 2023 to 2032. In 2022, the market size is projected to reach a valuation of USD 310.1 billion. By 2032, the valuation is anticipated to reach USD 1.2 Trillion.

Digital Gift Card Market Insights

Statistic
Most popular uses for digital gift cards Shopping, dining out, travel, entertainment, gifting to others, redeeming for cash
Top 10 countries in terms of gift card spending United States, China, United Kingdom, Japan, Canada, Germany, France, Australia, South Korea
Industries for gift card redemption Retail, restaurants, travel, entertainment, e-commerce
Most popular digital gift card brands Amazon, iTunes, Google Play, Starbucks, Walmart, Target, Home Depot, Lowe’s, SephoraSource: CMI Market Research Team Analysis
Source: CMI Market Research Team Analysis

The digital gift card market refers to the industry involved in creating, distributing, and selling electronic gift cards that can be used to purchase goods or services. These gift cards are bought online or through mobile apps and sent directly to recipients via email or messaging platforms. They offer a convenient and flexible gifting option, allowing recipients to choose what they want.

The market operates digitally, using technology and online platforms for transactions, involving collaborations between retailers, e-commerce platforms, payment providers, and gift card sellers. It is a dynamic market driven by changing consumer preferences, technology advancements, and the growth of online shopping.

Key trends include contactless gifting, integration with mobile apps and online platforms, personalization features, partnerships with popular brands, sustainability focus, and adding virtual experiences and games to enhance gifting. These trends cater to evolving consumer needs and the digital transformation of the gifting industry.

Digital Gift Card Market – Significant Growth Factors

The Digital Gift Card Market presents significant growth opportunities due to several factors:

  • Increasing popularity of e-commerce: The growing trend of online shopping provides a significant driver for the digital gift card market. As more consumers prefer the convenience and variety offered by e-commerce platforms, the demand for digital gift cards as gifting options is expected to rise.
  • Shift towards contactless payments: The ongoing shift towards contactless payment methods, accelerated by the COVID-19 pandemic, presents an opportunity for the digital gift card market. Digital gift cards align with the preference for touchless transactions, offering a safe and convenient way to send and receive gifts.
  • Growing smartphone penetration: With the increasing penetration of smartphones worldwide, the digital gift card market benefits from the availability of mobile apps and platforms. Consumers can easily purchase, store, and redeem digital gift cards using their smartphones, enhancing accessibility and driving market growth.
  • Rise of personalized gifting: Personalization has become a significant trend in gifting, and digital gift cards offer ample opportunities for customization. Consumers can add personal messages, images, or videos to digital gift cards, creating a more meaningful and personalized gifting experience.
  • Expanding corporate gifting practices: The digital gift card market has a growing opportunity in the corporate sector. Many businesses opt for digital gift cards to reward employees, recognize achievements, or offer incentives. This trend opens up a new customer segment and boosts market demand.

Digital Gift Card Market – Mergers and Acquisitions

The Digital Gift Card Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the Digital Gift Card Market include:

  • Amazon.com partnership with PayPal Holdings Inc.: In 2018, Amazon.com, Inc. forged a partnership with PayPal Holdings, Inc., allowing customers to use PayPal as a payment option for purchasing digital gift cards on Amazon’s platform. This alliance aimed to enhance customer convenience and flexibility during digital gift card transactions.
  • Google LLC joined hands with Target Corporation: In 2019, integrating Target’s digital gift cards into the Google Pay mobile app. This collaboration expanded the accessibility and reach of Target’s gift card offerings, enabling Google Pay users to effortlessly purchase and redeem Target gift cards digitally.
  • Starbucks Corporation and Uber Technologies Inc. teamed up: In 2020 to offer Uber Eats customers the ability to utilize Starbucks digital gift cards for their orders. This partnership resulted in a seamless integration of Starbucks gift cards within the Uber Eats platform, elevating the customer experience.
  • Blackhawk Network Holdings Inc., a prominent provider of prepaid and gift card solutions, acquired CashStar Inc. in 2018. CashStar specialized in digital gift card distribution and technology, enabling Blackhawk to enhance its digital gifting capabilities and expand its presence in the digital gift card market.
  • Epson America Inc. completed the acquisition of SICOM Systems Inc.: In 2019, SICOM Systems was known for its digital menu, signage, and gift card solutions for the restaurant industry. This acquisition enabled Epson to augment its digital offerings, including digital gift cards, enhancing the overall customer experience in restaurants.
  • Fiserv, Inc., a global financial technology solutions provider, acquired: In 2021, by taking over Pineapple Payments. Pineapple Payments specialized in integrated payment processing and gift card solutions. This acquisition aimed to bolster Fiserv’s digital payment capabilities and expand its digital gift card market offerings, delivering a comprehensive payment solution to its customer base.

These mergers and acquisitions have helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the Digital Gift Card Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

Digital Gift Card Market Digital Infrastructure Market B2B Payments Market
CAGR 12.5% (Approx) CAGR 23.60% (Approx) CAGR 9% (Approx)
USD 1.2 Trillion by 2032 USD 1000.52 Billion by 2032 USD 1689.4 Billion by 2032

Digital Gift Card Market – Significant Threats

The Digital Gift Card Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

  • Fraud and Security Risks: The digital nature of gift cards exposes them to potential fraud, including unauthorized access, theft, or duplication. Security breaches and scams can undermine consumer trust, leading to a decline in the adoption of digital gift cards.
  • Technological Limitations: The reliance on technology for digital gift card transactions poses a threat in terms of technical glitches, system failures, or compatibility issues. Any disruptions or shortcomings in the technology infrastructure can hinder the smooth functioning and adoption of digital gift cards.
  • Changing Consumer Preferences: Shifting consumer preferences and evolving gifting trends pose a threat to the digital gift card market. If consumers increasingly Favor alternative gifting options or if there is a decline in demand for traditional gift cards, it can impact the growth and market share of digital gift cards.
  • Regulatory Challenges: The digital gift card market is subject to various regulations and legal frameworks, including consumer protection laws, data privacy regulations, and financial regulations. Non-compliance or changes in regulations can pose challenges for market players, leading to increased compliance costs and potential disruptions in operations.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 399.09 Billion
Projected Market Size in 2032 USD 1.2 Trillion
Market Size in 2022 USD 310.1 Billion
CAGR Growth Rate 12.5% CAGR
Base Year 2022
Forecast Period 2023-2032
Key Segment By Channel, Application Area, Card Type, End Users and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Category-Wise Insights

By Channel:

  • Brick and Mortar Channel: Refers to the traditional physical retail stores where customers can purchase and redeem gift cards in person. Despite the rise of digital channels, brick and mortar stores remain relevant by offering a tactile gifting experience and attracting customers who prefer tangible gift cards. The ability to see and touch the gift cards provides a sense of tangibility and adds a personal touch to the gifting process, appealing to customers who prefer traditional methods of gift-giving.
  • Digital Channel: Involves the online platforms, mobile apps, and electronic delivery methods used for purchasing, sending, and redeeming digital gift cards. The digital channel has experienced significant growth, driven by its convenience, accessibility, and ability to cater to changing consumer preferences for instant and contactless gifting options. The digital channel offers a seamless and contactless gifting experience, allowing recipients to receive and redeem gift cards electronically, eliminating the need for physical cards or in-person visits to brick-and-mortar stores.

By Application:

  • Consumer Goods: In the Digital Gift Card Market, consumer goods refer to gift cards that can be redeemed for products across various retail sectors. The trend shows a significant adoption of digital gift cards by consumer goods companies, allowing them to offer personalized gifting options, target specific customer segments, and drive sales by leveraging the convenience and flexibility of digital gifting platforms.
  • Health and Wellness: Digital gift cards in the health and wellness sector cater to services like spa treatments, fitness classes, or wellness retreats. The market trend indicates a growing demand for digital gift cards in this area, driven by the increasing popularity of self-care and wellness-focused lifestyles, offering consumers the flexibility to choose from a range of health and wellness experiences as gifts.
  • Restaurants and Bars: Gift cards in the restaurant and bar industry allow recipients to enjoy dining experiences or purchase beverages at specific establishments. The market trend highlights the rising adoption of digital gift cards by restaurants and bars, providing a convenient gifting option and driving customer loyalty through targeted promotions, special offers, and rewards programs.
  • Travel and Tourism: Digital gift cards in the travel and tourism sector enable recipients to book flights, accommodations, or travel experiences. The market trend reflects a notable growth in digital gift cards in this area, as they offer flexibility, convenience, and the ability to personalize travel experiences, catering to the evolving preferences of modern travellers.
  • Media and Entertainment: Gift cards in the media and entertainment industry cover subscriptions to streaming services, movie tickets, or digital content purchases. The market trend showcases a surge in digital gift cards in this sector, driven by the growing popularity of digital media consumption, streaming platforms, and the demand for personalized entertainment experiences.
  • Others: Digital gift cards in the “Others” category encompass a wide range of applications, such as automotive services, home improvement, beauty, and cosmetics, and more. The market trend reveals a diverse adoption of digital gift cards in various sectors, aiming to provide tailored gifting options and enhance customer experiences through digital platforms and technology-driven solutions.

Global Digital Gift Card Market 2023–2032 (By Billion)

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By End Users:

  • Retail Establishments: In the Digital Gift Card Market, retail establishments are key end users who offer digital gift cards for purchase by consumers. These establishments include various retail stores, e-commerce platforms, and online marketplaces. The market trend indicates a significant rise in the adoption of digital gift cards by retail establishments. This adoption is driven by the convenience and accessibility they provide, as well as the opportunity to boost customer engagement and drive sales.
  • Corporate Institutions: Corporate institutions are another important end user segment in the Digital Gift Card Market. These institutions include businesses, organizations, and companies that utilize digital gift cards for employee rewards, customer incentives, and corporate gifting purposes. The market trend shows a growing recognition of the value and effectiveness of digital gift cards in corporate settings. They offer flexibility, personalization options, and a convenient solution for rewarding and incentivizing employees and customers.

Digital Gift Card Market – Regional Analysis

The Digital Gift Card Market is segmented into various regions, including North America, Europe, Asia-Pacific, and LAMEA. Here is a brief overview of each region:

  • North America: In the Digital Gift Card Market, North America exhibits a strong presence and robust growth. The market trend in this region showcases a high adoption rate of digital gift cards, driven by factors such as technological advancements, widespread e-commerce penetration, and a culture of digital payments. Major manufacturers dominating this region include Amazon.com, Inc., Walmart Inc., and Starbucks Corporation, leveraging their strong retail presence and digital infrastructure to capture a significant market share.
  • Europe: Europe is a thriving market for digital gift cards, with a growing trend of personalized and experiential gifting. The region emphasizes unique and tailored gifting options, including digital gift cards for specific experiences, travel, or luxury brands. Key manufacturers dominating the European market include Apple Inc., Amazon.com, Inc., and Tesco PLC, capitalizing on their established brands and expanding digital capabilities to cater to the diverse preferences of European consumers.
  • Asia-Pacific: The Asia-Pacific region showcases immense potential in the Digital Gift Card Market. The market trend is shaped by the rising adoption of digital payments, rapid e-commerce growth, and a digitally savvy population. Personalization and social gifting are prominent trends in this region. Notable manufacturers dominating the Asia-Pacific market include Alibaba Group Holding Limited, JD.com, Inc., and Rakuten, Inc., leveraging their extensive online platforms and strategic partnerships to capture the market share.
  • LAMEA (Latin America, Middle East, and Africa): LAMEA is an emerging region in the Digital Gift Card Market, witnessing rapid growth and increasing consumer awareness. The market trend in LAMEA is influenced by the expanding e-commerce landscape, increasing smartphone penetration, and the adoption of mobile payment solutions. Dominant manufacturers in this region include MercadoLibre, Inc., Falabella, and Jumia Technologies AG, capitalizing on their regional presence, strong online platforms, and local market knowledge.

Global Digital Gift Card Market 2023–2032 (By Channel)

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Competitive Landscape – Digital Gift Card Market

The Digital Gift Card Market is highly competitive, with a large number of manufacturers and retailers operating globally. Some of the key players in the market include:

  • Amazon.com Inc.
  • Apple Inc.
  • Google LLC
  • Starbucks Corporation
  • Walmart Inc.
  • Target Corporation
  • Best Buy Co. Inc.
  • Visa Inc.
  • Mastercard Incorporated
  • PayPal Holdings Inc.
  • Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships. For example, In 2021, a notable partnership in the Digital Gift Card Market was between PayPal Holdings, Inc. and Venmo, a mobile payment service owned by PayPal. This partnership enabled Venmo users to purchase and redeem digital gift cards directly within the Venmo app, expanding their gifting options and enhancing the user experience.

In the Digital Gift Card Market, several new players have adopted innovation and development strategies to enter the market and establish their presence. These innovative entrants focus on leveraging emerging technologies, such as blockchain, mobile apps, and AI-driven personalization, to enhance the digital gifting experience.

However, the market is predominantly dominated by key players who have established a strong foothold. Dominating the market are companies like Amazon.com, Inc., Apple Inc., and Google LLC, which possess extensive digital infrastructure, wide brand recognition, and robust distribution networks. These key players leverage their market dominance to offer diverse gift card options, strategic partnerships with retailers, seamless user experiences, and strong customer loyalty programs, solidifying their position at the forefront of the Digital Gift Card Market.

Global Digital Gift Card Market 2023–2032 (By Card Type)

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The Digital Gift Card Market is segmented as follows:

By Channel

  • Brick and Mortor
  • Digital

By Application Area

  • Consumer Goods
  • Health and Wellness
  • Restaurants and Bars
  • Travel and Tourism
  • Media and Entertainment
  • Others

By Card Type

  • Closed Loop
  • Open Loop

By End Users

  • Retail Establishments
  • Corporate Institutions

By Region

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America

Europe

  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market research methodology
  • Chapter 2. Executive Summary
    • 2.1 Global Digital Gift Card Market, (2023 – 2032) (USD Billion)
    • 2.2 Global Digital Gift Card Market : snapshot
  • Chapter 3. Global Digital Gift Card Market – Industry Analysis
    • 3.1 Digital Gift Card Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 Increasing popularity of e-commerce
      • 3.2.2 Shift towards contactless payments
      • 3.2.3 Growing smartphone penetration
      • 3.2.4 Rise of personalized gifting
      • 3.2.5 Expanding corporate gifting practices.
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market attractiveness analysis By Channel
      • 3.7.2 Market attractiveness analysis By Application Area
      • 3.7.3 Market attractiveness analysis By Card Type
      • 3.7.4 Market attractiveness analysis By End Users
  • Chapter 4. Global Digital Gift Card Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 Global Digital Gift Card Market: company market share, 2022
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. Global Digital Gift Card Market – Channel Analysis
    • 5.1 Global Digital Gift Card Market overview: By Channel
      • 5.1.1 Global Digital Gift Card Market share, By Channel, 2022 and 2032
    • 5.2 Brick and Mortor
      • 5.2.1 Global Digital Gift Card Market by Brick and Mortor, 2023 – 2032 (USD Billion)
    • 5.3 Digital
      • 5.3.1 Global Digital Gift Card Market by Digital , 2023 – 2032 (USD Billion)
  • Chapter 6. Global Digital Gift Card Market – Application Area Analysis
    • 6.1 Global Digital Gift Card Market overview: By Application Area
      • 6.1.1 Global Digital Gift Card Market share, By Application Area, 2022 and 2032
    • 6.2 Consumer Goods
      • 6.2.1 Global Digital Gift Card Market by Consumer Goods, 2023 – 2032 (USD Billion)
    • 6.3 Health and Wellness
      • 6.3.1 Global Digital Gift Card Market by Health and Wellness, 2023 – 2032 (USD Billion)
    • 6.4 Restaurants and Bars
      • 6.4.1 Global Digital Gift Card Market by Restaurants and Bars, 2023 – 2032 (USD Billion)
    • 6.5 Travel and Tourism
      • 6.5.1 Global Digital Gift Card Market by Travel and Tourism, 2023 – 2032 (USD Billion)
    • 6.6 Media and Entertainment
      • 6.6.1 Global Digital Gift Card Market by Media and Entertainment, 2023 – 2032 (USD Billion)
    • 6.7 Others
      • 6.7.1 Global Digital Gift Card Market by Others, 2023 – 2032 (USD Billion)
  • Chapter 7. Global Digital Gift Card Market – Card Type Analysis
    • 7.1 Global Digital Gift Card Market overview: By Card Type
      • 7.1.1 Global Digital Gift Card Market share, By Card Type, 2022 and 2032
    • 7.2 Closed Loop
      • 7.2.1 Global Digital Gift Card Market by Closed Loop, 2023 – 2032 (USD Billion)
    • 7.3 Open Loop
      • 7.3.1 Global Digital Gift Card Market by Open Loop, 2023 – 2032 (USD Billion)
  • Chapter 8. Global Digital Gift Card Market – End Users Analysis
    • 8.1 Global Digital Gift Card Market overview: By End Users
      • 8.1.1 Global Digital Gift Card Market share, By End Users, 2022 and 2032
    • 8.2 Retail Establishments
      • 8.2.1 Global Digital Gift Card Market by Retail Establishments, 2023 – 2032 (USD Billion)
    • 8.3 Corporate Institutions
      • 8.3.1 Global Digital Gift Card Market by Corporate Institutions, 2023 – 2032 (USD Billion)
  • Chapter 9. Digital Gift Cards Market – Regional Analysis
    • 9.1 Global Digital Gift Cards Market Regional Overview
    • 9.2 Global Digital Gift Cards Market Share, by Region, 2022 & 2032 (USD Billion)
    • 9.3. North America
      • 9.3.1 North America Digital Gift Cards Market, 2023 – 2032 (USD Billion)
        • 9.3.1.1 North America Digital Gift Cards Market, by Country, 2023 – 2032 (USD Billion)
    • 9.4 North America Digital Gift Cards Market, by Channel, 2023 – 2032
      • 9.4.1 North America Digital Gift Cards Market, by Channel, 2023 – 2032 (USD Billion)
    • 9.5 North America Digital Gift Cards Market, by Application Area, 2023 – 2032
      • 9.5.1 North America Digital Gift Cards Market, by Application Area, 2023 – 2032 (USD Billion)
    • 9.6 North America Digital Gift Cards Market, by Cards Type, 2023 – 2032
      • 9.6.1 North America Digital Gift Cards Market, by Cards Type, 2023 – 2032 (USD Billion)
    • 9.7 North America Digital Gift Cards Market, by End Users, 2023 – 2032
      • 9.7.1 North America Digital Gift Cards Market, by End Users, 2023 – 2032 (USD Billion)
    • 9.8. Europe
      • 9.8.1 Europe Digital Gift Cards Market, 2023 – 2032 (USD Billion)
        • 9.8.1.1 Europe Digital Gift Cards Market, by Country, 2023 – 2032 (USD Billion)
    • 9.9 Europe Digital Gift Cards Market, by Channel, 2023 – 2032
      • 9.9.1 Europe Digital Gift Cards Market, by Channel, 2023 – 2032 (USD Billion)
    • 9.10 Europe Digital Gift Cards Market, by Application Area, 2023 – 2032
      • 9.10.1 Europe Digital Gift Cards Market, by Application Area, 2023 – 2032 (USD Billion)
    • 9.11 Europe Digital Gift Cards Market, by Cards Type, 2023 – 2032
      • 9.11.1 Europe Digital Gift Cards Market, by Cards Type, 2023 – 2032 (USD Billion)
    • 9.12 Europe Digital Gift Cards Market, by End Users, 2023 – 2032
      • 9.12.1 Europe Digital Gift Cards Market, by End Users, 2023 – 2032 (USD Billion)
    • 9.13. Asia Pacific
      • 9.13.1 Asia Pacific Digital Gift Cards Market, 2023 – 2032 (USD Billion)
        • 9.13.1.1 Asia Pacific Digital Gift Cards Market, by Country, 2023 – 2032 (USD Billion)
    • 9.14 Asia Pacific Digital Gift Cards Market, by Channel, 2023 – 2032
      • 9.14.1 Asia Pacific Digital Gift Cards Market, by Channel, 2023 – 2032 (USD Billion)
    • 9.15 Asia Pacific Digital Gift Cards Market, by Application Area, 2023 – 2032
      • 9.15.1 Asia Pacific Digital Gift Cards Market, by Application Area, 2023 – 2032 (USD Billion)
    • 9.16 Asia Pacific Digital Gift Cards Market, by Cards Type, 2023 – 2032
      • 9.16.1 Asia Pacific Digital Gift Cards Market, by Cards Type, 2023 – 2032 (USD Billion)
    • 9.17 Asia Pacific Digital Gift Cards Market, by End Users, 2023 – 2032
      • 9.17.1 Asia Pacific Digital Gift Cards Market, by End Users, 2023 – 2032 (USD Billion)
    • 9.18. Latin America
      • 9.18.1 Latin America Digital Gift Cards Market, 2023 – 2032 (USD Billion)
        • 9.18.1.1 Latin America Digital Gift Cards Market, by Country, 2023 – 2032 (USD Billion)
    • 9.19 Latin America Digital Gift Cards Market, by Channel, 2023 – 2032
      • 9.19.1 Latin America Digital Gift Cards Market, by Channel, 2023 – 2032 (USD Billion)
    • 9.20 Latin America Digital Gift Cards Market, by Application Area, 2023 – 2032
      • 9.20.1 Latin America Digital Gift Cards Market, by Application Area, 2023 – 2032 (USD Billion)
    • 9.21 Latin America Digital Gift Cards Market, by Cards Type, 2023 – 2032
      • 9.21.1 Latin America Digital Gift Cards Market, by Cards Type, 2023 – 2032 (USD Billion)
    • 9.22 Latin America Digital Gift Cards Market, by End Users, 2023 – 2032
      • 9.22.1 Latin America Digital Gift Cards Market, by End Users, 2023 – 2032 (USD Billion)
    • 9.23. The Middle-East and Africa
      • 9.23.1 The Middle-East and Africa Digital Gift Cards Market, 2023 – 2032 (USD Billion)
        • 9.23.1.1 The Middle-East and Africa Digital Gift Cards Market, by Country, 2023 – 2032 (USD Billion)
    • 9.24 The Middle-East and Africa Digital Gift Cards Market, by Channel, 2023 – 2032
      • 9.24.1 The Middle-East and Africa Digital Gift Cards Market, by Channel, 2023 – 2032 (USD Billion)
    • 9.25 The Middle-East and Africa Digital Gift Cards Market, by Application Area, 2023 – 2032
      • 9.25.1 The Middle-East and Africa Digital Gift Cards Market, by Application Area, 2023 – 2032 (USD Billion)
    • 9.26 The Middle-East and Africa Digital Gift Cards Market, by Cards Type, 2023 – 2032
      • 9.26.1 The Middle-East and Africa Digital Gift Cards Market, by Cards Type, 2023 – 2032 (USD Billion)
    • 9.27 The Middle-East and Africa Digital Gift Cards Market, by End Users, 2023 – 2032
      • 9.27.1 The Middle-East and Africa Digital Gift Cards Market, by End Users, 2023 – 2032 (USD Billion)
  • Chapter 10. Company Profiles
    • 10.1 Amazon.com Inc.
      • 10.1.1 Overview
      • 10.1.2 Financials
      • 10.1.3 Product Portfolio
      • 10.1.4 Business Strategy
      • 10.1.5 Recent Developments
    • 10.2 Apple Inc.
      • 10.2.1 Overview
      • 10.2.2 Financials
      • 10.2.3 Product Portfolio
      • 10.2.4 Business Strategy
      • 10.2.5 Recent Developments
    • 10.3 Google LLC
      • 10.3.1 Overview
      • 10.3.2 Financials
      • 10.3.3 Product Portfolio
      • 10.3.4 Business Strategy
      • 10.3.5 Recent Developments
    • 10.4 Starbucks Corporation
      • 10.4.1 Overview
      • 10.4.2 Financials
      • 10.4.3 Product Portfolio
      • 10.4.4 Business Strategy
      • 10.4.5 Recent Developments
    • 10.5 Walmart Inc.
      • 10.5.1 Overview
      • 10.5.2 Financials
      • 10.5.3 Product Portfolio
      • 10.5.4 Business Strategy
      • 10.5.5 Recent Developments
    • 10.6 Target Corporation
      • 10.6.1 Overview
      • 10.6.2 Financials
      • 10.6.3 Product Portfolio
      • 10.6.4 Business Strategy
      • 10.6.5 Recent Developments
    • 10.7 Best Buy Co. Inc.
      • 10.7.1 Overview
      • 10.7.2 Financials
      • 10.7.3 Product Portfolio
      • 10.7.4 Business Strategy
      • 10.7.5 Recent Developments
    • 10.8 Visa Inc.
      • 10.8.1 Overview
      • 10.8.2 Financials
      • 10.8.3 Product Portfolio
      • 10.8.4 Business Strategy
      • 10.8.5 Recent Developments
    • 10.9 Mastercard Incorporated
      • 10.9.1 Overview
      • 10.9.2 Financials
      • 10.9.3 Product Portfolio
      • 10.9.4 Business Strategy
      • 10.9.5 Recent Developments
    • 10.10 PayPal Holdings Inc.
      • 10.10.1 Overview
      • 10.10.2 Financials
      • 10.10.3 Product Portfolio
      • 10.10.4 Business Strategy
      • 10.10.5 Recent Developments
    • 10.11 Others.
      • 10.11.1 Overview
      • 10.11.2 Financials
      • 10.11.3 Product Portfolio
      • 10.11.4 Business Strategy
      • 10.11.5 Recent Developments
List Of Figures

Figures No 1 to 30

List Of Tables

Tables No 1 to 102

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2030

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
Supply-side
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
Demand-side
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers


Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2030
  • Market revenue estimates and forecasts up to 2030, by technology
  • Market revenue estimates and forecasts up to 2030, by application
  • Market revenue estimates and forecasts up to 2030, by type
  • Market revenue estimates and forecasts up to 2030, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Prominent Player

  • Amazon.com Inc.
  • Apple Inc.
  • Google LLC
  • Starbucks Corporation
  • Walmart Inc.
  • Target Corporation
  • Best Buy Co. Inc.
  • Visa Inc.
  • Mastercard Incorporated
  • PayPal Holdings Inc.
  • Others

FAQs

“Asia Pacific” region will lead the Global Digital Gift Card Market during the forecast period 2023 to 2032.

The key factors driving the Market are Increasing popularity of e-commerce, Shift towards contactless payments, Growing smartphone penetration, Rise of personalized gifting And Expanding corporate gifting practices.

The key players operating in the Digital Gift Card Market are Amazon.com Inc., Apple Inc., Google LLC, Starbucks Corporation, Walmart Inc., Target Corporation, Best Buy Co. Inc., Visa Inc., Mastercard Incorporated, PayPal Holdings Inc., Others.

The Global Digital Gift Card Market is expanding growth with a CAGR of approximately 12.5% during the forecast period (2023 to 2032).

The Global Digital Gift Card Market size was valued at USD 310.1 Billion in 2022 and it is projected to reach around USD 1.2 Trillion by 2032.

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