Competitor Mapping
Identify relevant companies and organize them by market, geography, product category, business model or other defined criteria.
Competitive Intelligence
Know who is competing — and how the market is structured.
Custom Market Insights develops competitive intelligence datasets that map companies, market shares, products, geographic presence and competitive positioning. The focus is on creating a structured view of the competitive landscape that can be compared across companies and over time.
Request Competitive IntelligenceWhat We Track
A structured view of the companies shaping a market.
Competitive research can be organized around company scale, market presence, product portfolios, operating footprint and measurable market indicators.
Company profiles & market position
Market share & competitive structure
Product and portfolio comparison
Geographic & operational presence
Competitive Intelligence Scope
Map the competitive landscape beyond a list of company names.
Competitive intelligence becomes more useful when companies are viewed against the same set of measurable dimensions. CMI structures competitor information into comparable datasets for consistent analysis.
Market Share Analysis
Estimate and compare company shares using available market, revenue, volume and other relevant competitive indicators.
Company Benchmarking
Compare competitors using consistent company, product, geographic and operational variables.
Competitor Benchmarking
Compare companies using the same research lens.
Benchmarking is structured around comparable variables so that differences between companies can be examined without relying only on qualitative descriptions.
| Benchmark Dimension | Examples of Information | Research Use |
|---|---|---|
| Company Scale | Revenue, employees, facilities, business footprint | Compare relative company scale |
| Market Presence | Markets served, countries, regions and operating locations | Map geographic reach |
| Product Portfolio | Products, categories, applications and technology offerings | Compare portfolio breadth |
| Business Segments | Business units, end markets and revenue exposure | Understand business mix |
| Distribution | Direct sales, distributors, retail, digital and other channels | Compare route-to-market structure |
| Corporate Activity | Facilities, launches, partnerships, acquisitions and expansions | Track changes in competitive presence |
Company Intelligence
Build consistent profiles for the companies that matter.
Company profiles can be developed using a common research template so competitors can be reviewed side by side rather than as disconnected company summaries.
- 01 · IDENTIFY
Company Universe
Define the relevant competitor set using agreed market and geographic criteria.
- 02 · PROFILE
Company Data
Collect corporate, operational, product and geographic information.
- 03 · COMPARE
Benchmark Fields
Standardize information across the selected companies.
- 04 · MEASURE
Market Indicators
Map available revenue, volume, share and other measurable indicators.
- 05 · TRACK
Competitive Changes
Capture relevant changes in products, footprint and corporate activity.
Research Methodology
Competitive data built through structured collection and cross-checking.
CMI can combine company disclosures, regulatory and industry sources, product information, market datasets and other relevant evidence to develop a consistent competitive database.
Source Collection
Gather company-level and market-level information from relevant available sources.
Data Standardization
Normalize company names, periods, currencies, categories and other fields for comparison.
Cross-Checking
Compare important data points across multiple evidence sources where available.
Research Deliverables
Competitive intelligence organized for repeatable analysis.
Deliverables can be structured as datasets, benchmarking tables, company profiles, market share analysis and competitive landscape reports.
Competitor DatabaseStructured company information across selected competitive variables.
Benchmarking TablesSide-by-side comparison of selected companies and metrics.
Market Share AnalysisCompany share estimates and competitive structure by relevant segment.
Company ProfilesConsistent profiles covering corporate, product and geographic information.
Need Competitive Data?
Let's map the companies shaping your market.
Share the market, competitor set, geography or metrics you need to compare. CMI can structure a competitive intelligence research program around those requirements.