North America Oral Care Market 2025 – 2034

Reports Description

As per the North America Oral Care Market analysis conducted by the CMI Team, the North America Oral Care Market is expected to record a CAGR of 5.67% from 2025 to 2034. In 2025, the market size is projected to reach a valuation of USD 13.89 Billion. By 2034, the valuation is anticipated to reach USD 22.97 Billion.

Overview

North America Oral Care products are the products that are used to cleanse the oral cavity, freshen the breath and maintain good oral hygiene. The dental industry is expanding rapidly day by day; numerous types of North America Oral Care products are available in the market such as toothbrushes, toothpaste, mouthwash, dental floss, miswak, toothpick dental products and dental accessories. The usage of the North America Oral Care speaks clearly taste, chew and swallow delicious and nutritious foods; and show feelings through facial expressions such as smiling.

Key Trends & Drivers

The North America Oral Care Market Trends has tremendous growth opportunities due to several reasons:

• Increasing Consciousness About North America Oral Care Products: Increasing awareness about oral health hygiene among consumers as well as dental professionals is expected to boost the demand for North America Oral Care products. Furthermore, increasing awareness about good North America Oral Care habits and regular tooth brushing using proven effective consumer healthcare products is expected to drive the overall market growth. Thus, the growing prevalence of these habits is right due to the many positive effects this can have on overall health, ultimately reducing the risk of developing a number of health conditions in the long term. Growing influence by the social media platforms, coupled with increasing awareness campaigns by social capital organizations, is expected to create the demand for North America Oral Care products.

• Growing Incidences of the Dental Diseases: Increasing numbers of patients with dental diseases across the U.S., Canada, and Mexico are expected to drive the demand for North America Oral Care products. Various factors, such as increasing consumption of tobacco-led products and increasing consumption of alcohol-led products, are increasing the dental diseases across the North America region. For instance, according to the Dental Trade Alliance and the National Association of Dental Laboratories, over 80% of people have at least one cavity by age 34, and about 40-50% of American adults over age 30 have periodontal disease. According to the WHO more than nearly 3.7 billion people are affected by oral diseases. Thus, increasing incidences of the dental diseases are expected to drive the overall market growth during the forecast period. Growing incidences and awareness of advanced problems like gum disease. As people live longer and get regular dental expert advice, they become more concerned about advanced problems like gum disease. As people live longer and get regular dental expert advice, they become more concerned about advanced oral problems and look for toothpastes that target specific issues.

Key Threats

The North America Oral Care Market has several primary threats that will influence its profitability and future development. Some of the threats are:

• Supply Chain Disruptions and Trade Wars: The growing geopolitical conflicts and rising trade between China and the U.S. are causing problems with supply chains, which means that dental facilities are getting important equipment and raw materials later than they should, especially high-tech devices or prosthetic parts that aren’t as easy to find in the U.S. Patients who can’t get the care they need could have to pay for pricey emergency procedures or take long leaves of absence. Thus, business leaders could have to deal with big problems with their operations. So, these kinds of cautious scenarios are making people less likely to invest in the market.

• Higher operating costs: As dental office costs go up because of tariffs, insurance companies may change how they set prices. This could mean increased rates for organizations that offer dental care as part of their employee wellness plans. This could then influence the quality or breadth of coverage supplied.

Thus, such aforementioned factors are restraining the overall market growth during the forecast period.

Opportunities

• Rapid Advancement in Product Development: The introduction of teeth whiting products and growing demand for advanced North America Oral Care products is expected to create lucrative opportunities for market growth during the forecast period. The various technological advancements in North America Oral Care such as precision cleaning, tooth structure preservation, advanced diagnostics, and less invasive techniques are expected to create lucrative opportunities for the market during the forecast period. The advent of advanced North America Oral Care has ushered in an era of precision cleaning, where technology plays a pivotal role in enhancing dental hygiene methods. Various advanced technologies such as ultrasonic cleaners, high-powered electric toothbrushes, and water flossers, all designed to remove plaque and bacteria more efficiently than traditional methods. Thus, such technological innovations are expected to create lucrative opportunities for the market during the forecast period.

• Sustainable Manufacturing and Eco-friendly Packaging: The key players operating in the market are heavily investing in sustainable and eco-friendly packaging solutions to comply with the regulatory landscape. These practices play a crucial role in this industry shift. These practices include reducing water and energy consumption, minimizing waste, and sourcing materials. Such measures not only reduce the carbon footprint of production but also align with a broader commitment to environmental stewardship. Thus, such rapidly evolving trends towards sustainable packaging and manufacturing are expected to create lucrative opportunities for the market during the forecast period.

Category Wise Insights

North America Oral Care market is segmented by the product type, by age group, by type, by application, by sales channel and by region.

By Product Type

• Toothbrush: This segment includes various products such as manual, electric, battery powered and others. Various factors such as increasing awareness about the oral hygiene and increasing prevalence of oral diseases across the globe is expected to drive the overall market growth of this segment during the forecast period. Product innovations and increasing investment in new product development are expected to create lucrative opportunities for this segment during the forecast period. For instance, according to the WHO more than 3.5 billion people suffer from various diseases of the mouth such as cavities, gum disease, and tooth sensitivity.

• Toothpaste: The toothpaste segment includes various sub products such as gel, polish, paste, powder etc. The demand for these products is increasing across the globe due to increasing investment in the marketing campaign and increasing dental issues across the globe.

• Denture Products include the cleaners, fixatives, floss and others. Various factors such as technological advancements in dental technology play a significant role in the market growth by improving dentures fit, comfort and aesthetics. Technological innovations such as computer aided design and 3D printing technologies and the integration of high performance polymers is expected to drive the market growth of this segment during the forecast period.

• Dental Accessories This segment is expected to grow at a substantial pace during the forecast period owing to the increasing geriatric population, rapidly expanding medical tourism, supportive government policies, and increasing awareness about oral health care across the U.S., Canada and Mexico. These are some of the factors mainly boosting the market growth of this segment during the forecast period. Moreover, the introduction of advanced and efficient dental products by major companies is also fueling market growth.

By Age group 

• Kids: Kids segment is expected to hold substantial market share during the forecast period. The growing teeth diseases among kids due to the unhealthy eating habits and increasing consumption of chocolates is expected to drive the market growth of this segment during the forecast period.

• Adult: Adult population includes the age group of 18 years and older. It represents a significant demographic group of the market. Growing consciousness about North America Oral Care products among the adult demographic across the U.S. and Canada is expected to drive the overall market growth of this segment during the forecast period. For instance, according to the data published by WHO, tooth decay affects 90% of adults aged 20 to 64 years. Thus, such factors are expected to drive the market growth of this segment during the forecast period.

• Geriatric: Geriatric Population segment is expected to hold significant market share during the forecast period. Various factors, such as the increasing geriatric population across the region and the growing demand for North America Oral Care products among the geriatric population, are mainly boosting the market growth of this segment during the forecast period.

By Application 

• Home: Home application segment is expected to lead the market during the forecast period. The key players operating in the market are heavily investing to capture the home application segment. There are various products consumed in the homecare application segment such as toothbrush, toothpaste, homecare and clean care.

• Dentistry: Dentistry application segment is expected to hold significant market share during the forecast period. The increasing number of dental clinics in the U.S., Canada and Mexico and the increasing visits of patients to dentists are some of the factors mainly driving the market growth of this segment during the forecast period.

Impact of Latest Tariff Policies

The North America Oral Care market is growing rapidly and will be USD 80.06 Million by 2034. Tariffs are once again shaking up industries across the world and the North America Oral Care industry is no exception. The Trump led U.S. government constantly increased the tariffs on the imported goods, particularly from china and other key suppliers. Key stakeholders operating in the market are constantly struggling to comply with the rising costs of North America Oral Care essential products such as tools and equipment.

Furthermore, recent policy shifts by the U.S. government have introduced or expanded tariffs on a range of imported products, many of which are crucial to dental practices. Various North America Oral Care products such as toothbrushes, toothpaste, dentures, mouthwash, and dental accessories, could affect nearly every part of the dental supply chain.

According to the recent report published by the American Dental Association (ADA) 2025 statement, rising import duties will burden small dental practices and lead to increased costs for patient care.

Report Scope

Regional Perspective

The North America Oral Care Market can be divided across different regions such as U.S., Canada and Mexico.

This is a cursory overview of each region:

• U.S.: The U.S. held the highest market share during the forecast period due to the presence of a well-established healthcare industry, an increasing geriatric population, the presence of strong medical infrastructure, well-established reimbursement policies, and increasing advancement in preventive and restorative dental treatments. Furthermore, the availability of the advanced infrastructure and increasing investment in technologies are expected to create lucrative opportunities for market growth during the forecast period. For instance, recent data published by WHO shows that more than 85% of people in the U.S. truly value dental health and consider oral health an essential aspect of overall care. Thus, such factors are expected to drive the overall market growth during the forecast period.

• Canada: Canada is expected to hold the second largest market share in the North American North America Oral Care market due to the presence of the geriatric population and increasing investment by the key players in the region. In Canada, the dental devices market is experiencing growth driven by increasing awareness of oral health and advancements in technology enhancing patient care.

• Mexico: Mexico is emerging as a lucrative market for North America Oral Care products. Various factors such as favourable government policies, a rising geriatric population, increasing investment by the government and private stakeholders, and a rise in demand for dental procedures are some of the factors mainly driving the market growth.

Key Developments

In recent years, the North America Oral Care Market has experienced several crucial changes as the players in the market strive to grow their geographical footprint and improve their product line and profits by using synergies.

• The premium product launches are powering Unilever’s growth in North America Oral Care. New product launches have accounted for 30% of growth in the global North America Oral Care sector over the past three years. For instance, Unilever’s toothpaste brands are tapping into trends that go beyond cleaning to improve gum health, whiten teeth, and bring beauty to North America Oral Care. The company is constantly developing premium, science-backed innovations as part of our strategy to make Unilever Power Brands unmissable and desirable at scale.

• In Feb 2025, the Colgate-Palmolive Company announced that it had agreed to acquire Care TopCo Pty Ltd, owner of the Prime100 pet food brand. This acquisition provides the Company’s Hill’s Pet Nutrition division with an entry into the fast-growing fresh pet food category while complementing its existing science-led, veterinarian-endorsed specialty pet food diets and strengthening its presence in the Australian pet food market.

• In March 2025, Johnson & Johnson, New York-based healthcare’s leading innovation powerhouse, announced manufacturing, research and development, and technology investments of more than USD 55 billion in the U.S. in the next couple of years. This represents a 25% increase in investment compared to the previous four years.

Leading Players

The North America Oral Care Market is highly competitive, with a large number of product providers

Some of the key players in the market include:

• Church & Dwight
• Colgate-Palmolive Company
• Fresh Inc.
• GlaxoSmithKline plc
• Henkel AG & Co.
• ICPA Health
• Johnson & Johnson
• Koninklijke Philips N.V.
• Lion Corporation
• Perfora
• Procter & Gamble Company
• Sensodyne
• Unilever
• Others

These firms apply a sequence of strategies to enter the market, including innovations, mergers, and acquisitions, as well as collaboration.

The North America Oral Care Market is led by industry giants such as Amcor Limited, Berk Company, LLC, AptarGroup, Bericap GmbH and Co. KG, BERICAP Holding GmbH, Berry Plastics Group, Inc., Blackhawk Molding Co. Inc., and Closure Systems International, Inc. These companies focus on developing innovative product solutions and increasingproduct efficiency.

The North America Oral Care Market is segmented as follows:

By Product Type

Toothbrush       

• Manual
• Electric (Rechargeable)
• Battery-powered (Non-rechargeable)
• Others

Toothpaste

• Gel
• Polish
• Paste
• Powder

Mouthwash/Rinse       

• Medicated
• Non-medicated

Denture Products        

• Cleaners
• Fixatives
• Floss
• Others

Dental Accessories      

• Cosmetic Whitening Products
• Fresh Breath Dental Chewing Gum
• Tongue Scrapers
• Fresh Breath Strips
• Others
• Oral Irrigators
• Mouth Freshener Sprays

By Age Group

• Kids
• Adults
• Geriatric

By Type

• Countertop
• Cordless

By Application

• Home
• Dentistry

By Sales Channel

• Hypermarkets/Supermarkets
• Specialty Stores
• Drug Stores & Pharmacies
• Convenience Stores
• Online Sales Channel

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America