India Consumer Electronics Market size was valued at USD 80.8 Billion in 2024 and is expected to reach USD 149.1 Billion by 2033, at a CAGR of 6.10% during the forecast period 2024 – 2033.
India Consumer Electronics Market: Overview
With rising per capita disposable income and private consumption, India has emerged as one of the largest markets for consumer electronic products in the world.
The Consumer Electronics market in India is driven by many factors such as increasing internet penetration, growing disposable income, growing working population, increasing youth population, supportive government policies and increasing demand for advanced computerized systems.
Many international players such as Samsung, Whirlpool, Sony Corporation, LG, Apple, Samsung, and Microsoft are introducing advanced consumer electronics and heavily investing in the Indian consumer electronics market.
However, factors such as stringent regulations about data privacy concerns, less adoption in rural areas, increasing counterfeiting of Consumer Electronics, and semiconductor chip shortage are restraining the market growth.
Growing penetration of E-commerce platforms, integration of emerging technologies in consumer electronics, supportive government policies and initiatives such as the Production Linked Incentive Scheme and The ‘Make in India’ initiative and growing subsidies for local manufacturing are attracting global players in the Indian Market.
India Consumer Electronics market is segmented by product type, by price, by distribution channel and by region. By product, the smartphone segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period. Smartphones are used by consumers and as part of a person’s business or work. India currently has 931 Mn+ smartphone users and this number is expected to reach 1.1 Bn+ by 2025.
By price, the mass price segment held the highest market in 2022 and is expected to keep its dominance during the forecast period. By Distribution channel, the market is segmented into Online and Offline. Among all these segments, the Offline segment held the highest market share in 2022 and is expected to keep its dominance during the forecast period.
Offline channels include retail stores, specialty stores, OEMs and others. A growing presence of these channels across India is propelling the market growth of this segment. Online channel is expected to grow at a significant pace during the forecast period owing to the increasing number of e-commerce channels, and company owned websites.
By Region, North India is expected to hold a significant market share in the India Consumer Electronics market during the forecast period. States like Uttar Pradesh, Delhi, Punjab, Haryana, Uttrakhand, and J&K are playing crucial roles in the market growth of this region.
Report Scope
| Feature of the Report | Details |
| Market Size in 2024 | USD 80.8 Billion |
| Projected Market Size in 2033 | USD 149.1 Billion |
| Market Size in 2023 | USD 76.6 Billion |
| CAGR Growth Rate | 6.10% CAGR |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Key Segment | By Product, Price, Distribution Channel and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
Custom Market Insights has comprehensively analyzed India Consumer Electronics market. The driving forces, restraints, challenges, opportunities, and key trends have been explained in depth to depict depth scenarios of the market. Segment wise market size and market share during the forecast period are duly addressed to portray the probable picture of this India Consumer Electronics industry.
The competitive landscape includes key innovators, after market service providers, market giants as well as niche players are studied and analyzed extensively concerning their strengths, weaknesses as well as value addition prospects. In addition, this report covers key players profiling, market shares, mergers and acquisitions, consequent market fragmentation, new trends and dynamics in partnerships.
List of the prominent players in the India Consumer Electronics Market:
- Samsung Electronics Co. Ltd.
- LG Electronics Inc.
- Godrej Appliances
- Sony Corporation
- Dell
- Mitsubishi Electric Corporation
- Vijay Sales
- Panasonic Corporation
- Haier Consumer Electronics Group
- Bajaj Electricals Ltd.
- Hitachi Ltd.
- Toshiba Corporation
- Whirlpool Corporation
- Microsoft
- Apple Inc.
- One Plus
- Real me
- Redmi
- HP
- Philips
- Others
The India Consumer Electronics Market is segmented as follows:
By Product
- Smartphones
- TV
- Refrigerators
- Washing Machines
- Digital Cameras
- Computer
- Tablet
- Air Conditioner
- Others
By Price
- Premium
- Mass
By Distribution Channel
- Offline
- OEM Stores
- Retails
- Speciality Stores
- Others
- Online