Global Digital Personalized Nutrition Market Size Likely to Surpass at a CAGR of 16.3% By 2034

Digital Personalized Nutrition Market Size

As per the Digital Personalized Nutrition Market size analysis conducted by the CMI Team, the global Digital Personalized Nutrition Market is expected to record a CAGR of 16.3% from 2025 to 2034. In 2025, the market size is projected to reach a valuation of USD 4.20 Billion. By 2034, the valuation is anticipated to reach USD 16.29 Billion.

Digital Personalized Nutrition Market Overview

As per the industry experts at CMI, the Personalized Nutrition Digital Market is expanding rapidly with consumer demand for personalized diet and health solutions fueled by genetic and lifestyle data. Leading such efforts are companies like Nutrigenomix, 23andMe, and Viome, selling DNA and microbiome-guided nutrition plans on digital platforms and with the help of AI.

Such solutions support real-time monitoring, customized advice, and preventive health care. In countries such as North America and Europe, supportive health policies and technological uptake are driving market growth. Growing demand is also observed in Asia with heightened health awareness. As investments increase and strategic collaborations take place, the market is moving toward precision-based, consumer-centric nutrition solutions.

Digital Personalized Nutrition Market Growth Factors and Dynamics

• Rising Consumer Awareness Towards Customized Wellness and Health: Consumer awareness regarding customized health and wellness has increased vastly, driven by a better realization of the importance of personalized diet and lifestyle regimens. This shift is brought about by advancements in genetic screening and tailor-made nutritional solutions that help individuals make healthier decisions around health depending on their personal genetic profile. For example, in October 2023, 23andMe introduced Health Action Plan, a new tool for 23andMe+ Premium members that integrates genetic information, medical history, and bloodwork biomarkers to provide personalized, prioritized health recommendations-which may include lifestyle modifications, lab work, and clinical follow-ups-that assist users in taking actionable prevention and early risk detection measures, updating recommendations as additional information comes in; however, the recommendations are not intended as professional medical care.

• Increase in Investments by Industry Players in Product Development and R&D: The Digital Personalized Nutrition Market is experiencing a surge in growth with heightened investments in product development and research and development (R&D) activities by industry players. These investments are geared towards the improvement of the efficacy, accessibility, and precision of personalized nutrition solutions to increase their applications and reach. For example, in September 2024, Viome raised USD 0.025 billion in a Series D round of funding from Khosla Ventures and Marc Benioff to develop its preventative health technologies on the basis of AI. Viome hired Kal Raman, who is a former executive at Amazon and Samsung, as COO to helm its new diagnostics business. On the basis of its FDA-approved CancerDetect test, Viome is introducing new gut health and chronic disease, cancer, and aging early disease detection tests.

• Role of Personalized Nutrition in Preventive Healthcare Plans: Personalized nutrition is increasingly becoming a part of preventive healthcare plans with the focus shifting to the pivotal role of custom-designed diet plans in illness prevention and maintaining health. Integration is made possible by improvements in genetic screening and data analysis that allow clinicians to provide more individualized and targeted nutritional advice. For example, in June 2023, Nutrigenomix partnered with the American Nutrition Association (ANA) to promote education and research on individualized nutrition, specifically nutritional genomics, by offering genetic testing tools, education, and information to healthcare providers and educators to incorporate DNA-guided nutritional advice into mainstream practice and enhance health outcomes through more personalized nutrition counsel.

Report Scope

Digital Personalized Nutrition Market SWOT Analysis

• Strengths: The genomic impact on the digital personalized nutrition industry is positive, with genomics, AI, and advancements in big data analytics allowing for extremely tailored and precise dietary guidance. Expansion in healthcare awareness, increasing numbers of lifestyle disorders, and customer pressure for precautionary healthcare products further propel the industry. Viome, Nutrigenomix, and HealthifyMe made use of strong digital infrastructure and partnership strategies to capitalize quickly.

• Weaknesses: One of the most significant weaknesses is the interpretability and cost of properly interpreting genetic information. Incorrect interpretations can be health risks and undermine consumer confidence. There’s also no uniform regulation across the different regions, which results in unequal quality of service. Inaccessibility in rural or underdeveloped regions and a lack of awareness regarding genetic-based nutrition are also limitations in terms of market penetration.

• Opportunities: Expansion into the emerging markets of India, Brazil, and Southeast Asia offers huge growth potential driven by increasing disposable incomes and the take-up of digital health. Partnership with food and beverage manufacturers can do so with innovative personalized offerings. Wearable, fitness app, and telehealth integration provide value-added propositions. Partnerships with hospitals and corporate wellness initiatives can provide institutional access to personalized nutrition care.

• Threats: Data privacy and security issues are a major threat even with sensitive health and genetic data. The market is also tested by traditional nutritionists and opposition to strategies based on genes. Disruption by tech giants or new entrants and technological innovation at a rapid pace can disrupt current business models. Legal and ethical challenges related to genetic testing could be future regulatory hurdles as well.

List of the prominent players in the Digital Personalized Nutrition Market:

• Nutrigenomix
• 23andMe
• Viome Life Sciences
• DayTwo
• Atlas Biomed
• Noom
• Nutrisense
• Lifesum
• HealthifyMe
• Levels
• Persona Nutrition
• Baze Labs
• Rootine
• GenoPalate
• Habit
• Others

The Digital Personalized Nutrition Market is segmented as follows:

By Purchase Model

• Subscription
• One Time Purchase

By End-Users

• Direct Consumers
• Wellness & Fitness Centers
• Hospitals & Clinics
• Institutions

By Application

• Generic Health & Fitness
• Disease-Based
• Sports Nutrition

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America