North America Oral Care Market Size Likely to Grow at a CAGR of 5.67% By 2034

Market Size and Growth

As per the North America Oral Care Market size analysis conducted by the CMI Team, the North America Oral Care Market is expected to record a CAGR of 5.67% from 2025 to 2034. In 2025, the market size is projected to reach a valuation of USD 13.89 Billion. By 2034, the valuation is anticipated to reach USD 22.97 Billion.

Overview

As per the industry experts at CMI, the North America Oral Care market is driven by growing innovations in oral hygiene and continuous product development, which are mainly driving the market growth. Furthermore, increasing branding and promotional activities and growing demand for sustainable tooth cleaning brushes are expected to create lucrative opportunities for the market during the forecast period.

Key Trends & Drivers

• Technological Advancements: Key companies operating in the market are heavily investing in the technological advancements of product development, such as smart tooth cleaning brushes equipped with app connectivity, real-time feedback, and AI capabilities, which analyse brushing habits and patterns. These tech-savvy innovations cater to tech-savvy consumers looking for personalized oral care solutions. The major key players operating in the market are introducing integrating computer aided imaging technology and advanced analytics, which will allow professionals to prepare a precise course of dental treatment.

• Increasing Branding and Promotional Activities: The key players operating in the market are heavily investing in the marketing and promotional activities to allure the customers. Furthermore, increasing preference of customers for tooth cleaning brush products and oral care products is expected to drive the overall market growth during the forecast period. Advanced healthcare infrastructure, high dental awareness, and widespread adoption of premium health gadgets are expected to create lucrative opportunities for the market during the forecast period.

• Innovations in Toothpaste and Mouthwash: Key players are investing in the innovative formulations, which target the specific oral health concerns like sensitivity and gum disease and include natural ingredients for a holistic approach. Modern toothpaste and mouthwashes offer options for every need and preference. Additionally, technological advancements in these products, such as the introduction of nano-hydroxyapatite for remineralization, are expected to create lucrative opportunities for market growth during the forecast period.

• E-commerce Growth & Partnership: The rapid expansion of e-commerce channels and increasing partnership between the key players and third-party e-commerce channels is expected to create lucrative opportunities for the market during the forecast period. E-commerce channels such as Amazon, Walmart, etc. are increasingly collaborating with these oral care manufacturers. Furthermore, key players operating in the market are launching their own websites to increase their online presence, and visibility is expected to create lucrative opportunities for the market during the forecast period. Integrating technology into packaging, such as sensors or QR codes, can offer new functionalities and data-driven insights.

Report Scope

SWOT Analysis

• Strengths: Growing awareness about oral hygiene care and growing collaborations between the key players operating in the market and third party E-commerce channels are acting as strengths of the North America oral care market. Furthermore, increasing supportive government policies and growing investment in sustainable packaging solutions are expected to drive the demand for oral care products during the forecast period.

• Weaknesses: Stringent regulations pertaining to raw materials and ingredients used in the manufacturing of toothpaste and powder are creating challenges for the market during the forecast period. Furthermore, lack of awareness about the oral care products in the many remote areas of the North America region is expected to hamper the overall market growth during the forecast period. The packaging materials used in the toothpaste are violating the sustainability and carbon emissions norms, thereby creating weakening the overall market growth.

• Opportunities: The increasing investment in biodegradable and sustainable oral care products is expected to create lucrative opportunities for the market during the forecast period. Various factors such as the increasing number of dentist practices, growing awareness about health issues, and growing prevalence of untreated oral hygiene issues, are expected to create lucrative opportunities for the market during the forecast period. The growing prevalence of social media among the patients and dentist practitioners is expected to create lucrative opportunities during the forecast period.

• Threats: The key players operating in the market are facing heavy competition from established key players due to their well-established market shares. New entrants are facing regulatory burdens with numerous manufacturers. Ongoing trade wars and increased tariffs are expected to create more concerns for stakeholders operating in the market.

List of the prominent players in the North America Oral Care Market:

• Church & Dwight
• Colgate-Palmolive Company
• Fresh Inc.
• GlaxoSmithKline plc
• Henkel AG & Co.
• ICPA Health
• Johnson & Johnson
• Koninklijke Philips N.V.
• Lion Corporation
• Perfora
• Procter & Gamble Company
• Sensodyne
• Unilever
• Others

The North America Oral Care Market is segmented as follows:

By Product Type

Toothbrush       

• Manual
• Electric (Rechargeable)
• Battery-powered (Non-rechargeable)
• Others

Toothpaste

• Gel
• Polish
• Paste
• Powder

Mouthwash/Rinse       

• Medicated
• Non-medicated

Denture Products        

• Cleaners
• Fixatives
• Floss
• Others

Dental Accessories      

• Cosmetic Whitening Products
• Fresh Breath Dental Chewing Gum
• Tongue Scrapers
• Fresh Breath Strips
• Others
• Oral Irrigators
• Mouth Freshener Sprays

By Age Group

• Kids
• Adults
• Geriatric

By Type

• Countertop
• Cordless

By Application

• Home
• Dentistry

By Sales Channel

• Hypermarkets/Supermarkets
• Specialty Stores
• Drug Stores &Pharmacies
• Convenience Stores
• Online Sales Channel

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America