Global Configure Price and Quote (CPQ) Software Market Size Likely to Grow at a CAGR of 16.5% By 2035

Market Size and Growth

The world market value of the CPQ software is projected to be USD 3.49 billion in the year 2025, and it is projected that the market value will increase to USD 3.92 billion during the year 2026, and at 16.5% CAGR growth between 2026 and 2035, the market value will be about USD 10.84 billion.

Configure Price and Quote (CPQ) Software Market Revenue and Trends

Configure price and quote (CPQ) software offered by the global market offers platforms through which the product configuration, precise pricing, and professional generation of quotes are automated, which are integrated with a CRM and an ERP system to simplify the process of complex sales. The worldwide CPQ software market is expanding fast, owing to the escalation in demands of the automation of sales, escalation in the complexity of the products available to customers, enhanced use of digital selling tools, and the innovations in the AI-enhanced and cloud-based solutions in sales ecosystems throughout the world.

What are the Factors That Have a Significant Contribution to the Growth of the configure price and quote (CPQ) software market?

The growth in the number of organizations leveraging the development of B2B e-commerce, global competition, and the necessity to deliver a quote more quickly has increased the demand for CPQ software products. With businesses experiencing pressure on sales staff to minimize mistakes and speed deal cycles, guided selling, deal automation, and revenue optimization will become highly sought-after CPQ tools.

Technological changes have brought such innovations as AI-based price engines, dynamic configuration rules, real-time integration opportunities, and mobile-friendly interfaces that can increase accuracy and compliance by users. Others are heightened attention to sales efficiency and ROI measurement, greater SaaS adoption among the SMEs, and regulatory requirements on transparent pricing and government initiatives on digital transformation in both developing and emerging markets.

Segment Insight

By Product Type

Cloud-based CPQ solutions contained by far the largest market share of the configure, price, and quote software market as of 2025, with the largest numbers of users citing the cloud-based configuration as the best solution to improve the speed of the quote and the sales productivity, with continued innovation of no-code and responsive design features cited by a large number of users as their preferred solution to improving quote speed and sales productivity.

By Distribution Channel

The biggest market share falls in the direct sales and SaaS subscriptions model which are the main centers of enterprise deployment, custom deployments, and continuous support of the complex sales processes. These channels have become the choice for integrating CPQ platforms since they offer professional experience when integrating the system, training, and customizing solutions for industries with complex product lineups.

Regional Insights

As a result of the developed sales infrastructure, high CRM and digital adoption, and a higher investment in AI and cloud technologies, North America leads in the global configure price and quote (CPQ) software marketplace. North America is also characterized by a good prevalence of prominent vendors such as Salesforce and Oracle, a well-built B2B ecosystem, and early adoption of sophisticated pricing capabilities. The consolidation of the large players in the industry and the continuous innovation and digitalization of the sales contribute to the further domination of North America.

Besides, the Asia Pacific is witnessing the most active growth rate in the configure price and quote (CPQ) software market due to its swift e-commerce growth, flourishing manufacturing and IT market, and growing digital sales adoption. The use of CPQ platforms in China, India, and Japan has become increasingly observed, as it has become more affordable, more complex products are demanded, and government-backed projects in the digital economy are developed. The pace of B2B digitalization, global supply chains, and cloud infrastructure in this area would help in the fast expansion of the market in Asia Pacific.

Report Scope

Recent Developments

• In January 2025: PROS was named a Leader in the 2025 Gartner Magic Quadrant for Configure, Price and Quote Applications, highlighting its AI-powered innovations in dynamic pricing and quote optimization for enhanced revenue performance.

List of the prominent players in the Configure Price and Quote (CPQ) Software Market:

• Salesforce Inc.
• Oracle Corporation
• SAP SE
• IBM Corporation
• Apttus Corporation (Conga)
• Infor Inc.
• PROS Holdings Inc.
• CallidusCloud (SAP)
• DealHub io
• Vendavo Inc.
• Model N Inc.
• ConnectWise Inc.
• Cincom Systems Inc.
• FPX LLC
• Tacton Systems AB
• Others

The Configure Price and Quote (CPQ) Software Market is segmented as follows:

By Deployment Type

• Cloud-Based
• On-Premise
• Hybrid

By Enterprise Size

• Large Enterprises
• Small and Medium-Sized Enterprises (SMEs)

By Application

• Manufacturing
• IT and Telecom
• Healthcare and Life Sciences
• BFSI (Banking, Financial Services, and Insurance)
• Retail and E-Commerce
• Automotive
• Other Applications

By Integration Type

• CRM Integration
• ERP Integration
• Billing Integration

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America