Report Code: CMI42893

Published Date: March 2024

Pages: 320+

Category: Europe

Report Snapshot

CAGR: 5.2%

Source: CMI

Study Period: 2024-2033
Fastest Growing Market: Europe
Largest Market: Europe

Major Players

  • TUI Group
  • Thomas Cook Group
  • Abercrombie & Kent Ltd.
  • Intrepid Group
  • Kuoni Global Travel Services
  • Others

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Reports Description

As per the current market research conducted by the CMI Team, the Europe Safari Tourism Market is expected to record a CAGR of 5.2% from 2023 to 2032. In 2023, the market size is projected to reach a valuation of USD 10.2 Billion. By 2032, the valuation is anticipated to reach USD 16.1 Billion.

The Europe Safari Tourism Market encompasses the travel and leisure industry focused on wildlife exploration across the continent. It involves organized tours, expeditions, and experiences in diverse natural habitats, ranging from Scandinavia’s wilderness to the Mediterranean’s coastal ecosystems.

Key elements include wildlife observation, nature excursions, and cultural interactions. The market caters to a broad audience, including adventure seekers, wildlife enthusiasts, and eco-conscious travelers. Factors such as rich biodiversity, sustainable practices, and the integration of technology contribute to the market’s growth.

Operators often collaborate with conservation efforts, offering a blend of natural wonders and cultural attractions to provide unique and memorable safari experiences.

Europe Safari Tourism Market – Significant Growth Factors

The Europe Safari Tourism Market presents significant growth opportunities due to several factors:

  • Rich Biodiversity and Varied Landscapes: The diverse ecosystems and natural landscapes in Europe, spanning from the Arctic to the Mediterranean, serve as a major driver. The continent’s rich biodiversity, including iconic species, attracts wildlife enthusiasts, fostering the growth of the safari tourism market.
  • Sustainable and Responsible Tourism Practices: The increasing awareness of environmental conservation and the adoption of sustainable tourism practices contribute significantly. Tourists are drawn to operators and destinations that prioritize eco-friendly approaches, driving growth in the market.
  • Cultural and Historical Attractions: Integrating cultural and historical attractions with safari experiences is a compelling driver. Many safari destinations in Europe offer a unique combination of wildlife encounters and exploration of ancient ruins, castles, and vibrant local cultures.
  • Advancements in Technology: Incorporating technology, such as virtual reality experiences, wildlife tracking apps, and advanced safari vehicles, enhances the overall safari experience. This technological integration attracts tech-savvy travelers and contributes to the market’s evolution and growth.
  • Rising Interest in Adventure Tourism: The growing trend of adventure tourism presents a significant opportunity. With an increasing number of travelers seeking more active and adventurous experiences, safari tourism in Europe can tap into this demand by offering exciting wildlife encounters and exploration activities.
  • Expanding Domestic Tourism: The current emphasis on domestic tourism provides an opportunity for safari operators to attract local and regional travelers. Promoting wildlife experiences within European countries can cater to the preferences of those who prefer exploring closer to home, contributing to market expansion.

Europe Safari Tourism Market – Mergers and Acquisitions

The Europe Safari Tourism Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the Europe Safari Tourism Market include:

  • In 2022, TUI Group, a UK-based travel company, revealed a €100 million investment in sustainable tourism initiatives in Africa. The funds will support conservation projects and community development, showcasing the company’s commitment to responsible travel practices and environmental stewardship in the region.
  • In 2023, &Beyond unveiled plans to reconstruct Phinda Forest Lodge in South Africa’s &Beyond Phinda Private Game Reserve. Opting for a refurbishment over a complete rebuild, the initiative aims to minimize habitat disruption, retaining the lodge’s ‘Zulu-zen’ concept while integrating modern architectural elements for an enhanced guest experience.
  • In 2022, Natural Selection inaugurated a new camp in Zimbabwe’s Hwange National Park, offering luxurious tented accommodations and immersive safari experiences. This addition enhances the portfolio of safari options in the region, providing guests with an elevated and intimate wildlife encounter in the heart of Hwange.

These mergers and acquisitions have helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the European Safari Tourism Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.


Europe Safari Tourism Market Yoga Tourism Market Tourism Event Market
CAGR 5.2% (Approx) CAGR 5.8% (Approx) CAGR 6.8% (Approx)
USD 16.1 Billion by 2032 USD 318,872.5 Billion by 2032 USD 2,179,077.2 Billion by 2032

Europe Safari Tourism Market – Significant Threats

The Europe Safari Tourism Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

  • Pandemics and Health Concerns: Ongoing and future pandemics pose a significant threat to the European safari Tourism Market. Health concerns, as highlighted by the COVID-19 pandemic, can lead to travel restrictions, reduced consumer confidence, and a decline in tourist numbers, impacting the overall market.
  • Climate Change and Environmental Degradation: Climate change and environmental degradation pose threats to the habitats and biodiversity that attract tourists to safari destinations. Changes in weather patterns, habitat destruction, and the impact on wildlife can diminish the appeal of these experiences, affecting the long-term sustainability of the market.
  • Political Instability and Security Issues: Political instability and security concerns in certain regions can deter tourists from visiting safari destinations. Civil unrest, terrorism, or geopolitical tensions can lead to travel advisories and restrictions, impacting the safety and attractiveness of these regions for potential visitors.
  • Overcrowding and Habitat Disturbance: The popularity of safari tourism may lead to issues of overcrowding in certain destinations, causing habitat disturbance and negatively affecting the behavior of wildlife. Striking a balance between tourism and conservation efforts is crucial to prevent negative ecological impacts and maintain the appeal of these destinations.
  • Changing Consumer Preferences and Demographics: Shifting consumer preferences and demographics pose a threat to the market. There is a significant change in the types of experiences or destinations that travelers seek. In that case, the traditional safari model may face challenges in remaining relevant and appealing to a broad range of tourists. Adapting to evolving preferences is essential for sustained market success.

Europe Safari Tourism Market 2023–2032 (By Safari Type)

Category-Wise Insights

By Accommodation:

  • Safari Resorts & Lodges: Luxurious accommodations situated within or near wildlife reserves, offering a blend of comfort and immersion in nature. Trends include eco-friendly practices, personalized safari experiences, and integration of wellness offerings, catering to upscale travelers seeking both adventure and relaxation.
  • Safari Camps: Temporary tented accommodations, providing an authentic, close-to-nature experience. Current trends involve a rise in glamping, offering comfortable amenities, and incorporating sustainable practices, appealing to adventurous travelers seeking a unique blend of comfort and wilderness.
  • Treehouses: Elevated accommodations nestled in trees, provide a unique perspective of wildlife. Trends include eco-friendly designs, luxurious amenities, and a focus on sustainability, attracting nature enthusiasts seeking a novel and immersive stay.
  • Others: This category encompasses diverse accommodations like wilderness cabins and floating lodges. Emerging trends involve off-the-grid experiences, digital detox options, and themed stays, appealing to a range of preferences and contributing to the diversity of the Europe Safari Tourism Market.

By Safari Type

  • Adventure Safari: Adventure Safaris in Europe involve thrilling wildlife experiences, such as tracking large mammals or engaging in outdoor activities. A rising trend is the demand for more active and adrenaline-inducing wildlife encounters, appealing to adventure enthusiasts. Operators are introducing activities like hiking, kayaking, and off-road safaris, catering to the growing interest in adventurous exploration within the continent’s diverse ecosystems.
  • Private Safari: Private Safaris offer personalized, exclusive wildlife experiences tailored to individual preferences. A notable trend is the increasing demand for luxury and privacy. Travelers seek intimate encounters with nature, and operators are responding by providing high-end accommodations, private guides, and customized itineraries, contributing to the growth of premium private safari experiences.
  • Others: The “Others” category includes unique and specialized safari experiences beyond Adventure and Private Safaris. This diverse segment encompasses themes like birdwatching, photography safaris, and cultural immersion. A trend involves the development of niche markets, with operators offering specialized packages catering to specific interests, attracting a wide range of safari-goers seeking distinctive and tailored experiences.

Europe Safari Tourism Market 2023–2032 (By Traveller Type)

By Traveler Type

  • Friends: Friends, seeking adventure and shared experiences, drive the Europe Safari Tourism Market. The trend includes group safari packages, emphasizing camaraderie and thrill. Operators provide dynamic itineraries, combining wildlife encounters with social activities, catering to the energetic and social preferences of friend groups.
  • Families: Families, drawn to educational and family-friendly experiences, fuel the market. The trend involves family-oriented safari packages, integrating wildlife education and engaging activities for all ages. Operators focus on safety and comfort, creating memorable, family-centric wildlife adventures.
  • Couples: Couples, seeking romantic and intimate getaways, influence the market. The trend includes luxury safari packages, emphasizing privacy and exclusivity. Operators offer tailored experiences, blending wildlife encounters with romantic settings, catering to the desire for unique and romantic moments.
  • Solo: Solo travelers, craving independence and self-discovery, impact the market. The trend involves solo-friendly safari options, promoting individual exploration and personalized itineraries. Operators focus on creating a sense of community for solo adventurers while providing opportunities for introspective wildlife encounters, aligning with the preferences of solo travelers.

By Mode of Booking

  • Direct Booking: Direct booking refers to customers reserving safari experiences directly with tour operators or establishments. In the Europe Safari Tourism Market, the trend towards direct booking has increased with the rise of online platforms, allowing consumers to customize their experiences and access exclusive deals, fostering a more personalized and efficient booking process.
  • Agents Booking: Agents booking involves tourists securing safari packages through travel agencies or tour operators. In the Europe Safari Tourism Market, this traditional booking mode remains relevant as agents offer expertise, convenience, and package deals, catering to travelers seeking guided experiences and comprehensive itineraries.
  • Others: The “Others” category encompasses alternative booking methods, including online marketplaces and aggregator platforms. In the Europe Safari Tourism Market, emerging trends show an increase in unconventional booking options, providing tourists with diverse choices beyond direct or agent bookings, reflecting a dynamic and evolving market landscape.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 10.2 Billion
Projected Market Size in 2032 USD 16.1 Billion
Market Size in 2022 USD 9.7 Billion
CAGR Growth Rate 5.2% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Accommodation, Safari Type, Traveller Type, Mode of Booking and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope Europe
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Competitive Landscape – Europe Safari Tourism Market

The Europe Safari Tourism Market is highly competitive, with a large number of manufacturers and retailers operating. Some of the key players in the market include:

  • TUI Group
  • Thomas Cook Group
  • Abercrombie & Kent Ltd.
  • Intrepid Group
  • Kuoni Global Travel Services
  • Natural Habitat Adventures
  • The Safari Collection
  • Wilderness Safaris
  • &Beyond
  • Singita
  • Micato Safaris
  • Expert Africa
  • African Travel Inc.
  • Go2Africa
  • Asilia Africa
  • Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

New players entering the Europe Safari Tourism Market, such as GetYourGuide and Klook, are leveraging innovation and technology to disrupt traditional models. These platforms offer digital solutions, virtual experiences, and flexible booking options to attract modern travelers.

Key players dominating the market include TUI Group, Thomas Cook Group, and Abercrombie & Kent. They maintain dominance through established brand recognition, extensive networks, and sustainable practices. These industry leaders continue to adapt by incorporating advanced technologies, emphasizing responsible tourism, and collaborating with conservation efforts to secure their position in the competitive safari tourism landscape.

Europe Safari Tourism Market 2023–2032 (By Billion)

The Europe Safari Tourism Market is segmented as follows:

By Accommodation

  • Safari Resorts & Lodges
  • Safari Camps
  • Treehouses
  • Others

By Safari Type

  • Adventure Safari
  • Private Safari
  • Others

By Traveller Type

  • Friends
  • Families
  • Couples
  • Solos

By Mode of Booking

  • Direct Booking
  • Agents Booking
  • Others

Regional Coverage:


  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market Research Methodology
  • Chapter 2. Executive Summary
    • 2.1 Europe Safari Tourism Market, (2024 – 2033) (USD Billion)
    • 2.2 Europe Safari Tourism Market: snapshot
  • Chapter 3. Europe Safari Tourism Market – Industry Analysis
    • 3.1 Europe Safari Tourism Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 Rich Biodiversity and Varied Landscapes
      • 3.2.2 Sustainable and Responsible Tourism Practices
      • 3.2.3 Cultural and Historical Attractions
      • 3.2.4 Advancements in Technology
      • 3.2.5 Rising Interest in Adventure Tourism
      • 3.2.6 Expanding Domestic Tourism.
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market Attractiveness Analysis By Accommodation
      • 3.7.2 Market Attractiveness Analysis By Safari Type
      • 3.7.3 Market Attractiveness Analysis By Traveller Type
      • 3.7.4 Market Attractiveness Analysis By Mode of Booking
  • Chapter 4. Europe Safari Tourism Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 Europe Safari Tourism Market: Company Market Share, 2022
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. Europe Safari Tourism Market – Accommodation Analysis
    • 5.1 Europe Safari Tourism Market Overview: By Accommodation
      • 5.1.1 Europe Safari Tourism Market Share, By Accommodation, 2022 and – 2033
    • 5.2 Safari Resorts & Lodges
      • 5.2.1 Europe Safari Tourism Market by Safari Resorts & Lodges, 2024 – 2033 (USD Billion)
    • 5.3 Safari Camps
      • 5.3.1 Europe Safari Tourism Market by Safari Camps, 2024 – 2033 (USD Billion)
    • 5.4 Treehouses
      • 5.4.1 Europe Safari Tourism Market by Treehouses, 2024 – 2033 (USD Billion)
    • 5.5 Others
      • 5.5.1 Europe Safari Tourism Market by Others, 2024 – 2033 (USD Billion)
  • Chapter 6. Europe Safari Tourism Market – Safari Type Analysis
    • 6.1 Europe Safari Tourism Market Overview: By Safari Type
      • 6.1.1 Europe Safari Tourism Market Share, By Safari Type, 2022 and – 2033
    • 6.2 Adventure Safari
      • 6.2.1 Europe Safari Tourism Market by Adventure Safari, 2024 – 2033 (USD Billion)
    • 6.3 Private Safari
      • 6.3.1 Europe Safari Tourism Market by Private Safari, 2024 – 2033 (USD Billion)
    • 6.4 Others
      • 6.4.1 Europe Safari Tourism Market by Others, 2024 – 2033 (USD Billion)
  • Chapter 7. Europe Safari Tourism Market – Traveller Type Analysis
    • 7.1 Europe Safari Tourism Market Overview: By Traveller Type
      • 7.1.1 Europe Safari Tourism Market Share, By Traveller Type, 2022 and – 2033
    • 7.2 Friends
      • 7.2.1 Europe Safari Tourism Market by Friends, 2024 – 2033 (USD Billion)
    • 7.3 Families
      • 7.3.1 Europe Safari Tourism Market by Families, 2024 – 2033 (USD Billion)
    • 7.4 Couples
      • 7.4.1 Europe Safari Tourism Market by Couples, 2024 – 2033 (USD Billion)
    • 7.5 Solos
      • 7.5.1 Europe Safari Tourism Market by Solos, 2024 – 2033 (USD Billion)
  • Chapter 8. Europe Safari Tourism Market – Mode of Booking Analysis
    • 8.1 Europe Safari Tourism Market Overview: By Mode of Booking
      • 8.1.1 Europe Safari Tourism Market Share, By Mode of Booking, 2022 and – 2033
    • 8.2 Direct Booking
      • 8.2.1 Europe Safari Tourism Market by Direct Booking, 2024 – 2033 (USD Billion)
    • 8.3 Agents Booking
      • 8.3.1 Europe Safari Tourism Market by Agents Booking, 2024 – 2033 (USD Billion)
    • 8.4 Others
      • 8.4.1 Europe Safari Tourism Market by Others, 2024 – 2033 (USD Billion)
  • Chapter 9. Europe Safari Tourism Market – Regional Analysis
    • 9.1 Europe Safari Tourism Market Regional Overview
    • 9.2 Europe Safari Tourism Market Share, by Region, 2022 & – 2033 (USD Billion)
    • 9.3. Europe
      • 9.3.1 Europe Europe Safari Tourism Market, 2024 – 2033 (USD Billion)
        • Europe Europe Safari Tourism Market, by Country, 2024 – 2033 (USD Billion)
    • 9.4 Europe Europe Safari Tourism Market, by Accommodation, 2024 – 2033
      • 9.4.1 Europe Europe Safari Tourism Market, by Accommodation, 2024 – 2033 (USD Billion)
    • 9.5 Europe Europe Safari Tourism Market, by Safari Type , 2024 – 2033
      • 9.5.1 Europe Europe Safari Tourism Market, by Safari Type , 2024 – 2033 (USD Billion)
    • 9.6 Europe Europe Safari Tourism Market, by Traveller Type, 2024 – 2033
      • 9.6.1 Europe Europe Safari Tourism Market, by Traveller Type, 2024 – 2033 (USD Billion)
    • 9.7 Europe Europe Safari Tourism Market, by Mode of Booking, 2024 – 2033
      • 9.7.1 Europe Europe Safari Tourism Market, by Mode of Booking, 2024 – 2033 (USD Billion)
  • Chapter 10. Company Profiles
    • 10.1 TUI Group
      • 10.1.1 Overview
      • 10.1.2 Financials
      • 10.1.3 Product Portfolio
      • 10.1.4 Business Strategy
      • 10.1.5 Recent Developments
    • 10.2 Thomas Cook Group
      • 10.2.1 Overview
      • 10.2.2 Financials
      • 10.2.3 Product Portfolio
      • 10.2.4 Business Strategy
      • 10.2.5 Recent Developments
    • 10.3 Abercrombie & Kent Ltd.
      • 10.3.1 Overview
      • 10.3.2 Financials
      • 10.3.3 Product Portfolio
      • 10.3.4 Business Strategy
      • 10.3.5 Recent Developments
    • 10.4 Intrepid Group
      • 10.4.1 Overview
      • 10.4.2 Financials
      • 10.4.3 Product Portfolio
      • 10.4.4 Business Strategy
      • 10.4.5 Recent Developments
    • 10.5 Kuoni Travel Services
      • 10.5.1 Overview
      • 10.5.2 Financials
      • 10.5.3 Product Portfolio
      • 10.5.4 Business Strategy
      • 10.5.5 Recent Developments
    • 10.6 Natural Habitat Adventures
      • 10.6.1 Overview
      • 10.6.2 Financials
      • 10.6.3 Product Portfolio
      • 10.6.4 Business Strategy
      • 10.6.5 Recent Developments
    • 10.7 The Safari Collection
      • 10.7.1 Overview
      • 10.7.2 Financials
      • 10.7.3 Product Portfolio
      • 10.7.4 Business Strategy
      • 10.7.5 Recent Developments
    • 10.8 Wilderness Safaris
      • 10.8.1 Overview
      • 10.8.2 Financials
      • 10.8.3 Product Portfolio
      • 10.8.4 Business Strategy
      • 10.8.5 Recent Developments
    • 10.9 &Beyond
      • 10.9.1 Overview
      • 10.9.2 Financials
      • 10.9.3 Product Portfolio
      • 10.9.4 Business Strategy
      • 10.9.5 Recent Developments
    • 10.10 Singita
      • 10.10.1 Overview
      • 10.10.2 Financials
      • 10.10.3 Product Portfolio
      • 10.10.4 Business Strategy
      • 10.10.5 Recent Developments
    • 10.11 Micato Safaris
      • 10.11.1 Overview
      • 10.11.2 Financials
      • 10.11.3 Product Portfolio
      • 10.11.4 Business Strategy
      • 10.11.5 Recent Developments
    • 10.12 Expert Africa
      • 10.12.1 Overview
      • 10.12.2 Financials
      • 10.12.3 Product Portfolio
      • 10.12.4 Business Strategy
      • 10.12.5 Recent Developments
    • 10.13 African Travel Inc.
      • 10.13.1 Overview
      • 10.13.2 Financials
      • 10.13.3 Product Portfolio
      • 10.13.4 Business Strategy
      • 10.13.5 Recent Developments
    • 10.14 Go2Africa
      • 10.14.1 Overview
      • 10.14.2 Financials
      • 10.14.3 Product Portfolio
      • 10.14.4 Business Strategy
      • 10.14.5 Recent Developments
    • 10.15 Asilia Africa
      • 10.15.1 Overview
      • 10.15.2 Financials
      • 10.15.3 Product Portfolio
      • 10.15.4 Business Strategy
      • 10.15.5 Recent Developments
    • 10.16 Others.
      • 10.16.1 Overview
      • 10.16.2 Financials
      • 10.16.3 Product Portfolio
      • 10.16.4 Business Strategy
      • 10.16.5 Recent Developments
List Of Figures

Figures No 1 to 28

List Of Tables

Tables No 1 to 6

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2032

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers

Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2032
  • Market revenue estimates and forecasts up to 2032, by technology
  • Market revenue estimates and forecasts up to 2032, by application
  • Market revenue estimates and forecasts up to 2032, by type
  • Market revenue estimates and forecasts up to 2032, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Prominent Player

  • TUI Group
  • Thomas Cook Group
  • Abercrombie & Kent Ltd.
  • Intrepid Group
  • Kuoni Global Travel Services
  • Natural Habitat Adventures
  • The Safari Collection
  • Wilderness Safaris
  • &Beyond
  • Singita
  • Micato Safaris
  • Expert Africa
  • African Travel Inc.
  • Go2Africa
  • Asilia Africa
  • Others


The key factors driving the Market are Rich Biodiversity and Varied Landscapes, Sustainable and Responsible Tourism Practices, Cultural and Historical Attractions, Advancements in Technology, Rising Interest in Adventure Tourism And Expanding Domestic Tourism.

The “Adventure Safari” category dominated the market in 2022.

The key players in the market are TUI Group, Thomas Cook Group, Abercrombie & Kent Ltd., Intrepid Group, Kuoni Global Travel Services, Natural Habitat Adventures, The Safari Collection, Wilderness Safaris, &Beyond, Singita, Micato Safaris, Expert Africa, African Travel Inc., Go2Africa, Asilia Africa, Others.

The global market is projected to grow at a CAGR of 5.2% during the forecast period, 2023-2032.

The Europe Safari Tourism Market size was valued at USD 10.2 Billion in 2023.












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