Online Lottery Market Size, Trends and Insights By End User (Desktop, Mobile), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032


Report Code: CMI27550

Published Date: August 2023

Pages: 220+

Category: Technology

Report Snapshot

CAGR: 7%
14.9B
2022
15.4B
2023
20.7B
2032

Source: CMI

Study Period: 2023-2032
Fastest Growing Market: Asia-Pacific
Largest Market: Europe

Major Players

  • Lotto Agent
  • Lotto Direct Limited
  • Camelot Group
  • Zeal Network
  • Francaise des Jeux
  • Others

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Reports Description

As per the current market research conducted by the CMI Team, the global Online Lottery Market is expected to record a CAGR of 7% from 2023 to 2032. In 2023, the market size is projected to reach a valuation of USD 14.9 Billion. By 2032, the valuation is anticipated to reach USD 20.7 Billion.

The Online Lottery market involves the sale and distribution of lottery tickets through websites, mobile apps, and other digital channels. Players can participate in various lottery games, such as national or state lotteries, international lotteries, instant-win games, and more, without having to visit a physical location to buy tickets.

Instead, they can purchase tickets online, choose their numbers, and wait for the draw results. The advantages of the Online Lottery market include convenience and accessibility. Players from different countries can participate in lotteries worldwide without being physically present in the host country. Moreover, online lotteries often offer various games with different prize levels and odds.

Online Lottery Market – Significant Growth Factors

  • Global Internet Penetration: The increasing global access to the Internet has expanded the potential customer base for online lottery operators. As more people gain internet connectivity, the market for online lottery games has grown substantially.
  • Convenience and Accessibility: Online lotteries offer convenience and accessibility to players. Participants can buy tickets and play from the comfort of their homes or on the go through mobile apps. This ease of access attracts new players and retains existing ones.
  • Cross-Border Participation: Online lotteries allow players from different countries to participate in various international lotteries. This cross-border participation has amplified the overall market size and provided more opportunities for players to win significant prizes.
  • Diversification of Games: Online lottery platforms often offer a wide range of games, including national and state lotteries, scratch cards, instant-win games, and more. This diversification appeals to a broader audience and encourages increased engagement.
  • Technological Advancements: Advancements in technology have improved the overall user experience, making it easier for players to purchase tickets, check results, and claim prizes. Additionally, innovations like mobile applications and online payment methods have contributed to market growth.
  • Marketing and Promotions: Online lottery operators have utilized digital marketing strategies effectively to reach potential players and promote their services. Social media, email marketing, and online advertisements have played a significant role in expanding the market’s reach.
  • Rising Disposable Income: The growth of the middle-class population in various countries has led to higher disposable incomes. As a result, more individuals are willing to spend on recreational activities, including playing online lottery games.
  • Jackpot Prizes and Excitement: Big jackpot prizes and the allure of life-changing wins attract more players to participate in online lotteries. The excitement surrounding these potential massive prizes creates a buzz that drives further growth in the market.

Online Lottery Market – Mergers and Acquisitions

  • Scientific Games Corporation Acquiring NYX Gaming Group: In 2017, Scientific Games, a major provider of lottery and gaming products, acquired NYX Gaming Group, a leading digital gaming software supplier. The acquisition strengthened Scientific Games’ position in the online gaming and lottery sectors.
  • Playtech Acquiring Best Gaming Technology (BGT): In 2016, Playtech, a prominent online gambling software provider, acquired BGT, a sports betting and gaming solutions provider. The acquisition allowed Playtech to expand its offerings and provide a more comprehensive suite of products to its customers.
  • Zeal Network’s Acquisition of Lotto24: In 2019, Zeal Network, an online lottery brokerage company, acquired Lotto24, another German-based online lottery brokerage. The acquisition created one of the leading digital lottery brokers in Germany.
  • Flutter Entertainment’s Merger with The Stars Group: In 2020, Flutter Entertainment, the parent company of Paddy Power Betfair, merged with The Stars Group, which owned brands like PokerStars and Sky Bet. The merger created one of the world’s largest online betting and gaming companies, with a significant presence in the online lottery market.
  • DraftKings’ Acquisition of SBTech and Diamond Eagle: In 2020, DraftKings, a well-known daily fantasy sports and online betting company, completed its merger with SBTech, a sports betting and gaming technology provider, through a three-way deal involving Diamond Eagle Acquisition Corp. The merger allowed DraftKings to enhance its technology and expand its offerings, including lottery-related products.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

Online Lottery Market Online Poker Market Online Sports Betting Market
CAGR 7 % (Approx) CAGR 12 % (Approx) CAGR 7 % (Approx)
USD 20.7 Billion by 2032 USD 170 Billion by 2030 USD 116,787 Million by 2032

Online Lottery Market – Significant Threats

  • Regulatory and Legal Challenges: The Online Lottery market operates under varying regulations in different jurisdictions. Changes in legislation or unfavorable regulatory developments could affect the ability of operators to offer their services in certain regions, leading to market restrictions or closures.
  • Cybersecurity and Fraud: Online platforms are vulnerable to cybersecurity threats and potentially fraudulent activities. Hacking attempts, data breaches, and scams could undermine players’ trust and damage the reputation of online lottery operators.
  • Payment Processing Issues: Online lotteries depend on secure and efficient payment processing systems. Any disruptions or difficulties in payment transactions could lead to customer dissatisfaction and impact the overall user experience.
  • Competition from Illegal Operators: Illegal online lottery operators or unregulated platforms can attract players by offering potentially higher prizes or more appealing promotions. This could undermine the revenue of legal operators and create issues related to player protection and fairness.
  • Responsible Gambling Concerns: Online lotteries need to address responsible gambling practices actively. Excessive or irresponsible gambling behavior could lead to negative societal consequences and might prompt regulatory actions or public backlash.
  • Public Perception and Stigma: Despite the legitimacy of licensed online lotteries, some people may still associate the industry with negative perceptions or stigmas related to gambling. This could impact the market’s growth and acceptance among certain demographics.
  • Lack of Trust: Building and maintaining trust among players is crucial in the online lottery market. Any incidents of unfair practices, delayed payouts, or customer service issues could erode trust and result in decreased player engagement.
  • Technological Challenges: Online lottery operators need to keep up with technological advancements to provide a seamless and user-friendly experience. Failure to do so might result in outdated platforms, leading to reduced user satisfaction.
  • Economic Uncertainty: Economic downturns or uncertainties may lead to changes in consumer spending behavior, including reduced discretionary spending on entertainment activities like lotteries.
  • Currency Fluctuations: International online lottery platforms dealing with multiple currencies might face risks related to exchange rate fluctuations, impacting their revenue and profitability.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 15.4 Billion
Projected Market Size in 2032 USD 20.7 Billion
Market Size in 2022 USD 14.9 Billion
CAGR Growth Rate 7% CAGR
Base Year 2022
Forecast Period 2023-2032
Key Segment By End User and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Category-Wise Insights

Desktop Users:

  • Demographics: Desktop users typically include a wide range of players, including those who prefer a larger screen and more traditional interface for accessing online lottery platforms. These users might be of various age groups, including older players who are more accustomed to using desktop computers.
  • User Experience: Desktop users often have more screen real estate, allowing for a richer user experience. Online lottery operators can offer a more extensive range of features, game options, and interactive elements to enhance engagement on desktop platforms.
  • Accessibility: Desktop users might access online lottery websites from their home or work computers. They may have a stable internet connection and relatively more time to spend on the platform compared to mobile users who are on the go.
  • Marketing Opportunities: Desktop users may respond differently to marketing strategies compared to mobile users. Targeted advertisements and promotions can be tailored to this segment’s preferences and behaviors.

Mobile Users:

  • Demographics: Mobile users encompass a diverse demographic, including younger players and individuals who prefer the convenience of using smartphones and tablets for online activities, including lottery play.
  • User Experience: Mobile devices provide a touch-based and on-the-go experience, which necessitates a more streamlined interface and user-friendly design. Online lottery platforms for mobile users should be optimized for smaller screens and touch interactions.
  • Accessibility: Mobile users can access online lottery platforms anytime and anywhere, as long as they have an internet connection on their smartphones or tablets. This accessibility is one of the primary advantages of catering to the mobile segment.
  • In-App Purchases: Many online lottery operators offer dedicated mobile apps that allow users to purchase tickets and play games directly from their smartphones. In-app purchases are a common revenue source in the mobile segment.

Global Online Lottery Market 2023–2032 (By Billion)

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Online Lottery Market – Regional Analysis

North America:

  • North America has a well-established online lottery market, particularly in countries like the United States and Canada.
  • The market is driven by a large population, high internet penetration, and a strong culture of lottery participation.
  • State lotteries in the U.S. contribute significantly to the online lottery market’s growth, along with the expansion of online gaming and betting activities.

Europe:

  • Europe is a prominent market for online lotteries, with several countries legalizing and regulating the industry.
  • The region’s well-developed internet infrastructure and higher disposable incomes among consumers have contributed to the market’s growth.
  • Many European countries have their own national lotteries, and some have even embraced cross-border lottery offerings.

Asia-Pacific:

  • The Asia-Pacific region has witnessed substantial growth in online lottery participation due to its large population and increasing internet penetration.
  • Some countries in this region, like China and India, have massive potential for the Online Lottery market due to their large populations and growing middle-class consumer base.
  • Regulatory restrictions and varying gambling laws in different countries can impact the market’s growth and opportunities.

List of the prominent players in the Online Lottery Market:

  • Lotto Agent
  • Lotto Direct Limited
  • Camelot Group
  • Zeal Network
  • Francaise des Jeux
  • Others

The Online Lottery Market is segmented as follows:

By End User

  • Desktop
  • Mobile

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America

Europe

  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market research methodology
  • Chapter 2. Executive Summary
    • 2.1 Global Online Lottery Market, (2023 – 2032) (USD Billion)
    • 2.2 Global Online Lottery Market : snapshot
  • Chapter 3. Global Online Lottery Market – Industry Analysis
    • 3.1 Online Lottery Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 Global Internet Penetration
      • 3.2.2 Convenience and Accessibility
      • 3.2.3 Cross-Border Participation
      • 3.2.4 Diversification of Games
      • 3.2.5 Technological Advancements
      • 3.2.6 Marketing and Promotions
      • 3.2.7 Rising Disposable Income
      • 3.2.8 Jackpot Prizes and Excitement.
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market attractiveness analysis By End User
  • Chapter 4. Global Online Lottery Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 Global Online Lottery Market: company market share, 2022
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. Global Online Lottery Market – End User Analysis
    • 5.1 Global Online Lottery Market overview: By End User
      • 5.1.1 Global Online Lottery Market share, By End User, 2022 and 2032
    • 5.2 Desktop
      • 5.2.1 Global Online Lottery Market by Desktop, 2023 – 2032 (USD Billion)
    • 5.3 Mobile
      • 5.3.1 Global Online Lottery Market by Mobile, 2023 – 2032 (USD Billion)
  • Chapter 6. Online Lottery Market – Regional Analysis
    • 6.1 Global Online Lottery Market Regional Overview
    • 6.2 Global Online Lottery Market Share, by Region, 2022 & 2032 (USD Billion)
    • 6.3. North America
      • 6.3.1 North America Online Lottery Market, 2023 – 2032 (USD Billion)
        • 6.3.1.1 North America Online Lottery Market, by Country, 2023 – 2032 (USD Billion)
    • 6.4 North America Online Lottery Market, by End User, 2023 – 2032
      • 6.4.1 North America Online Lottery Market, by End User, 2023 – 2032 (USD Billion)
    • 6.5. Europe
      • 6.5.1 Europe Online Lottery Market, 2023 – 2032 (USD Billion)
        • 6.5.1.1 Europe Online Lottery Market, by Country, 2023 – 2032 (USD Billion)
    • 6.6 Europe Online Lottery Market, by End User, 2023 – 2032
      • 6.6.1 Europe Online Lottery Market, by End User, 2023 – 2032 (USD Billion)
    • 6.7. Asia Pacific
      • 6.7.1 Asia Pacific Online Lottery Market, 2023 – 2032 (USD Billion)
        • 6.7.1.1 Asia Pacific Online Lottery Market, by Country, 2023 – 2032 (USD Billion)
    • 6.8 Asia Pacific Online Lottery Market, by End User, 2023 – 2032
      • 6.8.1 Asia Pacific Online Lottery Market, by End User, 2023 – 2032 (USD Billion)
    • 6.9. Latin America
      • 6.9.1 Latin America Online Lottery Market, 2023 – 2032 (USD Billion)
        • 6.9.1.1 Latin America Online Lottery Market, by Country, 2023 – 2032 (USD Billion)
    • 6.10 Latin America Online Lottery Market, by End User, 2023 – 2032
      • 6.10.1 Latin America Online Lottery Market, by End User, 2023 – 2032 (USD Billion)
    • 6.11. The Middle-East and Africa
      • 6.11.1 The Middle-East and Africa Online Lottery Market, 2023 – 2032 (USD Billion)
        • 6.11.1.1 The Middle-East and Africa Online Lottery Market, by Country, 2023 – 2032 (USD Billion)
    • 6.12 The Middle-East and Africa Online Lottery Market, by End User, 2023 – 2032
      • 6.12.1 The Middle-East and Africa Online Lottery Market, by End User, 2023 – 2032 (USD Billion)
  • Chapter 7. Company Profiles
    • 7.1 Lotto Agent
      • 7.1.1 Overview
      • 7.1.2 Financials
      • 7.1.3 Product Portfolio
      • 7.1.4 Business Strategy
      • 7.1.5 Recent Developments
    • 7.2 Lotto Direct Limited
      • 7.2.1 Overview
      • 7.2.2 Financials
      • 7.2.3 Product Portfolio
      • 7.2.4 Business Strategy
      • 7.2.5 Recent Developments
    • 7.3 Camelot Group
      • 7.3.1 Overview
      • 7.3.2 Financials
      • 7.3.3 Product Portfolio
      • 7.3.4 Business Strategy
      • 7.3.5 Recent Developments
    • 7.4 Zeal Network
      • 7.4.1 Overview
      • 7.4.2 Financials
      • 7.4.3 Product Portfolio
      • 7.4.4 Business Strategy
      • 7.4.5 Recent Developments
    • 7.5 Francaise des Jeux
      • 7.5.1 Overview
      • 7.5.2 Financials
      • 7.5.3 Product Portfolio
      • 7.5.4 Business Strategy
      • 7.5.5 Recent Developments
    • 7.6 Others.
      • 7.6.1 Overview
      • 7.6.2 Financials
      • 7.6.3 Product Portfolio
      • 7.6.4 Business Strategy
      • 7.6.5 Recent Developments
List Of Figures

Figures No 1 to 14

List Of Tables

Tables No 1 to 27

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2030

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
Supply-side
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
Demand-side
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers


Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2030
  • Market revenue estimates and forecasts up to 2030, by technology
  • Market revenue estimates and forecasts up to 2030, by application
  • Market revenue estimates and forecasts up to 2030, by type
  • Market revenue estimates and forecasts up to 2030, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Prominent Players

  • Lotto Agent
  • Lotto Direct Limited
  • Camelot Group
  • Zeal Network
  • Francaise des Jeux
  • Others

FAQs

The key factors driving the Market are Global Internet Penetration, Convenience and Accessibility, Cross-Border Participation, Diversification of Games, Technological Advancements, Marketing and Promotions, Rising Disposable Income And Jackpot Prizes and Excitement.

The “End User” category dominated the market in 2022.

The key players in the market are Lotto Agent, Lotto Direct Limited, Camelot Group, Zeal Network, Francaise des Jeux, Others.

“North America” had the largest share in the Online Lottery Market.

The global market is projected to grow at a CAGR of 7% during the forecast period, 2023-2032.

The Online Lottery Market size was valued at USD 14.9 Billion in 2022.

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