As per the POP Display Market size analysis conducted by the CMI Team, the global POP Display Market is expected to record a CAGR of 5.4% from 2025 to 2034. In 2025, the market size is projected to reach a valuation of USD 12.8 Billion. By 2034, the valuation is anticipated to reach USD 18.3 Billion.
Overview
According to industry experts, the POP (Point-of-Purchase) Display Market is witnessing rapid growth due to increased focus on experiential retailing, brand visibility and consumer interaction in physical touch points. In-store marketing, retail modernization, and digital integration have stormed to ensure POP displays are a necessity to influence purchase decision making.
Retailers and brands to monitor customer behavior and position products in the best places are actively adopting AI-empowered analytics, smart sensors, and interactive digital displays. The growing concern with sustainable materials, recyclable packaging and sustainable design is reshaping the industry, as companies attempt to equalize the impact of marketing and environmentally friendly design.
Key Trends & Drivers
- Expanding of E-commerce and Omnichannel Retailing: The combination of the physical and online retail strategies encourages the use of POP displays in stores, which will be used to supplement digital promotions. By engaging the offline and online experiences with the help of interactive displays and QR codes, retailers will enhance their sales and customer interest, driving the market evolution.
- Seasonal and Promotional Campaigns: POP displays are used by Brands when seasonal sales, festive promotion, and launching products. Placed in time, displayed in an appropriate manner increases consumer awareness, causes excitement, and prompts more conversions. Promotional displays are frequently used, which quickens the demand within the marketing retailing ecosystem.
- Creative Materials and Designs: Improvement of materials, printing technology, and design make it possible to have individualized, lasting, and attractive POP displays. The use of sustainability-oriented materials and digital improvements appeals equally to retailers and consumers, which leads to increased adoption and market growth.
Report Scope
| Feature of the Report | Details |
| Market Size in 2025 | USD 12.8 Billion |
| Projected Market Size in 2034 | USD 18.3 Billion |
| Market Size in 2024 | USD 12.5 Billion |
| CAGR Growth Rate | 5.4% CAGR |
| Base Year | 2024 |
| Forecast Period | 2025-2034 |
| Key Segment | By Product Type, Material, Sales Channel, End User and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
SWOT Analysis
- Strengths: The POP Display Market is characterized by high brand awareness, customer interest, and influence to buy on the spot at stores. Its ability to customize and integrate with digital signage, as well as sustainable material usage makes it more marketable and spurs ongoing innovation and retail marketing success.
- Weaknesses: The high cost of production, short display life cycles and relying on in store foot traffic restricts profitability. The associated environmental issues of plastic or non-recycleable materials and the necessity to improve and update design frequently creates another operational and sustainability challenge to display manufacturers and retailers.
- Opportunities: Massive opportunities exist due to the increasing demand of smart, digital, and interactive POP displays. The combination of AR/VR, IoT sensors, and data analytics allow providing real-time information about the shopper. Produced better, more sustainable and recyclable display materials also enhance brand image and match up global standards on environmental protection.
- Threats: The objective of growing the online stores increases penetration of online stores reducing the requirement of physical stores with physical display. Profitability is also threatened by supply chain disruptions, fluctuations in raw material cost and pressures on meeting environmental compliance. The growing competition and changing trends in the retail technology require innovation and flexibility.
List of the prominent players in the POP Display Market:
- International Paper
- DS Smith
- Smurfit Kappa Group PLC
- Sonoco Products Company
- Menasha Packaging Company LLC
- Georgia-Pacific LLC
- WestRock Company
- Pratt Industries
- Marketing Alliance Group
- Siffron
- Creative Displays (Great Northern Instore)
- Dana
- Promag
- Repack Canada
- Avante
- GLBC
- Ravenshoe Packaging
- Mitchel-Lincoln
- POPTECH
- Noble Industries
- Others
The POP Display Market is segmented as follows:
By Product Type
- Countertop Displays
- Floor Displays
- End-cap Displays
- Pallet Displays
- Others
By Material
- Corrugated Cardboard
- Plastic
- Metal
- Wood
- Others
By Sales Channel
- Department Stores
- Supermarkets and Hypermarkets
- Specialty Stores
- Others
By End User
- Food and Beverage
- Cosmetics and Personal Care
- Pharmaceuticals
- Electronics and Appliances
- Others
Regional Coverage:
North America
- U.S.
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- France
- U.K.
- Russia
- Italy
- Spain
- Netherlands
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Taiwan
- Rest of Asia Pacific
The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America