Tourism Event Market Size, Trends and Insights By Type (Exhibitions and Conference, Festivals, Corporate Events & Meetings, Music Concert, Others), By Channel (Virtual Channel, Physical Channel), By Tourism Type (Domestic, International), By Target Audience (Children, Adult), By Revenue Source (On-line Registration, Off-line Registration, Sponsorship), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032


Report Code: CMI40689

Published Date: February 2024

Pages: 320+

Category: Consumer Goods

Report Snapshot

CAGR: 6.8%
1,128,652.1B
2022
1,205,400.4B
2023
2,179,077.2B
2032

Source: CMI

Study Period: 2023-2032
Fastest Growing Market: Asia-Pacific
Largest Market: Europe

Major Players

  • Eventbrite
  • Cvent
  • The Priceline Group
  • Expedia Group
  • Live Nation Entertainment
  • Others

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Reports Description

As per the current market research conducted by the CMI Team, the global Tourism Event Market is expected to record a CAGR of 6.8% from 2023 to 2032. In 2023, the market size is projected to reach a valuation of USD 1,205,400.4 Billion. By 2032, the valuation is anticipated to reach USD 2,179,077.2 Billion.

The tourism event market encompasses the planning, organization, and execution of events designed to attract tourists and enhance their overall travel experience. These events can range from cultural festivals, sports competitions, and music concerts to conferences and trade shows.

The market involves various stakeholders, including event organizers, hospitality services, and destination management companies. Key factors driving this market include global economic trends, technological advancements, cultural exchange, sustainability initiatives, and changing consumer behaviors.

The sector aims to create memorable and engaging experiences for travelers while contributing to the economic development and promotion of destinations worldwide.

Tourism Event Market – Significant Growth Factors

The Tourism Event Market presents significant growth opportunities due to several factors:

  • Technological Advancements: The integration of advanced technologies, such as virtual reality and augmented reality, enhances the overall event experience, attracts a wider audience, and facilitates seamless promotion and engagement.
  • Cultural Exchange and Diversity: Increasing interest in diverse cultural experiences drives the tourism event market. Events showcasing unique cultural aspects attract travelers seeking authentic and immersive experiences, contributing to market growth.
  • Sustainability Initiatives: Growing environmental awareness encourages the adoption of sustainable practices within the tourism event industry. Events focusing on eco-friendly solutions and responsible tourism appeal to environmentally conscious attendees, fostering market development.
  • Globalization and Travel Accessibility: Improved travel accessibility due to factors like increased airline routes and streamlined visa processes expands the reach of tourism events. This globalization trend makes events more accessible to international audiences, stimulating market demand.
  • Hybrid Event Models: The opportunity lies in embracing hybrid event models that combine in-person and virtual elements. This allows organizers to cater to diverse preferences, reaching both on-site attendees and a global audience through virtual participation.
  • Wellness and Experiential Tourism: The rising interest in wellness and experiential travel presents an opportunity for events to focus on health and well-being themes. Incorporating wellness activities and unique experiences can attract a niche market segment seeking holistic and memorable travel encounters.

Tourism Event Market – Mergers and Acquisitions

The Tourism Event Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the Tourism Event Market include:

  • In 2023, Live Nation secured a majority stake in Clockenflap, a key Hong Kong event organizer known for music concerts and festivals, including the renowned Clockenflap Music and Arts Festival, consolidating Live Nation’s presence in the vibrant Asian music and arts event landscape.
  • In 2023, AIPC (International Association of Convention Centres) forged a strategic partnership with BCD Meetings & Events, enhancing its position in the events industry. This collaboration leverages AIPC’s global network with BCD’s expertise, aiming to offer innovative and comprehensive solutions for the evolving events landscape.
  • In 2024, EasyJet will expand its partnership with TUI Musement Tours and Activities, offering customers the option to add experiences to their flight or holiday packages. This collaboration enhances easyJet’s offering, providing travelers with a seamless way to integrate tours and activities into their travel plans.

These mergers and acquisitions have helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the Tourism Event Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

Tourism Event Market Outbound MICE Market Fashion Event Market
CAGR 6.8% (Approx) CAGR 6.75% (Approx) CAGR 9.2% (Approx)
USD 2,179,077.2 Billion by 2032 USD 56.60 Billion by 2032 USD 205.9 Billion by 2032

Tourism Event Market – Significant Threats

The Tourism Event Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

  • Pandemic and Health Concerns: Ongoing or future pandemics pose a significant threat to the tourism event market. Health concerns can lead to travel restrictions, event cancellations, and a decline in attendee confidence, impacting the market’s overall stability.
  • Political Instability and Security Issues: Political instability and security concerns in destination regions can deter tourists from attending events. Uncertain political climates may lead to increased safety risks, affecting both event organizers’ decision-making and attendees’ willingness to participate.
  • Natural Disasters and Climate Change: Natural disasters, such as hurricanes, earthquakes, or wildfires, can disrupt travel plans and impact the feasibility of hosting events. Climate change-related uncertainties pose threats to event locations, affecting attendance and infrastructure stability.
  • Economic Downturns: Economic downturns can significantly impact the tourism event market. During periods of financial instability, individuals may cut back on non-essential spending, leading to reduced travel and participation in events, negatively affecting the market’s growth.
  • Competitive Market Saturation: The tourism event market may face threats from oversaturation, where numerous events vie for attention within a limited timeframe. This competition can lead to challenges in attracting sponsors, attendees, and media coverage, affecting the overall success and sustainability of events.

Global Tourism Event Market 2023–2032 (By Channel)

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Category-Wise Insights

By Type:

  • Exhibitions and Conferences:  Large-scale events showcasing products, services, and industry trends. The tourism event market is witnessing a shift towards virtual and hybrid formats, incorporating interactive technologies, and placing increased emphasis on sustainability initiatives to meet evolving attendee expectations.
  • Festivals: Celebratory gatherings featuring cultural, music, or thematic activities. Growing demand for unique and immersive experiences, integration of sustainable practices, and the rise of destination festivals characterize the evolving landscape of tourism-related festivals.
  • Corporate Events & Meetings: Business-focused gatherings for networking, conferences, and team building. Hybrid meeting models, technology-driven attendee engagement, and a focus on wellness in corporate events are gaining prominence, reflecting the changing dynamics in the tourism event market.
  • Music Concerts: Live music performances attract audiences for entertainment. The tourism event market in music concerts is experiencing trends such as virtual and augmented reality experiences, diverse genre curation, and a heightened emphasis on creating immersive fan interactions.
  • Others: Diverse events not falling into specific categories (e.g., sports events, community gatherings). Personalized experiences, community engagement strategies, and the integration of technology are contributing to the dynamic trends in this miscellaneous segment of the tourism event market.

By Channel

  • Virtual Channel: Virtual channels in the Tourism Event Market involve online platforms and technologies, providing immersive experiences without physical presence. Trends include the rise of virtual and hybrid events, leveraging technologies like VR and AI for enhanced engagement, catering to a global audience, and adapting to changing preferences.
  • Physical Channel: The physical channel in the Tourism Event Market encompasses traditional in-person events. Despite digital advancements, physical events remain crucial for authentic experiences. Trends include a heightened focus on health and safety, experiential and immersive offerings, and adapting event formats to evolving consumer preferences.

By Tourism Type

  • Domestic Tourism: Domestic tourism involves residents traveling within their own country. In the Tourism Event Market, trends include a rise in local cultural events, wellness retreats, and outdoor festivals. The focus is on promoting regional attractions and fostering a sense of national pride.
  • International Tourism: International tourism involves travelers crossing national borders. In the Tourism Event Market, there’s a trend toward global conferences, destination weddings, and mega-events attracting diverse international audiences, showcasing cultural exchange and collaboration on a global scale.

Global Tourism Event Market 2023–2032 (By Tourism Type)

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By Target Audience

  • Children: Tourism events targeting children cater to young audiences, providing age-appropriate entertainment and educational experiences. Trends include interactive and family-friendly events, theme parks, and educational workshops, ensuring engaging activities that appeal to both children and their accompanying families in the dynamic tourism event market.
  • Adults: Tourism events for adults focus on diverse interests such as cultural experiences, sports, and conferences. Trends include wellness retreats, experiential travel, and conferences with renowned speakers. The adult segment seeks unique, enriching experiences, shaping the evolving landscape of the tourism event market.

By Revenue Source

  • Online Registration: Online registration involves the digital process of attendees signing up for events. It is a major revenue source in the tourism event market, driven by trends like user-friendly platforms, mobile accessibility, and integrated payment solutions, ensuring efficient and seamless registration experiences for participants.
  • Off-line Registration: Offline registration refers to the traditional method of attendees registering for events through physical forms or on-site processes. Though less common today, some events still utilize offline registration. Trends include streamlined on-site processes and enhanced customer service to minimize inconvenience.
  • Sponsorship: Sponsorship involves businesses or organizations financially supporting events in exchange for exposure. In the tourism event market, trends include a shift towards strategic partnerships, personalized sponsor experiences, and a focus on mutual value creation, fostering long-term relationships between events and sponsors.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 1,205,400.4 Billion
Projected Market Size in 2032 USD 2,179,077.2 Billion
Market Size in 2022 USD 1,128,652.1 Billion
CAGR Growth Rate 6.8% CAGR
Base Year 2022
Forecast Period 2023-2032
Key Segment By Type, Channel, Tourism Type, Target Audience, Revenue Source and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Tourism Event Market – Regional Analysis

The Tourism Event Market is segmented into various regions, including North America, Europe, Asia-Pacific, and LAMEA. Here is a brief overview of each region:

  • North America: North America’s tourism event market is characterized by a trend towards experiential and immersive events, incorporating technology like AR and VR. Sustainability initiatives and a focus on wellness experiences are gaining prominence. The region sees a surge in hybrid events, combining in-person and virtual elements to cater to diverse preferences.
  • Europe: Europe’s tourism event market is witnessing a rise in eco-friendly and sustainable events, aligning with the growing emphasis on environmental consciousness. Cultural and heritage events continue to thrive, attracting a diverse international audience. The trend also includes a focus on digital integration to enhance event accessibility and engagement.
  • Asia-Pacific: Asia-Pacific’s tourism event market is marked by a surge in mega-events, such as international sports competitions and cultural festivals. The region is embracing technology-driven innovations, including cashless transactions and smart event management systems. Additionally, there is a growing trend towards themed and niche events catering to specific interests.
  • LAMEA (Latin America, Middle East, and Africa): LAMEA’s tourism event market is characterized by a focus on promoting cultural diversity and heritage. The region sees a rise in events showcasing local arts, crafts, and traditions. With an emphasis on destination branding, LAMEA is witnessing a trend towards collaborative efforts between event organizers and local governments to boost tourism.

Global Tourism Event Market 2023–2032 (By Billion)

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Competitive Landscape – Tourism Event Market

The Tourism Event Market is highly competitive, with a large number of manufacturers and retailers operating globally. Some of the key players in the market include:

  • Eventbrite
  • Cvent
  • The Priceline Group
  • Expedia Group
  • Live Nation Entertainment
  • Hyatt Hotels Corporation
  • Marriott International
  • Accor
  • Hilton Worldwide Holdings Inc.
  • MCI Group
  • International Meeting Planners
  • American Express Global Business Travel
  • Informa PLC
  • Reed Exhibitions
  • Hosts Global
  • Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

New players entering the tourism event market, like Bizzabo and Socio, adopt innovation by leveraging advanced event technology, emphasizing virtual components, and offering user-friendly platforms. These newcomers aim to disrupt the industry by addressing emerging trends and evolving customer expectations.

Dominant key players such as Eventbrite, Cvent, and The Priceline Group maintain market dominance through established brand recognition, extensive global networks, and continuous innovation. These market leaders leverage their financial strength and technological prowess to offer comprehensive solutions, attracting both event organizers and attendees, and solidifying their positions at the forefront of the industry.

The Tourism Event Market is segmented as follows:

By Type

  • Exhibitions and Conference
  • Festivals
  • Corporate Events & Meetings
  • Music Concert
  • Others

By Channel

  • Virtual Channel
  • Physical Channel

By Tourism Type

  • Domestic
  • International

By Target Audience

  • Children
  • Adult

By Revenue Source

  • Online Registration
  • Off-line Registration
  • Sponsorship

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America

Europe

  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market Research Methodology
  • Chapter 2. Executive Summary
    • 2.1 Global Tourism Event Market, (2023 – 2032) (USD Billion)
    • 2.2 Global Tourism Event Market: snapshot
  • Chapter 3. Global Tourism Event Market – Industry Analysis
    • 3.1 Tourism Event Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 Technological Advancements
      • 3.2.2 Cultural Exchange and Diversity
      • 3.2.3 Sustainability Initiatives
      • 3.2.4 Globalization and Travel Accessibility
      • 3.2.5 Hybrid Event Models
      • 3.2.6 Wellness and Experiential Tourism.
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market Attractiveness Analysis By Type
      • 3.7.2 Market Attractiveness Analysis By Channel
      • 3.7.3 Market Attractiveness Analysis By Tourism Type
      • 3.7.4 Market Attractiveness Analysis By Target Audience
      • 3.7.5 Market Attractiveness Analysis By Revenue Source
  • Chapter 4. Global Tourism Event Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 Global Tourism Event Market: Company Market Share, 2022
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, collaboration, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. Global Tourism Event Market – Type Analysis
    • 5.1 Global Tourism Event Market Overview: By Type
      • 5.1.1 Global Tourism Event Market Share, By Type, 2022 and 2032
    • 5.2 Exhibitions and Conference
      • 5.2.1 Global Tourism Event Market by Exhibitions and Conference, 2023 – 2032 (USD Billion)
    • 5.3 Festivals
      • 5.3.1 Global Tourism Event Market by Festivals, 2023 – 2032 (USD Billion)
    • 5.4 Corporate Events & Meetings
      • 5.4.1 Global Tourism Event Market by Corporate Events & Meetings, 2023 – 2032 (USD Billion)
    • 5.5 Music Concert
      • 5.5.1 Global Tourism Event Market by Music Concert, 2023 – 2032 (USD Billion)
    • 5.6 Others
      • 5.6.1 Global Tourism Event Market by Others, 2023 – 2032 (USD Billion)
  • Chapter 6. Global Tourism Event Market – Channel Analysis
    • 6.1 Global Tourism Event Market Overview: By Channel
      • 6.1.1 Global Tourism Event Market Share, By Channel, 2022 and 2032
    • 6.2 Virtual Channel
      • 6.2.1 Global Tourism Event Market by Virtual Channel, 2023 – 2032 (USD Billion)
    • 6.3 Physical Channel
      • 6.3.1 Global Tourism Event Market by Physical Channel, 2023 – 2032 (USD Billion)
  • Chapter 7. Global Tourism Event Market – Tourism Type Analysis
    • 7.1 Global Tourism Event Market Overview: By Tourism Type
      • 7.1.1 Global Tourism Event Market Share, By Tourism Type, 2022 and 2032
    • 7.2 Domestic
      • 7.2.1 Global Tourism Event Market by Domestic, 2023 – 2032 (USD Billion)
    • 7.3 International
      • 7.3.1 Global Tourism Event Market by International, 2023 – 2032 (USD Billion)
  • Chapter 8. Global Tourism Event Market – Target Audience Analysis
    • 8.1 Global Tourism Event Market Overview: By Target Audience
      • 8.1.1 Global Tourism Event Market Share, By Target Audience, 2022 and 2032
    • 8.2 Children
      • 8.2.1 Global Tourism Event Market by Children, 2023 – 2032 (USD Billion)
    • 8.3 Adult
      • 8.3.1 Global Tourism Event Market by Adult, 2023 – 2032 (USD Billion)
  • Chapter 9. Global Tourism Event Market – Revenue Source Analysis
    • 9.1 Global Tourism Event Market Overview: By Revenue Source
      • 9.1.1 Global Tourism Event Market Share, By Revenue Source, 2022 and 2032
    • 9.2 On-line Registration
      • 9.2.1 Global Tourism Event Market by On-line Registration, 2023 – 2032 (USD Billion)
    • 9.3 Off-line Registration
      • 9.3.1 Global Tourism Event Market by Off-line Registration, 2023 – 2032 (USD Billion)
    • 9.4 Sponsorship
      • 9.4.1 Global Tourism Event Market by Sponsorship, 2023 – 2032 (USD Billion)
  • Chapter 10. Tourism Events Market – Regional Analysis
    • 10.1 Global Tourism Events Market Regional Overview
    • 10.2 Global Tourism Events Market Share, by Region, 2022 & 2032 (USD Billion)
    • 10.3. North America
      • 10.3.1 North America Tourism Events Market, 2023 – 2032 (USD Billion)
        • 10.3.1.1 North America Tourism Events Market, by Country, 2023 – 2032 (USD Billion)
    • 10.4 North America Tourism Events Market, by Type, 2023 – 2032
      • 10.4.1 North America Tourism Events Market, by Type, 2023 – 2032 (USD Billion)
    • 10.5 North America Tourism Events Market, by Channel, 2023 – 2032
      • 10.5.1 North America Tourism Events Market, by Channel, 2023 – 2032 (USD Billion)
    • 10.6 North America Tourism Events Market, by Tourism Type, 2023 – 2032
      • 10.6.1 North America Tourism Events Market, by Tourism Type, 2023 – 2032 (USD Billion)
    • 10.7 North America Tourism Events Market, by Target Audience, 2023 – 2032
      • 10.7.1 North America Tourism Events Market, by Target Audience, 2023 – 2032 (USD Billion)
    • 10.8 North America Tourism Events Market, by Revenue Source, 2023 – 2032
      • 10.8.1 North America Tourism Events Market, by Revenue Source, 2023 – 2032 (USD Billion)
    • 10.9. Europe
      • 10.9.1 Europe Tourism Events Market, 2023 – 2032 (USD Billion)
        • 10.9.1.1 Europe Tourism Events Market, by Country, 2023 – 2032 (USD Billion)
    • 10.10 Europe Tourism Events Market, by Type, 2023 – 2032
      • 10.10.1 Europe Tourism Events Market, by Type, 2023 – 2032 (USD Billion)
    • 10.11 Europe Tourism Events Market, by Channel, 2023 – 2032
      • 10.11.1 Europe Tourism Events Market, by Channel, 2023 – 2032 (USD Billion)
    • 10.12 Europe Tourism Events Market, by Tourism Type, 2023 – 2032
      • 10.12.1 Europe Tourism Events Market, by Tourism Type, 2023 – 2032 (USD Billion)
    • 10.13 Europe Tourism Events Market, by Target Audience, 2023 – 2032
      • 10.13.1 Europe Tourism Events Market, by Target Audience, 2023 – 2032 (USD Billion)
    • 10.14 Europe Tourism Events Market, by Revenue Source, 2023 – 2032
      • 10.14.1 Europe Tourism Events Market, by Revenue Source, 2023 – 2032 (USD Billion)
    • 10.15. Asia Pacific
      • 10.15.1 Asia Pacific Tourism Events Market, 2023 – 2032 (USD Billion)
        • 10.15.1.1 Asia Pacific Tourism Events Market, by Country, 2023 – 2032 (USD Billion)
    • 10.16 Asia Pacific Tourism Events Market, by Type, 2023 – 2032
      • 10.16.1 Asia Pacific Tourism Events Market, by Type, 2023 – 2032 (USD Billion)
    • 10.17 Asia Pacific Tourism Events Market, by Channel, 2023 – 2032
      • 10.17.1 Asia Pacific Tourism Events Market, by Channel, 2023 – 2032 (USD Billion)
    • 10.18 Asia Pacific Tourism Events Market, by Tourism Type, 2023 – 2032
      • 10.18.1 Asia Pacific Tourism Events Market, by Tourism Type, 2023 – 2032 (USD Billion)
    • 10.19 Asia Pacific Tourism Events Market, by Target Audience, 2023 – 2032
      • 10.19.1 Asia Pacific Tourism Events Market, by Target Audience, 2023 – 2032 (USD Billion)
    • 10.20 Asia Pacific Tourism Events Market, by Revenue Source, 2023 – 2032
      • 10.20.1 Asia Pacific Tourism Events Market, by Revenue Source, 2023 – 2032 (USD Billion)
    • 10.21. Latin America
      • 10.21.1 Latin America Tourism Events Market, 2023 – 2032 (USD Billion)
        • 10.21.1.1 Latin America Tourism Events Market, by Country, 2023 – 2032 (USD Billion)
    • 10.22 Latin America Tourism Events Market, by Type, 2023 – 2032
      • 10.22.1 Latin America Tourism Events Market, by Type, 2023 – 2032 (USD Billion)
    • 10.23 Latin America Tourism Events Market, by Channel, 2023 – 2032
      • 10.23.1 Latin America Tourism Events Market, by Channel, 2023 – 2032 (USD Billion)
    • 10.24 Latin America Tourism Events Market, by Tourism Type, 2023 – 2032
      • 10.24.1 Latin America Tourism Events Market, by Tourism Type, 2023 – 2032 (USD Billion)
    • 10.25 Latin America Tourism Events Market, by Target Audience, 2023 – 2032
      • 10.25.1 Latin America Tourism Events Market, by Target Audience, 2023 – 2032 (USD Billion)
    • 10.26 Latin America Tourism Events Market, by Revenue Source, 2023 – 2032
      • 10.26.1 Latin America Tourism Events Market, by Revenue Source, 2023 – 2032 (USD Billion)
    • 10.27. The Middle-East and Africa
      • 10.27.1 The Middle-East and Africa Tourism Events Market, 2023 – 2032 (USD Billion)
        • 10.27.1.1 The Middle-East and Africa Tourism Events Market, by Country, 2023 – 2032 (USD Billion)
    • 10.28 The Middle-East and Africa Tourism Events Market, by Type, 2023 – 2032
      • 10.28.1 The Middle-East and Africa Tourism Events Market, by Type, 2023 – 2032 (USD Billion)
    • 10.29 The Middle-East and Africa Tourism Events Market, by Channel, 2023 – 2032
      • 10.29.1 The Middle-East and Africa Tourism Events Market, by Channel, 2023 – 2032 (USD Billion)
    • 10.30 The Middle-East and Africa Tourism Events Market, by Tourism Type, 2023 – 2032
      • 10.30.1 The Middle-East and Africa Tourism Events Market, by Tourism Type, 2023 – 2032 (USD Billion)
    • 10.31 The Middle-East and Africa Tourism Events Market, by Target Audience, 2023 – 2032
      • 10.31.1 The Middle-East and Africa Tourism Events Market, by Target Audience, 2023 – 2032 (USD Billion)
    • 10.32 The Middle-East and Africa Tourism Events Market, by Revenue Source, 2023 – 2032
      • 10.32.1 The Middle-East and Africa Tourism Events Market, by Revenue Source, 2023 – 2032 (USD Billion)
  • Chapter 11. Company Profiles
    • 11.1 Eventbrite
      • 11.1.1 Overview
      • 11.1.2 Financials
      • 11.1.3 Product Portfolio
      • 11.1.4 Business Strategy
      • 11.1.5 Recent Developments
    • 11.2 Cvent
      • 11.2.1 Overview
      • 11.2.2 Financials
      • 11.2.3 Product Portfolio
      • 11.2.4 Business Strategy
      • 11.2.5 Recent Developments
    • 11.3 The Priceline Group
      • 11.3.1 Overview
      • 11.3.2 Financials
      • 11.3.3 Product Portfolio
      • 11.3.4 Business Strategy
      • 11.3.5 Recent Developments
    • 11.4 Expedia Group
      • 11.4.1 Overview
      • 11.4.2 Financials
      • 11.4.3 Product Portfolio
      • 11.4.4 Business Strategy
      • 11.4.5 Recent Developments
    • 11.5 Live Nation Entertainment
      • 11.5.1 Overview
      • 11.5.2 Financials
      • 11.5.3 Product Portfolio
      • 11.5.4 Business Strategy
      • 11.5.5 Recent Developments
    • 11.6 Hyatt Hotels Corporation
      • 11.6.1 Overview
      • 11.6.2 Financials
      • 11.6.3 Product Portfolio
      • 11.6.4 Business Strategy
      • 11.6.5 Recent Developments
    • 11.7 Marriott International
      • 11.7.1 Overview
      • 11.7.2 Financials
      • 11.7.3 Product Portfolio
      • 11.7.4 Business Strategy
      • 11.7.5 Recent Developments
    • 11.8 Accor
      • 11.8.1 Overview
      • 11.8.2 Financials
      • 11.8.3 Product Portfolio
      • 11.8.4 Business Strategy
      • 11.8.5 Recent Developments
    • 11.9 Hilton Worldwide Holdings Inc.
      • 11.9.1 Overview
      • 11.9.2 Financials
      • 11.9.3 Product Portfolio
      • 11.9.4 Business Strategy
      • 11.9.5 Recent Developments
    • 11.10 MCI Group
      • 11.10.1 Overview
      • 11.10.2 Financials
      • 11.10.3 Product Portfolio
      • 11.10.4 Business Strategy
      • 11.10.5 Recent Developments
    • 11.11 International Meeting Planners
      • 11.11.1 Overview
      • 11.11.2 Financials
      • 11.11.3 Product Portfolio
      • 11.11.4 Business Strategy
      • 11.11.5 Recent Developments
    • 11.12 American Express Global Business Travel
      • 11.12.1 Overview
      • 11.12.2 Financials
      • 11.12.3 Product Portfolio
      • 11.12.4 Business Strategy
      • 11.12.5 Recent Developments
    • 11.13 Informa PLC
      • 11.13.1 Overview
      • 11.13.2 Financials
      • 11.13.3 Product Portfolio
      • 11.13.4 Business Strategy
      • 11.13.5 Recent Developments
    • 11.14 Reed Exhibitions
      • 11.14.1 Overview
      • 11.14.2 Financials
      • 11.14.3 Product Portfolio
      • 11.14.4 Business Strategy
      • 11.14.5 Recent Developments
    • 11.15 Hosts Global
      • 11.15.1 Overview
      • 11.15.2 Financials
      • 11.15.3 Product Portfolio
      • 11.15.4 Business Strategy
      • 11.15.5 Recent Developments
    • 11.16 Others.
      • 11.16.1 Overview
      • 11.16.2 Financials
      • 11.16.3 Product Portfolio
      • 11.16.4 Business Strategy
      • 11.16.5 Recent Developments
List Of Figures

Figures No 1 to 34

List Of Tables

Tables No 1 to 127

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2032

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
Supply-side
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
Demand-side
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers


Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2032
  • Market revenue estimates and forecasts up to 2032, by technology
  • Market revenue estimates and forecasts up to 2032, by application
  • Market revenue estimates and forecasts up to 2032, by type
  • Market revenue estimates and forecasts up to 2032, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Prominent Player

  • Eventbrite
  • Cvent
  • The Priceline Group
  • Expedia Group
  • Live Nation Entertainment
  • Hyatt Hotels Corporation
  • Marriott International
  • Accor
  • Hilton Worldwide Holdings Inc.
  • MCI Group
  • International Meeting Planners
  • American Express Global Business Travel
  • Informa PLC
  • Reed Exhibitions
  • Hosts Global
  • Others

FAQs

The key factors driving the Market are Technological Advancements, Cultural Exchange and Diversity, Sustainability Initiatives, Globalization and Travel Accessibility, Hybrid Event Models And Wellness and Experiential Tourism.

The “Exhibitions and Conference” category dominated the market in 2022.

The key players in the market are Eventbrite, Cvent, The Priceline Group, Expedia Group, Live Nation Entertainment, Hyatt Hotels Corporation, Marriott International, Accor, Hilton Worldwide Holdings Inc., MCI Group, International Meeting Planners, American Express Global Business Travel, Informa PLC, Reed Exhibitions, Hosts Global, Others.

“North America” had the largest share in the Tourism Event Market.

The global market is projected to grow at a CAGR of 6.8% during the forecast period, 2023-2032.

The Tourism Event Market size was valued at USD 1,205,400.4 Billion in 2023.

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