Report Code: CMI23906

Published Date: June 2023

Pages: 220+

Category: USA

Report Snapshot

CAGR: 16%

Source: CMI

Study Period: 2024-2033
Fastest Growing Market: USA
Largest Market: USA

Major Players

  • Walmart
  • Amazon
  • Zara
  • Home Depot
  • Target
  • Apple
  • Others

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Reports Description

The US Online Shopping Market was estimated at USD 850 billion in 2022 and is anticipated to reach around USD 1900 billion by 2032, growing at a CAGR of roughly 16% between 2023 and 2032.

CMI research report offers a 360-degree view of the US Online Shopping market’s drivers and restraints, coupled with the impact they have on demand during the projection period. Also, the report examines opportunities and competitive analysis for the US Online Shopping market.

  • In 2022, while retail sales recovered, spikes in digital revenue tapered off after a year of seismic changes in internet purchasing. Online penetration remained constant in 2020 at 19% as both online and offline spending increased simultaneously. Online sales rose by 50.5% in comparison to 2019. According to projections from Digital Commerce 360, Amazon will control more than 40% of all U.S. e-commerce in 2022.
  • The pandemic’s first massive e-commerce boom was followed by a sharp decline in online sales growth in 2022 as many immunized and worn-out customers returned to stores. As per the US Department of Commerce data, digital spending climbed 9.2% year over year during the holiday-focused Q4, bringing the overall gain in e-commerce for 2022 to 14.2%.
  • com is the dominant participant in the American eCommerce market. In 2022, the business generated US $125.8 billion in revenue. With US $46.4 billion and US $26.1 billion, respectively, and are the second and third-largest stores behind The top three retailers collectively generate 25% of the sales for the top 100 online retailers in the United States.
  • Every store that makes income in the US is included in the store rankings. These businesses can operate worldwide or with a national emphasis, solely selling in their home nation. Only income generated within the United States was taken into account for this evaluation.
  • com is among the online retailers in the US market with the quickest growth. In 2022, the store generated net online sales of around US $0.7 million. Its sales increased by 493% the year before.

Report Scope

The US Online Shopping market research report offers an in-depth analysis of the market size, which is further segmented into segmentation market growth. Also, it provides the market share, sales analysis, competitive landscape, the impact of domestic and global market participants, trade regulations, value chain optimization, recent key developments, strategic market growth analysis, opportunities analysis, product launches, and technological innovations. The scope of the study includes market sizing and forecast for segmentation by category.

Feature of the Report Details
Market Size in 2023 USD 955 Billion
Projected Market Size in 2032 USD 1900 Billion
Market Size in 2022 USD 850 Billion
CAGR Growth Rate 16% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Category and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Key Market Dynamics

  • Many Americans concur that competitive pricing continues to be a key factor in determining their online purchasing choices. The competitive pricing and superior discounts in online stores drive the US online shopping business.
  • Free delivery continues to be the key incentive for customers to go online shopping, while high shipping costs are the top cause of cart abandonment. The US online shopping market is expected to grow as more online merchants provide free shipping with a minimum cart value.
  • The US population was 332 million in 2016 compared to 309 million in 2010. (Last updated on January 1, 2023). That is an increase of almost 22 million over the previous ten years. The retail industry has also been thriving over this time and is still growing in response to new needs. If we break out online spending by age cohort, it is evident that American consumers are still making proportionally larger online purchases. Changes in the competitive market and other variables that lower the price per unit drive this trend.
  • Despite a few setbacks, such as the recent pandemic, American household incomes have increased dramatically over the previous 20 years. As adults in the upper-income tier have increased dramatically, the percentage of the middle class has decreased. The low-income class, however, has gone up from 25% to 29%. People in the middle-income category have not increased as quickly as those in the upper-income group. This clearly shows an increase in Americans’ overall income as a proportion. Millennials and those with high incomes have made important contributions to the growth of online purchasing.

US Online Shopping Market 2023–2032 (By Billion)

The Computer and Consumer Electronics Segment Dominated the US Online Shopping Market

  • Sales of accessories, home appliances, and components soared in 2022. Our calculations show that worldwide “electronic” purchases climbed by almost 35% in the year’s first half, with the US population leading the trend. They boosted their electronic purchases by 110% and their expenditures by 125%.
  • The average check increased by 5% while the number of orders increased significantly. This pattern implies that US consumers are keeping an eye on costs and searching for the best deals, which has led to a modest increase in the average purchase amount.
  • The electronics industry is expanding for several factors. The coronavirus and the limitations put in place were their main causes. However, e-commerce continues to develop across the nation, and Americans’ daily lives are becoming more and more infused with gadgets and various home appliances.
  • The lockdown, which made many people work from home and increased sales of PCs, laptops, and peripherals, played a role in the boom. The dynamics have only gotten stronger over time. Laptop sales increased by around 50% in the first quarter of 2022. Americans are also particularly interested in various devices that make working from home more convenient.


US Online Shopping Market

China Online Shopping Market

Metaverse Market

CAGR 16% (Approx)



CAGR 41.2%


US$ 1900 Billion by 2032

US$ 2300 Billion by 2030

USD 2,131.6 Billion by 2032

Competitive Landscape

The US online shopping market is only slightly fragmented. The top three online merchants in the American e-commerce market are Amazon,, and Additionally, the US online shopping market is dominated by

The store made US$ 140 billion in sales in 2022. comes in second with a profit of $53.2 billion, while comes in third with a profit of $22.4 billion. The top three retailers make up nearly 35% of all online sales in the US.

The competitive landscape of the US Online Shopping industry gives information about the competitors. The company’s financials, revenue generated, market potential, investment in technology, global presence, new market initiatives, players’ capacities, company strengths & weaknesses, product release, product width & breadth, and application dominance are among the details included. The data points mentioned above only pertain to the companies’ market focus on US Online Shopping.

  • 2023: Within its Web and Mobile development company, Bluebash Consulting Private Limited has announced the creation of a new E-Commerce-focused technology consulting section. iTrust, Corsidia, and Sebamed USA are a few of the company’s clients.
  • 2023: Pinduoduo established its American online store as the Chinese e-commerce giant made its first significant foray into foreign markets.
  • 2023: The new Instacart Mastercard credit card was announced by Instacart, the top grocery technology business in North America, and Chase, the biggest co-brand card issuer in the US. Cardholders can receive unlimited cash back with various redemption choices with this first credit card from Instacart, along with other incentives and advantages.
  • 2023: As part of its increased eCommerce push, TikTok introduced its first in-app stores in the US.

List of the prominent players in the US Online Shopping market:

  • Walmart
  • Amazon
  • Zara
  • Home Depot
  • Target
  • Apple
  • Costco
  • Kroger
  • Best Buy
  • Wayfair
  • Others

The US Online Shopping market is segmented as follows:

By Category

  • Computer and Consumer Electronics
  • Fashion & Apparel
  • Furniture & Home
  • Food & Beverage
  • Beauty & Personal Care
  • Others

On the basis of US Geography

  • Northeast Region
  • Southeast Region
  • Midwest Region
  • West Coast Region
  • Southwest Region
  • Mountain States

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market research methodology
  • Chapter 2. Executive Summary
    • 2.1 US Online Shopping Market, (2024 – 2033) (USD Billion)
    • 2.2 US Online Shopping Market : snapshot
  • Chapter 3. US Online Shopping Market – Industry Analysis
    • 3.1 US Online Shopping Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 B2C e-commerce
      • 3.2.2 Rising usage of technologies
      • 3.2.3 Increasing social commerce and live streaming
      • 3.2.4 Increasing number of internet users.
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market attractiveness analysis By Category
  • Chapter 4. US Online Shopping Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 US Online Shopping Market: company market share, 2022
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. US Online Shopping Market – Category Analysis
    • 5.1 US Online Shopping Market overview: By Category
      • 5.1.1 US Online Shopping Market share, By Category, 2022 and – 2033
    • 5.2 Computer and Consumer Electronics
      • 5.2.1 US Online Shopping Market by Computer and Consumer Electronics, 2024 – 2033 (USD Billion)
    • 5.3 Fashion & Apparel
      • 5.3.1 US Online Shopping Market by Fashion & Apparel, 2024 – 2033 (USD Billion)
    • 5.4 Furniture & Home
      • 5.4.1 US Online Shopping Market by Furniture & Home, 2024 – 2033 (USD Billion)
    • 5.5 Food & Beverage
      • 5.5.1 US Online Shopping Market by Food & Beverage, 2024 – 2033 (USD Billion)
    • 5.6 Beauty & Personal Care
      • 5.6.1 US Online Shopping Market by Beauty & Personal Care, 2024 – 2033 (USD Billion)
  • Chapter 6. US Online Shopping Market – Regional Analysis
    • 6.1 US Online Shopping Market Regional Overview
    • 6.2 US Online Shopping Market Share, by Region, 2022 & – 2033 (USD Billion)
  • Chapter 7. Company Profiles
    • 7.1 Walmart
      • 7.1.1 Overview
      • 7.1.2 Financials
      • 7.1.3 Product Portfolio
      • 7.1.4 Business Strategy
      • 7.1.5 Recent Developments
    • 7.2 Amazon
      • 7.2.1 Overview
      • 7.2.2 Financials
      • 7.2.3 Product Portfolio
      • 7.2.4 Business Strategy
      • 7.2.5 Recent Developments
    • 7.3 Zara
      • 7.3.1 Overview
      • 7.3.2 Financials
      • 7.3.3 Product Portfolio
      • 7.3.4 Business Strategy
      • 7.3.5 Recent Developments
    • 7.4 Home Depot
      • 7.4.1 Overview
      • 7.4.2 Financials
      • 7.4.3 Product Portfolio
      • 7.4.4 Business Strategy
      • 7.4.5 Recent Developments
    • 7.5 Target
      • 7.5.1 Overview
      • 7.5.2 Financials
      • 7.5.3 Product Portfolio
      • 7.5.4 Business Strategy
      • 7.5.5 Recent Developments
    • 7.6 Apple
      • 7.6.1 Overview
      • 7.6.2 Financials
      • 7.6.3 Product Portfolio
      • 7.6.4 Business Strategy
      • 7.6.5 Recent Developments
    • 7.7 Costco
      • 7.7.1 Overview
      • 7.7.2 Financials
      • 7.7.3 Product Portfolio
      • 7.7.4 Business Strategy
      • 7.7.5 Recent Developments
    • 7.8 Kroger
      • 7.8.1 Overview
      • 7.8.2 Financials
      • 7.8.3 Product Portfolio
      • 7.8.4 Business Strategy
      • 7.8.5 Recent Developments
    • 7.9 Best Buy
      • 7.9.1 Overview
      • 7.9.2 Financials
      • 7.9.3 Product Portfolio
      • 7.9.4 Business Strategy
      • 7.9.5 Recent Developments
    • 7.10 Wayfair
      • 7.10.1 Overview
      • 7.10.2 Financials
      • 7.10.3 Product Portfolio
      • 7.10.4 Business Strategy
      • 7.10.5 Recent Developments
    • 7.11 Others
      • 7.11.1 Overview
      • 7.11.2 Financials
      • 7.11.3 Product Portfolio
      • 7.11.4 Business Strategy
      • 7.11.5 Recent Developments
List Of Figures

Figures No 1 to 12

List Of Tables

Tables No 1 to 2

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2030

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers

Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2030
  • Market revenue estimates and forecasts up to 2030, by technology
  • Market revenue estimates and forecasts up to 2030, by application
  • Market revenue estimates and forecasts up to 2030, by type
  • Market revenue estimates and forecasts up to 2030, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Prominent Players

  • Walmart
  • Amazon
  • Zara
  • Home Depot
  • Target
  • Apple
  • Costco
  • Kroger
  • Best Buy
  • Wayfair
  • Others


The key factors driving the market are B2C e-commerce, Rising usage of technologies, Increasing social commerce and live streaming and Increasing number of internet users.

The key players operating in the US Online Shopping market are Walmart, Amazon, Zara, Home Depot, Target, Apple, Costco, Kroger, Best Buy, Wayfair, Others.

The US Online Shopping market is expanding growth with a CAGR of approximately 16% during the forecast period (2023 to 2032).

The US Online Shopping market size was valued at USD 850 Billion in 2022 and it is projected to reach around USD 1900 Billion by 2032.










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