Facial Tissue Market Size, Trends and Insights By Product Type (Regular Facial Tissues, Moist Facial Tissues, Scented Facial Tissues, Hypoallergenic Facial Tissues, Recycled Facial Tissues), By Packaging Type (Box pack, Pocket pack), By Application (Home Use, Commercial Use (e.g., in hotels, restaurants, offices), Travel Packs), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Drug Stores/Pharmacies, Specialty Stores, Others (including direct sales and institutional suppliers)), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2024–2033
Report Snapshot
| Study Period: | 2024-2033 |
| Fastest Growing Market: | Asia-Pacific |
| Largest Market: | Europe |
Major Players
- APP (Sinar Mas Group)
- Asia Pulp & Paper
- Beco
- C&S Paper Co. Ltd
- Cascades Inc.
- Clearwater Paper
- Others
Reports Description
The Global Facial Tissue Market was valued at USD 13.2 Billion in 2023 and is expected to reach USD 27.8 Billion by 2032, at a CAGR of 7.72% during the forecast period 2023 – 2032.
Facial tissue refers to a class of soft, absorbent, disposable papers that are suitable for use on the face. Facial Tissues are convenient products that can be used for various odds and ends, making them a handy item to have around the office.
Facial tissues are particularly useful for quick clean-ups and spills as well as dusting, and can be used as padding for delicate items.
Facial Tissue Market: Growth Factors
Increasing Awareness of Hygiene and Health Concerns
Growing awareness regarding personal hygiene and health concerns, especially in the wake of the COVID-19 pandemic, is driving the demand for Facial tissues globally. Consumers are increasingly adopting Facial tissues as a convenient and hygienic alternative to traditional handkerchiefs or towels.
According to the World Health Organization (WHO), maintaining personal hygiene, including the use of Facial tissues, is crucial in preventing the spread of infectious diseases. This heightened awareness is reflected in the increasing adoption of facial tissues across households, workplaces, and public spaces.
Rapid Urbanization and Changing Lifestyle Patterns
The rapid pace of urbanization and changing lifestyle patterns, particularly in emerging economies, is fueling the growth of the global Facial tissue market. Urban populations often lead busier lifestyles and have higher disposable incomes, leading to increased demand for convenient and on-the-go hygiene products like Facial tissues.
Moreover, urbanization is associated with a greater emphasis on cleanliness and sanitation, further driving the demand for Facial tissues. According to the United Nations, the global urban population is expected to reach 68% by 2050, up from 55% in 2018, indicating a significant market opportunity for Facial tissue manufacturers to target urban consumers.
Facial Tissue Market: Restraints
Environmental Concerns and Sustainable Alternatives
One of the primary restraints facing the global Facial tissue market is the growing concern over environmental sustainability. Facial tissues are predominantly made from virgin wood pulp, contributing to deforestation and habitat loss.
Moreover, the production process generates significant carbon emissions and consumes large volumes of water. As environmental consciousness rises among consumers, there is a growing demand for eco-friendly and sustainable alternatives to traditional Facial tissues.
Government agencies and environmental organizations are advocating for the use of recycled paper and biodegradable materials in Facial tissue production to mitigate the environmental impact. This shift towards sustainability poses a challenge for Facial tissue manufacturers to innovate and develop greener products while maintaining affordability and performance.
Competition from Substitutes and Alternatives
The global Facial tissue market faces stiff competition from substitutes and alternatives, including handkerchiefs, napkins, and cloth towels. In many regions, especially in developing economies, these traditional alternatives remain popular due to their affordability and reusability.
Additionally, the rising popularity of electronic hand dryers in public restrooms poses a threat to the demand for Facial tissues, particularly in commercial settings. Government initiatives promoting the use of electric hand dryers for their energy efficiency further exacerbate this challenge for Facial tissue manufacturers.
To remain competitive, players in the Facial tissue market need to emphasize the convenience, hygiene, and disposability advantages of their products over traditional alternatives while addressing cost concerns.
Facial Tissue Market: Opportunities
Consumer Awareness and Environmental Concerns
There’s a rising awareness among consumers about the environmental impact of traditional Facial tissue products, leading to a shift towards eco-friendly alternatives such as recycled and bamboo-based tissues.
According to data from the United Nations Environment Programme (UNEP), global paper consumption has doubled since 2000, with the tissue paper industry being a significant contributor to this consumption. Consequently, consumers are seeking sustainable options to reduce their ecological footprint.
Government Regulations and Initiatives
Governments and regulatory bodies worldwide are implementing stringent regulations and promoting initiatives to encourage the use of sustainable products. For instance, the European Union’s Circular Economy Action Plan aims to promote the use of recycled materials in products, including tissue paper.
Similarly, the U.S. Environmental Protection Agency (EPA) is actively promoting the use of recycled content in paper products, including Facial tissues. These regulatory measures are driving manufacturers to innovate and develop eco-friendly alternatives, thereby creating opportunities in the market.
Facial Tissue Market: Segmentation Analysis
The global Facial Tissue market is segmented by product type and distribution channels.
- Based on Product Type: The facial tissue market is segmented into Regular Facial Tissues, Moist Facial Tissues, Scented Facial Tissues, Hypoallergenic Facial Tissue and Recycled Facial Tissues. Among all these segments, Regular face tissue held the highest market share in 2022, owing to the most commonly used and widely available type of Facial tissue, catering to a broad consumer base. With the increasing awareness of allergies and sensitivities among consumers, there is a growing demand for hypoallergenic products. This subsegment is likely experiencing rapid growth due to the rising concern for skin sensitivity and allergies.
- Based on Packaging Type: The facial tissue market is segmented into box pack and pocket pack. Among all these, the box pack held the highest market share during 2022. Box packs are typically preferred for home use and are commonly available in various sizes, making them a staple in households. With the growing trend of on-the-go lifestyles, pocket packs are witnessing significant growth. They are convenient for travel and outdoor activities, appealing to consumers seeking portability and convenience.
- Based on Application: The facial tissue market is segmented into Home Use, Commercial Use (e.g., in hotels, restaurants, offices) and Travel Packs. Among all these segments, Home use held the highest market in 2022, as they are essential items in households for personal hygiene and cleanliness. As travel becomes more accessible and frequent, the demand for travel-sized packs is increasing. Consumers seek compact and easily portable options for their travel needs, driving the growth of this subsegment.
- By Distribution Channel: The facial tissue market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Drug Stores/Pharmacies, Specialty Stores and Others (including direct sales and institutional suppliers). Among all these segments, Supermarkets/Hypermarkets held the highest market share in 2022. These large retail outlets offer a wide range of options and are often preferred by consumers due to convenience and accessibility. With the rise of e-commerce and the convenience of online shopping, the online retail channel is experiencing rapid growth in various consumer goods sectors, including Facial tissues. The ease of ordering, home delivery, and availability of a diverse range of products contribute to the popularity of online retail for purchasing facial tissues.
Report Scope
| Feature of the Report | Details |
| Market Size in 2023 | USD 13.2 Billion |
| Projected Market Size in 2032 | USD 27.8 Billion |
| Market Size in 2022 | USD 12.3 Billion |
| CAGR Growth Rate | 7.72% CAGR |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Key Segment | By Product Type, Packaging Type, Application, Distribution Channel, and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
Facial Tissue Market: Regional Analysis
North America currently holds the largest market share in 2022. The region has high levels of disposable income, which fuels consumer spending on premium Facial tissue products.
Additionally, the awareness regarding hygiene and health standards is relatively high, driving the demand for Facial tissues. However, growth in this region is moderate compared to emerging markets. Lastly, growth is expected to be moderate due to market saturation and competition.
Asia Pacific region emerges as the leader in terms of growth potential. The fastest-growing market globally. Contributing factors include various reasons. A large and growing population creates a vast consumer base with rising disposable incomes, fueling demand.
Further Growing urbanization and emphasis on personal hygiene drive tissue usage. China, Japan, and Southeast Asia house major production hubs, ensuring accessibility and affordability. Also, Consumers are increasingly opting for premium, eco-friendly, and specialized tissue variants.
Following Asia Pacific, Europe commands a significant market share with established players and mature consumer preferences. Emphasis on premium and eco-friendly options is a notable trend. While growth is steady, it’s likely to be slower than developing regions.
Middle East & Africa exhibit steady growth driven by rising urban populations and increasing purchasing power. However, market share remains relatively small due to factors like lower per capita income and uneven distribution networks.
Like the Middle East & Africa, Latin America experiences consistent growth fuelled by urbanization and economic development. The CAGR exceeding indicates significant potential. However, challenges like political instability and economic disparities create regional variations in growth rates.
Facial Tissue Market: Recent Developments
- In January 2024, Kimberly-Clark Announced Expansion into Plant-Based Facial Tissues: Kimberly-Clark, a leading player in the global Facial tissue market, announced the launch of its “Cottonelle Plant-Based Facial Tissues” in the United States. These tissues are made with 100% plant-based fibers and are designed to be gentle on the skin and the environment. This move reflects the growing consumer demand for sustainable and eco-friendly products.
- In December 2023, Essity Launched a New Facial Tissue Line with Micellar Technology: Essity, another major player, introduced its “Tempo Sensitive Facial Tissues with Micellar Technology” in Europe. These tissues are infused with micellar water, which is known for its gentle cleansing properties, aiming to provide a more soothing experience for sensitive skin. This development caters to the rising demand for premium and specialized Facial tissue products.
- In November 2023, WEPA Invested in Recycled Fiber Production Facility: WEPA, a European Facial tissue manufacturer, announced a significant investment in a new recycled fiber production facility in Germany. This facility will allow WEPA to increase its production of tissues made with recycled materials, further supporting its sustainability goals and addressing the increasing regulatory pressure for recycled content in paper products.
- In October 2023, Hengan Partners with Alibaba for E-commerce Expansion: Hengan, a major player in the Chinese Facial tissue market, partnered with Alibaba to expand its online sales channels. This collaboration aims to leverage Alibaba’s extensive e-commerce platform to reach a wider audience and drive online sales growth. This highlights the growing importance of e-commerce in the Facial tissue market, particularly in regions with high internet penetration.
- In September 2023, SCA Launches Facial Tissue Subscription Service: SCA, a Swedish hygiene and forest products company, launched a subscription service for its “Libera Facial Tissues” in select European markets. This service allows customers to receive regular deliveries of Facial tissues directly to their doorstep, offering convenience and potentially increasing customer loyalty. This development reflects the growing trend of subscription services in various consumer goods categories.
List of the prominent players in the Facial Tissue Market:
- APP (Sinar Mas Group)
- Asia Pulp & Paper
- Beco
- C&S Paper Co. Ltd
- Cascades Inc.
- Clearwater Paper
- CMPC Tissue
- Empresas CMPC
- First Quality
- Georgia Pacific
- Hengan International
- Kimberly-Clark Corporation
- Koch Industries
- KP Tissue
- Kruger Products L.P
- Metsa Tissue
- Procter & Gamble
- SCA
- Sofidel Group
- Svenska Cellulosa Aktiebolaget SCA
- Unicharm
- Vinda
- WEPA Group
- Others
These key players are adopting various organic and inorganic growth strategies such as mergers & acquisitions, joint ventures, expansion, strategic alliances, new product launches, etc. to enhance their business operations and revenues.
The Facial Tissue Market is segmented as follows:
By Product Type
- Regular Facial Tissues
- Moist Facial Tissues
- Scented Facial Tissues
- Hypoallergenic Facial Tissues
- Recycled Facial Tissues
By Packaging Type
- Box pack
- Pocket pack
By Application
- Home Use
- Commercial Use (e.g., in hotels, restaurants, offices)
- Travel Packs
By Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retail
- Drug Stores/Pharmacies
- Specialty Stores
- Others (including direct sales and institutional suppliers)
Regional Coverage:
North America
- U.S.
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- France
- U.K.
- Russia
- Italy
- Spain
- Netherlands
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Taiwan
- Rest of Asia Pacific
The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America
Table of Contents
- Chapter 1. Preface
- 1.1 Report Description and Scope
- 1.2 Research scope
- 1.3 Research methodology
- 1.3.1 Market Research Type
- 1.3.2 Market Research Methodology
- Chapter 2. Executive Summary
- 2.1 Global Facial Tissue Market, (2024 – 2033) (USD Billion)
- 2.2 Global Facial Tissue Market: snapshot
- Chapter 3. Global Facial Tissue Market – Industry Analysis
- 3.1 Facial Tissue Market: Market Dynamics
- 3.2 Market Drivers
- 3.2.1 Increasing Awareness of Hygiene and Health Concerns
- 3.2.2 Rapid Urbanization and Changing Lifestyle Patterns
- 3.3 Market Restraints
- 3.4 Market Opportunities
- 3.5 Market Challenges
- 3.6 Porter’s Five Forces Analysis
- 3.7 Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Product Type
- 3.7.2 Market Attractiveness Analysis By Packaging Type
- 3.7.3 Market Attractiveness Analysis By Application
- 3.7.4 Market Attractiveness Analysis By Distribution Channel
- Chapter 4. Global Facial Tissue Market- Competitive Landscape
- 4.1 Company market share analysis
- 4.1.1 Global Facial Tissue Market: Company Market Share, 2022
- 4.2 Strategic development
- 4.2.1 Acquisitions & mergers
- 4.2.2 New Product launches
- 4.2.3 Agreements, partnerships, collaboration, and joint ventures
- 4.2.4 Research and development and Regional expansion
- 4.3 Price trend analysis
- 4.1 Company market share analysis
- Chapter 5. Global Facial Tissue Market – Product Type Analysis
- 5.1 Global Facial Tissue Market Overview: By Product Type
- 5.1.1 Global Facial Tissue Market Share, By Product Type, 2022 and – 2033
- 5.2 Regular Facial Tissues
- 5.2.1 Global Facial Tissue Market by Regular Facial Tissues, 2024 – 2033 (USD Billion)
- 5.3 Moist Facial Tissues
- 5.3.1 Global Facial Tissue Market by Moist Facial Tissues, 2024 – 2033 (USD Billion)
- 5.4 Scented Facial Tissues
- 5.4.1 Global Facial Tissue Market by Scented Facial Tissues, 2024 – 2033 (USD Billion)
- 5.5 Hypoallergenic Facial Tissues
- 5.5.1 Global Facial Tissue Market by Hypoallergenic Facial Tissues, 2024 – 2033 (USD Billion)
- 5.6 Recycled Facial Tissues
- 5.6.1 Global Facial Tissue Market by Recycled Facial Tissues, 2024 – 2033 (USD Billion)
- 5.1 Global Facial Tissue Market Overview: By Product Type
- Chapter 6. Global Facial Tissue Market – Packaging Type Analysis
- 6.1 Global Facial Tissue Market Overview: By Packaging Type
- 6.1.1 Global Facial Tissue Market Share, By Packaging Type, 2022 and – 2033
- 6.2 Box pack
- 6.2.1 Global Facial Tissue Market by Box Pack, 2024 – 2033 (USD Billion)
- 6.3 Pocket pack
- 6.3.1 Global Facial Tissue Market by Pocket Pack, 2024 – 2033 (USD Billion)
- 6.1 Global Facial Tissue Market Overview: By Packaging Type
- Chapter 7. Global Facial Tissue Market – Application Analysis
- 7.1 Global Facial Tissue Market Overview: By Application
- 7.1.1 Global Facial Tissue Market Share, By Application, 2022 and – 2033
- 7.2 Home Use
- 7.2.1 Global Facial Tissue Market by Home Use, 2024 – 2033 (USD Billion)
- 7.3 Commercial Use (e.g., in hotels, restaurants, offices)
- 7.3.1 Global Facial Tissue Market by Commercial Use (e.g., in hotels, restaurants, offices), 2024 – 2033 (USD Billion)
- 7.4 Travel Packs
- 7.4.1 Global Facial Tissue Market by Travel Packs, 2024 – 2033 (USD Billion)
- 7.1 Global Facial Tissue Market Overview: By Application
- Chapter 8. Global Facial Tissue Market – Distribution Channel Analysis
- 8.1 Global Facial Tissue Market Overview: By Distribution Channel
- 8.1.1 Global Facial Tissue Market Share, By Distribution Channel, 2022 and – 2033
- 8.2 Supermarkets/Hypermarkets
- 8.2.1 Global Facial Tissue Market by Supermarkets/Hypermarkets, 2024 – 2033 (USD Billion)
- 8.3 Convenience Stores
- 8.3.1 Global Facial Tissue Market by Convenience Stores, 2024 – 2033 (USD Billion)
- 8.4 Online Retail
- 8.4.1 Global Facial Tissue Market by Online Retail, 2024 – 2033 (USD Billion)
- 8.5 Drug Stores/Pharmacies
- 8.5.1 Global Facial Tissue Market by Drug Stores/Pharmacies, 2024 – 2033 (USD Billion)
- 8.6 Specialty Stores
- 8.6.1 Global Facial Tissue Market by Specialty Stores, 2024 – 2033 (USD Billion)
- 8.7 Others (including direct sales and institutional suppliers)
- 8.7.1 Global Facial Tissue Market by Others (including direct sales and institutional suppliers), 2024 – 2033 (USD Billion)
- 8.1 Global Facial Tissue Market Overview: By Distribution Channel
- Chapter 9. Facial Tissues Market – Regional Analysis
- 9.1 Global Facial Tissues Market Regional Overview
- 9.2 Global Facial Tissues Market Share, by Region, 2022 & – 2033 (USD Billion)
- 9.3. North America
- 9.3.1 North America Facial Tissues Market, 2024 – 2033 (USD Billion)
- 9.3.1.1 North America Facial Tissues Market, by Country, 2024 – 2033 (USD Billion)
- 9.3.1 North America Facial Tissues Market, 2024 – 2033 (USD Billion)
- 9.4 North America Facial Tissues Market, by Product Type, 2024 – 2033
- 9.4.1 North America Facial Tissues Market, by Product Type, 2024 – 2033 (USD Billion)
- 9.5 North America Facial Tissues Market, by Packaging Type, 2024 – 2033
- 9.5.1 North America Facial Tissues Market, by Packaging Type, 2024 – 2033 (USD Billion)
- 9.6 North America Facial Tissues Market, by Application, 2024 – 2033
- 9.6.1 North America Facial Tissues Market, by Application, 2024 – 2033 (USD Billion)
- 9.7 North America Facial Tissues Market, by Distribution Channel, 2024 – 2033
- 9.7.1 North America Facial Tissues Market, by Distribution Channel, 2024 – 2033 (USD Billion)
- 9.8. Europe
- 9.8.1 Europe Facial Tissues Market, 2024 – 2033 (USD Billion)
- 9.8.1.1 Europe Facial Tissues Market, by Country, 2024 – 2033 (USD Billion)
- 9.8.1 Europe Facial Tissues Market, 2024 – 2033 (USD Billion)
- 9.9 Europe Facial Tissues Market, by Product Type, 2024 – 2033
- 9.9.1 Europe Facial Tissues Market, by Product Type, 2024 – 2033 (USD Billion)
- 9.10 Europe Facial Tissues Market, by Packaging Type, 2024 – 2033
- 9.10.1 Europe Facial Tissues Market, by Packaging Type, 2024 – 2033 (USD Billion)
- 9.11 Europe Facial Tissues Market, by Application, 2024 – 2033
- 9.11.1 Europe Facial Tissues Market, by Application, 2024 – 2033 (USD Billion)
- 9.12 Europe Facial Tissues Market, by Distribution Channel, 2024 – 2033
- 9.12.1 Europe Facial Tissues Market, by Distribution Channel, 2024 – 2033 (USD Billion)
- 9.13. Asia Pacific
- 9.13.1 Asia Pacific Facial Tissues Market, 2024 – 2033 (USD Billion)
- 9.13.1.1 Asia Pacific Facial Tissues Market, by Country, 2024 – 2033 (USD Billion)
- 9.13.1 Asia Pacific Facial Tissues Market, 2024 – 2033 (USD Billion)
- 9.14 Asia Pacific Facial Tissues Market, by Product Type, 2024 – 2033
- 9.14.1 Asia Pacific Facial Tissues Market, by Product Type, 2024 – 2033 (USD Billion)
- 9.15 Asia Pacific Facial Tissues Market, by Packaging Type , 2024 – 2033
- 9.15.1 Asia Pacific Facial Tissues Market, by Packaging Type , 2024 – 2033 (USD Billion)
- 9.16 Asia Pacific Facial Tissues Market, by Application, 2024 – 2033
- 9.16.1 Asia Pacific Facial Tissues Market, by Application, 2024 – 2033 (USD Billion)
- 9.17 Asia Pacific Facial Tissues Market, by Distribution Channel, 2024 – 2033
- 9.17.1 Asia Pacific Facial Tissues Market, by Distribution Channel, 2024 – 2033 (USD Billion)
- 9.18. Latin America
- 9.18.1 Latin America Facial Tissues Market, 2024 – 2033 (USD Billion)
- 9.18.1.1 Latin America Facial Tissues Market, by Country, 2024 – 2033 (USD Billion)
- 9.18.1 Latin America Facial Tissues Market, 2024 – 2033 (USD Billion)
- 9.19 Latin America Facial Tissues Market, by Product Type, 2024 – 2033
- 9.19.1 Latin America Facial Tissues Market, by Product Type, 2024 – 2033 (USD Billion)
- 9.20 Latin America Facial Tissues Market, by Packaging Type, 2024 – 2033
- 9.20.1 Latin America Facial Tissues Market, by Packaging Type, 2024 – 2033 (USD Billion)
- 9.21 Latin America Facial Tissues Market, by Application, 2024 – 2033
- 9.21.1 Latin America Facial Tissues Market, by Application, 2024 – 2033 (USD Billion)
- 9.22 Latin America Facial Tissues Market, by Distribution Channel, 2024 – 2033
- 9.22.1 Latin America Facial Tissues Market, by Distribution Channel, 2024 – 2033 (USD Billion)
- 9.23. The Middle-East and Africa
- 9.23.1 The Middle-East and Africa Facial Tissues Market, 2024 – 2033 (USD Billion)
- 9.23.1.1 The Middle-East and Africa Facial Tissues Market, by Country, 2024 – 2033 (USD Billion)
- 9.23.1 The Middle-East and Africa Facial Tissues Market, 2024 – 2033 (USD Billion)
- 9.24 The Middle-East and Africa Facial Tissues Market, by Product Type, 2024 – 2033
- 9.24.1 The Middle-East and Africa Facial Tissues Market, by Product Type, 2024 – 2033 (USD Billion)
- 9.25 The Middle-East and Africa Facial Tissues Market, by Packaging Type, 2024 – 2033
- 9.25.1 The Middle-East and Africa Facial Tissues Market, by Packaging Type, 2024 – 2033 (USD Billion)
- 9.26 The Middle-East and Africa Facial Tissues Market, by Application, 2024 – 2033
- 9.26.1 The Middle-East and Africa Facial Tissues Market, by Application, 2024 – 2033 (USD Billion)
- 9.27 The Middle-East and Africa Facial Tissues Market, by Distribution Channel, 2024 – 2033
- 9.27.1 The Middle-East and Africa Facial Tissues Market, by Distribution Channel, 2024 – 2033 (USD Billion)
- Chapter 10. Company Profiles
- 10.1 APP (Sinar Mas Group)
- 10.1.1 Overview
- 10.1.2 Financials
- 10.1.3 Product Portfolio
- 10.1.4 Business Strategy
- 10.1.5 Recent Developments
- 10.2 Asia Pulp & Paper
- 10.2.1 Overview
- 10.2.2 Financials
- 10.2.3 Product Portfolio
- 10.2.4 Business Strategy
- 10.2.5 Recent Developments
- 10.3 Beco
- 10.3.1 Overview
- 10.3.2 Financials
- 10.3.3 Product Portfolio
- 10.3.4 Business Strategy
- 10.3.5 Recent Developments
- 10.4 C&S Paper Co. Ltd
- 10.4.1 Overview
- 10.4.2 Financials
- 10.4.3 Product Portfolio
- 10.4.4 Business Strategy
- 10.4.5 Recent Developments
- 10.5 Cascades Inc.
- 10.5.1 Overview
- 10.5.2 Financials
- 10.5.3 Product Portfolio
- 10.5.4 Business Strategy
- 10.5.5 Recent Developments
- 10.6 Clearwater Paper
- 10.6.1 Overview
- 10.6.2 Financials
- 10.6.3 Product Portfolio
- 10.6.4 Business Strategy
- 10.6.5 Recent Developments
- 10.7 CMPC Tissue
- 10.7.1 Overview
- 10.7.2 Financials
- 10.7.3 Product Portfolio
- 10.7.4 Business Strategy
- 10.7.5 Recent Developments
- 10.8 Empresas CMPC
- 10.8.1 Overview
- 10.8.2 Financials
- 10.8.3 Product Portfolio
- 10.8.4 Business Strategy
- 10.8.5 Recent Developments
- 10.9 First Quality
- 10.9.1 Overview
- 10.9.2 Financials
- 10.9.3 Product Portfolio
- 10.9.4 Business Strategy
- 10.9.5 Recent Developments
- 10.10 Georgia Pacific
- 10.10.1 Overview
- 10.10.2 Financials
- 10.10.3 Product Portfolio
- 10.10.4 Business Strategy
- 10.10.5 Recent Developments
- 10.11 Hengan International
- 10.11.1 Overview
- 10.11.2 Financials
- 10.11.3 Product Portfolio
- 10.11.4 Business Strategy
- 10.11.5 Recent Developments
- 10.12 Kimberly-Clark Corporation
- 10.12.1 Overview
- 10.12.2 Financials
- 10.12.3 Product Portfolio
- 10.12.4 Business Strategy
- 10.12.5 Recent Developments
- 10.13 Koch Industries
- 10.13.1 Overview
- 10.13.2 Financials
- 10.13.3 Product Portfolio
- 10.13.4 Business Strategy
- 10.13.5 Recent Developments
- 10.14 KP Tissue
- 10.14.1 Overview
- 10.14.2 Financials
- 10.14.3 Product Portfolio
- 10.14.4 Business Strategy
- 10.14.5 Recent Developments
- 10.15 Kruger Products L.P
- 10.15.1 Overview
- 10.15.2 Financials
- 10.15.3 Product Portfolio
- 10.15.4 Business Strategy
- 10.15.5 Recent Developments
- 10.16 Metsa Tissue
- 10.16.1 Overview
- 10.16.2 Financials
- 10.16.3 Product Portfolio
- 10.16.4 Business Strategy
- 10.16.5 Recent Developments
- 10.17 Procter & Gamble
- 10.17.1 Overview
- 10.17.2 Financials
- 10.17.3 Product Portfolio
- 10.17.4 Business Strategy
- 10.17.5 Recent Developments
- 10.18 SCA
- 10.18.1 Overview
- 10.18.2 Financials
- 10.18.3 Product Portfolio
- 10.18.4 Business Strategy
- 10.18.5 Recent Developments
- 10.19 Sofidel Group
- 10.19.1 Overview
- 10.19.2 Financials
- 10.19.3 Product Portfolio
- 10.19.4 Business Strategy
- 10.19.5 Recent Developments
- 10.20 Svenska Cellulosa Aktiebolaget SCA
- 10.20.1 Overview
- 10.20.2 Financials
- 10.20.3 Product Portfolio
- 10.20.4 Business Strategy
- 10.20.5 Recent Developments
- 10.21 Unicharm
- 10.21.1 Overview
- 10.21.2 Financials
- 10.21.3 Product Portfolio
- 10.21.4 Business Strategy
- 10.21.5 Recent Developments
- 10.22 Vinda
- 10.22.1 Overview
- 10.22.2 Financials
- 10.22.3 Product Portfolio
- 10.22.4 Business Strategy
- 10.22.5 Recent Developments
- 10.23 WEPA Group
- 10.23.1 Overview
- 10.23.2 Financials
- 10.23.3 Product Portfolio
- 10.23.4 Business Strategy
- 10.23.5 Recent Developments
- 10.24 Others.
- 10.24.1 Overview
- 10.24.2 Financials
- 10.24.3 Product Portfolio
- 10.24.4 Business Strategy
- 10.24.5 Recent Developments
- 10.1 APP (Sinar Mas Group)
List Of Figures
Figures No 1 to 34
List Of Tables
Tables No 1 to 102
Report Methodology
In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:
Preliminary Data Mining
On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.
Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.
Statistical Model
Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.
Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.
Some of the variables taken into account for forecasting are as follows:
• Industry drivers and constraints, as well as their current and projected impact
• The raw material case, as well as supply-versus-price trends
• Current volume and projected volume growth through 2032
We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.
Primary Validation
This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.
Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.
All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:
• Market leaders
• Suppliers of raw materials
• Suppliers of raw materials
• Buyers.
The following are the primary research objectives:
• To ensure the accuracy and acceptability of our data.
• Gaining an understanding of the current market and future projections.
Data Collection Matrix
| Perspective | Primary research | Secondary research |
| Supply-side |
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| Demand-side |
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Market Analysis Matrix
| Qualitative analysis | Quantitative analysis |
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Prominent Player
- APP (Sinar Mas Group)
- Asia Pulp & Paper
- Beco
- C&S Paper Co. Ltd
- Cascades Inc.
- Clearwater Paper
- CMPC Tissue
- Empresas CMPC
- First Quality
- Georgia Pacific
- Hengan International
- Kimberly-Clark Corporation
- Koch Industries
- KP Tissue
- Kruger Products L.P
- Metsa Tissue
- Procter & Gamble
- SCA
- Sofidel Group
- Svenska Cellulosa Aktiebolaget SCA
- Unicharm
- Vinda
- WEPA Group
- Others
FAQs
The Environmental Concerns and Sustainable Alternatives is major restraint in global Facial Tissue market.
The Rapid Urbanization and Changing Lifestyle Patterns is major driver in global Facial Tissue market.
The “Regular Facial Tissues” category dominated the market in 2022.
The key players in the market are APP (Sinar Mas Group), Asia Pulp & Paper, Beco, C&S Paper Co. Ltd, Cascades Inc., Clearwater Paper, CMPC Tissue, Empresas CMPC, First Quality, Georgia Pacific, Hengan International, Kimberly-Clark Corporation, Koch Industries, KP Tissue, Kruger Products L.P, Metsa Tissue, Procter & Gamble, SCA, Sofidel Group, Svenska Cellulosa Aktiebolaget SCA, Unicharm, Vinda, WEPA Group, Others.
“North America” had the largest share in the Facial Tissue Market.
The global market is projected to grow at a CAGR of 7.72% during the forecast period, 2023-2032.
The Facial Tissue Market size was valued at USD 13.2 Billion in 2023.