Europe Fast Food & QSR Market Size Likely to Grow at a CAGR of 4.19% By 2034

Europe Fast Food & QSR Market Size

As per the Fast Food & QSR Market size analysis conducted by the CMI Team, the Europe Fast Food & QSR Market is expected to record a CAGR of 4.19% from 2025 to 2034. In 2025, the market size is projected to reach a valuation of USD 168.47 Billion. By 2034, the valuation is anticipated to reach USD 243.85 Billion.

Europe Fast Food & QSR Market Overview

According to industry experts at CMI, the implementation of new strategies and technologies by manufacturers presents lucrative opportunities for players in the Europe Fast Food & QSR Market during the forecast period. Furthermore, the growing significance of organized retailing is expected to drive the future growth of the market.

Europe Fast Food & QSR Market Growth Factors and Dynamics

• Rise of Plant-Based and Vegan Menus: As more people are looking for healthier food that also is better for the planet, it is expected to propel the growth of quick-service restaurants across Europe to expand their offerings that are made of plants and are vegan. As there has been a rise in the awareness of the environmental and health impact of meat consumption among the consumers, it is expected to increase interest in the vegan burgers, wraps, and dairy-free options. Big fast food chains are teaming up with companies that create plant-based food like Beyond Meat and Impossible Foods to stay on top and competitive. Such a trend appeals to vegans and vegetarians as well as flexitarians who are looking for the occasional alternative. As dietary preferences diversify, this segment is expected to play a major role in future market expansion.

• Digitalization and Mobile Ordering: Digital transformation is reshaping the European QSR landscape, with mobile apps, self-service kiosks, and AI-based order systems becoming commonplace. Consumers increasingly favor tech-enabled convenience through features like pre-ordering, real-time delivery tracking, and contactless payment. Mobile apps also come with loyalty programs and personal touches in promotion. It helps to really engage customers and get them hooked. For restaurants, these tools really elevate performance and help collect way more useful data. As consumers grow accustomed to seamless, digital-first experiences, especially post-pandemic, QSRs that invest in smart technology and user-friendly platforms are gaining a competitive edge and driving faster service, increased order volume, and improved customer satisfaction.

• Expansion of Delivery and Ghost Kitchens: With a surge in the delivery orders, ghost kitchens have grown super quick, which means these kitchens are restaurants true to their name and no dining area means no tables or chairs in them at all. These kitchens let quick service restaurants (QSRs) go into new markets with significantly lower start-up costs and faster launches too. By focusing solely on online orders, they improve efficiency and scale quickly, especially in dense urban areas. Collaborations with delivery platforms and investment in proprietary apps further support this trend. Ghost kitchens really let quick-service restaurants try out new ideas and menus with very little risk too. As consumer preferences lean toward convenience and speed, this trend significantly supports market growth.

• Health-Conscious Eating: Europe is pivoting towards healthier lifestyles, and so, therefore, quick-service restaurants need to stock up on balanced meals. They’re including options with lower calories and higher quality protein along with organic ingredients as well. Consumers are now seeking transparency in nutritional content, with a preference for grilled items over fried foods and meals free from additives or preservatives. Salads, wraps, protein bowls, and smoothie offerings are becoming increasingly popular. Brands are starting to serve smaller portions and writing out the calories on menus now too. As health and wellness trends influence everyday dining habits, QSRs that align with these preferences are attracting a wider customer base and positioning themselves for long-term success.

• Sustainability and Eco-Friendly Practices: There’s a growing sense of environmental responsibility among consumers in Europe, putting pressure on quick service restaurant (QSR) operators to make sustainable practices a bigger part of what they do. QSRs are going green big and fast and really upping their game by being eco-friendly, folks. From stuff like using compostable things for packaging, they’re also working hard to reduce waste and cut down on carbon these days. That helps their customers who love keeping the planet nice and clean. Many brands are shifting to recyclable or compostable containers, sourcing ingredients locally, and implementing energy-efficient operations. Gaining certifications and appearing more transparent about sustainability practices has really become an important selling point for companies these days. People are increasingly aware of and interested in sustainability, which makes demonstrating efforts really attractive. As consumers become more discerning about where their food comes from and how it’s served, sustainability has evolved from a trend to a business necessity—driving brand loyalty, regulatory compliance, and market differentiation.

• Menu Localization and Global Flavors: To reach diverse and broad audiences in Europe, burger chains and quick-service restaurants are localizing their menu offerings and using flavors that are inspired globally. While international chains retain core offerings, they also adapt recipes to reflect regional tastes—such as vegetarian curry options in the UK, halal items in France, or spicy sauces in Eastern Europe. There is an increased interest in fusion flavors and cuisines such as those from the Middle East, Korea, and Africa, and this is finally spurring quick-service restaurants to come up with fresher and newer spice mixes, ingredients, and methods of cooking. This cultural inclusivity not only enhances customer satisfaction but also broadens market appeal. Customizing offerings based on local tastes is proving essential for sustainable and inclusive growth.

Report Scope

Europe Fast Food & QSR Market SWOT Analysis

• Strengths: The major players have well-established supply chains and extensive networks of outlets, enabling efficient operations and widespread reach. QSRs inherently offer speed and convenience, catering to busy lifestyles and the demand for quick meal solutions, especially in urban areas.

• Weakness: Fast food is often associated with unhealthy eating habits and high calorie, fat, and sugar content, leading to negative perceptions among health-conscious consumers and potential regulatory scrutiny. The focus on speed and efficiency can sometimes limit the ability to offer highly customized menu options to individual customer preferences.

• Opportunities: The increasing preference for convenience and the rise of food delivery platforms create significant growth opportunities for QSRs to expand their reach and cater to a wider customer base. Countries in Eastern Europe with rising disposable incomes and increasing urbanization present significant growth potential for QSR brands.

• Threats: Increasing consumer awareness of health issues and potential government regulations on food labeling, ingredients, and advertising could impact the QSR market. QSRs face competition not only from other fast-food chains but also from cafes, casual dining restaurants, street food vendors, and the growing meal kit and ready-meal market.

List of the prominent players in the Europe Fast Food & QSR Market:

• McDonald’s Corporation
• Yum! Brands Inc.
• Restaurant Brands International Inc.
• Domino’s Pizza Inc.
• Subway Systems Europe B.V.
• Pizza Hut International LLC
• Burger King Europe GmbH
• KFC Europe
• Nando’s Group Holdings Limited
• Greggs plc
• Samworth Brothers Limited
• Co-operative Group Limited
• Starbucks
• Wendy’s International Inc.
• Hardee’s Restaurants LLC
• Others

The Europe Fast Food & QSR Market is segmented as follows:

By Product

• Burgers
• Sandwiches
• Pizza
• Fried Chicken
• Others

By Service

• Dine-in
• Takeout
• Delivery
• Drive-Thru

By Distribution Channel

• Online Ordering Platforms
• Mobile Applications
• Direct-To-Consumer Sales

By End User

• Millennials
• Families
• Working Professionals

Regional Coverage:

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe