Global Smart Toilet Market 2025 – 2034

Reports Description

As per the Smart Toilet Market analysis conducted by the CMI Team, the global Smart Toilet Market is expected to record a CAGR of 12.75% from 2025 to 2034. In 2025, the market size is projected to reach a valuation of USD 10.70 Billion. By 2034, the valuation is anticipated to reach USD 31.50 Billion.

Smart Toilet Market Overview

The market for smart toilets is an expanding category within the wider smart home and bathroom technology sector, spurred on by mounting demands for hygiene, convenience, and water saving. Smart toilets have evolved to be integrated with highly sophisticated features such as auto-flushing, warm seats, self-cleaning nozzles, air dryers, sensors for motion detection, and even monitoring for health status. These developments heighten comfort levels for the users while doing away with concerns regarding sanitation and effectiveness in use, further boosting their popularity among homeowners and businesses alike.

With greater awareness regarding personal hygiene post-pandemic and rapid urbanization, especially in Asia-Pacific, the smart toilet market is gaining momentum globally. Market leaders like Toto Ltd., Kohler Co., Roca Sanitario S.A., LIXIL Group Corporation, and GWA Group Limited are leading the way by offering IoT, AI, and sustainable technologies as part of their portfolios. As intelligent infrastructure and wellness are driving consumer trends, the smart toilet market can be expected to have healthy growth in the next few years.

Smart Toilet Market Key Growth Drivers

The Smart Toilet Market Trends have tremendous growth opportunities due to several reasons:

• Increased Hygiene Consciousness: Public mindsets regarding hygiene have changed miraculously over the past two years, with much more focus given to reducing exposure to possibly germ-grimed surfaces. As germ-transmission points, bathrooms have undergone a revolution in their concept and operation. Hands-free smart toilets, featuring UV sterilization, automatic flush, etc., are being more and more considered as luxury items and necessary sanitary tools. Buyers are switching more to those that enable the provision of day-by-day cleansing with little by-hand handling. In August 2024, The Financial Times article “Toilet wars: the race for the quietest flush” illustrates the competitive challenge to toilet manufacturers to create quiet flushing systems since consumers are wanting less noisy bathroom activity and increased controls on the noise in a number of regions. The article covers the technology and business innovations the firms are taking to outcompete each other in this fairly small but fast-growing segment in the home improvement market.

• Urbanization & Smart Homes: Urbanization and the proliferation of smart homes have played a critical role in driving the consumption of smart toilets. With urbanization, population is increasing in cities, and hence demand for creative, efficient, and space-saving bathroom facilities is on the increase. Smart toilets, with their multi-functional features and sleek designs, are accommodating to the urban dwellers’ style who prefer convenience and luxury. Besides, home automation integration of smart toilets makes it possible for users to control and customize their bathroom experience with ease. For instance, in January 2025, wealthy Indians are shelling out more on high-end bathroom experiences, and some are splurging on high-cost smart toilets costing up to $18,500 (about 0.0016 billion rupees) with voice assistants like Alexa, ambient audio, and advanced hygiene features. This is all part of a broader surge in demand for high-end smart home technology and luxurious amenities among India’s high-end consumers, driven by rising disposable incomes, urbanization, and the desire for convenience and comfort in day-to-day living. Though these high-end products are unaffordable for most, success with them is helping to fuel innovation and steer India’s smart bathroom market’s future.

• Growing Ageing Population: The growth in the ageing population is driving demand for intelligent toilets that will encourage comfort and security. Seat level adjustment, lid closing, and bidet functionality all allow older citizens to maintain independence, prevent falls, and require less support from caregivers. Increasingly, they are being adopted in homes as well as elderly citizens’ facilities to promote improved hygiene and quality of life. For example, Toi Labs’ TrueLoo, listed as one of TIME’s 200 Best Inventions of 2024, is an artificially intelligent toilet seat that scans and analyzes stool and urine to track users’ health in October 2024. Designed to look and function like a normal toilet seat, TrueLoo is installable on normal toilets and is already installed in over 50 senior living communities, where it reports health alerts and information to caregivers directly. The company intends to release a user-centric app at some point in the future, which would simplify frequent, non-obtrusive health monitoring as simple as sitting down, offering an active means of sensing early health changes.

Smart Toilet Market Key Threats

The Smart Toilet Market has several primary threats that will influence its profitability and future development. Some of the threats are:

• High Initial Costs: The primary obstacle to the widespread use of smart toilets is their high initial expense. Their compatibility with home automation systems, high-quality construction, and advanced features all contribute to the hefty prices of these appliances. To most customers, especially those in developing countries, the cost of a smart toilet may be prohibitive compared to regular models. This price disparity limits market penetration and maintains the customer base in higher-income segments. For instance, in July 2024, MIT alumni startup Cleana created a self-lifting, antibacterial toilet seat to clean up public restrooms. With a battery-free mechanism and antimicrobial materials, it lifts automatically after use and keeps 95% of usual seat messes at bay. Already implemented in institutions like MIT and Gillette Stadium, it allows for sanitation and increases sanitation. A housing version that has been designed to minimize the lid and seat is in progress so as to contribute to domestic differences and protection.

• Sophisticated Installation & Maintenance: Sophisticated toilets feature sophisticated aspects like automatic flushing, bidets, heated seats, and sensors, which require both plumbing and electrical installations. Their installation is thus more complex and expensive than that of standard toilets. In most markets, particularly emerging markets, the unavailability of skilled technicians and after-sales services may result in improper installation or maintenance faults, deterring potential consumers. The second factor is the other consideration of long-term service and component replacement, which also retards consumer adoption in the residential as well as commercial segments.

Smart Toilet Market Opportunities

• Health Monitoring Features: The presence of health monitoring features in smart toilets presents vast potential for market growth. Through the analysis of stool and urine biomarkers, the toilets can offer consumers precise health information, allowing urinary tract infections, kidney disease, and even some cancers to be diagnosed in their initial stage. The capability turns the bathroom into an active health check room, following the overall trend toward individualized treatment. For instance, in August 2023, SYNSOL launched its next-gen smart toilet featuring clinical-grade features like measurement of electrolytes and 6-lead ECG monitoring. It enables users to track important health indicators by just sitting on the toilet, the readings being conveyed to a mobile phone app. Created for everyone, not any age, but particularly the older adult, it is created to make monitoring health easy and automatic. In front of the increased market for smart toilets, SYNSOL takes the lead through the provision of cutting-edge in-home health monitoring.

• Partnerships with Real Estate Developers: Partnerships with real estate developers and smart toilet manufacturers are a long-term market penetration strategic action. Integrating smart toilets in new homes and buildings can enable manufacturers to go deeper into the market and push mass market adoption of their products as default features in new constructions. Collaborations with property developers can also be in place to deliver economies of scale, lowering prices and enhancing the affordability of the commodities. For example, in December 2024, the Press Information Bureau (PIB) records the success of India’s Smart Cities Mission, initiated in 2015 to transform urban infrastructure in 100 cities. The mission will enhance living conditions, promote economic growth, and facilitate inclusive and sustainable growth. By raising housing, road infrastructure, health facilities, schools, recreational infrastructure, and sanitation facilities by using intelligent technologies-even toilets, it lays down the pillars of a developed and new India by 2047.

Smart Toilet Market Category Wise Insights

By Type

• Wall-Mount Toilet: Wall-mount intelligent toilets are mounted directly on the bathroom wall, providing a smooth, flat look and unencumbered space on the floor. They are trending in contemporary bathroom designs and are simpler to clean with no pedestal installed. For instance, as of April 2025, Bathroom technology trends for 2025 are transforming bathrooms into intelligent, high-tech wellness centers. Technologies like shower toilets with built-in bidets and self-cleaning functions are gaining popularity for their hygiene and environmentally friendly advantages. Mood-boosting and well-being technologies, such as panels with UV and infrared light, are being integrated, while high-end features like heated drawers, towel rails, and demister mirrors add comfort. Entertainment technologies like waterproof, fog-free TVs are becoming a staple in bathrooms, and app- or voice-adjusted smart showers provide personalized showers. All this combines to promote the trend for bathrooms as places for immersion, recovery, and retreat rather than as functional, utility-only spaces.

• Close-Coupled Toilet: Close-coupled toilets have a design where the cistern is mounted onto the toilet bowl using bolts, resulting in a compact and unified unit that is simple to install and service. The traditional design remains popular with most households and businesses due to its efficiency and effectiveness in space utilization. In the smart toilet market, businesses are introducing newer technologies such as dual flush systems, bidet functions, and self-flush technology to close-coupled designs while maintaining their traditional design but incorporating a new emphasis on comfort and hygiene. These functions attract customers who like classic bathroom designs but also enjoy the convenience of high-end technology.

• Single Floor Standing Toilet: Single floor-standing toilets are traditional ones in which the toilet is on the floor, and the cistern is fixed or concealed. They are favored due to their simple installation and compatibility with most bathroom designs. For a less costly option, the Toto Washlet C2 offers similar features with side-panel controls. The Brondell Swash Thinline T44 is praised as a premium choice with a streamlined appearance and unlimited hot water, while the Brondell EcoSeat S101 and Bio Bidet SlimEdge Attachment are praised as budget-friendly, non-electric solutions. Bidets are suitable for most users, like those with mobility issues, even though electric bidets consume an outlet and make the product bulkier. Generally speaking, the C5 best combines features with price.

• One-Piece Toilet: One-piece toilets have the tank and bowl together as one, creating a more integrated look with an easier design that’s easier to clean, yet sometimes space-saver oriented. They’re most popular because they look highly contemporary and use space more wisely. For example, in September of 2022, The One Piece Smart Toilet YCB18G/-A/-B from Wealwell provides sleek, streamlined appeal in a standard small U-shape profile combined with silver border edging to further enhance appearances. It has instant hot water cleaning and an air injection smart nozzle to save water, feel comfortable, and clean hygienically. The YCB18G-A model has foot induction flushing, automatic flushing, a heated seat, and a soft night light, whereas the YCB18G-B has power off, rear and female wash, moving cleansing, remote flushing, and deodorizing. All models feature touch-proof, water-resistant surfaces and come with an easy-to-use, ergonomic wireless remote control to provide simple, one-handed operation, and they accommodate different user preferences and needs.

By Connectivity

• Wi-Fi: Smart toilets with Wi-Fi connectivity enable users to operate and monitor toilet operations remotely through smartphone applications. The connectivity enables customized settings, maintenance reminders, and interoperability with other smart home systems. For example, in January 2025, Wealthy Indians are also spending more on high-end smart toilets—some priced as high as $18,500—that come with heated seats, voice command, automatic deodorizers, and self-cleaning.It is driven by increasing incomes, urbanization, and increasing demand for high-tech home convenience. While targeting high-end consumers, brands are moving into lower-tier cities to access the larger smart home opportunity. But high prices and maintenance requirements still restrain larger adoption in India’s price-sensitive market.

• Bluetooth: Wireless short-distance Bluetooth connectivity on smart toilets provides a means to enable users to have control over smart features such as seat warming and bidet use via smartphone or dedicated remote control. It is the type of connectivity preferred by customers who desire smart features without internet connectivity reliance. An example is that The Spruce in November 2024 assesses the most intelligent smart toilets witht-in bidets, heated seats, self-cleaning features, and remote control as examples. Top-rated is the Toto Neorest RS for automation, comfort, and look. The Woodbridge B-0960S gives smart features cheaper for better value, and the Duravit SensoWash I offers app control along with designer aesthetics. The luxurious Duravit SensoWash I Plus by Philippe Starck, driven by a Bluetooth app, provides superior convenience, but only within a limited range. Some other popular models are the American Standard SpaLet, Alpha Bidet UXT Pearl, and Kohler Veil. Although smart toilets are an expensive investment, they highly improve hygiene, water efficiency, and user experience.

By Usage

• Residential: Residential smart toilets emphasize comfort, hygiene, and convenience. Aids such as heated seats, auto-flushing, and customizable settings are aimed at personal desires. For example, in January 2025, Wealthy Indians are splurging more on luxury bathrooms, shelling out up to $18,500 on high-end smart toilets by companies such as Kohler and Toto, driven by the design of Japanese-inspired futuristic bathroom toilets. This is part of a wider boom in high-end home fittings, driven by increasing incomes and aspirations for luxury and status in top cities. Kohler and Hansgrohe are expanding through experience centers to capitalize on increased demand, as high-end homes now account for a major proportion of residential sales. While India struggles with economic disparity, when millions lack basic sanitation facilities, high-end bathroom products are thriving in the nation, a sign of India’s increasing prosperity and shifting lifestyle needs.

• Commercial: Commercial settings witness smart toilets being developed to increase hygiene, minimize maintenance, and improve overall satisfaction levels of users. Touchless use, self-cleaning technology, and auto-flush features are particularly important in busy places like malls, airports, and office buildings, where cleanliness and ease of use are key. These innovations not only minimize the frequency of maintenance but also prevent the transmission of germs, making smart toilets a more popular option for companies looking to offer a cleaner and more efficient restroom experience.

Smart Toilet Market Impact of Latest Tariff Policies

New tariff policy adjustments worldwide have placed pressure on prices in the smart toilet market. Protectionist policies adopted by countries—e.g., increased import tariff rates of electronic parts or sanitary ware—have interfered with the free movement of materials needed to manufacture smart toilets. This has resulted in manufacturers’ higher input prices, particularly those that use imported sensors, semiconductors, and smart control systems, which impact product prices directly.

Accordingly, companies like Toto Ltd., Kohler Co., Roca Sanitario S.A., LIXIL Group Corporation, and GWA Group Limited are reconsidering their supply chains. Some of them are finding tariff-free zones or regional production bases or substitute sources to contain dependence on affected trade routes. Others are taking on the cost of automation and production of components locally in a bid to balance the cost of tariffs and keep profit margins without necessarily increasing the prices of consumer products.

Adequately anticipating short-term disappointments, these tariff changes are resulting in long-term changes that can stabilize markets. Price volatility and delays in projects will most certainly impede adoption rates in the short term, particularly in sensitive markets, but strategic realignment by industry leaders will likely iron out the market. Generally speaking, the smart toilet market is bound to react by adopting more localized, nimble, and diversified manufacturing practices.

Report Scope

Smart Toilet Market Regional Perspective

The Smart Toilet Market can be divided across different regions such as North America, Europe, Asia-Pacific, and LAMEA. This is a cursory overview of each region:

• North America: North America, particularly the U.S., is at the forefront of smart home technology adoption, including smart toilets. Based on high disposable income and an emphasis on hygiene and water conservation, there is increasing demand for smart bathroom solutions with advanced features such as heated seats, bidet functionality, and integration with home automation. For example, in March 2024, Kohler introduced the limited-series Formation 02 smart toilet, in partnership with artist-designer Dr. Samuel Ross and his studio SR_A, during Milan Design Week 2024. Designed by inspiration from the movement and energy of water, the toilet has a striking brutalist design with striking angles and bold Haptic Orange color. It features premium features such as a heated seat, personalized cleansing, a nightlight, hands-free operation, auto-flush, and a touchscreen remote. The introduction was followed by an interactive installation, “Terminal 02,” at FuoriSalone, emphasizing the integration of water, design, and engineering. Formation 02 is sold in limited numbers via sra.kohler.com, upholding Kohler’s tradition for imaginative, aesthetic bathroom solutions.

• Europe: The adoption of smart toilets in Europe has experienced consistent growth, driven by urbanization, growing concern towards the environment, and technological advancements in bathroom facilities. Germany, Italy, and the UK are among some of the most important countries where not only performance but also sustainability is anticipated by consumers when it comes to bathroom products. With fast-growing urbanization populations, spearheading the demand for smart, space-saving, and water-saving products such as touchless, water-saving smart toilets with high-end hygiene features. This means the conversion of the area into high-tech, eco-friendly products in harmony with nature-friendly living.

• Asia-Pacific: Asia-Pacific is one of the most important markets for the smart toilet market, with Japan, China, and South Korea being quoted. There has been a strong social culture with a focus on hygienic conditions and technological innovations, and this has resulted in top-notch bathroom facility demand. The region has high-achieving industry and an increasing middle class. To take a specific example, Nagpur Municipal Corporation installed a new smart toilet with amenities like air-conditioning, sensor-controlled smart doors, ladies’ and gentlemen’s toilets and change rooms, and solar panels to derive power from sunlight at Walkers Street in Civil Lines in October 2024. The premises also have hand dryers, a washbasin, a staff restroom, and a landscaped backdrop for additional beautification. Free-of-cost urinal utilization while toilet utilization and showering facilities are provided at low charges. The smart toilet is expected to offer cleanliness, convenience, and comfort, with the maintenance personnel and other amenities such as a dinosaur photo point for kids around.

• LAMEA: The LAMEA region is slowly embracing smart toilets with the help of urbanization, increasing disposable incomes, and increased awareness towards hygiene and sustainability. Though the market remains in its infancy stage, Brazil and the UAE are poised to take advantage of sophisticated bathroom technology. Brazilian consumers are looking for sophisticated, effective bathroom technologies, with increasing demand for advanced bathroom solutions. They like products offering convenience and hygiene. Similarly, luxury and smart home technologies’ focus in the UAE has resulted in smart toilet popularity growing in upscale residential and commercial developments. This market will probably sustain its steady uptake as knowledge and infrastructure improve.

Smart Toilet Market Key Developments

In recent years, the Smart Toilet Market has experienced several crucial changes as the players in the market strive to grow their geographical footprint and improve their product line and profits by using synergies.

• In June 2024, Smart toilets are revolutionizing bathrooms with advanced features like touchless flushing, heated seats, bidets with adjustable water temperature, air dryers, and ambient lighting. Innovations like antimicrobial surfaces, UV sterilization, and self-cleaning wands enhance hygiene. These toilets can track health metrics and integrate with home automation systems. Their designs prioritize easy cleaning and style, with options for limited mobility users. As technology evolves, future smart toilets promise more personalization, medical monitoring, and eco-friendly features, making them key elements of modern bathrooms.

• In September 2023, Moen launched its 5-Series eToilet, an electronic cleansing toilet designed for maximum comfort and hygiene. This smart toilet offers endless instant heated water, customizable front and rear wash options, and a remote control that manages washing, drying, flushing, and lid/seat functions. Its features include a pre-wetting system to keep the bowl cleaner for longer, a self-cleaning nozzle with UV technology, a deodorizer, and a sleek, low-profile design. Enhanced foot control allows for a hands-free experience, making the Moen eToilet a modern, user-friendly addition to any bathroom.

These important changes facilitated the companies to widen their portfolios, to bolster their competitiveness, and to exploit the possibilities for growth available in the Smart Toilet Market. This phenomenon is likely to persist since most companies are struggling to outperform their rivals in the market.

Smart Toilet Market Competitive Landscape

The Smart Toilet Market is highly competitive, with a large number of product providers globally. Some of the key players in the market include:

• Toto Ltd
• Kohler Co.
• Roca Sanitario S.A
• LIXIL Group Corporation
• GWA Group Limited
• Duravit AG
• Jomoo Group
• Villeroy & Boch
• Dongpeng Ceramic
• Huida Sanitary Ware Co. Ltd.
• Others

These firms apply a sequence of strategies to enter the market, including innovations, mergers and acquisitions, as well as collaboration.

The Smart Toilet Market is dominated by leading industry players such as Toto Ltd., Kohler Co., Roca Sanitario S.A., LIXIL Group Corporation, and GWA Group Limited. These players are leading the way in innovations in the industry by incorporating advanced technologies into smart toilets. Touchless operation, self-flushing, bidet functions, and self-cleaning features are fulfilling increasing consumer demands for hygiene, comfort, and sustainability in toilet products. The technological innovations have transformed smart toilets into a leading option for residential and commercial use.

Apart from these veterans, local players are also contributing significantly to the development of the smart toilet industry. For instance, in Europe and North America, sustainability is the talk of the town, with companies introducing water-saving and power-saving smart toilet technologies. In addition, collaborations between these big firms and smaller local tech companies are integrating smart toilets more into intelligent home systems, developing their own value to consumers that seek convenience and additional functionality.

The market is also experiencing innovation by regional, domestic firms that are offering localized, affordable smart toilet solutions. Firms in the LAMEA and Asia-Pacific regions are catering to specific needs of emerging markets. Regional companies are partnering with telecommunication firms to provide affordable and scalable smart toilet solutions, bringing high-tech bathroom solutions into the healthcare, hospitality, and education sectors. These trends suggest a fast-changing marketplace in which there is intense competition among local and global companies to offer innovative, cost-effective, and environmentally friendly solutions that can keep up with the needs of a heterogeneous consumer base.

The Smart Toilet Market is segmented as follows:

By Type

• Wall Hung Toilet
• Close-Coupled
• Single Floor Standing Toilet
• One-Piece Toilet

By Connectivity

• Wi-Fi
• Bluetooth

By Usage

• Residential
• Commercial

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America