Global Mobile Engagement Automation Market Size Likely to Grow at a CAGR of 9.8% By 2035

Market Size and Growth

The mobile engagement automation market size worldwide is estimated to be USD 3.87 billion in 2025 and is estimated to go up to USD 4.25 billion in 2026 to another USD 9.63 billion by 2035 with a CAGR of 9.8% between 2026 and 2035.

Mobile Engagement Automation Market Revenue and Trends

The mobile engagement automation global market offers tools and platforms to coordinate the personalized customer interaction through push notifications, in-app messaging, SMS, and omnichannel campaigns through AI, analytics, and automation. Mobile engagement automation is expanding at a fast paced rate in the world, owing to heightened smartphone adoption, escalation in the need of hyper-personalized experiences, explosion in mobile commerce and app usage and advancement of AI-driven and predictive automation technologies in the digital marketing ecosystems worldwide.

What are the Factors That Have a Significant Contribution to the Growth of the mobile engagement automation market?

The growth of e-commerce, digital banking and privacy-conscious marketing transition have accelerated the demand of engagement automation products because of the explosion in the mobile application use and the increasing consumer requirements of real time and relevant interactions. With the number of mobile subscribers across the globe reaching 5 billion and the app economy growing, other brands will require tools to aid in retention, conversion, and lifecycle management to be automated.

The use of technologies has resulted in the development of such innovations as AI-driven predictive analytics, generative AI agents, real-time journey orchestration, and privacy-compliant platforms that promote better campaign results and user compliance. The other driving forces are customer retention metrics emphasis, greater SME adoption via SaaS models, and regulatory encouragement of data privacy and government digital economy projects in developed and developing markets.

Segment Insight

By Product Type

Demand Cloud-based mobile engagement platforms occupy by far the largest market share of mobile engagement automation as of 2025, but further innovation of predictive and generative AI capabilities were reported by large proportions of users as the most important tool in the efforts to increase retention rates and money earned per campaign.

By Distribution Channel

The most powerful market share is in direct sales and SaaS subscription models that are primary platforms of enterprise deployment, integration services and the continuous optimization support. As these channels present the service of professional expertise in terms of data migration, compliance configuration, and tailored automation workflows in brands that interact with customers at high volumes via mobile, they have since become a choice of adopting engagement platforms.

Regional Insights

North America has the largest marketplace in the automation of mobile engagement due to developed digital infrastructure, high subscriptions on smartphones, and increased investment in modern AI and marketing technologies. The North American region is also good in great presence of dominant platforms, well-established data privacy systems, and pioneered predictive and generative AI applications. The presence of large players in the industry and constant innovation and development of e-commerce can contribute to the further dominant role of North America.

Moreover, the Asia Pacific region is registering the greatest growth in the mobile engagement automation market due to its giant mobile-first population, booming e-commerce and super-app platforms and fast digitalization in all industries. Affordability has led to a conspicuous rise in the usage in China, India and Japan due to a rise in the usage of engagement automation tools as mobile commerce gains momentum and digital programs supported by the government increase. The rapid market development in the Asian Pacific will happen due to the accelerated implementation of 5G, the development of the fintech industry, and privacy regulations in this area.

Report Scope

Recent Developments

• In January 2025: Braze launched AI for predictive path generation based on behavioral likelihood, enhancing automation accuracy, campaign effectiveness, and personalized user journeys across mobile channels.

List of the prominent players in the Mobile Engagement Automation Market:

• Braze Inc.
• Airship (Formerly Urban Airship)
• CleverTap
• MoEngage
• Leanplum (CleverTap)
• Iterable Inc.
• Amplitude Inc.
• Salesforce Inc. (Marketing Cloud)
• Adobe Inc. (Adobe Experience Cloud)
• Oracle Corporation (Oracle CX Marketing)
• IBM Corporation (Watson Campaign Automation)
• Others

The Mobile Engagement Automation Market is segmented as follows:

By Component

• Software
• Services
  • Professional Services
  • Managed Services

By Deployment Mode

• Cloud-based
• On-premise

By Organization Size

• Small and Medium Enterprises (SMEs)
• Large Enterprises

By Application

• Push Notifications
• In-App Messaging
• Email Marketing
• SMS Marketing
• Mobile Wallet Marketing
• Other Applications

By End-User Industry

• Retail and E-commerce
• Banking and Financial Services
• Healthcare
• Media and Entertainment
• Travel and Hospitality
• Gaming
• Other Industries

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America