Global Home Fitness Market size was valued at USD 12.8 Billion in 2023 and is expected to reach USD 19.2 Billion by 2032, at a CAGR of 4.5% during the forecast period 2023 – 2032.

Home Fitness Market: Overview

Home fitness is the practice of working out weightlifting at own home. It includes a range of at-home exercises that promote health and well-being without the need for specialist equipment or a gym membership, such as yoga, calisthenics, and cardio workouts.

The home fitness industry is seeing a global trend toward ease, technological integration, and customization. First off, people are choosing to work out from home more and more due to busy schedules, convenience, and safety concerns which have been especially raised by the COVID-19 outbreak.

New developments in technology, such as wearables, streaming platforms, and fitness applications, provide customized, interactive training experiences based on user requirements and preferences. Thirdly, there’s a growing market for small-sized, multipurpose home exercise equipment that fits nicely with smaller living areas.

Furthermore, the popularity of online groups and virtual fitness courses encourages social connection and accountability among at-home exercisers. Additionally, consumers’ decisions are influenced by sustainability and environmental concern, favoring long-lasting and environmentally friendly workout equipment.

By type, the cardiovascular training equipment segment held the highest market share in 2022 and is expected to keep its dominance during the forecast period 2024-2032. The incorporation of technology for customized exercises, a focus on small and adaptable designs for at-home usage, and the growth of virtual fitness encounters and interactive elements are some trends in cardiovascular training equipment.

By distribution channel, the retail stores segment held the highest market share in 2022 and is expected to keep its dominance during the forecast period 2024-2032. The growth of athleisure clothing, the accessibility of home exercise equipment, and the emergence of digital platforms that provide virtual fitness classes are the key trends propelling the home fitness industry in retail establishments.

The COVID-19 pandemic has led to a greater demand for convenient workout options, which has driven the home fitness market in North America. Other trends driving this market include the proliferation of smart home gym equipment that enables immersive workout experiences, the adoption of digital fitness platforms that offer on-demand lessons and personalized training, and a focus on health and wellness.

In addition, the increasing acceptance of home fitness solutions in the region can be attributed to the need for privacy, affordability, and flexibility in training.

The top producer of strength and conditioning apparatus, such as barbells, power racks, sledges, and accessories, is Rogue Fitness. Rogue Fitness uses social media tools, such as their own app for purchases, to market and sell their items on Instagram.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 12.8 Billion
Projected Market Size in 2032 USD 19.2 Billion
Market Size in 2022 USD 12.5 Billion
CAGR Growth Rate 4.5% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Type, Sales Channel and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

CMI has comprehensively analyzed Home Fitness market. The driving forces, restraints, challenges, opportunities, and key trends have been explained in depth to depict in depth scenario of the market. Segment wise market size and market share during the forecast period are duly addressed to portray the probable picture of this Home Fitness industry.

The competitive landscape includes key innovators, after market service providers, market giants as well as niche players are studied and analyzed extensively concerning their strengths, weaknesses as well as value addition prospects. In addition, this report covers key players profiling, market shares, mergers and acquisitions, consequent market fragmentation, new trends and dynamics in partnerships.

Global Home Fitness Market 2023–2032 (By Billion)

List of the prominent players in the Home Fitness Market:

  • Peloton Interactive Inc.
  • ICON Health & Fitness
  • Technogym
  • Nautilus Inc.
  • Brunswick Corporation
  • Peloton
  • Cybex (Life Fitness)
  • Johnson Health Tech Co. Ltd. (Matrix Fitness)
  • Core Health & Fitness LLC
  • TRX (by Fitness Anywhere LLC)
  • Echelon Fitness Multimedia LLC
  • Tonal Systems Inc.
  • Tempo (Tempo Fit Inc.)
  • Hydrow Inc.
  • Mirror (Lululemon Athletica Inc.)
  • Beachbody LLC
  • Zwift Inc.
  • Myx Fitness
  • Xponential Fitness
  • Rogue Fitness
  • Others

The Home Fitness Market is segmented as follows:

By Equipment

  • Cardiovascular
    • Elliptical Machines
    • Treadmills
    • Exercise Bikes
    • Climbers
    • Others
  • Strength Training
    • Weightlifting
    • Weights
    • Barbells & Ladders
    • Extension Machines
    • Power Racks
    • Others

By Sales Channel

  • Online
  • Offline

By End-Use

  • Household
  • Apartment
  • Gym in Apartment

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America


  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America