US AVOD Market 2024–2033

Reports Description

As per the current market research conducted by the CMI Team, the US AVOD Market is expected to record a CAGR of 6.8% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 12,011.2 Million. By 2033, the valuation is anticipated to reach USD 21,713.4 Million.

The US AVOD (Advertising-based Video on Demand) market encompasses a dynamic ecosystem of streaming platforms that offer free, ad-supported access to a wide range of digital content, including movies, TV shows, news, and sports. These platforms leverage targeted advertising strategies to monetize their content while providing viewers with an alternative to traditional pay-TV subscriptions.

Key players in the US AVOD market include Pluto TV, Tubi, Roku Channel, IMDb TV, and Peacock, each vying for audience attention and advertising revenue in a highly competitive landscape shaped by evolving consumer preferences and technological innovations.

US AVOD Market – Significant Growth Factors

The US AVOD Market presents significant growth opportunities due to several factors:

• Shifting Viewing Habits: The increasing preference for on-demand content consumption, coupled with the desire for free or low-cost options, drives the adoption of AVOD platforms among US consumers.

• Expansion of Connected Devices: The proliferation of connected devices such as smart TVs, smartphones, tablets, and streaming devices expands the audience reach for AVOD platforms, driving user engagement and ad revenue.

• Content Fragmentation and Licensing Costs: The fragmentation of content distribution and rising licensing costs incentivize AVOD platforms to aggregate content from various sources, offering consumers a diverse selection of free content.

• Targeted Advertising Capabilities: AVOD platforms leverage data analytics and user profiling to deliver targeted advertisements, enhancing the effectiveness of ad campaigns and attracting advertisers looking to reach specific demographics.

• Global Expansion: With the increasing demand for AVOD content worldwide, there’s a significant opportunity for US-based AVOD platforms to expand into international markets, catering to the growing audience for ad-supported streaming services.

• Original Content Production: Investing in original content production presents an opportunity for US AVOD platforms to differentiate themselves, attract new users, and increase ad revenue through enhanced viewer engagement. Developing exclusive content can help platforms stand out amidst increasing competition in the AVOD market.

• Adoption of Hybrid Models: The integration of hybrid models combining both subscription and ad-supported tiers offers flexibility to consumers while driving revenue for AVOD platforms. By providing premium subscription options alongside ad-supported content, platforms can cater to varying user preferences and maximize monetization opportunities.

US AVOD Market – Mergers and Acquisitions

The US AVOD Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the US AVOD Market include:

• In 2024, Prime Video partnered with Sony Pictures Television (SPT) to introduce a new subscription plan called Sony Pictures – Stream for the Indian audience. This plan, available via Prime Video Channels, offers access to SPE’s film and series library at an introductory annual rate of Rs. 399.

• In 2023, Pluto TV partners with Philips Smart TVs to extend its streaming service across over 25 countries in Europe and Latin America. Owners of Philips Smart TVs gain access to diverse Pluto TV channels, catering to various age groups and offering extensive content, ideal for binge-watching enthusiasts.

• In 2023, YouTube TV forged a partnership with WarnerMedia, granting its subscribers access to HBO Max’s extensive content library. This collaboration enabled YouTube TV users to enjoy hit shows such as “Game of Thrones” and “The Big Bang Theory” seamlessly.

These mergers and acquisitions have helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the US AVOD Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

US AVOD Market – Significant Threats

The US AVOD Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

• Competition from SVOD Services: Subscription-based Video on Demand (SVOD) services, such as Netflix and Disney+, pose a threat by offering ad-free viewing experiences for a monthly subscription fee, potentially attracting users away from AVOD platforms.

• Ad Blocking Technology: The widespread adoption of ad blocking software undermines the effectiveness of advertising campaigns on AVOD platforms, reducing ad impressions and impacting ad revenue.

• Regulatory Challenges: Regulatory changes and compliance requirements, such as privacy regulations and advertising standards, may impose restrictions on data collection and targeted advertising practices, limiting the revenue potential for AVOD platforms.

• Content Licensing Costs: The rising costs of content licensing and acquisition increase operational expenses for AVOD platforms, potentially impacting profitability margins and limiting the availability of premium content.

• Shift in Advertiser Preferences: Changes in advertiser preferences and spending patterns, influenced by economic conditions or emerging advertising channels, can affect the demand for advertising inventory on AVOD platforms, impacting ad revenue and profitability.

Category-Wise Insights:

By Content Type

• Movies: AVOD platforms offer a vast library of movies across genres, catering to diverse viewer preferences. Trend-wise, platforms are focusing on securing exclusive content deals with major studios and expanding their selection of recent releases to attract viewers seeking on-demand movie entertainment.

• TV Shows: AVOD platforms provide access to popular and classic TV shows, leveraging partnerships with networks and production studios. Trends include the acquisition of binge-worthy series and the offering of full seasons to enhance viewer engagement.

• Original Series: Original series production is on the rise among AVOD platforms, with a focus on creating exclusive content to differentiate offerings. Trends involve platforms investing in diverse genres and collaborating with established and emerging talent to produce compelling original series.

• News: AVOD platforms increasingly feature news content, providing viewers with access to live and on-demand news coverage. Trends include partnerships with news organizations and the expansion of news programming to cater to a wide range of interests and demographics.

• Sports: While sports content is traditionally associated with live TV, AVOD platforms are entering the sports streaming market with highlights, documentaries, and analysis. Trends involve partnerships with sports leagues and the integration of sports content into platform offerings to attract sports enthusiasts.

• Others: AVOD platforms offer a variety of additional content types, including documentaries, reality shows, and educational programming. Trends include the diversification of content libraries to cater to niche interests and the acquisition of exclusive content rights to attract and retain viewers.

By Advertising Format

• Pre-Roll Ads: These are short video advertisements that play before the start of the main content, typically lasting from a few seconds to a minute. Pre-roll ads are widely used across AVOD platforms to monetize content and capture viewers’ attention before they engage with the primary video. They are often skippable after a few seconds, although some platforms may offer non-skippable pre-roll ads for certain content.

• Mid-Roll Ads: Mid-roll ads are video advertisements that appear in the middle of the main content, interrupting the viewing experience. They are strategically inserted during natural breaks in longer-form content, such as TV episodes or movies, to maintain viewer engagement while monetizing the content. Mid-roll ads are commonly used on AVOD platforms with longer video durations, offering advertisers opportunities to reach viewers during extended viewing sessions.

• Post-Roll Ads: Post-roll ads are video advertisements that play after the main content has finished, typically appearing during the credits or concluding moments of the video. While less common than pre-roll and mid-roll ads, post-roll ads still offer opportunities for advertisers to reach viewers who have completed watching the primary content. They may include call-to-action messages or branding elements to encourage viewer engagement or brand recall after the video ends.

• Banner Ads: Banner ads are static or dynamic display advertisements that appear on the screen while the main content is playing. Positioned at the top, bottom, or sides of the video player, banner ads are less intrusive than video ads but still offer visibility to viewers during their viewing experience. They may feature clickable links or interactive elements, allowing viewers to engage with the ad content without interrupting their video playback.

• Interactive Ads: Interactive ads enable viewers to engage with the advertising content in some way, such as by clicking on a call-to-action button, completing a survey, or interacting with interactive elements within the ad itself. These ads offer a more immersive advertising experience, encouraging viewer participation and interaction with the brand message. Interactive ads are increasingly popular on AVOD platforms, as they can drive higher levels of engagement and effectiveness compared to traditional ad formats.

• Others: This category encompasses a wide range of emerging advertising formats and technologies that are being integrated into the US AVOD market. Examples include native advertising, which blends seamlessly with the content environment; sponsored content, where brands collaborate with content creators to produce branded content; and shoppable ads, which allow viewers to purchase products directly from the ad unit.

By Platform Type

• Standalone AVOD Platforms: Standalone AVOD platforms offer free, ad-supported access to a diverse range of content without subscription fees. Trends include the proliferation of original content production, strategic partnerships with content creators, and targeted advertising capabilities to maximize revenue per user while providing a cost-effective alternative to traditional pay-TV subscriptions.

• Integrated AVOD in Streaming Services: Integrated AVOD within streaming services combines subscription and ad-supported tiers to offer users flexibility. Trends include the expansion of hybrid models, content diversification, and personalized advertising to enhance user engagement and monetization opportunities within the broader streaming ecosystem.

• AVOD-Supported Social Media Platforms: AVOD-supported social media platforms offer free video content monetized through advertising. Trends include the integration of video ads within user-generated content, the rise of short-form video formats, and data-driven ad targeting to maximize ad revenue while fostering user interaction and community engagement on social media platforms.

By Device Type

• Mobile Devices: AVOD consumption on smartphones and tablets is rising, driven by mobile internet penetration. Short-form content and vertical videos are popular, with advertisers targeting mobile users through personalized ads.

• Desktops and Laptops: Despite mobile growth, desktops/laptops remain crucial for longer-form content. Advertisers leverage larger screens for impactful ads, targeting users based on browsing habits.

• Smart TVs: Smart TVs offer seamless access to AVOD platforms on large screens. AVOD providers tailor content and ads for a lean-back viewing experience.

• Streaming Devices: Devices like Roku, Fire TV, and Apple TV serve as gateways to AVOD content on traditional TVs. AVOD platforms optimize apps for these devices, tapping into the connected TV advertising market.

• Others: Emerging devices like gaming consoles and IoT devices integrate with AVOD platforms, expanding viewing options. AVOD providers innovate to reach users on diverse devices, enhancing engagement and ad revenue opportunities.

Report Scope

Competitive Landscape – US AVOD Market

The US AVOD Market is highly competitive, with a large number of service providers operating in the US. Some of the key players in the market include:

• Pluto TV
• Tubi (Owned by Fox Corporation)
• Roku Channel
• IMDb TV
• Peacock (Owned by NBCUniversal)
• Crackle
• Xumo
• Plex (Owned by Plex Inc.)
• Vudu
• Redbox Free Live TV
• Samsung TV Plus
• Sony Crackle
• NewsON
• Vevo
• Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

New players entering the AVOD market often adopt innovative strategies and technologies to differentiate themselves. These may include focusing on niche content genres, implementing advanced targeting algorithms, or offering unique user experiences.

Meanwhile, key players like Pluto TV, Tubi, and Roku Channel dominate the market through extensive content libraries, strategic partnerships, and user-friendly interfaces. They leverage their established brands, strong distribution networks, and data-driven advertising capabilities to attract both viewers and advertisers, solidifying their position as leaders in the AVOD landscape.

The US AVOD Market is segmented as follows:

By Content Type

• Movies
• TV Shows
• Original Series
• News
• Sports
• Others

By Advertising Format

• Pre-Roll Ads
• Mid-Roll Ads
• Post-Roll Ads
• Banner Ads
• Interactive Ads
• Others

By Platform Type

• Standalone AVOD Platforms
• Integrated AVOD in Streaming Services
• AVOD-Supported Social Media Platforms

By Device Type

• Mobile Devices
• Desktops and Laptops
• Smart TVs
• Streaming Devices
• Others