US AdTech Market Size Likely to Surpass at a CAGR of 22.45% By 2034

Market Size and Growth

As per the US AdTech Market size analysis conducted by the CMI team, the US AdTech market is expected to record a CAGR of 22.45% from 2025 to 2034. In 2025, the market size was USD 344.50 Billion. By 2034, the valuation is anticipated to reach USD 2140.13 Billion.

Overview

As per the industry experts at CMI, the US AdTech Market will witness a whopping CAGR between 2025 and 2034. This could be attributed to the rapid adoption of technological advancements and a huge consumer base. The ongoing trends are the growing importance of connected TV (CTV) and contextual advertising strategies. Furthermore, personalization of advertisements is noticeably improved by ML and AI. Advertisements thus become more engaging and relevant, thereby catalyzing connection between users and brands. The data-driven approach makes sure that the content of the advertisement resonates better with the target audience, thereby resulting in higher rates of conversion.

Key Trends & Drivers

• Strategic Alliances to Dictate Growth: AdTech companies are taking a dig at strategic alliances in the form of collaborations and partnerships. tech businesses, Ad agencies, and data providers are forming partnerships promoting a cooperative environment. Such partnerships do expedite advertising processes, enhance data capacities, and table all-encompassing solutions. These companies do recognize the value of collaboration for addressing the issues pertaining to the particular end-user collectively and also capturing novel possibilities.

• Demand-Side Platforms (DSPs): Demand-side platforms (DSPs) are preferred due to their ability to provide agencies and advertisers with robust AdTech solutions for managing, optimizing, and executing programmatic advertising campaigns, thereby enhancing targeting capabilities and providing data-driven insights for improving campaign performance. They let advertisers manage multiple campaigns using a single interface, which saves on effort and time in comparison with conventional manual methods. Also, DSPs offer bids for advertisers in real-time. The auction-based models let advertisers bid on the basis of their target audience and value of impression, thereby maximizing the RoI.

Report Scope

SWOT Analysis

• Strengths: Demand for smartphones has been skyrocketing in the last few years, and the status quo is expected to remain the same during the forecast period. This trend is transforming the mobile advertising vertical into one of the fastest-growing verticals in AdTech market. Also, the growth of OTT platforms and connected TV advertising is enlarging the scope for strategies targeting audiences, thereby accelerating the market. These are the notable strengths of the US AdTech market.

• Weaknesses: With digital advertising turning out to be more pervasive, many consumers are averting ads, which is resulting in the usage of ad-blocking software for preventing intrusive ads. The tools conveniently filter out the display ads and limit the reach of advertisers. This blockage is one of the biggest weaknesses of the US AdTech market.

• Opportunities: Demand for immersive experiences on the part of end-users is catalyzing the growth of virtual reality (VR) and augmented reality (AR). With competition intensifying, retailers could find new ways to engage consumers during the shopping process using AR. It would provide retailers with the opportunity to deliver an exclusive customer experience, thereby leading to a raised CSat ratio and higher sales. Also, advancements in Video 360 and display combined with seasonally themed video ad templates give an opportunity to advertisers for enhancing campaigns.

• Threats: Security concerns and privacy regulations are among the threats to the US AdTech market. Regulations such as CCPA advocate stern data usage and collection limitations inclusive of explicit user consent for targeted advertising. Besides, security-related vulnerabilities do pose risks, needing increased efforts as well as costs for securing sensitive user information.

List of the prominent players in the US AdTech Market:

• Adobe
• Amazon Inc.
• Criteo
• Meta
• Alphabet
• Microsoft Corporation
• Taboola
• X Corp
• Verizon
• Affinity
• MediaMath
• Quantcast
• Magnite
• Celtra
• DoubleVerify
• Others

We have segmented the US AdTech Market as follows:

By Solution

• Demand-Side Platforms (DSPs)
• Supply-Side Platforms (SSPs)
• Ad Networks
• Data Management Platforms (DMPs)

By Advertising Type

• Programmatic Advertising
• Search Advertising
• Display Advertising
• Mobile Advertising
• Email Advertising
• Native Advertising

By Enterprise Size

• Small and Medium Enterprise (SME)
• Large Enterprise

By Platform

• Mobile
• Web

By Industry Vertical

• Media & Entertainment
• BFSI
• Retail & Consumer Goods
• IT & Telecom
• Healthcare