Global Hair Styling Tools Market size was valued at USD 11.2 Billion in 2024 and is expected to reach USD 25.7 Billion by 2033, at a CAGR of 4.5% during the forecast period 2024 – 2033.

Hair Styling Tools Market: Overview

Hair styling tools are devices used to manipulate and style hair according to desired hairstyles. These tools include implements such as hair dryers, straighteners, curling irons, brushes, combs, and accessories like clips and pins. They aid in achieving different looks, from straightening or curling to adding volume or texture to the hair.

Global trends in the hair styling tools market include the rising demand for multifunctional and innovative devices that offer convenience and efficiency. There’s a growing emphasis on sustainability and eco-friendliness, driving the development of energy-efficient and recyclable products.

Additionally, the increasing popularity of smart and connected devices enables personalized styling experiences and remote-control capabilities. Moreover, the influence of social media and beauty influencers drives trends toward unique hairstyles and experimental looks, fueling demand for versatile styling tools.

Furthermore, the rise of salon-quality products for home use caters to consumers seeking professional results without salon visits, contributing to market growth. Lastly, the COVID-19 pandemic has accelerated trends such as DIY hair care and grooming, further boosting the demand for at-home styling tools that offer salon-like results.

By type, hair dryer segment held the highest market share in 2022 and is expected to keep its dominance during the forecast period 2024-2032. Hair dryer trends include increased adoption of advanced technologies such as ionic, ceramic, and infrared for faster drying and reduced heat damage.

Compact, lightweight designs catering to travel needs are popular, along with features like adjustable heat and speed settings, ergonomic handles, and quieter operation for enhanced user experience.

By distribution channel, the supermarkets and hypermarkets segment held the highest market share in 2022 and is expected to keep its dominance during the forecast period 2024-2032. In supermarkets and hypermarkets, the hair styling tools market is driven by trends such as increased consumer awareness of hair care, rising demand for convenience and value-added services, availability of a wide range of products under one roof, promotional activities and discounts, and the influence of social media and beauty trends, which prompt impulse purchases and experimentation with new styling tools.

In the Asia-Pacific region, key trends driving the hair styling tools market include rising beauty consciousness, the influence of social media and beauty influencers, the adoption of innovative styling techniques, an increasing number of salons and beauty parlors, and demand for compact and travel-friendly styling tools due to frequent travel and limited storage space.

Report Scope

Feature of the ReportDetails
Market Size in 2024USD 11.2 Billion
Projected Market Size in 2033USD 25.7 Billion
Market Size in 2023USD 10.5 Billion
CAGR Growth Rate4.5% CAGR
Base Year2023
Forecast Period2024-2033
Key SegmentBy Type, Distribution Channel and Region
Report CoverageRevenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional ScopeNorth America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying OptionsRequest tailored purchasing options to fulfil your requirements for research.

CMI has comprehensively analyzed hair styling tools market. The driving forces, restraints, challenges, opportunities, and key trends have been explained in depth to depict an in-depth scenario of the market. Segment wise market size and market share during the forecast period are duly addressed to portray the probable picture of this hair styling tools industry.

The competitive landscape includes key innovators, after market service providers, market giants as well as niche players are studied and analyzed extensively concerning their strengths, weaknesses as well as value addition prospects. In addition, this report covers key players profiling, market shares, mergers and acquisitions, consequent market fragmentation, new trends and dynamics in partnerships.

Global Hair Styling Tools Market 2024–2033 (By Billion)

List of the prominent players in the Hair Styling Tools Market:

  • Conair Corporation
  • Dyson Ltd.
  • Philips
  • Panasonic Corporation
  • Good Hair Day
  • Revlon Inc.
  • Helen of Troy Limited
  • BaBylissPRO
  • T3 Micro Inc.
  • Remington Products Company
  • Sultra Corporation
  • Hot Tools
  • Farouk Systems Inc.
  • L’Oréal S.A.
  • Wahl Clipper Corporation
  • Andis Company
  • Bed Head Styling
  • Revlon Professional
  • Cloud Nine
  • FHI Heat
  • Others

L’Oréal Groupe unveiled AirLight Pro, developed in collaboration with Zuvi, a startup by drone engineers and scientists. This hair care innovation utilizes infrared-light technology and wind to enhance hair health, resulting in smoother, hydrated hair, faster drying, and up to 31% lower energy consumption, catering to various hair types.

The Hair Styling Tools Market is segmented as follows:

By Type

  • Hair Dryers
  • Hair Curlers & Rollers
  • Hair Straighteners
  • Hair Styling Brushes & Combs
  • Others

By Distribution Channel

  • Supermarket & Hypermarket
  • Specialty Stores
  • E-Commerce
  • Others

By Application

  • Household
  • Commercial

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America


  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America