Global Shaving Market 2024–2033

Reports Description

Global Shaving Market was valued at USD 3.8 Billion in 2024 and is expected to reach USD 6.6 Billion by 2033, at a CAGR of 3.7% during the forecast period 2024 – 2033.

Shaving is the removal of hair from the body, usually using an electric razor or other cutting tool. It is a frequent grooming technique, especially for the face, legs, beneath your arms, and genital area.

Shaving Market: Growth Factors

Increasing disposable income levels and standards of living

Higher living standards and disposable income levels drive the shaving business by encouraging more attention to personal care and cleanliness. As people’s economic situations improve, they prioritize self-care and attractiveness, increasing in demand for shaving goods.

With greater discretionary income, customers are more likely to invest in high-quality shaving instruments, such as razors, shaving creams, and aftershave products, to improve their grooming habits. Cultural traditions and trends influence the rise of the shaving market in that region.

There is a rising emphasis on individual grooming and appearance, especially among younger populations, which creates a demand for novel shaving products and practices. Furthermore, rising living levels frequently correlate with changing cultural norms that emphasize cleanliness and professional appearance, driving up demand for shaving products.

As a result, producers develop and provide improved shaving techniques and luxury grooming solutions to meet the needs of affluent customers, hence encouraging market expansion and development.

For instance, disposable household income in India climbed to 297059026.70 INR Million in 2023, up from 273364818.90 INR Million in 2022. From 1950 to 2023, India’s disposable personal income averaged 39037460.62 INR Million, with an all-time high of 297059026.70 INR Million in 2023.

Intensifying popularity of electronic trimmers

The growth in popularity of electric trimmers has had a considerable impact on the shaving sector. These technologies make grooming procedures more versatile, convenient, and precise, appealing to a wide spectrum of consumers.

As more people switch to electronic trimmers for their shaving requirements, traditional shaving supplies such as razors and shaving creams see a shift in demand. Manufacturers respond by improving their offers to include features that match the requirements of electronic trimmer users, which include user-friendly layouts and compatibility with a variety of grooming accessories.

This rivalry drives product development and marketing techniques in the shaving business, eventually benefiting customers through a wider range of options and better grooming experiences. As a result, the popularity of electric trimmers not only reshapes customer tastes but also catalyzes innovation and growth.

For instance, featuring the Philips Norelco Shaver Series 9000, the most recent development from the world’s electric shave and groom brand, which incorporates a breakthrough coupling of AI and the linked Philips GroomTribe app to provide an unforgettable smart shaving sensation. Even with a five-day beard, the Philips Norelco Shaver Series 9000 provides better intimacy and personalised skin comfort.

Shaving Market: Restraints

Rise in competition

In a crowded market, increased competition can provide considerable hurdles to the shaving sector. With more competitors fighting for customer attention, firms are under pressure to distinguish their products and preserve market dominance. This frequently leads to increased marketing activities, which can raise expenses and reduce profit margins.

Furthermore, increased competition may drive aggressive pricing methods, thereby reducing profitability for everyone concerned. To remain competitive, businesses must engage in innovation to create distinctive features or formulas that resonate with customers.

However, this necessitates significant research and development costs, significantly reducing business margins. Furthermore, when competitors compete for the same demographic, brand loyalty may decline, resulting in a more dynamic market landscape.

Shaving Market: Opportunities

Rising initiatives to dispose razors

Disposable razors transformed the shaving industry by providing convenience, cost, and availability. Despite traditional razors, which require sharpness or blade replacement, disposable razors are pre-loaded with a fixed blade and are intended for single or limited usage.

This simplicity appeals to consumers who want a hassle-free grooming experience. Furthermore, the reduced initial cost of disposable razors makes them more accessible to a broader clientele. The fact that they are accessible at convenience stores, supermarkets, and online platforms adds to their convenience element.

Furthermore, disposable razors have fuelled innovation in blade technology, with manufacturers continuously enhancing precision, strength and lubrication to achieve a smoother shave. In general, the increasing popularity of disposable razors has had a considerable impact on customer behaviour, pushing the shaving business towards greater convenience and affordability.

For instance, The Environmental Protection Agency previously predicted that 2 billion razors and replacement blades are discarded in the United States each year. Recycling campaigners and firms promoting eco-friendly razors frequently reference this number. Gillette, the world’s biggest razor maker, also mentions the figure on a website explaining a new razor recycling programme that began earlier this year.

Shaving Market: Segmentation Analysis

Global Shaving market is segmented by product, distribution channel and region.  Based on the product, the market is classified into razors & blades, and beard moisturizer. Razors & blades dominated the market in 2023 with a market share of 75% and are expected to keep their dominance during the forecast period 2024-2033.

Shaving is a continually developing market, with razor and blade trends promoting creativity and customer preferences. Another noteworthy trend is the rise of multipurpose razors with added capabilities like built-in moisturizing strips or precision trimmers.

These improvements appeal to consumers looking for ease and efficiency in their shaving practice. Moreover, there is a rising desire for environmentally friendly and sustainable choices, encouraging firms to create razors made from recyclable materials or to provide blade recycling programs.

A further development is to personalize shaving experiences through subscription services that supply razors and blades matched to individual tastes regularly. Furthermore, developments in blade technology, which include sharper edges and increased durability, continue to alter the industry by offering smoother and longer-lasting shaves.

Generally, these patterns highlight the industry’s commitment to meeting the diverse needs of consumers while driving growth and innovation in the shaving market. Cultural traditions and trends influence the rise of the shaving market in that region. There is a rising emphasis on individual grooming and appearance, especially among younger populations, which creates a demand for novel shaving products and practices.

Based on distribution channels, the market is classified into retail stores and online stores. The retail stores segment dominated the market in 2023 with a market share of 70% and is expected to keep its dominance during the forecast period 2024-2033.

Retail outlets play an important role in driving the shaving industry through creative retailing, product placement, and advertising campaigns. These storefronts provide ideal venues for manufacturers to demonstrate their shaving goods, allowing customers to directly engage with them and make educated purchasing decisions.

In-store displays, shelf location, and appealing packaging all help to capture the consumer’s attention and influence their purchasing decisions. Furthermore, retail businesses frequently provide special offers, discounts, and bundled packages to encourage purchases, so increasing market demand.

Stores generate memorable shopping experiences by implementing successful marketing campaigns and immersive retail settings that foster brand loyalty and repeat purchases. Retail outlets consistently foster development and innovation within the shaving industry by responding to growing customer demands and implementing innovative technology.

Report Scope

Shaving Market: Regional Insight

By region, shaving market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East & Africa. The Asia-Pacific dominated the global Shaving market in 2023 with market share of 45% and is expected to keep its dominance during the forecast period 2024-2033.

The Asia-Pacific area has a significant impact on the worldwide shaving industry due to variables like demography, culture, and economics. The Asia-Pacific area, which includes India, China, Japan, and South Korea, has a large customer base for shaving goods. As disposable incomes grow in these nations, more people may afford grooming items like razors, shaving creams, and aftershave lotions.

Cultural traditions and trends influence the rise of the shaving market in that region. There is a rising emphasis on individual grooming and appearance, especially among younger populations, which creates a demand for novel shaving products and practices.

This trend is further fostered by the impact of social media and celebrities, who advocate a clean-shaven or well-groomed look as desirable. Furthermore, the Asia-Pacific area is seeing significant urbanization and modernization, resulting in shifting lifestyles and tastes. Urban inhabitants prefer to embrace Western grooming practices, such as regular shaving procedures, which increases demand for shaving products.

Furthermore, firms in the Asia-Pacific area are increasingly focused on product innovation and marketing methods that cater to local preferences. They are creating goods that appeal to certain skin types, climates, and cultural demands, which will further grow the market. To summarise, the Asia-Pacific region’s enormous population, changing cultural norms, urbanization, and novel products all help to drive the shaving industry in this dynamic and diversified area.

Shaving Market: Recent Developments

• In January 2022, L’Oréal acquired an American superfood skin care provider to broaden its ethical product offerings in an extremely profitable male grooming product market.

• In April 2022, The Schick Xtreme Men’s Bamboo Hybrid Razors were launched by Edge Well Personal Care Company. Flexible blades are made from 75% recycled steel, and their packaging is completely recyclable.

• In July 2021, BIC introduced hybrid razors Hybrid 5 Flex for men and Click 3 Soleil for ladies in Europe. These innovative items are refillable, have a low environmental effect, and are reasonably priced.

List of the prominent players in the Shaving Market:

• Procter & Gamble
• Unilever
• Edgewell Personal Care
• Gillette
• BIC Group
• Beiersdorf AG
• Harry’s Inc.
• Energizer Holdings
• Dorco Co. Ltd.
• Super-Max Group
• Feather Safety Razor Co. Ltd.
• Société BIC SA
• Cornerstone Brands Inc.
• Derby Razor Blades
• American Safety Razor
• Schick
• Panasonic Corporation
• Wahl Clipper Corporation
• Koninklijke Philips N.V.
• C. Johnson & Son Inc.
• Others

These key players are adopting various growth strategies such as mergers & acquisitions, joint ventures, expansion, strategic alliances, new product launches, etc. to enhance their business operations and revenues.

The Shaving Market is segmented as follows:

By Product

• Razors & Blades
• Beard Moisturizer
• Pre-shave Cream
• After-shave Emulsion

By Distribution Channel

• Retail Stores
• Online Stores

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America