Report Code: CMI16780

Published Date: August 2022

Pages: 220+

Category: USA

Report Snapshot

CAGR: 4.2%

Source: CMI

Study Period: 2024-2033
Fastest Growing Market: USA
Largest Market: USA

Major Players

  • Smart Technologies
  • Wall Family Enterprise
  • Adobe Systems
  • Others

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Reports Description

The U.S. Education Market was estimated at USD 1.4 Trillion in 2021 and is expected to reach USD 1.8 Trillion in 2022 and is anticipated to reach around USD 3.1 Trillion by 2030, growing at a CAGR of roughly 4.2% between 2022 and 2030.

The U.S. Education Market research report offers an in-depth analysis of the U.S. market size, which is further segmented into the regional and country-level market size, and segmentation market growth. Also, it provides the global market share, sales analysis, competitive landscape, the impact of regional and national market participants, trade regulations, value chain optimization, recent key developments, strategic market growth analysis, opportunities analysis, product launches, and technological innovations.

U.S. Education Market: Overview

The U.S. education market is one of the mature sectors relevant to the global scenario. Since the WHO declared COVID-19 as a global pandemic, schools remained shut for a prolonged time. On the contrary, in 2021, schools, colleges, and academic institutions have identified the potential in the situation that encourages them to look for sustainable alternatives. Besides, academic institutions have to deal with financial challenges on the flip side. From the commercial standpoint, the U.S. education market offers huge potential in terms of educational infrastructure, domain expertise, technological inclination, scholarships and reimbursement scenarios, and the level of educational quality.

The presence of international universities with outstanding infrastructure is one of the essential highlights of the market growth.

U.S. Education Market: COVID–19 Impact Analysis

The outbreak of COVID-19 has resulted in severely affected various industries in the U.S. mainly the education sector. It is undergoing several transformations in terms of the adoption of online methods, cost and pricing scenarios, and working toward resilience. Moreover, the quality of education is probably to witness the rise in demand for domain expertise, and the adoption of technologies that are supportive of online environments and exerts a positive influence on the students.

Collaborative models are now adopted and appear as innovations in response to the COVID-19 crisis. Moreover, as the U.S. economy is reviving the need for a robust educational infrastructure is widely felt throughout. Therefore, the technology vendors are emphasizing offering solutions and services to the learners that would result in value-added learning. In terms of finances, the economy is still in the revival stages and would require enormous time to bounce back into full swing.

U.S. Education Market: Growth Drivers

Adoption of cloud technology to implement an online mode of learning

Advancements in technology and shifting preferences for online education have propelled the growth of the education sector. In addition, the penetration of SMART devices has encouraged the use of digital technologies to take over.

As an example, online learners are now enabled an SSO for their selected courses and have the option to store their contents and learning materials in a dedicated cloud space. This not only helps the learner with dedicated access but also encourages digital literacy to a vast extent.

The U.S. vendors on the technological front are now focusing majorly on providing unlimited bandwidth to the learners and enabling access to supporting technologies which is further accelerating the demand for cloud technology in the U.S. Education Market for 2022-2030.

COVID-19-induced changes remain pivotal to the market growth

COVID-19 has led to the adoption of several changes to learning methods. This has resulted in Universities and educational institutions redesigning business strategies that center around resilience and variable factors. As an example, many universities are now offering hybrid models and have enabled options for learners to choose the mode of learning depending on their location and preference.

U.S. Education Market 2023 – 2032 (By Content)

U.S. Education Market: Segmentation Analysis

The U.S. Education Market is categorized into components, smart learning mode, and technology. By technology, the cloud market was estimated to be the largest segment in the U.S. Education Market and is expected to be the largest segment throughout 2022-2030.

The growing reliability offered by cloud technology is projected to grow in the coming years due to its preferred use, and the demand for an uninterruptible technology for data collection and presentation of content. By component, the service segment is estimated to hold the largest market share throughout the forecast period.

The growing popularity of smartphone and demand for better bandwidth is accelerating the growth of the market. In smart learning mode, the blended learning market is estimated to grow significantly resulting in market developments.

Report Scope

Feature of the Report Details
Market Size in 2021 USD 1.4 Trillion
Projected Market Size in 2030 USD 3.1 Trillion
CAGR Growth Rate 4.2% CAGR (2022-2030)
Base Year 2023
Forecast Period 2024-2033
Prominent Players Smart Technologies, Wall Family Enterprise, Adobe Systems, Pearson Plc, Tata Interactive Systems, Saba Software, Promethean Inc., AWE Acquisitions, Cisco, and Others
Key Segment By Technology, Content, Smart Learning, Component, and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
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Key Insights:

  • As per the analysis shared by our research analyst, the U.S. Education Market is estimated to grow annually at a CAGR of around 4.2% over the forecast period (2022-2030).
  • In terms of revenue, the U.S. Education Market size was valued at around USD 1.4 trillion in 2021 and is anticipated to reach around USD 3.1 trillion by 2030, growing at a CAGR of roughly 4.2% between 2022 and 2030. Due to a variety of driving factors, the market is predicted to rise at a significant rate.
  • Based on type segmentation, the cloud segment was predicted to show maximum market share in the year 2021.
  • Based on content segmentation, the video-based content segment was the leading revenue-generating category in 2021.
  • On the basis of geography/region, the North American region was the leading revenue generator in 2021.

U.S. Education Market 2023 – 2032 (By Trillion)

Recent Developments

  • July 2022: The education department in the U.S. released a new set of regulations that aim at providing social security to veterans and members and preventing any deceitful activities aimed at building profits. Moreover, the new regulations work in the favor of veterans with a belief system to value their contributions and prevent any exploitation for monetary gains
  • July 2022: According to the New York Times, it reports that students might take three to five years from now to recoup from the pandemic. Also, the reports state that this would exhaust the federal money for the feat of academic restoration.

Regional Landscape

The U.S. Education Market is dominated by North America. The market of U.S. Education Market in North America is witnessing significant growth attributed to access to high-quality education and high affordability corresponding to the rise in government-provided scholarships in various Tier II and Tier III cities and areas.

The U.S. Education Market benefits from wide-ranging factors, such as the adoption of online methods, as well as the growing internet penetration. Additionally, teacher-to-student learning is emphasized for imparting quality education.

U.S. Education Market 2023 – 2032 (By Component)

Competitive Landscape

Leading players operating in the U.S. Education Market are focused on constant innovations to distinguish and personalize their offerings for potential users. Some of the key strategies expected to take place in the market during the forecast years include mergers and acquisitions, new offerings, and partnerships.

Our report offers both quantitative and qualitative insights into the U.S. Education Market and major development initiatives adopted by the key players. Further, it offers competitive details and market share analysis. The report further includes relevant financial information, products and services offered, SWOT analysis, and recent developments of the players profiled.

The U.S. Education Market is segmented as follows:

By Technology

  • Cloud
  • On-premise

By Content

  • Audio-based content
  • Text content
  • Video-based content

By Smart Learning

  • Simulation Based Learning
  • Social Learning
  • Blended Learning
  • Webinars
  • Others

By Component

  • Service
  • Hardware
  • Software

On the basis of US Geograph

  • Northeast Region
  • Southeast Region
  • Midwest Region
  • West Coast Region
  • Southwest Region
  • Mountain States

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market research methodology
  • Chapter 2. Executive Summary
    • 2.1  U.S. Education Market, (2022 – 2030) (USD Trillion)
    • 2.2  U.S. Education Market : snapshot
  • Chapter 3.  U.S. Education Market – Industry Analysis
    • 3.1 U.S. Education Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 Adoption of cloud technology to implement online mode of learning
      • 3.2.2 Driver 2
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market attractiveness analysis By Technology
      • 3.7.2 Market attractiveness analysis By Content
      • 3.7.3 Market attractiveness analysis By Smart Learning
  • Chapter 4.  U.S. Education Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1  U.S. Education Market: company market share, 2021
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, collaborations, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5.  U.S. Education Market – Technology Analysis
    • 5.1  U.S. Education Market overview: By Technology
      • 5.1.1  U.S. Education Market share, By Technology, 2021 and 2030
    • 5.2 Cloud
      • 5.2.1  U.S. Education Market by Cloud, 2022 – 2030 (USD Trillion)
    • 5.3 On-premise
      • 5.3.1  U.S. Education Market by On-premise, 2022 – 2030 (USD Trillion)
  • Chapter 6.  U.S. Education Market – Content Analysis
    • 6.1  U.S. Education Market overview: By Content
      • 6.1.1  U.S. Education Market share, By Content, 2021 and 2030
    • 6.2 Audio-based content
      • 6.2.1  U.S. Education Market by Audio-based content, 2022 – 2030 (USD Trillion)
    • 6.3 Text content
      • 6.3.1  U.S. Education Market by Text content, 2022 – 2030 (USD Trillion)
    • 6.4 Video-based content
      • 6.4.1  U.S. Education Market by Video-based content, 2022 – 2030 (USD Trillion)
  • Chapter 7.  U.S. Education Market – Smart Learning Analysis
    • 7.1  U.S. Education Market overview: By Smart Learning
      • 7.1.1  U.S. Education Market share, By Smart Learning, 2021 and 2030
    • 7.2 Simulation Based Learning
      • 7.2.1  U.S. Education Market by Simulation Based Learning, 2022 – 2030 (USD Trillion)
    • 7.3 Social Learning
      • 7.3.1  U.S. Education Market by Social Learning, 2022 – 2030 (USD Trillion)
    • 7.4 Blended Learning
      • 7.4.1  U.S. Education Market by Blended Learning, 2022 – 2030 (USD Trillion)
    • 7.5 Webinars
      • 7.5.1  U.S. Education Market by Webinars, 2022 – 2030 (USD Trillion)
    • 7.6 Others
      • 7.6.1  U.S. Education Market by Others, 2022 – 2030 (USD Trillion)
  • Chapter 8. U.S. Education Market – Regional Analysis
    • 8.1  U.S. Education Market Regional Overview
    • 8.2  U.S. Education Market Share, by Region, 2021 & 2030 (USD Trillion)
  • Chapter 9. Company Profiles
    • 9.1 Smart Technologies
      • 9.1.1 Overview
      • 9.1.2 Financials
      • 9.1.3 Product Portfolio
      • 9.1.4 Business Strategy
      • 9.1.5 Recent Developments
    • 9.2 Wall Family Enterprise
      • 9.2.1 Overview
      • 9.2.2 Financials
      • 9.2.3 Product Portfolio
      • 9.2.4 Business Strategy
      • 9.2.5 Recent Developments
    • 9.3 Adobe Systems
      • 9.3.1 Overview
      • 9.3.2 Financials
      • 9.3.3 Product Portfolio
      • 9.3.4 Business Strategy
      • 9.3.5 Recent Developments
    • 9.4 Pearson Plc
      • 9.4.1 Overview
      • 9.4.2 Financials
      • 9.4.3 Product Portfolio
      • 9.4.4 Business Strategy
      • 9.4.5 Recent Developments
    • 9.5 Tata Interactive Systems
      • 9.5.1 Overview
      • 9.5.2 Financials
      • 9.5.3 Product Portfolio
      • 9.5.4 Business Strategy
      • 9.5.5 Recent Developments
    • 9.6 Saba Software
      • 9.6.1 Overview
      • 9.6.2 Financials
      • 9.6.3 Product Portfolio
      • 9.6.4 Business Strategy
      • 9.6.5 Recent Developments
    • 9.7 Promethean Inc.
      • 9.7.1 Overview
      • 9.7.2 Financials
      • 9.7.3 Product Portfolio
      • 9.7.4 Business Strategy
      • 9.7.5 Recent Developments
    • 9.8 AWE Acquisitions
      • 9.8.1 Overview
      • 9.8.2 Financials
      • 9.8.3 Product Portfolio
      • 9.8.4 Business Strategy
      • 9.8.5 Recent Developments
    • 9.9 Cisco
      • 9.9.1 Overview
      • 9.9.2 Financials
      • 9.9.3 Product Portfolio
      • 9.9.4 Business Strategy
      • 9.9.5 Recent Developments

List Of Figures

Figures No 1 to 21

List Of Tables

Tables No 1 to 2

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2030

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers

Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2028
  • Market revenue estimates and forecasts up to 2028, by technology
  • Market revenue estimates and forecasts up to 2028, by application
  • Market revenue estimates and forecasts up to 2028, by type
  • Market revenue estimates and forecasts up to 2028, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

List of the prominent players in the U.S. Education Market:

  • Smart Technologies
  • Wall Family Enterprise
  • Adobe Systems
  • Pearson Plc
  • Tata Interactive Systems
  • Saba Software
  • Promethean Inc.,
  • AWE Acquisitions
  • Cisco
  • Others


“North America” region will lead the U.S. Education market during the forecast period 2022 to 2030.

Advancements in technology and shifting preferences for online education have propelled the growth of education sector. In addition, the penetration of SMART devices has encouraged the use of digital technologies to take over.

The key players operating in the U.S. Education market are Smart Technologies, Wall Family Enterprise, Adobe Systems, Pearson Plc, Tata Interactive Systems, Saba Software, Promethean Inc., AWE Acquisitions, Cisco, and Others.

The U.S. Education market is expanding growth with a CAGR of approximately 4.2% during the forecast period (2022 to 2030).

The U.S. Education market size was valued at USD 1.4 Trillion in 2021 and it is projected to reach around USD 3.1 Trillion by 2030.












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