Commercial Due Diligence

Understand the Market Behind the Investment.

M&A, investment and opportunity assessment research covering market attractiveness, target positioning, customer dynamics, competitive structure, revenue drivers and commercial opportunities.

Request Due Diligence

Market & Target EvidenceStructured research on the market, target company, customers, competitors and commercial environment.

Investment-Focused ResearchEvidence organized around the commercial factors that can influence an investment assessment.

CDD Research Scope

Commercial due diligence built around the questions behind a transaction.

We investigate the external market and commercial factors surrounding a target, opportunity or investment thesis, with research structured for transaction and investment analysis.

Market Attractiveness

Market size, growth, structure, demand conditions and key market characteristics.

Target Position

Target participation, market presence, customer exposure, product footprint and competitive position.

Customer Dynamics

Customer concentration, buying behavior, retention indicators, needs and purchasing criteria.

Commercial Opportunity

Growth areas, market segments, demand drivers and documented opportunity spaces.

Market Assessment

Measure the market surrounding the opportunity.

The market view establishes the external commercial environment in which the target or investment opportunity operates.

Assessment Area	Research Coverage
Market Size & Growth	Historical market size, current value/volume, growth trends and forecast indicators
Market Segmentation	Product, application, customer, geography, channel and other relevant market segments
Competitive Structure	Major participants, market shares, concentration, fragmentation and competitive movement
Demand Drivers	Customer needs, adoption factors, industry developments and documented demand influences
Market Constraints	Supply, regulatory, technology, channel and other market-specific constraints
Geographic Exposure	Regional market characteristics, growth differences and target-market exposure

Target Company Analysis

Put the target's commercial position into market context.

Target analysis connects company-level information with market structure, customers, products and competitive conditions.

Company & Product Footprint

Research the target's position across the markets and segments in which it participates.

Product and service portfolio
Geographic presence
Customer and end-market exposure
Business segment structure
Distribution and channel footprint

Competitive Position

Assess the target against relevant competitors using consistent market dimensions.

Market position and share indicators
Product portfolio comparison
Customer positioning
Competitive differentiation factors
Historical competitive movement

Customer & Revenue Analysis

Examine the customer base behind commercial performance.

Customer research helps identify how demand is generated, where revenue exposure sits and how customer characteristics differ across segments.

Customer Segmentation

Customer groups classified by industry, geography, size, application or buying characteristics.

Revenue Exposure

Research customer, segment, geography and end-market concentration where information is available.

Buying Criteria

Understand the factors customers use when evaluating products, services and suppliers.

Retention Indicators

Research documented customer relationships, repeat purchasing and relevant retention characteristics.

Demand Pipeline

Examine demand indicators, adoption trends and market conditions affecting future commercial activity.

Customer Interviews

Where required, primary research can capture direct customer and market-participant perspectives.

Commercial Drivers

Break down the factors that shape the commercial opportunity.

CDD research can organize the market opportunity into measurable commercial dimensions rather than relying on a single headline market number.

Pricing & Revenue

Pricing structures, revenue mix, price movements and documented commercial drivers.

Volume & Demand

Demand volume, adoption patterns, consumption indicators and segment-level growth.

Channels

Direct sales, distributors, partners, resellers and other routes to market.

Growth Opportunities

New segments, geographies, applications and other evidence-based opportunity areas.

Investment Evidence

Test the commercial story from multiple angles.

A transaction thesis can depend on market growth, competitive position, customer behavior, geographic exposure and other commercial assumptions. Our research separates these dimensions so each can be examined against available evidence.

Research Methodology

A transaction-focused research process.

CDD research combines market intelligence, company analysis, competitive research and primary evidence where required.

STEP 01
Frame
Define the transaction context, target, market scope and commercial questions.
STEP 02
Map
Map markets, segments, competitors, customers and relevant commercial structures.
STEP 03
Measure
Quantify market size, growth, shares, segments and other relevant indicators.
STEP 04
Cross-Check
Validate key findings across multiple sources and primary inputs where applicable.
STEP 05
Assess
Organize evidence into a structured commercial opportunity and target assessment.

CDD Deliverables

Research outputs structured for investment analysis.

Outputs can be tailored to the transaction, target company, market and commercial questions under review.

Market AssessmentMarket size, growth, segmentation, structure and demand evidence.

Target PositioningCompany, product, geographic and competitive position analysis.

Customer AnalysisCustomer segments, exposure, buying characteristics and primary research findings.

Commercial Opportunity MapGrowth areas, market opportunities, channels and documented commercial drivers.