Moringa Products Market Size, Share, Growth Analysis Report By Product (Leaves and Leaf Powder, Seeds, Oil, Others), By Distribution Channel (Online, Offline), By Application (Food and Beverages, Personal Care, Pharmaceuticals, Others), and By Region - Global Industry Overview, Statistical Data, Competitive Intelligence, Trends, Outlook, and Forecast 2024–2033
Report Snapshot
| Study Period: | 2024-2033 |
| Fastest Growing Market: | Asia-Pacific |
| Largest Market: | Europe |
Major Players
- Green Era Food & Nutraceutics
- Santan International
- KuliKuli, Inc.
- Others
Reports Description
Increasing demand for plant-based supplements boosting the Moringa Products market
The size of the global moringa products market was worth around USD 5.6 billion in 2021 and is predicted to grow to around USD 10.4 billion by 2030 with a compound annual growth rate (CAGR) of roughly 8% between 2022 and 2030. The report analyses the moringa products market’s drivers and restraints, as well as the impact they have on demand throughout the projection period. In addition, the report examines global opportunities in the global moringa products market.
Moringa Products Market: Overview
Moringa products are derived from seeds, leaves, and almost all parts of the moringa tree, which is also called as drumstick tree. The products extracted from moringa trees are extremely nutritious and can be used for several applications in numerous segments, which include personal care, food & beverages, as well as pharmaceutical. Further, the moringa products are very low-fat as well as cholesterol-free.
Moringa Products Market: COVID-19 Impact Analysis
The outbreak of the COVID-19 pandemic resulted in increased awareness among people for health, which in line resulted in augmenting the demand for nutritional supplements across the globe. Additionally, the increased awareness among people for plant-based supplements boosted the growth of the market. The WHO guidelines for COVID-19 suggested the world population to intake of immunity-boosting foods, which is expected to propel the growth of the moringa market.
However, during the pandemic, several government-imposed trade movements of trade impacted the market during 2020-2021. The hindrance in the supply chain resulted in a scarcity of raw materials, which hampered the finished moringa products. However, with the relaxation of restrictions on lockdown and the movement of goods, the market is expected to witness strong growth during the forecast period.
Moringa Products Market: Growth Drivers
Rising awareness among people for plant-based supplements and increasing opposition to animal-cruelty products is driving the market. A number of people, particularly in western countries, are adopting vegan diets, which is expected to create a demand for plant-based supplements, thus boosting the demand for moringa products.
The rise in consumption of these products for medicinal use
The demand for moringa products for medicinal purposes is rapidly growing as these products are a rich source of iron and Vitamin C. These products are useful for conditions, including obesity, diabetes, and others. Few products used for medicinal purposes are moringa-based oils, and fruits/pods. Tea, and others. Also, moringa seeds are gaining traction to treat rheumatism, anti-herpes simplex virus arthritis, hyperthyroidism, sexually transmitted diseases, and others.
Yet, the accessibility of substitutes, including matcha tea and kale, which are nutritionally equivalent to moringa may hinder its demand.
Moringa Products Market: Restraints
Surging demand for moringa worldwide is now overtaking its supply which may result in a restraining factor to the moringa products market. The supply-demand gap is the major restraining factor, which may hamper the growth of the moringa products market.
Moringa Products Market: Segmentation Analysis
In our research scope, the moringa market is segmented into product, distribution channel, and application. By product, the leaves and leaf powder segment are anticipated to hold the largest share globally throughout the forecast period. The leaves of this plant are rich sources of iron and Vitamin A, which help in improving immunity. Further, by application, the food & beverage segment holds the dominant market share. Based on the distribution channel, the offline segment is expected to hold the largest market share, whereas the online segment is expected to witness a high CAGR during the forecast period. The increasing popularity of this product combined with limited geographically limited availability is boosting its sales online.
Report Scope
| Feature of the Report | Details |
| Market Size in 2021 | USD 5.6 Billion |
| Projected Market Size in 2030 | USD 10.4 Billion |
| CAGR Growth Rate | 8% CAGR (2022-2030) |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Prominent Players | Green Era Food & Nutraceutics, Santan International, Earth Expo Company, KuliKuli, Inc., and Others |
| Key Segment | By Product, Distribution Channel, Application, and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfill your requirements for research. Examine possible purchases |
Key Insights:
- As per the analysis shared by our research analyst, the moringa products market is estimated to grow annually at a CAGR of around 8% over the forecast period (2022-2030).
- In terms of revenue, the moringa products market size was valued at around USD 5.6 billion in 2021 and is anticipated to reach USD 10.4 billion by 2030. Due to a variety of driving factors, the market is predicted to rise at a significant rate.
- Based on product segmentation, the leaves and leaf powder segment was predicted to show maximum market share in the year 2021.
- Based on distribution channel segmentation, the offline segment was the leading revenue-generating category in 2021.
- On the basis of geography, the Asia Pacific region was the leading revenue generator in 2021.
Recent Development
- July 2022: Raj Giriraj Singh, Union Minister of Rural Development and Panchayat India inaugurated the Integrated Farming Unit of “Moringa and Backyard Poultry” in Hyderabad, India.
- July 2022: Morinaga Milk Industry, a Japanese dairy giant, sent an offer to acquire a 33.3% stake in Pakistan’s NutriCo Morinaga Pvt. Ltd. For USD 33 million.
- June 2022: Ventree Innovations partnered with Africa on “Moringa for Kids”. It’s a nutrition distribution campaign donating Moringa leaf powder to local Ugandan schools.
- June 2021: Vasu Healthcare Pvt. Ltd. Introduced Vasu Safe Herbs, the company’s new range of herbal supplements. The product ranges comprise single herb capsules, such as turmeric, moringa, and holy basil.
Regional Landscape
In 2021, Asia Pacific dominated the moringa products market. The growth is attributed to the large-scale production of Moringa in India and African countries coupled with its domestic consumption. Additionally, the traditional use of moringa-based products for skincare, hair care, and wellness in the region is boosting the market in the Asia Pacific. Further, the North American region is expected to witness a high CAGR growth during the forecast period.
The use of moringa-based oil is finding its applications in beauty products in the North American region. Moringa oil helps in reducing signs of aging, such as wrinkles, owing to its moisture capabilities. Also, the US is one of the major importers and is witnessing demand for moringa to be used in several supplements and multivitamins. Also, the popularity of moringa-based nutrient supplements is gaining pace among consumers in Europe. Some of the major countries in the region include Germany, the UK, the Netherlands, and Italy.
Competitive Landscape
Dominate Industries; Green Era Food & Nutraceutics, Santan International, as well as Earth Expo Company are some of the key players operating in the market. These companies are involved in the manufacturing and supply of products such as moringa seeds, leaves powder, as well as oil. Players are captivated by expanding their geographical reach through the expansion of their logistics & distribution network.
Furthermore, many companies are strategically focusing on the development of new health-promoting products due to increased demand from consumers. For broadening the product portfolio, companies are investing in launching novel products. Further, the market is highly fragmented with the presence of both large and small players.
The global moringa products market is segmented as follows:
By Product
- Leaves and Leaf Powder
- Seeds
- Oil
- Others
By Distribution Channel
- Online
- Offline
By Application
- Food and Beverages
- Personal Care
- Pharmaceuticals
- Others
On the basis of Geography
North America
- U.S.
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Rest of Asia Pacific
The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America
Table of Contents
- Chapter 1. Preface
- 1.1 Report Description and Scope
- 1.2 Research scope
- 1.3 Research methodology
- 1.3.1 Market Research Type
- 1.3.2 Market research methodology
- Chapter 2. Executive Summary
- 2.1 Global Moringa Products Market, (2022 – 2030) (USD Billion)
- 2.2 Global Moringa Products Market: snapshot
- Chapter 3. Global Moringa Products Market – Industry Analysis
- 3.1 Moringa Products Market: Market Dynamics
- 3.2 Market Drivers
- 3.2.1 High demand for plant-based supplements
- 3.2.2 Driver 2
- 3.3 Market Restraints
- 3.4 Market Opportunities
- 3.5 Market Challenges
- 3.6 Porter’s Five Forces Analysis
- 3.7 Market Attractiveness Analysis
- 3.7.1 Market attractiveness analysis By Product
- 3.7.2 Market attractiveness analysis By Distribution Channel
- 3.7.3 Market attractiveness analysis By Application
- Chapter 4. Global Moringa Products Market- Competitive Landscape
- 4.1 Company market share analysis
- 4.1.1 Global Moringa Products Market: company market share, 2021
- 4.2 Strategic development
- 4.2.1 Acquisitions & mergers
- 4.2.2 New Product launches
- 4.2.3 Agreements, partnerships, collaborations, and joint ventures
- 4.2.4 Research and development and Regional expansion
- 4.3 Price trend analysis
- 4.1 Company market share analysis
- Chapter 5. Global Moringa Products Market – Product Analysis
- 5.1 Global Moringa Products Market overview: By Product
- 5.1.1 Global Moringa Products Market share, By Product, 2021 and 2030
- 5.2 Leaves and Leaf Powder
- 5.2.1 Global Moringa Products Market by Leaves and Leaf Powder, 2022 – 2030 (USD Billion)
- 5.3 Seeds
- 5.3.1 Global Moringa Products Market by Seeds, 2022 – 2030 (USD Billion)
- 5.4 Oil
- 5.4.1 Global Moringa Products Market by Oil, 2022 – 2030 (USD Billion)
- 5.5 Others
- 5.5.1 Global Moringa Products Market by Others, 2022 – 2030 (USD Billion)
- 5.1 Global Moringa Products Market overview: By Product
- Chapter 6. Global Moringa Products Market – Distribution Channel Analysis
- 6.1 Global Moringa Products Market overview: By Distribution Channel
- 6.1.1 Global Moringa Products Market share, By Distribution Channel, 2021 and 2030
- 6.2 Online
- 6.2.1 Global Moringa Products Market by Online, 2022 – 2030 (USD Billion)
- 6.3 Offline
- 6.3.1 Global Moringa Products Market by Offline, 2022 – 2030 (USD Billion)
- 6.1 Global Moringa Products Market overview: By Distribution Channel
- Chapter 7. Global Moringa Products Market – Application Analysis
- 7.1 Global Moringa Products Market overview: By Application
- 7.1.1 Global Moringa Products Market share, By Application, 2021 and 2030
- 7.2 Food and Beverages
- 7.2.1 Global Moringa Products Market by Food and Beverages, 2022 – 2030 (USD Billion)
- 7.3 Personal Care
- 7.3.1 Global Moringa Products Market by Personal Care, 2022 – 2030 (USD Billion)
- 7.4 Pharmaceuticals
- 7.4.1 Global Moringa Products Market by Pharmaceuticals, 2022 – 2030 (USD Billion)
- 7.5 Others
- 7.5.1 Global Moringa Products Market by Others, 2022 – 2030 (USD Billion)
- 7.1 Global Moringa Products Market overview: By Application
- Chapter 8. Moringa Products Industry – Regional Analysis
- 8.1 Global Moringa Products Industry Regional Overview
- 8.2 Global Moringa Products Industry Share, by Region, 2021 & 2030 (USD Billion)
- 8.3. North America
- 8.3.1 North America Moringa Products Industry, 2022 – 2030 (USD Billion)
- 8.3.1.1 North America Moringa Products Industry, by Country, 2022 – 2030 (USD Billion)
- 8.3.1 North America Moringa Products Industry, 2022 – 2030 (USD Billion)
- 8.4 North America Moringa Products Industry, by Product, 2022 – 2030
- 8.4.1 North America Moringa Products Industry, by Product, 2022 – 2030 (USD Billion)
- 8.5 North America Moringa Products Industry, by Distribution Channel, 2022 – 2030
- 8.5.1 North America Moringa Products Industry, by Distribution Channel, 2022 – 2030 (USD Billion)
- 8.6 North America Moringa Products Industry, by Application, 2022 – 2030
- 8.6.1 North America Moringa Products Industry, by Application, 2022 – 2030 (USD Billion)
- 8.7. Europe
- 8.7.1 Europe Moringa Products Industry, 2022 – 2030 (USD Billion)
- 8.7.1.1 Europe Moringa Products Industry, by Country, 2022 – 2030 (USD Billion)
- 8.7.1 Europe Moringa Products Industry, 2022 – 2030 (USD Billion)
- 8.8 Europe Moringa Products Industry, by Product, 2022 – 2030
- 8.8.1 Europe Moringa Products Industry, by Product, 2022 – 2030 (USD Billion)
- 8.9 Europe Moringa Products Industry, by Distribution Channel, 2022 – 2030
- 8.9.1 Europe Moringa Products Industry, by Distribution Channel, 2022 – 2030 (USD Billion)
- 8.10 Europe Moringa Products Industry, by Application, 2022 – 2030
- 8.10.1 Europe Moringa Products Industry, by Application, 2022 – 2030 (USD Billion)
- 8.11. Asia Pacific
- 8.11.1 Asia Pacific Moringa Products Industry, 2022 – 2030 (USD Billion)
- 8.11.1.1 Asia Pacific Moringa Products Industry, by Country, 2022 – 2030 (USD Billion)
- 8.11.1 Asia Pacific Moringa Products Industry, 2022 – 2030 (USD Billion)
- 8.12 Asia Pacific Moringa Products Industry, by Product, 2022 – 2030
- 8.12.1 Asia Pacific Moringa Products Industry, by Product, 2022 – 2030 (USD Billion)
- 8.13 Asia Pacific Moringa Products Industry, by Distribution Channel, 2022 – 2030
- 8.13.1 Asia Pacific Moringa Products Industry, by Distribution Channel, 2022 – 2030 (USD Billion)
- 8.14 Asia Pacific Moringa Products Industry, by Application, 2022 – 2030
- 8.14.1 Asia Pacific Moringa Products Industry, by Application, 2022 – 2030 (USD Billion)
- 8.15. Latin America
- 8.15.1 Latin America Moringa Products Industry, 2022 – 2030 (USD Billion)
- 8.15.1.1 Latin America Moringa Products Industry, by Country, 2022 – 2030 (USD Billion)
- 8.15.1 Latin America Moringa Products Industry, 2022 – 2030 (USD Billion)
- 8.16 Latin America Moringa Products Industry, by Product, 2022 – 2030
- 8.16.1 Latin America Moringa Products Industry, by Product, 2022 – 2030 (USD Billion)
- 8.17 Latin America Moringa Products Industry, by Distribution Channel, 2022 – 2030
- 8.17.1 Latin America Moringa Products Industry, by Distribution Channel, 2022 – 2030 (USD Billion)
- 8.18 Latin America Moringa Products Industry, by Application, 2022 – 2030
- 8.18.1 Latin America Moringa Products Industry, by Application, 2022 – 2030 (USD Billion)
- 8.19. The Middle East and Africa
- 8.19.1 The Middle-East and Africa Moringa Products Industry, 2022 – 2030 (USD Billion)
- 8.19.1.1 The Middle-East and Africa Moringa Products Industry, by Country, 2022 – 2030 (USD Billion)
- 8.19.1 The Middle-East and Africa Moringa Products Industry, 2022 – 2030 (USD Billion)
- 8.20 The Middle-East and Africa Moringa Products Industry, by Product, 2022 – 2030
- 8.20.1 The Middle-East and Africa Moringa Products Industry, by Product, 2022 – 2030 (USD Billion)
- 8.21 The Middle-East and Africa Moringa Products Industry, by Distribution Channel, 2022 – 2030
- 8.21.1 The Middle-East and Africa Moringa Products Industry, by Distribution Channel, 2022 – 2030 (USD Billion)
- 8.22 The Middle-East and Africa Moringa Products Industry, by Application, 2022 – 2030
- 8.22.1 The Middle-East and Africa Moringa Products Industry, by Application, 2022 – 2030 (USD Billion)
- Chapter 9. Company Profiles
- 9.1 Green Era Food & Nutraceuticals
- 9.1.1 Overview
- 9.1.2 Financials
- 9.1.3 Product Portfolio
- 9.1.4 Business Strategy
- 9.1.5 Recent Developments
- 9.2 Santan International
- 9.2.1 Overview
- 9.2.2 Financials
- 9.2.3 Product Portfolio
- 9.2.4 Business Strategy
- 9.2.5 Recent Developments
- 9.3 Earth Expo Company
- 9.3.1 Overview
- 9.3.2 Financials
- 9.3.3 Product Portfolio
- 9.3.4 Business Strategy
- 9.3.5 Recent Developments
- 9.4 KuliKuli Inc.
- 9.4.1 Overview
- 9.4.2 Financials
- 9.4.3 Product Portfolio
- 9.4.4 Business Strategy
- 9.4.5 Recent Developments
- 9.1 Green Era Food & Nutraceuticals
List Of Figures
Figures No 1 to 26
List Of Tables
Tables No 1 to 77
Report Methodology
In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:
Preliminary Data Mining
On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.
Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.
Statistical Model
Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.
Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.
Some of the variables taken into account for forecasting are as follows:
• Industry drivers and constraints, as well as their current and projected impact
• The raw material case, as well as supply-versus-price trends
• Current volume and projected volume growth through 2030
We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.
Primary Validation
This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.
Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.
All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:
• Market leaders
• Suppliers of raw materials
• Suppliers of raw materials
• Buyers.
The following are the primary research objectives:
• To ensure the accuracy and acceptability of our data.
• Gaining an understanding of the current market and future projections.
Data Collection Matrix
| Perspective | Primary research | Secondary research |
| Supply-side |
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| Demand-side |
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Market Analysis Matrix
| Qualitative analysis | Quantitative analysis |
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FAQs
“Asia Pacific” region will lead the global moringa products market during the forecast period 2022 to 2030.
The market is being driven by people’s growing awareness of plant-based supplements and their growing objection to items that involve the brutal treatment of animals.
The key players operating in the moringa products market are Green Era Food & Nutraceutics, Santan International, Earth Expo Company, KuliKuli, Inc., and Others.
The global moringa products market is expanding growth with a CAGR of approximately 8% during the forecast period (2022 to 2030).
The global moringa products market size was valued at US$ 5.6 billion in 2021 and it is projected to reach around US$ 10.4 billion by 2030.