Global Organic Green Tea Market Size Likely to Surpass at a CAGR of 17.5% By 2033

As per the current market research conducted by CMI Team, the global Organic Green Tea Market size is expected to record a CAGR of 17.5% from 2023 to 2032. In 2022, the market size is projected to reach a valuation of USD 334.6 million. By 2032, the valuation is anticipated to reach USD 536.9 million.

Organic Green Tea Market: Dynamics

• Health and Wellness Trend: The growing awareness of health benefits associated with organic green tea, including antioxidants and potential disease-fighting properties, is driving consumer demand for healthier beverage options.

• Sustainable and Ethical Consumption: Consumers are increasingly seeking products that align with their environmental and ethical values. Organic green tea, produced through sustainable farming practices, appeals to this conscious consumer segment.

• Flavor and Variety Innovation: Market players are continuously introducing new flavors, blends, and organic green tea-based products to cater to diverse consumer tastes and preferences.

• Globalization and Cultural Influences: The cross-cultural adoption of green tea, especially organic variants, is expanding due to globalization, travel, and cultural exchange, contributing to market growth in various regions.

• E-Commerce and Online Retailing: The rise of e-commerce has made it easier for consumers to access a wider range of organic green tea products from around the world, driving market expansion.

• Health Claims and Marketing: Effective marketing strategies that highlight the health benefits of organic green tea, along with its organic and natural attributes, contribute to increased consumer interest and consumption.

• Regulations and Certification: Stringent regulations governing organic certifications and labeling influence product quality, consumer trust, and market growth.

Report Scope

Organic Green Tea Market: COVID-19 Analysis

• Supply Chain Disruptions: Lockdowns, restrictions on movement, and disruptions in transportation have led to challenges in the supply chain, affecting the sourcing of organic green tea leaves and other ingredients.

• Production and Manufacturing: Many tea-producing regions faced labor shortages and reduced capacity due to lockdowns and social distancing measures, impacting the production and processing of organic green tea.

• Shift in Consumer Behavior: The pandemic led to changes in consumer behavior, with more people staying at home. This shift influenced consumption patterns, with increased demand for home consumption and packaged teas.

• Closure of Food Service Establishments: The closure of restaurants, cafes, and other food service establishments led to a decline in bulk purchases of organic green tea, which was typically used for making beverages in these outlets.

• Economic Impact: Economic uncertainties and financial constraints in some regions led to reduced discretionary spending, potentially affecting the consumption of premium organic products like green tea.

• E-commerce Growth: As people turned to online shopping, e-commerce platforms became a vital channel for purchasing organic green tea, leading to increased online sales.

• Health and Immunity Focus: Consumer interest in health and immunity-boosting products during the pandemic could have positively impacted the demand for organic green tea due to its perceived health benefits.

List of the prominent players in the Organic Green Tea Market:

• Compass Tea Company
• Davidson’s Organics
• Little Red Cup Tea Co.
• Numi Inc.
• PepsiCo
• The Coca-Cola Company
• The Hain Celestial Group Inc.
• Tielka
• Unilever
• Wessanen
• Others

The Organic Green Tea Market is segmented as follows:

By Product

• Camelia Sinesis Based
  • White
  • Black
  • Green
  • Oolong
  • Others
• Herbal

By Taste

• Flavored
• Plain

By Form

• Tea Bag
• Leaf & Powder
• Liquid

By Distribution Channel

• Hypermarkets & Supermarkets
• Convenience Stores
• Online & D2C
• Others

By Region

North America

• The U.S.
• Canada
• Mexico

Europe

• France
• The UK
• Spain
• Germany
• Italy
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America