Global Online Gambling and Betting Market 2025 – 2034

Reports Description

As per the Online Gambling and Betting Market analysis conducted by the CMI Market Research Team, the global Online Gambling and Betting Market is expected to record a CAGR of 12.01% from 2025 to 2034. In 2025, the market size is projected to reach a valuation of USD 88.44 Billion. By 2034, the valuation is anticipated to reach USD 245.45 Billion.

Online Gambling and Betting Market Overview

The online gambling and betting market is growing at a sound pace, and sports betting is taking a considerable market share. Sports betting attracts many, thanks to a growing global fan base for varied sports and the convenience of placing bets with a few clicks on digital platforms. The sports betting segment continues to flourish as major events like the FIFA World Cup and the Olympic Games witness huge participation from anywhere in the world, making them the best revenue churners.

Regarding devices, mobile usage is the largest and fastest-growing platform now. The rapid increase in smartphone adoption and advancements in mobile apps have facilitated the process of consumers engaging in online betting and gambling anytime and anywhere. Mobile platforms offer a seamless experience coupled with user-friendliness, which leads to widespread popularity, especially among the younger segments.

Europe remains the market leader, closely followed by a strong regulatory regime and a considerable number of online gamblers. Countries such as the UK, Germany, and France have fully developed online gambling markets. Meanwhile, Asia-Pacific stands tall as the fastest-growing region with digitalization, internet penetration, and liberalization of gambling laws in places such as India and Japan.

Online Gambling and Betting Market Significant Growth Factors                           

The Online Gambling and Betting Market Trends presents significant growth opportunities due to several factors:

• Smartphone penetration has significantly increased. The increasing proliferation of smartphones is one of the major driving forces behind the flourishing online gambling and betting market. High ownership of smartphones has allowed convenient access to gambling platforms at any time and from any location, thus establishing many more players. About their interface, mobile apps for betting are user-friendly, increasing participation from various age groups. This phenomenon has especially characterized the growth of mobile sports betting, which allows users to place their bets on the go while the action unfolds. As smartphone penetration climbs, the market will likely see increased growth, especially in areas with high mobile internet penetration.

• Expansion of Sports Betting: Sports betting still stands out as a major positive trigger in sustaining growth within the online gambling market. The increased acceptance of sports globally, especially soccer, basketball, and esports, has witnessed the growth of betting activities. Major sporting events-cum-massive interests and betting volumes include the FIFA World Cup, the Olympics, and the Super Bowl. The growing legalization of sports betting in various areas, particularly the United States, has also favored this market. The possibility of betting on live events and in-play betting options adds to the interactivity and fun of sports betting, thus ensuring its dominance.

• Regulatory Changes and Legalization: With more governments worldwide acknowledging the revenue potential of online gaming, various countries now seek to legalize and regulate their respective online gambling industries. This has created a safe environment for players and increased the level of confidence in the market. For instance, since 2018, when the Supreme Court passed its ruling, the United States has become quite active in legal sports betting. The expansion of recent years has attracted investments and opportunities with the growing trend of various countries legalizing online gambling and betting. The legal regulations also work for fair play for the users, generate tax revenue for the operators, and benefit the governments.

• Technological Revolution: Technological innovations are regarded as one of the primary growth drivers in the online gambling market. Developments in AI, big data analytics, and machine learning have enabled operators to deliver personalized player experiences and greater user satisfaction. Such technologies are used to forecast trends, optimize betting odds, and promote marketing promotions. Safer transactions, meanwhile, have been facilitated by secure payment systems powered largely by blockchain technologies. Such secure systems have enhanced public confidence about participation in online gambling. On the other hand, Virtual Reality (VR) and Augmented Reality (AR) help add interactivity and realism to online casinos.

• Increase in Online Casino Attendance and Live Gaming Online: Online casinos, mainly in live gaming, really helped boost the growth of the online gambling market. By participating in live dealer games, users interact in real-time with actual dealers, thus creating an immersive and realistic experience of a casino. The live streaming in high-quality video feeds means that users could play some of the most popular games in casinos-from the comfort of their homes, like blackjack, roulette, or baccarat. Live gaming is so popular, attracting yet another generation of online gamblers towards those who prefer the realistic live interactions. While this part of the market continues to grow, it will only be a matter of time before it helps with further growth within the online gambling market.

Online Gambling and Betting Market Significant Threats

The Online Gambling and Betting Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

• Regulatory and Legal Restrictions: Recently, there has been an attempt to increase regulation and legal restrictions across several countries. This often cuts into what is a soaring online gambling and betting market. Governmental agencies and enforcement policies have leaned towards harsh imposition of stiff controls governing illegal gambling within their jurisdiction. Some of these measures have included taxes levied at a higher rate, verification by age, and limitations on the nature of games that are offered. For instance, nations like the United Kingdom and Australia have imposed restrictions that limit gambling losses and addiction. All these regulation changes could mean diminished profitability for operators since they increase the costs of operations while limiting market access. Adoption often changes because the obligation to adhere to the ever-changing laws is often a difficult and sometimes costly exercise faced by all companies within the industry.

• Cybersecurity and Privacy Concerns: The entire scenario witnessed in what is known as online gambling involves cybersecurity. Security issues in online gambling have now become a very serious problem. Online gambling platforms become cyber hack targets, and a breach may trigger significant damage to the company, including customer loss and possible litigation action. Hacking could lead to stealing user data, which could include payment and personal information. Increased amounts of data theft will also trigger stiff fines under data protection legislation such as the GDPR. Therefore, the working industry will keep investing in high security for these online platforms, thereby increasing their operational costs. Injury by nonpayment of a robust structure may lead to reputation damage and business loss, more so in a competitive market where the trust of customers plays a crucial role.

Online Gambling and Betting Market Opportunities

• Expansion into Emerging Markets: Emerging markets, especially Asia-Pacific, Latin America, and regions in Africa, have great potential for growth in the online gambling and betting market. All these markets, with rising internet penetration and the spreading use of smartphones, promise to make it easier for people in that region to access online gambling. An opening in some of these countries, like India and Brazil, in liberalizing gambling laws encourages operators to explore new markets. Their services can easily be localized, partnered, and even regulated for the area to maximize such efforts. There is a potentially large operational revenue pool opened by these markets.

• Adoption of Cryptocurrency and Blockchain: The issue of incorporating much of cryptocurrency and blockchain technology into the online gambling industry is becoming increasingly prevalent. These aspects feature fantastic opportunities for operators to provide more transparency, lower transaction charges, and faster and safer payment methods. While cryptocurrencies such as Bitcoin currently grow in popularity, this is due to many players preferring anonymity and security with digital currency use. Moreover, this technology will also enable privately verifiable games, which will allow one to discover that the betting results are available for inspection but are incapable of being tampered with. Such operators shall contact a more tech-savvy audience while enhancing operational efficiency as time elapses with an accompanied growth in the use of digital currency.

• Increased Investment in Responsible Gambling Initiatives: The rapid expansion of online gambling has brought to the fore issues related to the potential of gambling, like gambling addiction and financial ruin. There is an opportunity for operators to invest in responsible gambling initiatives, like self-exclusion schemes, tools for limiting gambling, and awareness-building campaigns. By marketing responsible gambling, companies would thereby ensure a contribution to the good of society and gain an advantage in a competitive scenario. This fosters brand loyalty as well as attracting customers who are more keen on patronizing ethical enterprises. In addition, governments are putting pressure on these operators to practice these measures, and therefore, compliance could be a major factor in achieving market access and maintaining a stellar reputation.

Online Gambling and Betting Market Segmentation Analysis

By Game Form

• Poker: Poker, in particular, is an area that generates outstanding revenue streams within the realm of online gambling, accounting for a small share of market revenues. The long-term poker market share is expected to be around 5.4% of the total market share in 2025. Currently, the poker segment is growing at a slow pace due to the rising interest in poker over online platforms and live-streamed poker tournaments. Online players are attracted to the strategic challenge and the skill-based nature associated with poker. Innovations like mobile apps, multiplayer features, and crypto-based poker games are making considerable contributions to this rise.

• Casino: The online casino will still constitute about 30.5% of the entire online gambling market share by 2025. The games for the segment also include slots, blackjack, and roulette, along with a whole host of table games. Live casino games have also very quickly increased; they give an immersive experience for users who enjoy gaming with real dealers. On the one hand, these values increase through higher interaction and thus experiences regarding the streaming. Furthermore, the mobile gaming shift supports this segment.

• Bingo: It has mild growth prospects for the next ten years. The increased number of players joining the online bingo platform, as well as social features, such as multiplayer rooms, offers healthy growth to this phenomenon. The bingo segment is at a CAGR of 7.8% and is likely to see a rise of 5.6% in 2034. The casual and social appeal of bingo tends to attract a wider audience. Also spurring growth are mobile apps and improved user interfaces, making online bingo simpler.

• Sports Betting: By 2025, sports betting will continue to dominate online gambling with an estimated 42.3% of total market share. This segment gets the increases from many sports betting openings and legalizing sports betting in the US and elsewhere in Europe. Sports betting is likely to thrive at a CAGR of 13.2% and is expected to make a good dent in 2034 and hit USD 100 billion at that time. Growing live and in-play betting and using artificial intelligence to garner a certain individualized experience still attract bettors. Major global sports events such as the FIFA World Cup and the Olympics are highly event-driven movers of market activities.

• Lottery: The online lottery market is likely to account for about 9.1 percent of the total market in 2025. This segment has had steady growth brought about by the increase in online lottery systems and the use of mobile apps. People enjoy online lotteries owing to their convenience and larger prize pools compared to other forms. Technological developments, such as blockchain for secure transactions and purchasing tickets online, are expected to further propel the market.

• Others: The Others segment, which comprises niche games such as virtual sports and fantasy sports, is expected to account for an estimated 9.6 percent of the market share by 2025. This segment is exhibiting strong growth owing to increased interest in fantasy sports and virtual sports betting. Another major driver is growth in esports betting along with innovations in augmented reality (AR) and virtual reality (VR) gaming.

By Device

• Desktop: The desktop segment is still the current segment that has a lion’s share in the online gambling market, and it is expected that, by 2025, it will account for 28.3% of the market. Despite the advent of mobile gaming, desktops still rank high in user experience quality because of bigger screens and more powerful processing facilities. The desktop continues to be among the most favorite mediums for serious gamblers who like to play casino games or place large sports bets. The desktop share, however, is likely to decrease slightly as popular mobile devices increase in number.

• Mobile: Mobile remains the fastest-growing segment of the online gambling market, accounting for 60.3% of the total market by 2025. Growth in this area is largely due to the rising number of mobile phone users and the eThe extensive use of mobile apps enables users to bet on different games anytime, anywhere. Mobile is expected to witness a CAGR of 14.6% and shall reach USD 142 billion by 2034. Better internet connections in developing countries such as Asia and Latin America, coupled with the growing number of mobile devices across the two regions, will be some of the major factors for this surge. Mobile gaming offers some unique features, such as live streaming and in-play betting, that make it more attractive.

• Others: The “Others” category is expected to add an 11.4% share of the overall market by 2025; it includes devices such as tablets and smart TVs. They are not as popular as desktop or mobile but are becoming increasingly popular for that player who wants a larger screen but is reluctant to be tied to a desktop. It is also expected that the use of betting apps and dedicated gambling platforms for these devices will boost the use of such devices further, although it will still be a small share when compared to mobile and desktop.

Online Gambling and Betting Market Impact of Recent Tariff Policies

The recent enactment of a 28% tax on online gaming in India, effective October 1, 2023, has impacted the online gambling and betting sectors in India significantly. The tax is levied on the entire face value of deposits by players and does not vary with the commission or Gross Gaming Revenue (GGR) of the platform, thereby increasing the operational costs for gaming companies.

An EY India report states that the new tax model is projected to rake in significant revenue collections of about ₹6,909 crore (approximately $823 million) from the taxable period of November 2023 to April 2024. However, the report estimates that 58% of the companies surveyed have reported a decrease in their revenues, with some suffering drops of 40% to almost 50% in earnings.

The All-India Gaming Federation (AIGF) estimates this tax could wipe out 70-80% of the industry’s revenues, thereby resulting in the closure of several companies in this space. In response, industry stakeholders have asked for a reduction of GST to 18% on skill-based games and a clearer demarcation between games of skill and chance. The challenge to the constitutionality of the taxing regime is currently pending in the Supreme Court of India, with hearings scheduled for March 2025. The judgment in this case will have far-reaching consequences for online gaming taxation in India.

Report Scope

Online Gambling and Betting Market Regional Analysis

The Online Gambling and Betting Market is segmented into various regions, including North America, Europe, Asia-Pacific, and LAMEA. Here is a brief overview of each region:

• North America: North America is one of the largest as well as one of the most lucrative markets for online gambling, with approximately 27.4% of the global market share expected by 2025. The most significant engine for growth within this area has been the legalization of sports betting in the U.S., with the 2018 Supreme Court ruling allowing states the choice to legalize such activities. With more states willing to introduce and regulate online sports betting. This growth will also be fueled by increasing online gambling activity from Canada and Mexico, especially in casino games and sports betting. Secondly, the region has a strong regulatory framework that supports a secure and transparent environment, which continuously draws in consumers and operators. As ever, innovation in mobile platforms and an increasing demand for online casino experiences will drive further growth.

• Europe: Europe continues to dominate the global online gambling market, expecting to hold a market share of 38.5% in 2025. The region enjoys mature markets such as the UK, Germany, and France, with existing gambling laws governing online casinos and sports betting. This will put the online gambling market on a growth path of 10.5% CAGR, with an estimation of reaching USD 122.1 billion by 2034. Exponential growth in mobile gambling, the formation of new legalized jurisdictions, and the acceptance of real-money online poker and casinos are some major driving forces behind this growth. Emergent markets in Eastern Europe, particularly in Poland and Romania, also supplement regional growth. Higher income and technophile cultures in Europe have a positive impact on the growth of online gambling platforms and innovations of live betting, virtual games, and mobile-friendly solutions.

• Asia Pacific: The Asia-Pacific region is the fastest-growing zone in the online gambling world, with its share estimated at 15.2% in 2025. This development is mainly driven by the consistently rising penetration of smartphones and internet accessibility, coupled with the growing appetite for online gaming in markets like China, India, Japan, and South Korea. Countries with strict laws regarding gambling, such as India and Japan, are now relaxing their laws, permitting online gaming; demand is increasing in this region due to increased esports betting and mobile-based casino gaming. With many countries adopting regulations and enhancing internet infrastructure, the Asia-Pacific region stands poised to become one of the largest and most vibrant online gambling markets.

• LAMEA: The online gambling and betting business is growing rapidly in the LAMEA region, with a proposed market share of 10.3% in 2025. With ongoing legislative changes and infrastructure development, countries in Latin America are starting to embrace online gambling, with Brazil, Argentina, and Mexico as prime examples. Sports betting, especially on football, is contributing largely to this growth. On the other hand, the Middle East, namely the UAE and Saudi Arabia, is beginning to show signs of digital betting interest with growing internet penetration and mobile usage. In Africa, countries like South Africa not only lead the region in online gambling but also help nurture emerging markets. Growth factors include increasing internet accessibility, smartphone penetration, and a growing middle class seeking entertainment.

Online Gambling and Betting Market Key Developments

In recent years, the Online Gambling and Betting Market has experienced several crucial changes as players in the market strive to grow their geographical footprint and improve their product line and profits by using synergies.

• In January 2023, Bet365 launched an upgraded version of its mobile sports betting app, enhancing user experience with a more intuitive interface and faster navigation. This upgrade included features like in-play betting, real-time live streaming of events, and personalized notifications. The company also integrated AI to offer more accurate betting odds and better customer support. This development was aimed at improving user engagement, especially in mobile betting, where the market has seen rapid growth.

• In March 2022, DraftKings officially launched its online sports betting and iGaming platform in Ontario, Canada, following the province’s legalization of online gambling. This expansion allowed DraftKings to offer its services to a broader audience in North America, contributing to its increasing revenue stream. The launch also included a localized marketing campaign to appeal to Canadian sports fans, solidifying its position as a leading player in the North American market.

• In November 2021, Flutter Entertainment, the parent company of Betfair and Paddy Power, acquired PokerStars for $6 billion. This strategic acquisition helped Flutter expand its global online poker offering and strengthened its position in the rapidly growing iGaming market. The integration of PokerStars allowed Flutter to offer more diverse gaming options, including poker tournaments and live dealer experiences, which attracted a larger international customer base.

• In July 2020, MGM Resorts launched its online sportsbook, BetMGM, in multiple states across the U.S., including New Jersey and Colorado. This move was part of MGM’s strategy to capture the growing U.S. sports betting market following the Supreme Court’s ruling to legalize sports betting nationwide. BetMGM rapidly expanded its offerings to include casino games, poker, and live dealer options, allowing MGM Resorts to tap into a larger share of the U.S. iGaming market.

These important changes facilitated the companies’ ability to widen their portfolios, to bolster their competitiveness, and to exploit the possibilities for growth available in the Online Gambling and Betting Market. This phenomenon is likely to persist since most companies are struggling to outperform their rivals in the market.

Online Gambling and Betting Market Competitive Landscape

The Online Gambling and Betting Market is competitive and fragmented, with a large number of service providers globally. Some of the key players in the market include:

• Bet365
• DraftKings Inc.
• 888 Holdings PLC
• Flutter Entertainment PLC
• MGM Resorts International
• Entain PLC (formerly GVC Holdings)
• William Hill
• PokerStars (The Stars Group)
• Kindred Group (Unibet)
• Betsson AB
• Caesars Entertainment Inc.
• LeoVegas AB
• Scientific Games Corporation
• Evolution Gaming
• Playtech PLC
• Golden Nugget Online Gaming
• PointsBet
• Betfair (Part of Flutter Entertainment)
• Rush Street Interactive
• Betway Group
• Others

These companies implement a series of techniques to penetrate the market, such as innovations, mergers and acquisitions, and collaboration.

The online gambling and betting market is considered to be very dynamic and fragmented, with many players competing within a variety of segments of sports betting, online casinos, poker, and the lottery. Big players in the market are Bet365, DraftKings, Flutter Entertainment, MGM Resorts, and 888 Holdings, which control a large part of the market and offer a variety of services to cater to all customer preferences; they are doing this by focusing on newer features such as mobile platforms, live-streaming, in-play betting, and custom gaming experiences to gain a competitive advantage over the rest.

Regional operators also play a huge role in the market, especially in emerging markets where localization and compliance with local regulations are an important part of operators’ success. New entrants often tour new territories where they invent niche products, such as betting on esports and virtual sports, to claim their share.

Strategic alliances, corporate acquisitions, and investment in technology are key for sustaining competitiveness. However, with the ongoing legalization process and regulatory frameworks, competition is expected to increase, as operators are now being compelled to differentiate themselves with service levels, technological sophistication, and user experience.

The Online Gambling and Betting Market is segmented as follows:

By Type

• Poker
• Casino
• Bingo
• Sports Betting
• Lottery
• Others

By Price Point

• Desktop
• Mobile
• Others

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America