Report Code: CMI24054

Published Date: June 2023

Pages: 220+

Category: North America

Report Snapshot

CAGR: 4%

Source: CMI

Study Period: 2024-2033
Fastest Growing Market: North America
Largest Market: North America

Major Players

  • Mars Incorporated
  • Nestlé Purina PetCare
  • The J.M. Smucker Company
  • Hill’s Pet Nutrition Inc
  • Blue Buffalo Co. Ltd
  • Others

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Reports Description

As per the current market research conducted by CMI Team, the North America Dog Food market is expected to record a CAGR of 4% from 2023 to 2032. In 2022, the market size is projected to reach a valuation of USD 27.5 billion. By 2032, the valuation is anticipated to reach USD 34.30 billion.

The North America dog food market refers to the industry that involves the production, distribution, and sale of food products specifically formulated for dogs in the North American region. It encompasses various types of dog food, including dry kibble, wet or canned food, freeze-dried or dehydrated food, and specialized diets tailored to meet specific nutritional needs or dietary preferences of dogs.

The market includes commercial dog food brands offered by established companies and niche and premium dog food brands. The North America dog food market is influenced by factors such as pet ownership rates, consumer preferences, trends in pet nutrition, and the overall pet industry landscape in the region.

North America Dog Food Market – Significant Growth Factors

The North America dog food market has experienced significant growth due to several factors. Here are some of the key growth drivers:

  • Increasing Pet Ownership: The rising trend of pet ownership in North America has led to a higher demand for dog food. Many individuals and families consider dogs as part of their households, driving the need for quality and nutritious food options.
  • Pet Humanization: Dogs are increasingly viewed as family members, leading to the humanization of pets. Pet owners are more conscious about providing their dogs with high-quality, nutritionally balanced, and premium food products, similar to the choices they make for themselves.
  • Premiumization: There is a growing demand for premium and specialized dog food products. Pet owners are willing to spend more on premium ingredients, organic and natural formulations, and products that cater to their dogs’ specific dietary requirements or health concerns.
  • Health and Wellness Awareness: The increased awareness about the importance of proper nutrition and its impact on the overall health and well-being of dogs has led to a surge in demand for dog food that promotes better health, supports specific life stages, or addresses specific health conditions.
  • E-commerce and Convenience: The rise of e-commerce platforms and online retail has made it easier for pet owners to access a wide variety of dog food options and have them conveniently delivered to their doorstep. This convenience factor has contributed to the growth of the market.
  • Product Innovation: Dog food manufacturers are continuously introducing innovative products to cater to the evolving preferences of pet owners. This includes introducing new flavors, incorporating functional ingredients, and developing customized formulations that meet specific nutritional needs.
  • Veterinary Recommendations: Veterinarians play a crucial role in guiding pet owners regarding proper nutrition for their dogs. Their recommendations and endorsement of certain dog food brands or formulations have a significant impact on consumer choices and market growth.

These factors collectively contribute to the robust growth of the North America dog food market as pet owners increasingly prioritize the health, well-being, and dietary needs of their dogs.

North America Dog Food Market – Mergers and Acquisitions

Mergers and acquisitions (M&A) have been a notable aspect of the North America dog food market, with several significant transactions taking place. While my knowledge is based on information up until September 2021, here are some noteworthy mergers and acquisitions in the North America dog food market:

  • General Mills Acquisition of Blue Buffalo: In April 2018, General Mills, a major food company, acquired Blue Buffalo, a leading natural pet food brand. This acquisition helped General Mills expand its presence in the pet food market and tap into the growing demand for natural and premium dog food products.
  • Smucker’s Acquisition of Ainsworth Pet Nutrition: The J.M. Smucker Company, a well-known food and beverage company, acquired Ainsworth Pet Nutrition in May 2018. Ainsworth Pet Nutrition is the company behind the Rachael Ray Nutrish brand, which offers natural and premium dog food products.
  • Mars Acquisition of VCA Inc.: Mars, Incorporated, the parent company of Mars Petcare, completed the acquisition of VCA Inc. in September 2017. VCA Inc. is a leading animal healthcare company that operates veterinary clinics and hospitals. This acquisition expanded Mars’ presence in the pet care industry, integrating veterinary services and pet food products.
  • Nestlé Acquisition of Merrick Pet Care: Nestlé Purina PetCare, a subsidiary of Nestlé, acquired Merrick Pet Care in July 2015. Merrick Pet Care is a premium natural pet food company known for its high-quality dog and cat food products.
  • M. Smucker’s Acquisition of Big Heart Pet Brands: In 2015, The J.M. Smucker Company acquired Big Heart Pet Brands, which was previously known as Del Monte Corporation’s pet food division. This acquisition added well-known brands like Meow Mix, Milk-Bone, and Kibbles ‘n Bits to Smucker’s pet food portfolio.


North America Dog Food Market US Dog Food Market Pet Supplement Market
CAGR 4% (Approx) CAGR 4.6%




USD 24.30 Billion by 2032 USD 55.8 Billion by 2032 USD 3.1 Billion by 2030

North America Dog Food Market – Significant Threats

While the North America dog food market has experienced significant growth, there are also some notable threats and challenges that could impact the industry. Here are a few significant threats to the North America dog food market:

  • Competition from Private Labels: Private label dog food brands, offered by retailers or e-commerce platforms, pose a threat to established dog food manufacturers. These private labels often provide affordable alternatives to well-known brands, attracting price-conscious consumers.
  • Regulatory Changes: Any changes in government regulations and standards related to pet food manufacturing, labeling, or ingredient sourcing can significantly impact the dog food market. Compliance with new regulations may require manufacturers to make adjustments to their formulations or production processes, which could lead to increased costs and potential disruptions.
  • Ingredient Sourcing and Supply Chain Challenges: The dog food industry relies on a complex supply chain to source ingredients. Any disruptions in the availability or quality of key ingredients, such as meat, grains, or specialty ingredients, can affect production and result in increased costs. Climate-related issues, trade disputes, or outbreaks of animal diseases can also impact the availability and cost of ingredients.
  • Consumer Perception and Safety Concerns: High-profile incidents of product recall or safety issues related to dog food can significantly damage consumer trust and perception of certain brands or the overall industry. Concerns about product quality, ingredients, or manufacturing practices may lead to a shift in consumer preferences towards alternative options or homemade diets.
  • Changing Consumer Preferences and Trends: Consumer preferences and trends can rapidly evolve, impacting the demand for certain types of dog food. For example, shifts towards alternative diets like raw or homemade dog food, preference for natural or organic ingredients, or specific dietary restrictions can influence purchasing decisions and affect the market share of traditional dog food brands.
  • Economic Factors: Economic downturns or periods of financial instability can impact consumer spending on pet-related products, including dog food. During such times, consumers may opt for more economical dog food options or reduce discretionary spending on premium or specialized products.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 28.18 Billion
Projected Market Size in 2032 USD 34.30 Billion
Market Size in 2022 USD 27.5 Billion
CAGR Growth Rate 4% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Pet Type, Product, Distribution Channel and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Category-Wise Insights

The North America dog food market can be segmented based on product types. Here is a breakdown of the major product segments within the market:

  • Dry Pet Food: Dry pet food, also known as kibble, is the most common and widely consumed type of dog food. It is available in various flavors, formulations, and sizes. Dry pet food offers convenience, and longer shelf life, and is often more cost-effective compared to other types of dog food.
  • Wet Pet Food: Wet pet food, also referred to as canned or moist dog food, is characterized by higher moisture content. It is typically packaged in cans or pouches and offers a more palatable texture and aroma for dogs. Wet food often contains a higher percentage of meat or protein and is favored by dogs with specific dietary preferences or those requiring additional hydration.
  • Veterinary Diets: Veterinary diets are specialized dog food formulations developed to address specific health conditions or nutritional needs under the guidance of veterinarians. These diets are formulated to support dogs with conditions like obesity, allergies, digestive disorders, urinary tract issues, or other medical concerns.
  • Treats and Snacks: Treats and snacks are complementary food products designed to reward or provide supplemental nutrition to dogs. They come in various forms such as biscuits, chews, jerky, dental treats, and training treats. Treats and snacks are often used for training purposes or as occasional indulgences.
  • Other Products: This category includes a diverse range of dog food products that may not fit directly into the aforementioned segments. It can include specialized dog food products such as freeze-dried or dehydrated food, raw or frozen food, grain-free options, organic or natural formulations, and products catering to specific life stages (puppy, adult, senior) or breed sizes (small, medium, large).

North America Dog Food Market 2023–2032 (By Billion)

North America Dog Food Market – Regional Analysis

When conducting a regional analysis of the North America dog food market, it is typically divided into major regions such as the United States and Canada. Here is an overview of the regional analysis:

  • United States: The United States is the largest market for dog food in North America. It has a high pet ownership rate and a strong culture of pet care. The U.S. market is characterized by a diverse range of dog food options, including mainstream commercial brands, premium and natural products, specialty diets, and veterinary-exclusive formulations. The market is highly competitive, with numerous established players and a significant presence of private label brands. The United States has a well-developed distribution network, including pet specialty stores, online retailers, grocery stores, and veterinary clinics.
  • Canada: Canada is another significant market for dog food in North America. Similar to the United States, Canada has a substantial pet ownership rate and a growing emphasis on pet health and nutrition. The Canadian market offers a range of dog food options, including both domestic and imported brands. Premium and natural dog food products have gained popularity in recent years, reflecting the increasing consumer preference for high-quality ingredients and specialized formulations. The distribution channels in Canada include pet specialty stores, online retailers, supermarkets, and veterinary clinics.

North America Dog Food Market 2023–2032 (By Pet Type)

List of the prominent players in the North America Dog Food Market:

  • Mars Incorporated: Mars Petcare is a leading company in the pet food industry and offers popular brands such as Pedigree, Royal Canin, Nutro, and Iams.
  • Nestlé Purina PetCare: Purina is a Nestlé subsidiary known for brands like Purina ONE, Purina Pro Plan, and Purina Beneful.
  • The J.M. Smucker Company: Smucker’s pet food division includes brands like Rachael Ray Nutrish, Nature’s Recipe, and Milk-Bone.
  • Hill’s Pet Nutrition Inc.: Hill’s is a subsidiary of Colgate-Palmolive and produces Science Diet and Prescription Diet, which are often recommended by veterinarians.
  • Blue Buffalo Co. Ltd.: Blue Buffalo is a major player in the natural pet food market, offering products made with high-quality ingredients.
  • General Mills Inc.: General Mills owns the pet food brand Blue Buffalo, which focuses on natural and holistic pet nutrition.
  • Champion Petfoods LP: Known for its Biologically Appropriate pet foods, Champion Petfoods produces the popular brands Orijen and Acana.
  • Diamond Pet Foods: Diamond Pet Foods offers several brands, including Diamond Naturals, Taste of the Wild, and Diamond Care.
  • WellPet LLC: WellPet manufactures natural and premium pet foods, including the Wellness brand, which offers a wide range of dog food options.
  • Ainsworth Pet Nutrition: Ainsworth Pet Nutrition is the company behind the Rachael Ray Nutrish brand, known for its natural and grain-free dog food formulas.

North America Dog Food Market 2023–2032 (By Distribution Channel)

The North America Dog Food Market is segmented as follows:

By Pet Type

  • Dog
  • Cat
  • Bird
  • Other Pet Types

By Product

  • Dry Pet Foods
  • Wet Pet Foods
  • Veterinary Diets
  • Treats and Snacks
  • Others Products

By Distribution Channel

  • Supermarket/Hypermarkets
  • Specialty Stores
  • Online Channels
  • Other Distribution Channels

On the basis of North America Geography

  • U.S
  • Canada
  • Mexico

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market research methodology
  • Chapter 2. Executive Summary
    • 2.1 North America Dog Food Market, (2024 – 2033) (USD Billion)
    • 2.2 North America Dog Food Market : snapshot
  • Chapter 3. North America Dog Food Market – Industry Analysis
    • 3.1 North America Dog Food Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 Increasing Pet Ownership
      • 3.2.2 Pet Humanization
      • 3.2.3 Premiumization
      • 3.2.4 Health and Wellness Awareness
      • 3.2.5 E-commerce and Convenience
      • 3.2.6 Product Innovation and Veterinary Recommendations.
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market attractiveness analysis By Pet Type
      • 3.7.2 Market attractiveness analysis By Product
      • 3.7.3 Market attractiveness analysis By Distribution Channel
  • Chapter 4. North America Dog Food Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 North America Dog Food Market: company market share, 2022
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. North America Dog Food Market – Pet Type Analysis
    • 5.1 North America Dog Food Market overview: By Pet Type
      • 5.1.1 North America Dog Food Market share, By Pet Type, 2022 and – 2033
    • 5.2 Dog
      • 5.2.1 North America Dog Food Market by Dog, 2024 – 2033 (USD Billion)
    • 5.3 Cat
      • 5.3.1 North America Dog Food Market by Cat, 2024 – 2033 (USD Billion)
    • 5.4 Bird
      • 5.4.1 North America Dog Food Market by Bird, 2024 – 2033 (USD Billion)
    • 5.5 Other Pet Types
      • 5.5.1 North America Dog Food Market by Other Pet Types, 2024 – 2033 (USD Billion)
  • Chapter 6. North America Dog Food Market – Product Analysis
    • 6.1 North America Dog Food Market overview: By Product
      • 6.1.1 North America Dog Food Market share, By Product, 2022 and – 2033
    • 6.2 Dry Pet Foods
      • 6.2.1 North America Dog Food Market by Dry Pet Foods, 2024 – 2033 (USD Billion)
    • 6.3 Wet Pet Foods
      • 6.3.1 North America Dog Food Market by Wet Pet Foods, 2024 – 2033 (USD Billion)
    • 6.4 Veterinary Diets
      • 6.4.1 North America Dog Food Market by Veterinary Diets, 2024 – 2033 (USD Billion)
    • 6.5 Treats and Snacks
      • 6.5.1 North America Dog Food Market by Treats and Snacks, 2024 – 2033 (USD Billion)
    • 6.6 Others Products
      • 6.6.1 North America Dog Food Market by Others Products, 2024 – 2033 (USD Billion)
  • Chapter 7. North America Dog Food Market – Distribution Channel Analysis
    • 7.1 North America Dog Food Market overview: By Distribution Channel
      • 7.1.1 North America Dog Food Market share, By Distribution Channel, 2022 and – 2033
    • 7.2 Supermarket/Hypermarkets
      • 7.2.1 North America Dog Food Market by Supermarket/Hypermarkets, 2024 – 2033 (USD Billion)
    • 7.3 Specialty Stores
      • 7.3.1 North America Dog Food Market by Specialty Stores, 2024 – 2033 (USD Billion)
    • 7.4 Online Channels
      • 7.4.1 North America Dog Food Market by Online Channels, 2024 – 2033 (USD Billion)
    • 7.5 Other Distribution Channels
      • 7.5.1 North America Dog Food Market by Other Distribution Channels, 2024 – 2033 (USD Billion)
  • Chapter 8. North America Dog Food Market – Regional Analysis
    • 8.1 North America Dog Food Market Regional Overview
    • 8.2 North America Dog Food Market Share, by Region, 2022 & – 2033 (USD Billion)
  • Chapter 9. Company Profiles
    • 9.1 Mars Incorporated
      • 9.1.1 Overview
      • 9.1.2 Financials
      • 9.1.3 Product Portfolio
      • 9.1.4 Business Strategy
      • 9.1.5 Recent Developments
    • 9.2 Nestlé Purina PetCare
      • 9.2.1 Overview
      • 9.2.2 Financials
      • 9.2.3 Product Portfolio
      • 9.2.4 Business Strategy
      • 9.2.5 Recent Developments
    • 9.3 The J.M. Smucker Company
      • 9.3.1 Overview
      • 9.3.2 Financials
      • 9.3.3 Product Portfolio
      • 9.3.4 Business Strategy
      • 9.3.5 Recent Developments
    • 9.4 Hill’s Pet Nutrition Inc
      • 9.4.1 Overview
      • 9.4.2 Financials
      • 9.4.3 Product Portfolio
      • 9.4.4 Business Strategy
      • 9.4.5 Recent Developments
    • 9.5 Blue Buffalo Co. Ltd
      • 9.5.1 Overview
      • 9.5.2 Financials
      • 9.5.3 Product Portfolio
      • 9.5.4 Business Strategy
      • 9.5.5 Recent Developments
    • 9.6 General Mills Inc
      • 9.6.1 Overview
      • 9.6.2 Financials
      • 9.6.3 Product Portfolio
      • 9.6.4 Business Strategy
      • 9.6.5 Recent Developments
    • 9.7 Champion Petfoods LP
      • 9.7.1 Overview
      • 9.7.2 Financials
      • 9.7.3 Product Portfolio
      • 9.7.4 Business Strategy
      • 9.7.5 Recent Developments
    • 9.8 Diamond Pet Foods
      • 9.8.1 Overview
      • 9.8.2 Financials
      • 9.8.3 Product Portfolio
      • 9.8.4 Business Strategy
      • 9.8.5 Recent Developments
    • 9.9 WellPet LLC
      • 9.9.1 Overview
      • 9.9.2 Financials
      • 9.9.3 Product Portfolio
      • 9.9.4 Business Strategy
      • 9.9.5 Recent Developments
    • 9.10 Ainsworth Pet Nutrition
      • 9.10.1 Overview
      • 9.10.2 Financials
      • 9.10.3 Product Portfolio
      • 9.10.4 Business Strategy
      • 9.10.5 Recent Developments
    • 9.11 Others.
      • 9.11.1 Overview
      • 9.11.2 Financials
      • 9.11.3 Product Portfolio
      • 9.11.4 Business Strategy
      • 9.11.5 Recent Developments
List Of Figures

Figures No 1 to 24

List Of Tables

Tables No 1 to 2

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2030

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers

Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2030
  • Market revenue estimates and forecasts up to 2030, by technology
  • Market revenue estimates and forecasts up to 2030, by application
  • Market revenue estimates and forecasts up to 2030, by type
  • Market revenue estimates and forecasts up to 2030, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Prominent Player

  • Mars Incorporated
  • Nestlé Purina PetCare
  • The J.M. Smucker Company
  • Hill’s Pet Nutrition Inc
  • Blue Buffalo Co. Ltd
  • General Mills Inc
  • Champion Petfoods LP
  • Diamond Pet Foods
  • WellPet LLC
  • Ainsworth Pet Nutrition
  • Others


The key factors driving the Market are Increasing Pet Ownership, Pet Humanization, Premiumization, Health and Wellness Awareness, E-commerce and Convenience, Product Innovation and Veterinary Recommendations.

The key players operating in the North America Dog Food Market are Mars Incorporated, Nestlé Purina PetCare, The J.M. Smucker Company, Hill’s Pet Nutrition Inc, Blue Buffalo Co. Ltd, General Mills Inc, Champion Petfoods LP, Diamond Pet Foods, WellPet LLC, Ainsworth Pet Nutrition, Others.

The North America Dog Food Market is expanding growth with a CAGR of approximately 4% during the forecast period (2023 to 2032).

The North America Dog Food Market size was valued at USD 27.5 Billion in 2022 and it is projected to reach around USD 34.30 Billion by 2032.










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