Global Cycling Tourism Market 2024–2033

Reports Description

As per the current market research conducted by CMI Team, the global Cycling Tourism Market is expected to record a CAGR of 8.6% from 2023 to 2032. In 2023, the market size is projected to reach a valuation of USD 125.1 Billion. By 2032, the valuation is anticipated to reach USD 262.7 Billion.

The Cycling Tourism Market involves travel experiences centered around cycling activities, attracting enthusiasts seeking adventure, exploration, and active leisure. Cyclists embark on diverse journeys, ranging from road cycling and mountain biking to urban exploration and long-distance touring.

Destinations with well-developed cycling infrastructure and scenic routes become magnets for cyclists. The market encompasses various segments, including organized tours, events, and self-guided adventures.

Cycling tourism contributes to local economies, promotes sustainable travel practices, and offers a unique blend of physical activity, cultural immersion, and outdoor enjoyment, making it a dynamic and sought-after niche within the broader tourism industry.

Cycling Tourism Market – Significant Growth Factors

The Cycling Tourism Market presents significant growth opportunities due to several factors:

• Health and Wellness Trends: The increasing emphasis on health and wellness is a significant driver. Cycling aligns with active lifestyles, attracting individuals seeking fitness, stress relief, and outdoor recreation, thus fueling the growth of the cycling tourism market.

• Sustainable and Eco-Friendly Travel: The growing preference for sustainable and eco-friendly travel practices is driving the market. Cycling is inherently environmentally conscious, contributing to reduced carbon footprints, and aligns with the preferences of eco-conscious travelers.

• Infrastructure Development: Improved cycling infrastructure, including dedicated lanes, bike-friendly accommodations, and well-maintained trails, is a key driver. Investments in infrastructure enhance safety, accessibility, and overall appeal, attracting cycling tourists to destinations with well-developed facilities.

• Adventure and Experiential Tourism: The rise of adventure and experiential tourism has positively impacted cycling tourism. Travelers seek unique and immersive experiences, and cycling provides an opportunity to explore diverse landscapes, cultural sites, and off-the-beaten-path destinations, driving market growth.

• Digital Innovation and Technology Integration: The opportunity lies in leveraging digital innovation and technology integration. Cycling tourism can benefit from advanced navigation apps, virtual experiences, and online communities to enhance trip planning, connectivity, and engagement, creating a more immersive and tech-savvy experience for cyclists.

• Culinary and Cultural Integration: There is an opportunity to further integrate culinary and cultural experiences into cycling tourism. Collaborations with local businesses, food festivals along cycling routes, and cultural immersion initiatives can enhance the overall appeal of cycling tours, offering travelers a holistic experience that goes beyond physical activity.

Cycling Tourism Market – Mergers and Acquisitions

The Cycling Tourism Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the Cycling Tourism Market include:

• In 2021, Lindblad Expeditions Holdings, Inc. acquired majority stakes in DuVine Cycling + Adventure Co. and Off the Beaten Path LLC, enhancing its platform with high-quality experiential travel offerings. This strategic move expands Lindblad’s total addressable market, consolidating its position in the adventure travel sector and diversifying its portfolio of immersive travel experiences.

• In 2023, AIPC (International Association of Convention Centres) forged a strategic partnership with BCD Meetings & Events, enhancing its position in the events industry. This collaboration leverages AIPC’s global network with BCD’s expertise, aiming to offer innovative and comprehensive solutions for the evolving events landscape.

These mergers and acquisitions have helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the Cycling Tourism Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

Cycling Tourism Market – Significant Threats

The Cycling Tourism Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

• Safety Concerns and Accidents: Safety concerns, including accidents and injuries during cycling tours, pose a significant threat. Incidents may deter potential cyclists, leading to a negative impact on the cycling tourism market.

• Weather and Environmental Challenges: Adverse weather conditions, natural disasters, or environmental challenges can disrupt cycling tours, impacting the feasibility and safety of outdoor cycling activities.

• Infrastructure Limitations: Insufficient or poorly maintained cycling infrastructure, including lack of dedicated bike lanes and unsafe road conditions, poses a threat to the cycling tourism market. It can discourage cyclists and hinder the development of cycling-friendly destinations.

• Health Crises and Pandemics: Health crises and pandemics, such as the COVID-19 pandemic, present a substantial threat to cycling tourism. Travel restrictions, safety concerns, and uncertainties surrounding infectious diseases can lead to event cancellations and reduced travel.
• Competing Recreational Activities: The presence of competing recreational activities and sports can divert potential participants away from cycling tourism. A lack of unique selling points and differentiation may lead to challenges in attracting and retaining cyclists, impacting market growth.

Category-Wise Insights

By Type of Cycling:

• Road Cycling: Road cycling involves riding on paved roads, emphasizing speed and endurance. Popular among enthusiasts, it offers scenic routes and long-distance challenges. Trends include the rise of endurance events, cycling clubs, and the integration of technology for route planning, catering to avid road cyclists seeking diverse experiences.

• Mountain Biking: Mountain biking entails off-road cycling on rugged terrains. It appeals to adventure seekers and nature lovers, emphasizing technical skills. Trends include the growth of mountain biking trails, eco-friendly initiatives, and the popularity of downhill and cross-country events among enthusiasts.

• Urban Cycling: Urban cycling focuses on cycling within cities, exploring urban landscapes, and commuting. A trend involves the promotion of cycling-friendly infrastructure, bike-sharing programs, and events like Critical Mass rides, fostering community engagement and promoting cycling as a sustainable urban transport mode.

• Touring and Adventure Cycling: Touring and adventure cycling involve long-distance, self-supported journeys, combining cycling with exploration. Trends include the rise of bikepacking, gravel biking, and the popularity of cross-continental cycling routes. Adventure cyclists seek immersive experiences, cultural encounters, and unique landscapes on extended tours.

• Others: The “Others” category encompasses diverse cycling types, including recreational, cyclocross, and hybrid cycling experiences. Trends in this category vary widely, reflecting the evolving preferences of cyclists seeking distinct and personalized cycling adventures beyond traditional segments.

By Tourist

• Solo: Solo cycling tourists seek individual exploration, freedom, and self-discovery. The trend includes an upsurge in solo adventure cyclists, embracing the challenge of solo travel and self-guided tours, often driven by a desire for personal growth and introspection.

• Friends Group: Cycling among friends groups involves camaraderie, shared experiences, and a focus on group dynamics. The trend includes a rise in cycling vacations planned by friend groups, fostering a sense of adventure and collective enjoyment.

• Couple: Couples in the cycling tourism market seek romantic getaways, and bonding through shared cycling experiences. The trend includes a surge in couple-centric cycling tours, emphasizing scenic routes, intimate moments, and shared passions for exploration and adventure.

• Family: Family cycling tourism revolves around inclusive and recreational experiences for all ages. The trend sees an increase in family-oriented cycling vacations, featuring routes suitable for various skill levels, ensuring an enjoyable and active travel experience for every family member.

By Age Group

• 18-30 Years: Cycling tourism for the 18-30 age group represents adventurous exploration, seeking thrill, and cultural experiences. Trends include a preference for off-the-beaten-path destinations, the rise of bikepacking, and the integration of technology for interactive and social cycling experiences.

• 30-50 Years: Cycling tourism for the 30-50 age group combines active leisure with cultural appreciation. Trends include an emphasis on wellness cycling retreats, family-friendly tours, and the adoption of e-bikes for accessible and enjoyable long-distance rides.
• Above 50: Cycling tourism for individuals above 50 emphasizes leisurely exploration and fitness. Trends include the popularity of cycling cruises, scenic routes, and specialized tours catering to varying fitness levels. E-bikes are embraced for their assistance and comfort, promoting longer journeys.

By Mode of Booking

• Direct: Direct booking involves cyclists directly engaging with tour operators or accommodations without intermediaries. This trend reflects a desire for personalized experiences, and advancements in online platforms facilitate seamless interactions, offering cyclists greater control over their itineraries and preferences.

• Company Website: Cyclists increasingly favor booking through company websites, drawn by user-friendly interfaces, real-time information, and exclusive deals. Companies invest in responsive and informative websites to cater to tech-savvy customers, streamlining the booking process and enhancing the overall user experience.

• Travel Agents: Traditional travel agents remain relevant in cycling tourism, providing personalized guidance and curated packages. Agents leverage their expertise to tailor cycling experiences, offering convenience and a sense of assurance. The trend includes collaborations between agents and cycling tour operators to create comprehensive and diverse offerings.

• Others: The “Others” category incorporates emerging booking modes such as mobile apps, aggregators, and online marketplaces. Cyclists explore alternative platforms for unique experiences, leading to a trend of diversification in booking channels. The segment is marked by innovation and experimentation, catering to evolving consumer preferences and the digital landscape.

Report Scope

Cycling Tourism Market – Regional Analysis

The Cycling Tourism Market is segmented into various regions, including North America, Europe, Asia-Pacific, and LAMEA. Here is a brief overview of each region:

• North America: In North America, the trend leans towards the development of extensive cycling networks, connecting urban areas with scenic routes. There’s a rising interest in bike-sharing programs in cities, emphasizing urban mobility. Additionally, themed cycling events and charity rides have gained popularity, combining community engagement with active lifestyles.

• Europe: Europe exhibits a trend towards cycling as a mode of sustainable tourism, emphasizing eco-friendly practices. Bike-friendly accommodations, cycling-friendly cities, and comprehensive cycling infrastructure contribute to the appeal. Long-distance cycling routes, such as EuroVelo, draw enthusiasts, showcasing the continent’s commitment to diverse and extensive cycling experiences.

• Asia-Pacific: The Asia-Pacific region sees a surge in cycling tourism driven by adventure cycling and exploration of diverse landscapes. Bikepacking and mountain biking gain traction, attracting thrill-seekers. There’s also a notable trend of cultural integration, with cycling tours blending heritage sites, local traditions, and culinary experiences, providing a holistic exploration of the region.

• LAMEA (Latin America, Middle East, and Africa): LAMEA embraces a trend of promoting cycling as a means of cultural immersion. Cycling tours often coincide with local festivities and cultural events, providing tourists with an authentic experience. Adventure cycling through natural reserves and historical trails gains popularity, offering a unique blend of outdoor exploration and cultural discovery in diverse landscapes.

Competitive Landscape – Cycling Tourism Market

The Cycling Tourism Market is highly competitive, with a large number of manufacturers and retailers operating globally. Some of the key players in the market include:

• DuVine Cycling + Adventure Co.
• Backroads
• Trek Travel
• Exodus Travels
• G Adventures
• Butterfield & Robinson
• com
• Intrepid Travel
• Explore Worldwide
• REI Adventures
• Thomson Bike Tours
• Cycle Europe
• Serious Cycling
• La Fuga
• Ciclismo Classico
• Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

Emerging players like Spinlister and Veloguide leverage digital platforms to introduce innovative concepts in the cycling tourism market. Spinlister facilitates bike-sharing and rentals through an online marketplace, while Veloguide connects cyclists with local guides for personalized experiences, embracing the sharing economy.

Key players like DuVine Cycling + Adventure Co. and Backroads dominate by offering diverse, high-quality experiences. DuVine emphasizes luxury cycling tours, while Backroads focuses on expert-led adventures. Their established reputation, extensive networks, and commitment to quality contribute to their market dominance, attracting cycling enthusiasts seeking premium experiences.

The Cycling Tourism Market is segmented as follows:

By Type of Cycling

• Road Cycling
• Mountain Biking
• Urban Cycling
• Touring and Adventure Cycling
• Others

By Tourist

• Solo
• Friends Group
• Couple
• Family

By Age Group

• 18-30 Years
• 30-50 Years
• Above 50

By Mode of Booking

• Direct
• Company Website
• Travel Agents
• Others

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America