Europe Digital Gift Card Market Size, Trends and Insights By Channel (Brick and Mortar, Digital), By Application Area (Consumer Goods, Health and Wellness, Restaurants and Bars, Travel and Tourism, Media and Entertainment, Others), By Card Type (Closed Loop, Open Loop), By End User (Retail Establishments, Corporate Institutions), and By Region - Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032

Report Code: CMI38906

Published Date: January 2024

Pages: 320+

Category: Europe

Report Snapshot

CAGR: 15.1%

Source: CMI

Study Period: 2023-2032
Fastest Growing Market: Europe
Largest Market: Europe

Major Players

  • Apple Inc.
  • Inc.
  • Google LLC
  • PayPal Holdings Inc.
  • Sephora S.A.
  • Starbucks Corporation
  • Others

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Reports Description

As per the current market research conducted by CMI Team, the Europe Digital Gift Card Market is expected to record a CAGR of 15.1% from 2023 to 2032. In 2023, the market size is projected to reach a valuation of USD 77.1 Million. By 2032, the valuation is anticipated to reach USD 273.9 Million.

The Europe Digital Gift Card market encompasses the electronic vouchers or prepaid cards sector, witnessing dynamic growth driven by tech-savvy consumers and the widespread adoption of digital transactions. Key players such as Amazon, Apple, and Google contribute to the market’s evolution by offering diverse digital gift card options.

Shaped by trends like e-commerce integration, contactless transactions, and sustainability, the market caters to the shifting preferences of European consumers. The emphasis on personalization, strategic collaborations, and innovative features characterizes this market, making digital gift cards a popular and convenient gifting solution in the ever-evolving European retail landscape.

Europe Digital Gift Card Market – Significant Growth Factors

The Europe Digital Gift Card Market presents significant growth opportunities due to several factors:

  • Contactless Payment Trends: The growing adoption of contactless transactions is driving the demand for digital gift cards. As consumers prioritize secure and touch-free payment methods, digital gift cards align with this trend, fostering their popularity in the European market.
  • Personalization and Customization: The demand for personalized experiences propels the growth of digital gift cards. Customization options, including personalized messages and designs, enhance the emotional appeal of these cards, making them more attractive to consumers.
  • E-commerce Boom: The flourishing e-commerce sector is a key driver of the Europe Digital Gift Card market. With the increasing preference for online shopping, digital gift cards provide a seamless and convenient gifting solution, contributing to market growth.
  • Tech-Savvy Consumer Base: The tech-savvy nature of European consumers is a significant driver. With high digital literacy and smartphone usage, consumers are increasingly inclined to adopt digital solutions like digital gift cards for their gifting needs.
  • Blockchain Integration: Integrating blockchain technology presents an opportunity to enhance security and transparency in digital gift card transactions. This can mitigate fraud risks and instill greater trust among users, contributing to the market’s long-term sustainability.
  • Strategic Partnerships: Forming strategic partnerships and collaborations with retailers, brands, and digital platforms opens avenues for market expansion. Such alliances can enhance the distribution channels and increase the visibility of digital gift cards, tapping into diverse consumer segments.
  • Sustainability Initiatives: Capitalizing on the growing emphasis on sustainability provides an opportunity. Implementing eco-friendly practices, such as reducing the need for physical gift cards, aligns with consumer preferences for environmentally conscious solutions, contributing to market growth and differentiation.

Europe Digital Gift Card Market – Mergers and Acquisitions

The Europe Digital Gift Card Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the Europe Digital Gift Card Market include:

  • In 2022, HdL Companies and Yiftee have collaborated to drive community engagement through ‘Shop Local’ campaigns, successfully aiding small businesses’ recovery post-pandemic. This partnership has effectively generated additional revenue, showcasing the power of local initiatives in bolstering economic revival and fostering community support.
  • In 2023, Starbucks intensifies partnerships with tech giants Apple, Microsoft, and Amazon, aiming to double its 75 million Rewards members within five years. Leveraging these collaborations, Starbucks seeks to enhance its customer engagement and loyalty programs by tapping into the vast user bases and technological ecosystems of these industry leaders.

These mergers and acquisitions have helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the Europe Digital Gift Card Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.


Europe Digital Gift Card Market Digital Gift Card Market Digital Transformation Market
CAGR 15.1% (Approx) CAGR 12.5% (Approx) CAGR 17.2% (Approx)
USD 273.9 Million by 2032 USD 1.2 Trillion by 2032 USD 4178.7 Billion by 2032

 Europe Digital Gift Card Market – Significant Threats

The Europe Digital Gift Card Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

  • Cybersecurity Risks: The Europe Digital Gift Card market faces significant threats from cybersecurity risks, including data breaches and hacking attempts. As digital transactions increase, malicious actors may target vulnerabilities, potentially compromising sensitive user information and eroding consumer trust.
  • Fraudulent Activities: Various forms of fraud, such as unauthorized use, counterfeiting, or fraudulent redemptions, pose threats to the market. Fraudulent activities can lead to financial losses for both consumers and businesses, undermining the integrity of digital gift card systems.
  • Regulatory Challenges: Evolving regulations and compliance requirements pose a threat to the digital gift card market. Stricter regulations may impact operations and impose additional costs on businesses, potentially hindering the growth and flexibility of digital gift card offerings.
  • Market Saturation and Competition: Intense competition among digital gift card providers and market saturation can pose threats. With numerous players vying for consumer attention, maintaining differentiation becomes challenging, potentially leading to pricing pressures and reduced profit margins.
  • Consumer Privacy Concerns: Growing concerns about privacy and data usage can hinder the adoption of digital gift cards. Consumers may be reluctant to share personal information, impacting the effectiveness of targeted marketing strategies and limiting the potential for personalized digital gift card offerings. Addressing these privacy concerns is crucial to maintaining consumer confidence and market growth.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 77.1 Million
Projected Market Size in 2032 USD 273.9 Million
Market Size in 2022 USD 68.3 Million
CAGR Growth Rate 15.1% CAGR
Base Year 2022
Forecast Period 2023-2032
Key Segment By Channel, Application Area, Card Type, End User and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope Europe
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Category-Wise Insights

By Channel

  • Brick and Mortar: In the Europe Digital Gift Card Market, the brick-and-mortar channel refers to traditional physical retail locations. While digital gift cards have gained prominence, brick-and-mortar stores still play a role by offering in-store displays and sales. Trends include integrating digital gift card displays and redemption options within physical retail spaces.
  • Digital: The digital channel in the Europe Digital Gift Card Market represents online platforms, mobile apps, and e-commerce websites. This rapidly growing segment provides convenient access for consumers to purchase, send, and redeem digital gift cards. Trends include enhanced personalization, mobile wallet integration, and strategic partnerships with digital platforms and retailers.

By Application Area

  • Consumer Goods: Digital gift cards in consumer goods offer convenient and personalized gifting solutions for retail purchases. Trends include brand-specific loyalty programs and customizable card designs, enhancing consumer engagement and brand loyalty.
  • Health and Wellness: In health and wellness, digital gift cards cater to fitness memberships, wellness services, and online health platforms. Customizable wellness packages and partnerships with fitness apps align with current trends in holistic well-being.
  • Restaurants and Bars: Digital gift cards for restaurants and bars provide convenient dining experiences. Trends include contactless payment integration, personalized dining packages, and collaborations with popular food delivery apps, enhancing the overall dining experience.
  • Travel and Tourism: In travel and tourism, digital gift cards facilitate bookings for flights, accommodations, and experiences. Trends include personalized travel packages, flexible redemption options, and collaborations with travel agencies, adapting to evolving travel preferences and restrictions.
  • Media and Entertainment: Digital gift cards in media and entertainment cover streaming services, gaming platforms, and digital content subscriptions. Trends include exclusive content offerings, personalized recommendations, and partnerships with emerging entertainment platforms, enhancing user engagement.
  • Others: Digital gift cards in the “Others” category span diverse applications. Trends may include digital gift cards for online marketplaces, tech gadgets, or unique experiences, reflecting the adaptability of digital gift cards across various sectors and consumer preferences.

Europe Digital Gift Card Market 2023–2032 (By Million)

By Card Type

  • Closed Loop: Closed-loop digital gift cards are limited to specific retailers or brands, offering restricted usability. In the Europe Digital Gift Card market, closed-loop cards maintain popularity for their brand-specific appeal and targeted promotions, ensuring customer loyalty and engagement. Trends include enhanced personalization, themed designs, and integration with loyalty programs.
  • Open Loop: Open-loop digital gift cards, widely accepted across multiple merchants, provide flexibility to consumers. In Europe, the open-loop segment is growing due to increased consumer demand for versatile gifting options. Trends include mobile wallet integration, broader retailer acceptance, and the incorporation of innovative technologies for enhanced user experiences.

By End User

  • Retail Establishments: In the Europe Digital Gift Card market, retail establishments utilize digital gift cards to offer consumers convenient, personalized gifting options. Trends include seamless e-commerce integration and increased personalization features, enhancing the overall retail experience and providing customers with versatile and innovative gifting solutions.
  • Corporate Institutions: Corporate institutions in Europe leverage digital gift cards for employee incentives and rewards. Digital gift cards align with evolving trends, including integration with corporate wellness programs and heightened personalization, meeting the demand for flexible and meaningful corporate gifting solutions.

Europe Digital Gift Card Market 2023–2032 (By Channel)

Competitive Landscape – Europe Digital Gift Card Market

The Europe Digital Gift Card Market is highly competitive, with a large number of manufacturers and retailers operating. Some of the key players in the market include:

  • Apple Inc.
  • Inc.
  • Google LLC
  • PayPal Holdings Inc.
  • Sephora S.A.
  • Starbucks Corporation
  • Netflix Inc.
  • Spotify Technology S.A.
  • Microsoft Corporation
  • Zalando SE
  • H&M Hennes & Mauritz AB
  • eBay Inc.
  • ASOS plc
  • Douglas GmbH
  • Fnac Darty SA
  • Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

New players entering the Europe Digital Gift Card market often focus on innovation to gain traction. Emerging companies like Gyft, Prezzee, and Yiftee adopt advanced technologies, user-friendly interfaces, and unique value propositions.

Meanwhile, dominant key players such as Amazon, Apple, and Google maintain market dominance through established brand recognition, extensive user bases, and continuous innovation. They leverage strategic partnerships, diverse offerings, and seamless integrations, reinforcing their stronghold and influencing consumer preferences in the dynamic European digital gift card landscape.

Europe Digital Gift Card Market 2023–2032 (By Card Type)

The Europe Digital Gift Card Market is segmented as follows:

By Channel

  • Brick and Mortar
  • Digital

By Application Area

  • Consumer Goods
  • Health and Wellness
  • Restaurants and Bars
  • Travel and Tourism
  • Media and Entertainment
  • Others

By Card Type

  • Closed Loop
  • Open Loop

By End User

  • Retail Establishments
  • Corporate Institutions

Regional Coverage:


  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market Research Methodology
  • Chapter 2. Executive Summary
    • 2.1 Europe Digital Gift Card Market, (2023 – 2032) (USD Million)
    • 2.2 Europe Digital Gift Card Market: snapshot
  • Chapter 3. Europe Digital Gift Card Market – Industry Analysis
    • 3.1 Europe Digital Gift Card Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 Contactless Payment Trends
      • 3.2.2 Personalization and Customization
      • 3.2.3 E-commerce Boom
      • 3.2.4 Tech-Savvy Consumer Base
      • 3.2.5 Blockchain Integration
      • 3.2.6 Strategic Partnerships
      • 3.2.7 Sustainability Initiatives.
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market Attractiveness Analysis By Channel
      • 3.7.2 Market Attractiveness Analysis By Application Area
      • 3.7.3 Market Attractiveness Analysis By Card Type
      • 3.7.4 Market Attractiveness Analysis By End User
  • Chapter 4. Europe Digital Gift Card Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 Europe Digital Gift Card Market: company market share, 2022
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, collaboration, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. Europe Digital Gift Card Market – Channel Analysis
    • 5.1 Europe Digital Gift Card Market Overview: By Channel
      • 5.1.1 Europe Digital Gift Card Market Share, By Channel, 2022 and 2032
    • 5.2 Brick and Mortar
      • 5.2.1 Europe Digital Gift Card Market by Brick and Mortar, 2023 – 2032 (USD Million)
    • 5.3 Digital
      • 5.3.1 Europe Digital Gift Card Market by Digital, 2023 – 2032 (USD Million)
  • Chapter 6. Europe Digital Gift Card Market – Application Area Analysis
    • 6.1 Europe Digital Gift Card Market Overview: By Application Area
      • 6.1.1 Europe Digital Gift Card Market Share, By Application Area, 2022 and 2032
    • 6.2 Consumer Goods
      • 6.2.1 Europe Digital Gift Card Market by Consumer Goods, 2023 – 2032 (USD Million)
    • 6.3 Health and Wellness
      • 6.3.1 Europe Digital Gift Card Market by Health and Wellness, 2023 – 2032 (USD Million)
    • 6.4 Restaurants and Bars
      • 6.4.1 Europe Digital Gift Card Market by Restaurants and Bars, 2023 – 2032 (USD Million)
    • 6.5 Travel and Tourism
      • 6.5.1 Europe Digital Gift Card Market by Travel and Tourism, 2023 – 2032 (USD Million)
    • 6.6 Media and Entertainment
      • 6.6.1 Europe Digital Gift Card Market by Media and Entertainment, 2023 – 2032 (USD Million)
    • 6.7 Others
      • 6.7.1 Europe Digital Gift Card Market by Others, 2023 – 2032 (USD Million)
  • Chapter 7. Europe Digital Gift Card Market – Card Type Analysis
    • 7.1 Europe Digital Gift Card Market Overview: By Card Type
      • 7.1.1 Europe Digital Gift Card Market Share, By Card Type, 2022 and 2032
    • 7.2 Closed Loop
      • 7.2.1 Europe Digital Gift Card Market by Closed Loop, 2023 – 2032 (USD Million)
    • 7.3 Open Loop
      • 7.3.1 Europe Digital Gift Card Market by Open Loop, 2023 – 2032 (USD Million)
  • Chapter 8. Europe Digital Gift Card Market – End User Analysis
    • 8.1 Europe Digital Gift Card Market Overview: By End User
      • 8.1.1 Europe Digital Gift Card Market Share, By End User, 2022 and 2032
    • 8.2 Retail Establishments
      • 8.2.1 Europe Digital Gift Card Market by Retail Establishments, 2023 – 2032 (USD Million)
    • 8.3 Corporate Institutions
      • 8.3.1 Europe Digital Gift Card Market by Corporate Institutions, 2023 – 2032 (USD Million)
  • Chapter 9. Europe Digital Gift Card Market – Regional Analysis
    • 9.1 Europe Digital Gift Card Market Regional Overview
    • 9.2 Europe Digital Gift Card Market Share, by Region, 2022 & 2032 (USD Million)
  • Chapter 10. Company Profiles
    • 10.1 Apple Inc.
      • 10.1.1 Overview
      • 10.1.2 Financials
      • 10.1.3 Product Portfolio
      • 10.1.4 Business Strategy
      • 10.1.5 Recent Developments
    • 10.2 Inc.
      • 10.2.1 Overview
      • 10.2.2 Financials
      • 10.2.3 Product Portfolio
      • 10.2.4 Business Strategy
      • 10.2.5 Recent Developments
    • 10.3 Google LLC
      • 10.3.1 Overview
      • 10.3.2 Financials
      • 10.3.3 Product Portfolio
      • 10.3.4 Business Strategy
      • 10.3.5 Recent Developments
    • 10.4 PayPal Holdings Inc.
      • 10.4.1 Overview
      • 10.4.2 Financials
      • 10.4.3 Product Portfolio
      • 10.4.4 Business Strategy
      • 10.4.5 Recent Developments
    • 10.5 Sephora S.A.
      • 10.5.1 Overview
      • 10.5.2 Financials
      • 10.5.3 Product Portfolio
      • 10.5.4 Business Strategy
      • 10.5.5 Recent Developments
    • 10.6 Starbucks Corporation
      • 10.6.1 Overview
      • 10.6.2 Financials
      • 10.6.3 Product Portfolio
      • 10.6.4 Business Strategy
      • 10.6.5 Recent Developments
    • 10.7 Netflix Inc.
      • 10.7.1 Overview
      • 10.7.2 Financials
      • 10.7.3 Product Portfolio
      • 10.7.4 Business Strategy
      • 10.7.5 Recent Developments
    • 10.8 Spotify Technology S.A.
      • 10.8.1 Overview
      • 10.8.2 Financials
      • 10.8.3 Product Portfolio
      • 10.8.4 Business Strategy
      • 10.8.5 Recent Developments
    • 10.9 Microsoft Corporation
      • 10.9.1 Overview
      • 10.9.2 Financials
      • 10.9.3 Product Portfolio
      • 10.9.4 Business Strategy
      • 10.9.5 Recent Developments
    • 10.10 Zalando SE
      • 10.10.1 Overview
      • 10.10.2 Financials
      • 10.10.3 Product Portfolio
      • 10.10.4 Business Strategy
      • 10.10.5 Recent Developments
    • 10.11 H&M Hennes & Mauritz AB
      • 10.11.1 Overview
      • 10.11.2 Financials
      • 10.11.3 Product Portfolio
      • 10.11.4 Business Strategy
      • 10.11.5 Recent Developments
    • 10.12 eBay Inc.
      • 10.12.1 Overview
      • 10.12.2 Financials
      • 10.12.3 Product Portfolio
      • 10.12.4 Business Strategy
      • 10.12.5 Recent Developments
    • 10.13 ASOS plc
      • 10.13.1 Overview
      • 10.13.2 Financials
      • 10.13.3 Product Portfolio
      • 10.13.4 Business Strategy
      • 10.13.5 Recent Developments
    • 10.14 Douglas GmbH
      • 10.14.1 Overview
      • 10.14.2 Financials
      • 10.14.3 Product Portfolio
      • 10.14.4 Business Strategy
      • 10.14.5 Recent Developments
    • 10.15 Fnac Darty SA
      • 10.15.1 Overview
      • 10.15.2 Financials
      • 10.15.3 Product Portfolio
      • 10.15.4 Business Strategy
      • 10.15.5 Recent Developments
    • 10.16 Others.
      • 10.16.1 Overview
      • 10.16.2 Financials
      • 10.16.3 Product Portfolio
      • 10.16.4 Business Strategy
      • 10.16.5 Recent Developments
List Of Figures

Figures No 1 to 25

List Of Tables

Tables No 1 to 2

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2032

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers

Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2032
  • Market revenue estimates and forecasts up to 2032, by technology
  • Market revenue estimates and forecasts up to 2032, by application
  • Market revenue estimates and forecasts up to 2032, by type
  • Market revenue estimates and forecasts up to 2032, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Prominent Player

  • Apple Inc.
  • Inc.
  • Google LLC
  • PayPal Holdings Inc.
  • Sephora S.A.
  • Starbucks Corporation
  • Netflix Inc.
  • Spotify Technology S.A.
  • Microsoft Corporation
  • Zalando SE
  • H&M Hennes & Mauritz AB
  • eBay Inc.
  • ASOS plc
  • Douglas GmbH
  • Fnac Darty SA
  • Others


The key factors driving the Market are Contactless Payment Trends, Personalization and Customization, E-commerce Boom, Tech-Savvy Consumer Base, Blockchain Integration, Strategic Partnerships And Sustainability Initiatives.

The “Closed Loop” category dominated the market in 2022.

The key players in the market are Apple Inc., Inc., Google LLC, PayPal Holdings Inc., Sephora S.A., Starbucks Corporation, Netflix Inc., Spotify Technology S.A., Microsoft Corporation, Zalando SE, H&M Hennes & Mauritz AB, eBay Inc., ASOS plc, Douglas GmbH, Fnac Darty SA, Others.

The market is projected to grow at a CAGR of 15.1% during the forecast period, 2023-2032.

The Europe Digital Gift Card Market size was valued at USD 77.1 Million in 2023.










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