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Analysis · Consumer Goods

ixigo launches ixigo bhAI earbud with the power of generative AI

Rushikesh DorgeHead - Client Relations Published · Updated 2 min read

India's leading travel app, ixigo, known for implementing industry-leading innovations, has entered the wearables space by launching its latest product innovation, the AI-powered headset bhAI. ixigo bhAI is the first AI-powered Bluetooth headset designed to help travelers make wise travel decisions and travel like locals!

What are bhAI earbuds? How does it work?

Ixigo also stated that the bhAI headset helps with deep learning, allowing travelers to respond contextually to environmental prompts.

What sets ixigo bhAI apart from other headsets is its 100% AI-driven personalized technology powered by deep learning, which sends AI-powered responses directly to your ears! Sixteen years of historical data embedded in helps travelers provide contextual responses to environmental cues.

For instance, imagine being able to understand Spanish without actually knowing it! Well, with bhAI, you can! With its real-time language translation function, ixigo bhAI also helps travelers understand and converse in their native language, immersing themselves in the local culture.

It will also provide bargaining tips and fare estimates to save on car and taxi fares, dining at train stations, and other applicable local information. Ixigo also shared a YouTube video explaining how the new headset works.

In that YouTube video, Ixigo shows that the "AI-powered" earbuds (bhAI) are the perfect travel companions, alerting travelers every step of the way. The company calls this earphone "bhAI." For example, in one case, it informs a traveler that Autowala charges twice as much as he does for travel. These bhAI earbuds are available on their official website to purchase on April 1st.

Exciting features of the bhAI earbuds by Ixigo

This unique product has advanced features such as 5.3 Bluetooth pairing and 5G data SIM for fast connectivity, wireless charging, a dedicated controller for advanced data processing, and easy-to-use double-tap activation. In addition to these features, ixigo bhAI has a built-in station alert function, allowing travelers to receive timely voice alerts in their ears and never miss a station, even when sleeping.

But before you go on to check out their website, quickly glance at the date one more time! It is April 1st, meaning that the bhAI earbuds by Ixigo are nothing but a prank!

Is the launch of bhAI earbuds by Ixigo an April Fool's prank?

Yes. Everything you will notice about Ixigo launching the first AI-powered earbud, bhAI, is part of a clever April Fool's prank.

Why did Ixigo prank everyone?

Well, tech companies tend to cheat consumers every April 1st, and travel apps are the latest addition to the list. The teaser is so funny that it's easy to spot the prank. The design of the earbuds looks very impractical, with a teaser revealing that they charge when held in a so-called "charging brick." It is, of course, impractical, and no earphone can be designed like this.

Final Take

While several Twitter users duped the company Ixigo into delivering an obvious April Fool's joke, the bhAI earbuds, many got tricked by it. Even though April 1st has passed, we still caution you against falling for these pranks. Happy April Fool's Day!

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About the author

Rushikesh Dorge

Head - Client Relations

Rushikesh Dorge is a seasoned Market Research and Business Consulting Professional with over six years of experience in market intelligence, competitive analysis, forecasting, and business strategy. At Custom Market Insights, he helps organizations identify growth opportunities a

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