Report Code: CMI45795

Published Date: April 2024

Pages: 320+

Category: India

Report Snapshot

CAGR: 4.19%

Source: CMI

Study Period: 2024-2033
Fastest Growing Market: India
Largest Market: India

Major Players

  • Amar Tea Pvt. Ltd
  • Assam Company India Limited
  • Brooke Bond Taj Mahal
  • Darjeeling Tea Boutique
  • Girnar Chaayos
  • Others

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Reports Description

India Tea Market was valued at USD 11,702.3 Million in 2024 and is expected to reach USD 17,934.1 Million by 2033, at a CAGR of 4.19% during the forecast period 2024 – 2033.

Tea is a brewed beverage prepared from the cured leaves of the Camellia sinensis plant. It originated in China and is now consumed all over the world. Tea leaves can be processed in various ways to produce different types of tea, each with its unique flavor and aroma.

Some common types include black tea, green tea, oolong tea, and white tea. Tea is rich in antioxidants and offers various health benefits, making it a popular choice for a refreshing and healthy drink. India boasts a long and rich history with tea.

The discovery of wild tea plants in the 1820s led to the establishment of tea plantations, particularly in Assam and Darjeeling. Today, India is one of the world’s largest producers and exporters of tea.

India Tea Market: Growth Factors

Growing Health Consciousness

With an increasing awareness of health benefits associated with tea consumption, particularly green tea and herbal infusions, the Indian tea market is witnessing a surge in demand. Consumers are increasingly opting for tea variants that offer medicinal properties and antioxidants.

According to the Tea Board of India, the production of green tea in India has been steadily increasing, reaching around 150 million kilograms in recent years. This trend is driven by the perception of tea as a healthier alternative to carbonated drinks and other beverages.

Expanding Export Opportunities

India is one of the largest producers and exporters of tea globally. The country’s favorable climate and diverse geography allow for the cultivation of various tea varieties, catering to different tastes and preferences worldwide.

The Indian tea industry is capitalizing on the growing demand for specialty teas such as Darjeeling, Assam, and Nilgiri teas in international markets. The Tea Board of India reports that India exported over 240 million kilograms of tea in the fiscal year 2020-21, showcasing the significant export potential of the Indian tea market.

India Tea Market: Restraints

Challenges in Sustainability and Quality Maintenance

Despite being a leading player in the global tea market, Indian tea production faces challenges related to sustainability and maintaining consistent quality standards. Issues such as soil erosion, climate change, and pest infestations pose threats to tea cultivation.

Additionally, ensuring fair labor practices and adhering to environmental regulations add to the production costs, thereby impacting profit margins. According to the Indian Tea Association, maintaining quality amidst these challenges remains a pressing concern for tea producers, affecting their competitiveness in the global market.

India Tea Market 2024–2033 (By Plastic Packaging)

Competition from Alternative Beverages

The Indian tea market faces stiff competition from alternative beverages such as coffee, fruit juices, and energy drinks. Changing consumer preferences, particularly among the younger demographic, towards these beverages pose a challenge to traditional tea consumption patterns.

Furthermore, the aggressive marketing strategies of multinational beverage companies intensify competition, compelling tea producers to innovate and diversify their product offerings. As per data from the Ministry of Commerce & Industry, India’s imports of coffee have been steadily increasing, highlighting the growing popularity of alternative beverages in the domestic market.

India Tea Market: Opportunities

Rising Demand for Organic and Specialty Teas

There is a growing consumer preference for organic and specialty teas driven by health consciousness and an inclination towards premium quality products. The Indian tea industry has the opportunity to capitalize on this trend by expanding its production and marketing of organic and specialty teas.

According to the Small Tea Growers’ Association, the demand for organic tea is increasing at a rate of 10-12% annually in India. By leveraging its diverse tea-growing regions and emphasizing sustainable cultivation practices, India can tap into the lucrative market for organic and specialty teas both domestically and internationally.

E-commerce Expansion

The rapid growth of e-commerce platforms presents a significant opportunity for the Indian tea market to reach a wider consumer base and streamline distribution channels. Online retailing offers convenience, variety, and accessibility to consumers, particularly in urban areas where the penetration of e-commerce is high.

The Tea Board of India notes that the online sale of tea has been steadily increasing, with more consumers opting to purchase tea products through e-commerce platforms. By leveraging digital marketing strategies and partnering with e-commerce platforms, tea producers can enhance their market presence and cater to evolving consumer preferences efficiently.

India Tea Market 2024–2033 (By Distribution Channel)

India Tea Market: Segmentation Analysis

India Tea market is segmented by tea type, packaging and distribution channels.

Based on Type, India Tea Market is segmented into Black Tea, Green Tea, Herbal Tea, Oolong Tea, Flavored Tea, and White Tea. Among all these segments, Black Tea held highest market share in 2023. It holds a significant portion of the market share due to its popularity and widespread consumption across different demographics.

Green tea has been experiencing a surge in popularity in recent years due to its perceived health benefits and increasing awareness among consumers regarding its antioxidant properties. This has led to a growing demand for green tea products in the market.

Based on Packaging, India Tea Market is segmented into Containers, Loose Tea, Paper Boards, Aluminum Tins, Tea Bag, and Others. Among all these segments, Tea Bag held the highest market share in 2023. Tea bags offer convenience and ease of use, making them a preferred choice for many consumers, especially those looking for quick and hassle-free tea preparation.

The “Others” category might encompass innovative packaging solutions or eco-friendly options such as biodegradable packaging materials or sustainable packaging practices. With increasing environmental consciousness among consumers, this subsegment is likely to experience rapid growth.

Based on the Distribution Channel, the India Tea Market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Speciality Stores, Online, and Others. Among all these segments, Supermarkets/Hypermarkets held the highest market share in 2023. Supermarkets and hypermarkets have a wide reach and offer a diverse range of tea products under one roof, making them a convenient choice for consumers.

They often offer competitive pricing and promotional offers, attracting a large customer base. The online distribution channel has been witnessing significant growth due to the rise of e-commerce platforms and the increasing trend of online shopping. Consumers are increasingly turning to online platforms to purchase tea products due to the convenience of doorstep delivery, wider product variety, and attractive discounts offered by online retailers.

Report Scope

Feature of the Report Details
Market Size in 2024 USD 11,702.3 Million
Projected Market Size in 2033 USD 17,934.1 Million
Market Size in 2023 USD 11,300 Million
CAGR Growth Rate 4.19% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Tea Type, Plastic Packaging, Distribution Channel and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

India Tea Market: Regional Analysis

The Indian tea market, deeply rooted in the country’s cultural fabric, exhibits diverse regional dynamics reflecting unique consumption patterns, preferences, and production landscapes. In the northern regions such as Assam and Darjeeling, renowned for their premium quality teas, the emphasis lies on orthodox tea production, catering primarily to discerning domestic and international markets.

Assam, known for its robust and malty brews, dominates in terms of production volume, while Darjeeling’s high-altitude estates yield prized, delicate teas sought after for their distinctive muscatel flavor.

Moving southward, regions like West Bengal and Tamil Nadu boast extensive tea cultivation, with a focus on both CTC (Crush, Tear, Curl) and orthodox varieties. West Bengal’s Dooars and Terai regions contribute significantly to CTC production, supplying a substantial portion of India’s domestic tea consumption. Tamil Nadu, on the other hand, excels in producing Nilgiri teas, celebrated for their floral and fruity notes, catering primarily to the domestic market.

In eastern India, states like Bihar and Tripura are emerging as contenders in the tea industry, with initiatives aimed at increasing production and enhancing quality to compete on a national and global scale.

Additionally, the western region, with states like Maharashtra and Gujarat, exhibits a growing trend of boutique tea gardens focusing on specialty and artisanal teas, catering to niche markets and tea connoisseurs. Overall, the Indian tea market presents a rich tapestry of regional nuances, contributing to its vibrant and diverse landscape.

India Tea Market 2024–2033 (By Million)

India Tea Market: Recent Developments

  • In November 2022, Dabur India Limited Launched Dabur Vedic Tea. Dabur, a major Indian consumer goods company, entered the Ayurveda-infused tea segment with the launch of “Dabur Vedic Tea”. This black tea is a premium offering that combines 30+ Ayurvedic herbs like Tulsi, Ginger, and Cardamom, targeting health-conscious consumers seeking immunity-boosting benefits.
  • In November 2022, Tata Consumer Products Expanded Green Tea Portfolio. Tata Consumer Products, another major player in the Indian tea market, recognized the growing demand for green tea and expanded its Tetley green tea line-up. They introduced a new variant – “Tetley Green Tea with Tulsi Flavor”. This launch caters to the preference for familiar Indian flavors like Tulsi (Holy Basil) while offering the health benefits of green tea.
  • In July 2022, CVC Capital Partners Acquired Ekaterra (Unilever’s Tea Business). This was a significant development for the global tea industry, impacting the Indian market indirectly. CVC Capital Partners, a private equity firm, acquired Ekaterra – the tea business previously owned by Unilever. This acquisition has the potential to reshape the global tea landscape, with Ekaterra holding popular tea brands like Lipton.

List of the prominent players in the India Tea Market:

  • Amar Tea Pvt. Ltd
  • Assam Company India Limited
  • Brooke Bond Taj Mahal
  • Darjeeling Tea Boutique
  • Girnar Chaayos
  • Goodricke Group Limited
  • Hindustan Unilever Limited (HUL)
  • Jayshree Tea & Industries Ltd
  • Lipton
  • Makaibari Tea Estate
  • Marvel Group
  • McLeod Russel India Ltd
  • Organic India
  • Pataka Group of Companies
  • Patanjali Ayurved Limited
  • R. Twining and Company Limited.
  • Ramesh Tea Traders
  • Rossell India Ltd.
  • Society Tea
  • Tata Consumer Products Limited
  • Teabox
  • Tetley
  • Typhoo Tea
  • Vahdam Teas
  • Wagh Bakri Tea Group
  • Others

These key players are adopting various organic and inorganic growth strategies such as mergers & acquisitions, joint ventures, expansion, strategic alliances, new product launches, etc. to enhance their business operations and revenues.

The India Tea Market is segmented as follows:

By Tea Type

  • Black Tea
  • Green Tea
  • Herbal Tea
  • Oolong Tea
  • Flavored Tea
  • White Tea

By Plastic Packaging

  • Containers
  • Loose Tea
  • Paper Boards
  • Aluminum Tins
  • Tea Bag
  • Others

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Speciality Stores
  • Online
  • Others

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market Research Methodology
  • Chapter 2. Executive Summary
    • 2.1 India Tea Market, (2024 – 2033) (USD Million)
    • 2.2 India Tea Market: snapshot
  • Chapter 3. India Tea Market – Industry Analysis
    • 3.1 India Tea Market: Market Dynamics
    • 3.2 Market Drivers
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market Attractiveness Analysis By Tea Type
      • 3.7.2 Market Attractiveness Analysis By Plastic Packaging
      • 3.7.3 Market Attractiveness Analysis By Distribution Channel
  • Chapter 4. India Tea Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 India Tea Market: company market share, 2023
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. India Tea Market – Tea Type Analysis
    • 5.1 India Tea Market Overview: By Tea Type
      • 5.1.1 India Tea Market Share, By Tea Type, 2023 and 2033
    • 5.2 Black Tea
      • 5.2.1 India Tea Market by Black Tea, 2024 – 2033 (USD Million)
    • 5.3 Green Tea
      • 5.3.1 India Tea Market by Green Tea, 2024 – 2033 (USD Million)
    • 5.4 Herbal Tea
      • 5.4.1 India Tea Market by Herbal Tea, 2024 – 2033 (USD Million)
    • 5.5 Oolong Tea
      • 5.5.1 India Tea Market by Oolong Tea, 2024 – 2033 (USD Million)
    • 5.6 Flavored Tea
      • 5.6.1 India Tea Market by Flavored Tea, 2024 – 2033 (USD Million)
    • 5.7 White Tea
      • 5.7.1 India Tea Market by White Tea, 2024 – 2033 (USD Million)
  • Chapter 6. India Tea Market – Plastic Packaging Analysis
    • 6.1 India Tea Market Overview: By Plastic Packaging
      • 6.1.1 India Tea Market Share, By Plastic Packaging, 2023 and 2033
    • 6.2 Containers
      • 6.2.1 India Tea Market by Containers, 2024 – 2033 (USD Million)
    • 6.3 Loose Tea
      • 6.3.1 India Tea Market by Loose Tea, 2024 – 2033 (USD Million)
    • 6.4 Paper Boards
      • 6.4.1 India Tea Market by Paper Boards, 2024 – 2033 (USD Million)
    • 6.5 Aluminum Tins
      • 6.5.1 India Tea Market by Aluminum Tins, 2024 – 2033 (USD Million)
    • 6.6 Tea Bag
      • 6.6.1 India Tea Market by Tea Bag, 2024 – 2033 (USD Million)
    • 6.7 Others
      • 6.7.1 India Tea Market by Others, 2024 – 2033 (USD Million)
  • Chapter 7. India Tea Market – Distribution Channel Analysis
    • 7.1 India Tea Market Overview: By Distribution Channel
      • 7.1.1 India Tea Market Share, By Distribution Channel, 2023 and 2033
    • 7.2 Supermarkets/Hypermarkets
      • 7.2.1 India Tea Market by Supermarkets/Hypermarkets, 2024 – 2033 (USD Million)
    • 7.3 Convenience Stores
      • 7.3.1 India Tea Market by Convenience Stores, 2024 – 2033 (USD Million)
    • 7.4 Speciality Stores
      • 7.4.1 India Tea Market by Speciality Stores, 2024 – 2033 (USD Million)
    • 7.5 Online
      • 7.5.1 India Tea Market by Online, 2024 – 2033 (USD Million)
    • 7.6 Others
      • 7.6.1 India Tea Market by Others, 2024 – 2033 (USD Million)
  • Chapter 8. India Tea Market – Regional Analysis
    • 8.1 India Tea Market Regional Overview
    • 8.2 India Tea Market Share, by Region, 2023 & 2033 (USD Million)
  • Chapter 9. Company Profiles
    • 9.1 Amar Tea Pvt. Ltd
      • 9.1.1 Overview
      • 9.1.2 Financials
      • 9.1.3 Product Portfolio
      • 9.1.4 Business Strategy
      • 9.1.5 Recent Developments
    • 9.2 Assam Company India Limited
      • 9.2.1 Overview
      • 9.2.2 Financials
      • 9.2.3 Product Portfolio
      • 9.2.4 Business Strategy
      • 9.2.5 Recent Developments
    • 9.3 Brooke Bond Taj Mahal
      • 9.3.1 Overview
      • 9.3.2 Financials
      • 9.3.3 Product Portfolio
      • 9.3.4 Business Strategy
      • 9.3.5 Recent Developments
    • 9.4 Darjeeling Tea Boutique
      • 9.4.1 Overview
      • 9.4.2 Financials
      • 9.4.3 Product Portfolio
      • 9.4.4 Business Strategy
      • 9.4.5 Recent Developments
    • 9.5 Girnar Chaayos
      • 9.5.1 Overview
      • 9.5.2 Financials
      • 9.5.3 Product Portfolio
      • 9.5.4 Business Strategy
      • 9.5.5 Recent Developments
    • 9.6 Goodricke Group Limited
      • 9.6.1 Overview
      • 9.6.2 Financials
      • 9.6.3 Product Portfolio
      • 9.6.4 Business Strategy
      • 9.6.5 Recent Developments
    • 9.7 Hindustan Unilever Limited (HUL)
      • 9.7.1 Overview
      • 9.7.2 Financials
      • 9.7.3 Product Portfolio
      • 9.7.4 Business Strategy
      • 9.7.5 Recent Developments
    • 9.8 Jayshree Tea & Industries Ltd
      • 9.8.1 Overview
      • 9.8.2 Financials
      • 9.8.3 Product Portfolio
      • 9.8.4 Business Strategy
      • 9.8.5 Recent Developments
    • 9.9 Lipton
      • 9.9.1 Overview
      • 9.9.2 Financials
      • 9.9.3 Product Portfolio
      • 9.9.4 Business Strategy
      • 9.9.5 Recent Developments
    • 9.10 Makaibari Tea Estate
      • 9.10.1 Overview
      • 9.10.2 Financials
      • 9.10.3 Product Portfolio
      • 9.10.4 Business Strategy
      • 9.10.5 Recent Developments
    • 9.11 Marvel Group
      • 9.11.1 Overview
      • 9.11.2 Financials
      • 9.11.3 Product Portfolio
      • 9.11.4 Business Strategy
      • 9.11.5 Recent Developments
    • 9.12 McLeod Russel India Ltd
      • 9.12.1 Overview
      • 9.12.2 Financials
      • 9.12.3 Product Portfolio
      • 9.12.4 Business Strategy
      • 9.12.5 Recent Developments
    • 9.13 Organic India
      • 9.13.1 Overview
      • 9.13.2 Financials
      • 9.13.3 Product Portfolio
      • 9.13.4 Business Strategy
      • 9.13.5 Recent Developments
    • 9.14 Pataka Group of Companies
      • 9.14.1 Overview
      • 9.14.2 Financials
      • 9.14.3 Product Portfolio
      • 9.14.4 Business Strategy
      • 9.14.5 Recent Developments
    • 9.15 Patanjali Ayurved Limited
      • 9.15.1 Overview
      • 9.15.2 Financials
      • 9.15.3 Product Portfolio
      • 9.15.4 Business Strategy
      • 9.15.5 Recent Developments
    • 9.16 R. Twining and Company Limited.
      • 9.16.1 Overview
      • 9.16.2 Financials
      • 9.16.3 Product Portfolio
      • 9.16.4 Business Strategy
      • 9.16.5 Recent Developments
    • 9.17 Ramesh Tea Traders
      • 9.17.1 Overview
      • 9.17.2 Financials
      • 9.17.3 Product Portfolio
      • 9.17.4 Business Strategy
      • 9.17.5 Recent Developments
    • 9.18 Rossell India Ltd.
      • 9.18.1 Overview
      • 9.18.2 Financials
      • 9.18.3 Product Portfolio
      • 9.18.4 Business Strategy
      • 9.18.5 Recent Developments
    • 9.19 Society Tea
      • 9.19.1 Overview
      • 9.19.2 Financials
      • 9.19.3 Product Portfolio
      • 9.19.4 Business Strategy
      • 9.19.5 Recent Developments
    • 9.20 Tata Consumer Products Limited
      • 9.20.1 Overview
      • 9.20.2 Financials
      • 9.20.3 Product Portfolio
      • 9.20.4 Business Strategy
      • 9.20.5 Recent Developments
    • 9.21 Teabox
      • 9.21.1 Overview
      • 9.21.2 Financials
      • 9.21.3 Product Portfolio
      • 9.21.4 Business Strategy
      • 9.21.5 Recent Developments
    • 9.22 Tetley
      • 9.22.1 Overview
      • 9.22.2 Financials
      • 9.22.3 Product Portfolio
      • 9.22.4 Business Strategy
      • 9.22.5 Recent Developments
    • 9.23 Typhoo Tea
      • 9.23.1 Overview
      • 9.23.2 Financials
      • 9.23.3 Product Portfolio
      • 9.23.4 Business Strategy
      • 9.23.5 Recent Developments
    • 9.24 Vahdam Teas
      • 9.24.1 Overview
      • 9.24.2 Financials
      • 9.24.3 Product Portfolio
      • 9.24.4 Business Strategy
      • 9.24.5 Recent Developments
    • 9.25 Wagh Bakri Tea Group
      • 9.25.1 Overview
      • 9.25.2 Financials
      • 9.25.3 Product Portfolio
      • 9.25.4 Business Strategy
      • 9.25.5 Recent Developments
    • 9.26 Others.
      • 9.26.1 Overview
      • 9.26.2 Financials
      • 9.26.3 Product Portfolio
      • 9.26.4 Business Strategy
      • 9.26.5 Recent Developments
List Of Figures

Figures No 1 to 28

List Of Tables

Tables No 1 to 2

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2033

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers

Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2033
  • Market revenue estimates and forecasts up to 2033, by technology
  • Market revenue estimates and forecasts up to 2033, by application
  • Market revenue estimates and forecasts up to 2033, by type
  • Market revenue estimates and forecasts up to 2033, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Prominent Player

  • Amar Tea Pvt. Ltd
  • Assam Company India Limited
  • Brooke Bond Taj Mahal
  • Darjeeling Tea Boutique
  • Girnar Chaayos
  • Goodricke Group Limited
  • Hindustan Unilever Limited (HUL)
  • Jayshree Tea & Industries Ltd
  • Lipton
  • Makaibari Tea Estate
  • Marvel Group
  • McLeod Russel India Ltd
  • Organic India
  • Pataka Group of Companies
  • Patanjali Ayurved Limited
  • R. Twining and Company Limited.
  • Ramesh Tea Traders
  • Rossell India Ltd.
  • Society Tea
  • Tata Consumer Products Limited
  • Teabox
  • Tetley
  • Typhoo Tea
  • Vahdam Teas
  • Wagh Bakri Tea Group
  • Others


The Competition from Alternative Beverages is major restraint in India Tea market.

The Growing Health Consciousness is major driver in India Tea market.

The “Black Tea” category dominated the market in 2023.

The key players in the market are Amar Tea Pvt. Ltd, Assam Company India Limited, Brooke Bond Taj Mahal, Darjeeling Tea Boutique, Girnar Chaayos, Goodricke Group Limited, Hindustan Unilever Limited (HUL), Jayshree Tea & Industries Ltd, Lipton, Makaibari Tea Estate, Marvel Group, McLeod Russel India Ltd, Organic India, Pataka Group of Companies, Patanjali Ayurved Limited, R. Twining and Company Limited., Ramesh Tea Traders, Rossell India Ltd., Society Tea, Tata Consumer Products Limited, Teabox, Tetley, Typhoo Tea, Vahdam Teas, Wagh Bakri Tea Group, Others.

The market is projected to grow at a CAGR of 4.19% during the forecast period, 2024-2033.

The India Tea Market size was valued at USD 11,702.3 Million in 2024.












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