Healthy Snacks Market Size, Trends and Insights By Product (Frozen & Refrigerated, Fruit, Bakery, Savory, Confectionery, Dairy, Others), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online, Others), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032


Report Code: CMI24028

Published Date: June 2023

Pages: 220+

Category: Food & Beverages

Report Snapshot

CAGR: 7%
35.3B
2022
37.36B
2023
55.9B
2032

Source: CMI

Study Period: 2023-2032
Fastest Growing Market: Asia-Pacific
Largest Market: Europe

Major Players

  • I.T.C. Limited (India)
  • Kambly SA (Switzerland)
  • Mondelez International (US)
  • PepsiCo (U.S.)
  • Others

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Reports Description

As per the current market research conducted by CMI Team, the global Healthy Snacks market is expected to record a CAGR of 7% from 2023 to 2032. In 2022, the market size is projected to reach a valuation of USD 35.3 billion. By 2032, the valuation is anticipated to reach USD 55.9 billion.

Healthy snacks refer to small portions of food or beverages that are consumed between meals. These snacks are characterized by their low sodium, no added sugar, and low saturated fat content, while being rich in vitamins, nutrients, fiber, and protein, which provide sustained energy throughout the day.

Examples of healthy snacks include boiled eggs, whole grains, seeds, nuts, vegetables, fruits, and low-fat dairy products. In recent years, the healthy snack market has experienced significant growth, especially with the onset of the global pandemic. As consumers increasingly prioritize their health, there is a rising demand for nutritious yet enjoyable snack options.

Additionally, the expansion of the product supply chain has played a crucial role in driving market growth. Major supermarket chains are now collaborating with third-party online delivery companies to expand their operations into e-commerce channels.

The global healthy snacks market is experiencing a favorable growth trajectory, largely driven by the increasing consumption of on-the-go snacks. As consumers become more informed about the potential health hazards linked to the consumption of junk food, including chronic diseases like heart disease and diabetes, the demand for healthy snacks is expected to rise globally. A notable trend in the market is the growing preference among customers for healthier eating habits and a balanced lifestyle. This shift in consumer behavior is resulting in the integration of healthy snacks as a significant component of people’s diets worldwide, thereby driving the advancement of the global healthy snacks market.

Healthy Snacks Market – Significant Growth Factors

The healthy snacks market is experiencing significant growth due to several key factors:

  • Increasing health consciousness: As consumers become more aware of the importance of a healthy lifestyle and the impact of their dietary choices on well-being, there is a growing demand for healthier snack options. People are actively seeking snacks that offer nutritional benefits and contribute to their overall health and wellness.
  • Rise in chronic diseases: The prevalence of chronic diseases like obesity, diabetes, and heart disease has been steadily increasing. This has prompted individuals to adopt healthier eating habits, including incorporating nutritious snacks into their daily routines. Healthy snacks that are low in sugar, sodium, and saturated fats are seen as a way to prevent or manage these conditions.
  • Busy and on-the-go lifestyles: With busy schedules and time constraints, consumers are looking for convenient and portable snack options that can be consumed on the go. Healthy snacks provide a convenient solution, offering a quick and nourishing alternative to traditional meals.
  • Product innovation and variety: The healthy snacks market has seen a surge in product innovation, with companies developing new and exciting options to cater to consumer demands. This includes a wide range of snacks made from natural ingredients, whole grains, fruits, vegetables, nuts, and seeds. The availability of diverse flavors and textures has also contributed to the market’s growth.
  • E-commerce and online retailing: The growth of e-commerce platforms and online retailing has made it easier for consumers to access a wide selection of healthy snacks. Online shopping provides convenience, accessibility, and the ability to explore and compare different brands and products, further driving the market’s expansion.
  • Marketing and promotional efforts: Increased marketing and promotional activities by companies in the healthy snacks industry have helped raise awareness and generate interest among consumers. Advertising campaigns highlighting the nutritional benefits and taste appeal of healthy snacks have played a significant role in driving the market growth.

Healthy Snacks Market – Mergers and Acquisitions

The healthy snacks market has witnessed several mergers and acquisitions, indicating the industry’s dynamic nature and the strategic efforts of companies to strengthen their market position. Some notable mergers and acquisitions in the healthy snacks market include:

  • The acquisition of KIND Snacks by Mars: In 2020, Mars, Incorporated acquired KIND Snacks, a leading healthy snack brand known for its granola bars and other nutritious offerings. This acquisition allowed Mars to expand its presence in the healthy snacks segment and leverage KIND’s brand recognition and product portfolio.
  • PepsiCo’s acquisitions: PepsiCo, a major player in the snacks industry, has made several acquisitions to enhance its healthy snacks portfolio. In 2018, PepsiCo acquired Bare Snacks, a company specializing in baked fruit and vegetable snacks. This acquisition helped PepsiCo strengthen its position in the better-for-you snack segment. Additionally, in 2019, PepsiCo acquired Health Warrior, a brand focused on plant-based protein bars and other nutrient-dense snacks.
  • General Mills’ acquisition of Annie’s: General Mills, a multinational food company, acquired Annie’s, a popular organic and natural food brand, in 2014. This acquisition allowed General Mills to expand its presence in the healthy snacks market and cater to the growing demand for organic and natural snack options.
  • The merger of Amplify Snack Brands and Hershey: In 2017, The Hershey Company acquired Amplify Snack Brands, a company known for its better-for-you snack products, including SkinnyPop popcorn. This merger helped Hershey diversify its product portfolio and tap into the growing consumer demand for healthier snack options.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

Healthy Snacks Market Bread Market Functional Food and Beverage Market
CAGR 7% (Approx) CAGR 3.6%

(Approx)

CAGR 12.38%

(Approx)

USD 55.9 billion by 2032 US$ 291.29 Billion by 2030 USD 602 Billion by 2030

Healthy Snacks Market – Significant Threats

While the healthy snacks market offers numerous growth opportunities, there are also several significant threats that companies operating in this sector should be aware of:

  • Intense competition from established players: The healthy snacks market has become highly competitive, with numerous established players and new entrants vying for market share. Established food companies and well-known brands have the advantage of strong distribution networks, brand recognition, and extensive resources, making it challenging for smaller or newer companies to compete effectively.
  • Price sensitivity and affordability: Healthy snacks often come with a higher price tag compared to conventional snacks. This can be a deterrent for price-sensitive consumers, especially those with limited disposable income. The affordability of healthy snacks remains a significant challenge for companies, as they must strike a balance between offering nutritious products and keeping prices reasonable.
  • Health and nutrition skepticism: Despite the growing awareness of healthy eating, there are still segments of consumers who remain skeptical about the nutritional claims of healthy snacks. Some consumers may question the authenticity of health claims or perceive healthy snacks as less tasty compared to their traditional counterparts. Overcoming these skepticism and perception barriers can be a challenge for companies in the healthy snacks market.
  • Regulatory constraints and labeling requirements: The healthy snacks market is subject to regulatory constraints and labeling requirements, which can vary across different regions and countries. Companies need to ensure compliance with these regulations, including accurate and transparent labeling of ingredients, nutritional information, and health claims. Failure to meet these requirements can result in penalties and damage to brand reputation.
  • Shifting consumer preferences and trends: Consumer preferences and trends are constantly evolving, and companies need to stay attuned to these changes. While healthy snacks are currently in demand, shifts in consumer preferences towards other types of snacks or dietary patterns can pose a threat to the market. Companies must adapt and innovate to align with evolving consumer needs and preferences.
  • Product imitation and counterfeiting: As the popularity of healthy snacks increases, the risk of product imitation and counterfeiting also rises. Companies need to invest in strong intellectual property protection, quality control measures, and brand reputation management to mitigate the threat of counterfeit products that can negatively impact consumer trust and market share.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 37.36 Billion
Projected Market Size in 2032 USD 55.9 Billion
Market Size in 2022 USD 35.3 Billion
CAGR Growth Rate 7% CAGR
Base Year 2022
Forecast Period 2023-2032
Key Segment By Product, Distribution Channel and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Category-Wise Insights

Based on the Distribution Channel:

The healthy snacks market is categorized into distribution channels, including Supermarkets & Hypermarkets, Convenience Stores, Online, and Other Channels. Among these, the Supermarkets and Hypermarkets segment is anticipated to dominate the sales of healthy snacks globally due to the widespread presence of these distribution channels.

The online channel is expected to witness a surge in sales as digitization continues to advance. Additionally, the rapid growth of retail infrastructure is forecasted to create favorable conditions for the supermarket segment.

Based on the Product:

The healthy snacks market is segmented by product into Frozen & Refrigerated, Fruit, Bakery, Savory, Confectionery, Dairy, and Others. Among these segments, the healthy savory snacks segment is expected to exhibit a strong growth trajectory throughout the forecast period. This growth can be attributed to the growing working population, who are increasingly opting for savory snacks as an alternative to traditional dinners. Moreover, the rising consumption of savory snacks by students is also anticipated to significantly contribute to the segment’s growth in the coming years.

Global Healthy Snacks Market 2023–2032 (By Billion)

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Healthy Snacks Market – Regional Analysis

The healthy snacks market exhibits regional variations, influenced by factors such as consumer preferences, dietary habits, cultural influences, and economic conditions. Here is a regional analysis of the healthy snacks market:

  • North America: North America is a prominent market for healthy snacks, driven by the increasing health consciousness and demand for nutritious food options. The region has witnessed a surge in the availability of healthy snack choices, including organic, gluten-free, and non-GMO options. The United States, in particular, has a strong market presence due to the high disposable income, busy lifestyles, and emphasis on wellness trends.
  • Europe: Europe is another significant market for healthy snacks, with countries like the United Kingdom, Germany, and France leading the way. Growing awareness of health benefits, rising consumer inclination towards natural and organic products, and government initiatives promoting healthy eating habits contribute to the market’s growth. The demand for innovative, low-calorie, and functional snacks is also on the rise in Europe.
  • Asia Pacific: The Asia Pacific region is experiencing rapid growth in the healthy snacks market. Increasing urbanization, changing lifestyles, and rising disposable incomes are driving the demand for healthier snacking options. Countries like China, India, and Japan are witnessing a shift towards healthier eating habits, with consumers seeking snacks that offer both taste and nutrition. Traditional Asian snacks made from ingredients like nuts, seeds, and fruits are gaining popularity.
  • Latin America: Latin America is a developing market for healthy snacks, with countries like Brazil, Mexico, and Argentina exhibiting potential for growth. Changing dietary patterns, rising health awareness, and the influence of global health trends contribute to the market’s expansion. The region offers opportunities for companies to introduce nutritious snack options that align with local tastes and preferences.
  • Middle East and Africa: The Middle East and Africa region is gradually adopting healthier snacking habits due to increasing awareness of the benefits of a balanced diet. Rising health concerns, urbanization, and a shift towards convenience foods drive the demand for healthy snacks. In the Middle East, dates, nuts, and dried fruits are popular choices, while Africa offers opportunities for companies to introduce nutritious snacks made from local ingredients.

Global Healthy Snacks Market 2023–2032 (By Distribution Channel)

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List of the prominent players in the Healthy Snacks Market:

  • I.T.C. Limited (India)
  • Kambly SA (Switzerland)
  • Mondelez International (US)
  • PepsiCo (U.S.)
  • The Kraft Heinz Company (U.S.)
  • Annie’s Homegrown Inc. (U.S.)
  • Parle Products Pvt. Ltd. (India)
  • Patanjali Ayurved (India)
  • Britannia (India)
  • Kellogg Co (U.S.)
  • pladis global (U.K.)
  • Walkers Shortbread Ltd (U.K.)
  • Lotus Bakeries NV (Belgium)
  • Nestle SA (Switzerland)
  • Burton’s Foods Ltd. (U.K.)
  • Others

The Healthy Snacks Market is segmented as follows:

By Product

  • Frozen & Refrigerated
  • Fruit
  • Bakery
  • Savory
  • Confectionery
  • Dairy
  • Others

By Distribution Channel

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online
  • Others

By Region

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America

Europe

  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market research methodology
  • Chapter 2. Executive Summary
    • 2.1 Global Healthy Snacks Market, (2023 – 2032) (USD Billion)
    • 2.2 Global Healthy Snacks Market : snapshot
  • Chapter 3. Global Healthy Snacks Market – Industry Analysis
    • 3.1 Healthy Snacks Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 Increasing health consciousness
      • 3.2.2 Rise in chronic diseases
      • 3.2.3 Busy and on-the-go lifestyles
      • 3.2.4 Product innovation and variety
      • 3.2.5 E-commerce and online retailing
      • 3.2.6 Marketing and promotional efforts.
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market attractiveness analysis By Product
      • 3.7.2 Market attractiveness analysis By Distribution Channel
  • Chapter 4. Global Healthy Snacks Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 Global Healthy Snacks Market: company market share, 2022
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. Global Healthy Snacks Market – Product Analysis
    • 5.1 Global Healthy Snacks Market overview: By Product
      • 5.1.1 Global Healthy Snacks Market share, By Product, 2022 and 2032
    • 5.2 Frozen & Refrigerated
      • 5.2.1 Global Healthy Snacks Market by Frozen & Refrigerated, 2023 – 2032 (USD Billion)
    • 5.3 Fruit
      • 5.3.1 Global Healthy Snacks Market by Fruit , 2023 – 2032 (USD Billion)
    • 5.4 Bakery
      • 5.4.1 Global Healthy Snacks Market by Bakery , 2023 – 2032 (USD Billion)
    • 5.5 Savory
      • 5.5.1 Global Healthy Snacks Market by Savory , 2023 – 2032 (USD Billion)
    • 5.6 Confectionery
      • 5.6.1 Global Healthy Snacks Market by Confectionery , 2023 – 2032 (USD Billion)
    • 5.7 Dairy
      • 5.7.1 Global Healthy Snacks Market by Dairy , 2023 – 2032 (USD Billion)
    • 5.8 Others
      • 5.8.1 Global Healthy Snacks Market by Others, 2023 – 2032 (USD Billion)
  • Chapter 6. Global Healthy Snacks Market – Distribution Channel Analysis
    • 6.1 Global Healthy Snacks Market overview: By Distribution Channel
      • 6.1.1 Global Healthy Snacks Market share, By Distribution Channel, 2022 and 2032
    • 6.2 Supermarkets & Hypermarkets
      • 6.2.1 Global Healthy Snacks Market by Supermarkets & Hypermarkets , 2023 – 2032 (USD Billion)
    • 6.3 Convenience Stores
      • 6.3.1 Global Healthy Snacks Market by Convenience Stores , 2023 – 2032 (USD Billion)
    • 6.4 Online
      • 6.4.1 Global Healthy Snacks Market by Online , 2023 – 2032 (USD Billion)
    • 6.5 Others
      • 6.5.1 Global Healthy Snacks Market by Others, 2023 – 2032 (USD Billion)
  • Chapter 7. Healthy Snacks Market – Regional Analysis
    • 7.1 Global Healthy Snacks Market Regional Overview
    • 7.2 Global Healthy Snacks Market Share, by Region, 2022 & 2032 (USD Billion)
    • 7.3. North America
      • 7.3.1 North America Healthy Snacks Market, 2023 – 2032 (USD Billion)
        • 7.3.1.1 North America Healthy Snacks Market, by Country, 2023 – 2032 (USD Billion)
    • 7.4 North America Healthy Snacks Market, by Product, 2023 – 2032
      • 7.4.1 North America Healthy Snacks Market, by Product, 2023 – 2032 (USD Billion)
    • 7.5 North America Healthy Snacks Market, by Distribution Channel, 2023 – 2032
      • 7.5.1 North America Healthy Snacks Market, by Distribution Channel, 2023 – 2032 (USD Billion)
    • 7.6. Europe
      • 7.6.1 Europe Healthy Snacks Market, 2023 – 2032 (USD Billion)
        • 7.6.1.1 Europe Healthy Snacks Market, by Country, 2023 – 2032 (USD Billion)
    • 7.7 Europe Healthy Snacks Market, by Product, 2023 – 2032
      • 7.7.1 Europe Healthy Snacks Market, by Product, 2023 – 2032 (USD Billion)
    • 7.8 Europe Healthy Snacks Market, by Distribution Channel, 2023 – 2032
      • 7.8.1 Europe Healthy Snacks Market, by Distribution Channel, 2023 – 2032 (USD Billion)
    • 7.9. Asia Pacific
      • 7.9.1 Asia Pacific Healthy Snacks Market, 2023 – 2032 (USD Billion)
        • 7.9.1.1 Asia Pacific Healthy Snacks Market, by Country, 2023 – 2032 (USD Billion)
    • 7.10 Asia Pacific Healthy Snacks Market, by Product, 2023 – 2032
      • 7.10.1 Asia Pacific Healthy Snacks Market, by Product, 2023 – 2032 (USD Billion)
    • 7.11 Asia Pacific Healthy Snacks Market, by Distribution Channel, 2023 – 2032
      • 7.11.1 Asia Pacific Healthy Snacks Market, by Distribution Channel, 2023 – 2032 (USD Billion)
    • 7.12. Latin America
      • 7.12.1 Latin America Healthy Snacks Market, 2023 – 2032 (USD Billion)
        • 7.12.1.1 Latin America Healthy Snacks Market, by Country, 2023 – 2032 (USD Billion)
    • 7.13 Latin America Healthy Snacks Market, by Product, 2023 – 2032
      • 7.13.1 Latin America Healthy Snacks Market, by Product, 2023 – 2032 (USD Billion)
    • 7.14 Latin America Healthy Snacks Market, by Distribution Channel, 2023 – 2032
      • 7.14.1 Latin America Healthy Snacks Market, by Distribution Channel, 2023 – 2032 (USD Billion)
    • 7.15. The Middle-East and Africa
      • 7.15.1 The Middle-East and Africa Healthy Snacks Market, 2023 – 2032 (USD Billion)
        • 7.15.1.1 The Middle-East and Africa Healthy Snacks Market, by Country, 2023 – 2032 (USD Billion)
    • 7.16 The Middle-East and Africa Healthy Snacks Market, by Product, 2023 – 2032
      • 7.16.1 The Middle-East and Africa Healthy Snacks Market, by Product, 2023 – 2032 (USD Billion)
    • 7.17 The Middle-East and Africa Healthy Snacks Market, by Distribution Channel, 2023 – 2032
      • 7.17.1 The Middle-East and Africa Healthy Snacks Market, by Distribution Channel, 2023 – 2032 (USD Billion)
  • Chapter 8. Company Profiles
    • 8.1 I.T.C. Limited (India)
      • 8.1.1 Overview
      • 8.1.2 Financials
      • 8.1.3 Product Portfolio
      • 8.1.4 Business Strategy
      • 8.1.5 Recent Developments
    • 8.2 Kambly SA (Switzerland)
      • 8.2.1 Overview
      • 8.2.2 Financials
      • 8.2.3 Product Portfolio
      • 8.2.4 Business Strategy
      • 8.2.5 Recent Developments
    • 8.3 Mondelez International (US)
      • 8.3.1 Overview
      • 8.3.2 Financials
      • 8.3.3 Product Portfolio
      • 8.3.4 Business Strategy
      • 8.3.5 Recent Developments
    • 8.4 PepsiCo (U.S.)
      • 8.4.1 Overview
      • 8.4.2 Financials
      • 8.4.3 Product Portfolio
      • 8.4.4 Business Strategy
      • 8.4.5 Recent Developments
    • 8.5 The Kraft Heinz Company (U.S.)
      • 8.5.1 Overview
      • 8.5.2 Financials
      • 8.5.3 Product Portfolio
      • 8.5.4 Business Strategy
      • 8.5.5 Recent Developments
    • 8.6 Annie’s Homegrown Inc. (U.S.)
      • 8.6.1 Overview
      • 8.6.2 Financials
      • 8.6.3 Product Portfolio
      • 8.6.4 Business Strategy
      • 8.6.5 Recent Developments
    • 8.7 Parle Products Pvt. Ltd. (India)
      • 8.7.1 Overview
      • 8.7.2 Financials
      • 8.7.3 Product Portfolio
      • 8.7.4 Business Strategy
      • 8.7.5 Recent Developments
    • 8.8 Patanjali Ayurved (India)
      • 8.8.1 Overview
      • 8.8.2 Financials
      • 8.8.3 Product Portfolio
      • 8.8.4 Business Strategy
      • 8.8.5 Recent Developments
    • 8.9 Britannia (India)
      • 8.9.1 Overview
      • 8.9.2 Financials
      • 8.9.3 Product Portfolio
      • 8.9.4 Business Strategy
      • 8.9.5 Recent Developments
    • 8.10 Kellogg Co (U.S.)
      • 8.10.1 Overview
      • 8.10.2 Financials
      • 8.10.3 Product Portfolio
      • 8.10.4 Business Strategy
      • 8.10.5 Recent Developments
    • 8.11 pladis global (U.K.)
      • 8.11.1 Overview
      • 8.11.2 Financials
      • 8.11.3 Product Portfolio
      • 8.11.4 Business Strategy
      • 8.11.5 Recent Developments
    • 8.12 Walkers Shortbread Ltd (U.K.)
      • 8.12.1 Overview
      • 8.12.2 Financials
      • 8.12.3 Product Portfolio
      • 8.12.4 Business Strategy
      • 8.12.5 Recent Developments
    • 8.13 Lotus Bakeries NV (Belgium)
      • 8.13.1 Overview
      • 8.13.2 Financials
      • 8.13.3 Product Portfolio
      • 8.13.4 Business Strategy
      • 8.13.5 Recent Developments
    • 8.14 Nestle SA (Switzerland)
      • 8.14.1 Overview
      • 8.14.2 Financials
      • 8.14.3 Product Portfolio
      • 8.14.4 Business Strategy
      • 8.14.5 Recent Developments
    • 8.15 Burton’s Foods Ltd. (U.K.)
      • 8.15.1 Overview
      • 8.15.2 Financials
      • 8.15.3 Product Portfolio
      • 8.15.4 Business Strategy
      • 8.15.5 Recent Developments
    • 8.16 Others.
      • 8.16.1 Overview
      • 8.16.2 Financials
      • 8.16.3 Product Portfolio
      • 8.16.4 Business Strategy
      • 8.16.5 Recent Developments
List Of Figures

Figures No 1 to 25

List Of Tables

Tables No 1 to 52

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2030

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
Supply-side
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
Demand-side
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers


Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2030
  • Market revenue estimates and forecasts up to 2030, by technology
  • Market revenue estimates and forecasts up to 2030, by application
  • Market revenue estimates and forecasts up to 2030, by type
  • Market revenue estimates and forecasts up to 2030, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Prominent Players

  • I.T.C. Limited (India)
  • Kambly SA (Switzerland)
  • Mondelez International (US)
  • PepsiCo (U.S.)
  • The Kraft Heinz Company (U.S.)
  • Annie’s Homegrown Inc. (U.S.)
  • Parle Products Pvt. Ltd. (India)
  • Patanjali Ayurved (India)
  • Britannia (India)
  • Kellogg Co (U.S.)
  • pladis global (U.K.)
  • Walkers Shortbread Ltd (U.K.)
  • Lotus Bakeries NV (Belgium)
  • Nestle SA (Switzerland)
  • Burton’s Foods Ltd. (U.K.)
  • Others

FAQs

“North America” region will lead the Global Healthy Snacks Market during the forecast period 2023 to 2032.

The key factors driving the Market are Increasing health consciousness, Rise in chronic diseases, Busy and on-the-go lifestyles, Product innovation and variety, E-commerce and online retailing and Marketing and promotional efforts.

The key players operating in the Healthy Snacks Market are I.T.C. Limited (India), Kambly SA (Switzerland), Mondelez International (US), PepsiCo (U.S.), The Kraft Heinz Company (U.S.), Annie’s Homegrown Inc. (U.S.), Parle Products Pvt. Ltd. (India), Patanjali Ayurved (India), Britannia (India), Kellogg Co (U.S.), pladis global (U.K.), Walkers Shortbread Ltd (U.K.), Lotus Bakeries NV (Belgium), Nestle SA (Switzerland), Burton’s Foods Ltd. (U.K.), Others.

The Global Healthy Snacks Market is expanding growth with a CAGR of approximately 7% during the forecast period (2023 to 2032).

The Global Healthy Snacks Market size was valued at USD 35.3 Billion in 2022 and it is projected to reach around USD 55.9 Billion by 2032.

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