Mobile Advertising Market Size, Trends and Insights By Type (In-App Ads, Mobile Web Ads, Location-Based Ads), By Platform (Android, iOS, Others), By Ad Format (Banner Ads, Video Ads, Interstitial Ads, Native Ads), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032


Report Code: CMI36674

Published Date: December 2023

Pages: 320+

Category: Technology

Report Snapshot

CAGR: 24%
129.76B
2022
176.68B
2023
761.25B
2032

Source: CMI

Study Period: 2023-2032
Fastest Growing Market: Asia-Pacific
Largest Market: Europe

Major Players

  • Google LLC
  • Facebook Inc.
  • Tencent Holdings Limited
  • Twitter Inc.
  • Verizon Communications Inc.
  • AdMob (by Google)
  • Others

Exclusive, in-depth market intelligence can help you increase your Revenue.

Download Sample Pdf

Reports Description

Global Mobile Advertising Market is poised for substantial growth from 2023 to 2032, driven by the widespread adoption of mobile devices and the increasing reliance on digital platforms for advertising.f

The market is anticipated to achieve a Compound Annual Growth Rate (CAGR) of approximately 24% during this period. In 2023, the market is estimated to be valued at USD 176.68 Billion, and it is projected to reach USD 761.25 Billion by 2032.

Mobile advertising, as a dynamic segment of digital marketing, plays a pivotal role in reaching and engaging a mobile-savvy audience across diverse platforms.

Factors Influencing the Mobile Advertising Market Growth:

Mobile Device Proliferation:

  • Smartphone Adoption: The global proliferation of smartphones, especially in emerging markets, drives the growth of mobile advertising as an effective channel for reaching a vast and diverse user base.
  • Tablet Usage: The increasing usage of tablets further expands the opportunities for advertisers to engage users across various screen sizes and form factors.

Diverse Ad Formats and Platforms:

  • In-App Advertising: With the rise of mobile applications, in-app advertising gains prominence, offering immersive and contextually relevant ad experiences to users.
  • Mobile Web Advertising: Advertisers leverage mobile web platforms to reach users browsing websites on their mobile devices, providing a broader reach and engagement.
  • Location-Based Advertising: Utilizing location data, advertisers can deliver targeted and personalized content, enhancing user relevance and engagement.

Platform-Specific Strategies:

  • Android and iOS Dominance: Advertisers tailor their strategies for the dominant mobile operating systems, Android and iOS, considering platform-specific features and user behaviors.
  • Cross-Platform Advertising: Efforts to create seamless ad experiences across multiple platforms address the diverse preferences of users and maximize reach.

Ad Format Innovation:

  • Banner Ads: Traditional yet effective, banner ads continue to be a popular format, particularly for brand visibility and quick engagement.
  • Video Ads: The growth of video consumption on mobile devices drives the adoption of video ads, offering a dynamic and engaging storytelling medium.
  • Interstitial Ads: Full-screen ads between content transitions provide advertisers with opportunities for impactful and attention-grabbing promotions.
  • Native Ads: Integrated into the content flow, native ads blend with the user experience, enhancing engagement and reducing ad disruption.

Data-driven Targeting and Personalization:

  • User Behavior Analysis: Leveraging user data for targeted advertising ensures that ads are relevant to individual preferences, driving higher click-through rates and conversions.
  • AI and Machine Learning: The integration of AI and machine learning technologies enables predictive analytics and dynamic ad optimization, enhancing the efficiency of mobile advertising campaigns.

Emerging Technologies Integration:

  • Augmented Reality (AR) and Virtual Reality (VR): The integration of AR and VR technologies in mobile advertising provides immersive and interactive experiences, capturing user attention in new and innovative ways.
  • 5G Technology: The rollout of 5G networks enhances mobile connectivity, enabling faster loading times for ads, improved video quality, and supporting data-intensive ad formats.

Ad Fraud Prevention and Security:

  • Ad Fraud Mitigation: Addressing concerns related to ad fraud is crucial for building trust in the mobile advertising ecosystem, leading to the implementation of advanced fraud detection and prevention measures.
  • Data Security Measures: Ensuring the security of user data and adherence to privacy regulations contribute to user trust and sustainable growth in mobile advertising.

Global Reach and Localized Strategies:

  • International Advertising Campaigns: Global brands leverage mobile advertising for international campaigns, adapting strategies to local preferences and cultural nuances.
  • Localization and Language Targeting: Customizing ad content based on language and cultural factors ensures resonance with diverse audiences globally.

Adoption of Interactive and Gamified Ads:

  • Interactive Ad Experiences: Advertisers explore interactive formats that allow users to engage directly with the content, fostering a participatory and memorable experience.
  • Gamification Strategies: Infusing gaming elements into ads increases user engagement and provides an entertaining approach to brand promotion.

Mobile E-commerce and Shoppable Ads:

  • Mobile Shopping Trends: The rise of mobile e-commerce drives the adoption of shoppable ads, enabling users to make purchases directly from ads, and streamlining the path to purchase.

Global Mobile Advertising Market – Mergers and Acquisitions:

Google’s Acquisition of AdMob:

  • Details: Google, a key player in the mobile advertising space, acquired AdMob, a mobile advertising platform.
  • Impact: The acquisition strengthened Google’s position in the mobile ad market, providing enhanced capabilities for serving targeted and relevant ads across mobile apps.

Verizon’s Acquisition of AOL and Yahoo:

  • Details: Verizon Communications Inc. acquired AOL and later Yahoo, bolstering its presence in the digital advertising landscape.
  • Impact: The acquisitions aimed to create a robust digital media and advertising platform, diversifying Verizon’s revenue streams.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

Mobile Advertising Market Corporate Learning Solution Market Payment Orchestration Platform Market
CAGR 24% (Approx) CAGR 16.5% (Approx) CAGR 25.64% (Approx)
USD 761.25 Billion by 2032 USD 42.4 Billion by 2032 USD 6.97 Billion by 2032

Challenges Impacting the Mobile Advertising Market:

Ad Blockers and Ad Avoidance:

  • Challenge: The prevalence of ad blockers poses a challenge to traditional mobile advertising models.
  • Impact: Advertisers must focus on creating non-intrusive and engaging ad experiences to combat ad blockers effectively.

Privacy Concerns and Regulatory Compliance:

  • Challenge: Increasing awareness of privacy issues raises concerns about user data usage in mobile advertising.
  • Impact: Adhering to evolving privacy regulations and transparent data practices is essential to building and maintaining user trust.

Cross-Device Tracking Challenges:

  • Challenge: The complexity of cross-device tracking and attribution poses challenges in accurately measuring campaign effectiveness.
  • Impact: Developing robust cross-device tracking solutions is crucial for providing advertisers with accurate performance metrics.

App Monetization Pressures:

  • Challenge: App developers face challenges in balancing user experience with monetization through ads.
  • Impact: Innovations in ad formats, such as rewarded ads, help developers strike a balance between user engagement and revenue generation.

Rapid Technological Changes:

  • Challenge: The rapid evolution of mobile technologies requires continuous adaptation by advertisers to leverage new opportunities.
  • Impact: Staying abreast of technological advancements ensures that advertisers can capitalize on emerging trends and maintain competitiveness.

Dynamic Consumer Behavior:

  • Challenge: Shifting consumer preferences and behaviors demands flexibility and agility in advertising strategies.
  • Impact: Adapting to evolving consumer trends and preferences is vital for maintaining relevance and resonance.

Ad Viewability and Ad Fraud:

  • Challenge: Ensuring ad viewability and combating ad fraud remain ongoing concerns in the mobile advertising landscape.
  • Impact: Implementing viewability standards and robust fraud prevention measures is essential for campaign effectiveness.

Localized Content Relevance:

  • Challenge: Delivering locally relevant content to diverse audiences requires sophisticated targeting strategies.
  • Impact: Advertisers need to invest in data analytics and localization to ensure that ads resonate with specific regional audiences.

Integration with Emerging Technologies:

  • Challenge: Integrating ads with emerging technologies like AR and VR presents technical and creative challenges.
  • Impact: Advertisers must invest in skill development and technology partnerships to leverage the full potential of immersive technologies.

Brand Safety and Reputation Management:

  • Challenge: Maintaining brand safety in the dynamic digital landscape is crucial for preserving brand reputation.
  • Impact: Implementing robust brand safety measures and monitoring tools helps mitigate risks associated with inappropriate content or placements.

Diversity in Device Specifications:

  • Challenge: The diversity in mobile device specifications and capabilities requires advertisers to optimize ads for various screen sizes and resolutions.
  • Impact: Adapting creatives to suit different device specifications ensures a consistent and engaging user experience.

Adoption Barriers in Emerging Markets:

  • Challenge: Barriers to mobile advertising adoption in emerging markets include limited internet access and lower smartphone penetration.
  • Impact: Tailoring strategies to address unique challenges in emerging markets is essential for unlocking growth opportunities.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 176.68 Billion
Projected Market Size in 2032 USD 761.25 Billion
Market Size in 2022 USD 129.76 Billion
CAGR Growth Rate 24% CAGR
Base Year 2022
Forecast Period 2023-2032
Key Segment By Type, Platform, Ad Format and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Segmentation Analysis of the Mobile Advertising Market:

By Type:

  • In-App Ads: Targeted ads within mobile applications provide personalized and contextually relevant experiences to users.
  • Mobile Web Ads: Advertisements displayed on mobile websites extend reach to users accessing content via mobile browsers.
  • Location-Based Ads: Leveraging location data enables advertisers to deliver targeted and location-specific content.

By Platform:

  • Android: Targeting the widespread Android user base requires platform-specific strategies and optimizations.
  • iOS: Adapting to the preferences of the iOS user demographic necessitates tailored advertising approaches.
  • Others: Addressing diverse platforms ensures a comprehensive reach across various operating systems.

By Ad Format:

  • Banner Ads: Traditional yet effective banner ads remain popular for brand visibility and quick engagement.
  • Video Ads: The growth of video consumption on mobile devices drives the adoption of dynamic video ads.
  • Interstitial Ads: Full-screen ads between content transitions provide opportunities for impactful promotions.
  • Native Ads: Seamlessly integrated into the user experience, native ads enhance engagement and reduce disruption.

Global Mobile Advertising Market 2023–2032 (By Billion)

www.custommarketinsight.com

Data-Driven Targeting and Personalization:

  • User Behavior Analysis: Leveraging user data for targeted advertising ensures ads are relevant to individual preferences.
  • AI and Machine Learning: Integration of AI and machine learning optimizes ad delivery based on user behavior patterns.

Emerging Technologies Integration:

  • Augmented Reality (AR) and Virtual Reality (VR): Integration of AR and VR technologies enhances ad experiences with immersive and interactive content.
  • 5G Technology: The rollout of 5G networks supports faster loading times, improved video quality, and data-intensive ad formats.

Ad Fraud Prevention and Security:

  • Ad Fraud Mitigation: Implementing advanced fraud detection and prevention measures is crucial for maintaining the integrity of mobile advertising.
  • Data Security Measures: Ensuring secure data practices builds user trust and compliance with privacy regulations.

Global Reach and Localized Strategies:

  • International Advertising Campaigns: Adapting strategies for global campaigns requires an understanding of diverse cultural and regional nuances.
  • Localization and Language Targeting: Customizing ad content based on language and cultural factors ensures resonance with diverse audiences globally.

Mobile E-commerce and Shoppable Ads:

  • Mobile Shopping Trends: The rise of mobile e-commerce drives the adoption of shoppable ads, simplifying the path to purchase for users.

Global Mobile Advertising Market 2023–2032 (By Platform)

www.custommarketinsight.com

Mobile Advertising Market Regional Analysis:

North America:

  • Market Overview: North America leads in mobile advertising adoption, driven by a mature digital ecosystem and high smartphone penetration.
  • Factors Driving Growth: Robust technological infrastructure and a digitally savvy population contribute to the growth of the mobile advertising market in North America.

Europe:

  • Market Overview: Europe emphasizes the integration of mobile advertising across diverse industries, with a focus on personalized and engaging ad experiences.
  • Factors Driving Growth: Government initiatives supporting digitalization and collaborative efforts in standardization contribute to market growth in Europe.

Asia-Pacific:

  • Market Overview: The Asia-Pacific region experiences significant growth in mobile advertising, fueled by the expansion of mobile connectivity and the rise of digital platforms.
  • Factors Driving Growth: Rapid urbanization, a growing mobile user base, and government initiatives to boost digital infrastructure contribute to the increasing demand for mobile advertising in Asia-Pacific.

Latin America:

  • Market Overview: Latin America shows a growing interest in mobile advertising, driven by businesses seeking to enhance efficiency and competitiveness.
  • Factors Driving Growth: Economic development, rising awareness of mobile advertising benefits, and investments in modernizing digital infrastructure contribute to market growth in Latin America.

Middle East and Africa:

  • Market Overview: The Middle East and Africa witness an increasing adoption of mobile advertising, aligning with digital transformation initiatives.
  • Factors Driving Growth: Government support for digitalization, smart city projects, and the need for efficient marketing solutions contribute to the growth of mobile advertising in the Middle East and Africa.

Key Observations:

 Technological Advancements:

  • Ongoing technological advancements, including improvements in ad targeting algorithms and the integration of emerging technologies, contribute to the evolution of mobile advertising.

Application-Specific Solutions:

  • Mobile advertising continues to offer application-specific solutions, adapting ad formats and strategies to align with the unique requirements of diverse industries.

Global Collaboration Trends:

  • Collaboration and partnerships between mobile advertising platforms, content creators, and brands play a crucial role in driving innovation and expanding the reach of advertising campaigns.

Technological Convergence:

  • The convergence of mobile advertising with other emerging technologies, such as AI, AR, and 5G, enhances its capabilities and opens up new avenues for interactive and impactful campaigns.

Regional Dynamics:

  • Each region contributes uniquely to the growth of the mobile advertising market, influenced by factors such as technological readiness, consumer behaviors, and government initiatives.

Emerging Market Opportunities:

  • Regions with a growing emphasis on digitalization, strong government support, and proactive adoption of mobile advertising present significant opportunities for advertisers and platforms.

Market Challenges:

  • Challenges such as ad blocker prevalence, privacy concerns, and the need for adaptive strategies in diverse markets may impact the widespread adoption of mobile advertising, requiring strategic approaches for effective mitigation.

Global Mobile Advertising Market 2023–2032 (By Type)

www.custommarketinsight.com

List of the prominent players in the Mobile Advertising Market:

  • Google LLC
  • Facebook Inc.
  • Tencent Holdings Limited
  • Twitter Inc.
  • Verizon Communications Inc.
  • AdMob (by Google)
  • Apple Inc.
  • InMobi
  • Snap Inc.
  • Smaato Inc.
  • AdColony (a division of Digital Turbine Inc.)
  • Chartboost
  • Vungle
  • ironSource Ltd.
  • Unity Technologies
  • Others

The Mobile Advertising Market is segmented as follows:

By Type

  • In-App Ads
  • Mobile Web Ads
  • Location-Based Ads

By Platform

  • Android
  • iOS
  • Others

By Ad Format

  • Banner Ads
  • Video Ads
  • Interstitial Ads
  • Native Ads

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America

Europe

  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market Research Methodology
  • Chapter 2. Executive Summary
    • 2.1 Global Mobile Advertising Market, (2023 – 2032) (USD Billion)
    • 2.2 Global Mobile Advertising Market: snapshot
  • Chapter 3. Global Mobile Advertising Market – Industry Analysis
    • 3.1 Mobile Advertising Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 Proliferation of Mobile Devices
      • 3.2.2 Data-driven Targeting
      • 3.2.3 App Monetization Trends
      • 3.2.4 Rise of Video Advertising
      • 3.2.5 Location-based Marketing
      • 3.2.6 Augmented Reality (AR) and Virtual Reality (VR)
      • 3.2.7 Social Media Integration
      • 3.2.8 Programmatic Advertising Evolution
      • 3.2.9 5G Connectivity Impact
      • 3.2.10 Privacy and Consent Compliance.
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market Attractiveness Analysis By Type
      • 3.7.2 Market Attractiveness Analysis By Platform
      • 3.7.3 Market Attractiveness Analysis By Ad Format
  • Chapter 4. Global Mobile Advertising Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 Global Mobile Advertising Market: Company Market Share, 2022
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, collaboration, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. Global Mobile Advertising Market – Type Analysis
    • 5.1 Global Mobile Advertising Market Overview: By Type
      • 5.1.1 Global Mobile Advertising Market Share, By Type, 2022 and 2032
    • 5.2 In-App Ads
      • 5.2.1 Global Mobile Advertising Market by In-App Ads, 2023 – 2032 (USD Billion)
    • 5.3 Mobile Web Ads
      • 5.3.1 Global Mobile Advertising Market by Mobile Web Ads, 2023 – 2032 (USD Billion)
    • 5.4 Location-Based Ads
      • 5.4.1 Global Mobile Advertising Market by Location-Based Ads, 2023 – 2032 (USD Billion)
  • Chapter 6. Global Mobile Advertising Market – Platform Analysis
    • 6.1 Global Mobile Advertising Market Overview: By Platform
      • 6.1.1 Global Mobile Advertising Market Share, By Platform, 2022 and 2032
    • 6.2 Android
      • 6.2.1 Global Mobile Advertising Market by Android, 2023 – 2032 (USD Billion)
    • 6.3 iOS
      • 6.3.1 Global Mobile Advertising Market by iOS, 2023 – 2032 (USD Billion)
    • 6.4 Others
      • 6.4.1 Global Mobile Advertising Market by Others, 2023 – 2032 (USD Billion)
  • Chapter 7. Global Mobile Advertising Market – Ad Format Analysis
    • 7.1 Global Mobile Advertising Market Overview: By Ad Format
      • 7.1.1 Global Mobile Advertising Market Share, By Ad Format, 2022 and 2032
    • 7.2 Banner Ads
      • 7.2.1 Global Mobile Advertising Market by Banner Ads, 2023 – 2032 (USD Billion)
    • 7.3 Video Ads
      • 7.3.1 Global Mobile Advertising Market by Video Ads, 2023 – 2032 (USD Billion)
    • 7.4 Interstitial Ads
      • 7.4.1 Global Mobile Advertising Market by Interstitial Ads, 2023 – 2032 (USD Billion)
    • 7.5 Native Ads
      • 7.5.1 Global Mobile Advertising Market by Native Ads, 2023 – 2032 (USD Billion)
  • Chapter 8. Mobile Advertising Market – Regional Analysis
    • 8.1 Global Mobile Advertising Market Regional Overview
    • 8.2 Global Mobile Advertising Market Share, by Region, 2022 & 2032 (USD Billion)
    • 8.3. North America
      • 8.3.1 North America Mobile Advertising Market, 2023 – 2032 (USD Billion)
        • 8.3.1.1 North America Mobile Advertising Market, by Country, 2023 – 2032 (USD Billion)
    • 8.4 North America Mobile Advertising Market, by Type, 2023 – 2032
      • 8.4.1 North America Mobile Advertising Market, by Type, 2023 – 2032 (USD Billion)
    • 8.5 North America Mobile Advertising Market, by Platform, 2023 – 2032
      • 8.5.1 North America Mobile Advertising Market, by Platform, 2023 – 2032 (USD Billion)
    • 8.6 North America Mobile Advertising Market, by Ad Format, 2023 – 2032
      • 8.6.1 North America Mobile Advertising Market, by Ad Format, 2023 – 2032 (USD Billion)
    • 8.7. Europe
      • 8.7.1 Europe Mobile Advertising Market, 2023 – 2032 (USD Billion)
        • 8.7.1.1 Europe Mobile Advertising Market, by Country, 2023 – 2032 (USD Billion)
    • 8.8 Europe Mobile Advertising Market, by Type, 2023 – 2032
      • 8.8.1 Europe Mobile Advertising Market, by Type, 2023 – 2032 (USD Billion)
    • 8.9 Europe Mobile Advertising Market, by Platform, 2023 – 2032
      • 8.9.1 Europe Mobile Advertising Market, by Platform, 2023 – 2032 (USD Billion)
    • 8.10 Europe Mobile Advertising Market, by Ad Format, 2023 – 2032
      • 8.10.1 Europe Mobile Advertising Market, by Ad Format, 2023 – 2032 (USD Billion)
    • 8.11. Asia Pacific
      • 8.11.1 Asia Pacific Mobile Advertising Market, 2023 – 2032 (USD Billion)
        • 8.11.1.1 Asia Pacific Mobile Advertising Market, by Country, 2023 – 2032 (USD Billion)
    • 8.12 Asia Pacific Mobile Advertising Market, by Type, 2023 – 2032
      • 8.12.1 Asia Pacific Mobile Advertising Market, by Type, 2023 – 2032 (USD Billion)
    • 8.13 Asia Pacific Mobile Advertising Market, by Platform, 2023 – 2032
      • 8.13.1 Asia Pacific Mobile Advertising Market, by Platform, 2023 – 2032 (USD Billion)
    • 8.14 Asia Pacific Mobile Advertising Market, by Ad Format, 2023 – 2032
      • 8.14.1 Asia Pacific Mobile Advertising Market, by Ad Format, 2023 – 2032 (USD Billion)
    • 8.15. Latin America
      • 8.15.1 Latin America Mobile Advertising Market, 2023 – 2032 (USD Billion)
        • 8.15.1.1 Latin America Mobile Advertising Market, by Country, 2023 – 2032 (USD Billion)
    • 8.16 Latin America Mobile Advertising Market, by Type, 2023 – 2032
      • 8.16.1 Latin America Mobile Advertising Market, by Type, 2023 – 2032 (USD Billion)
    • 8.17 Latin America Mobile Advertising Market, by Platform, 2023 – 2032
      • 8.17.1 Latin America Mobile Advertising Market, by Platform, 2023 – 2032 (USD Billion)
    • 8.18 Latin America Mobile Advertising Market, by Ad Format, 2023 – 2032
      • 8.18.1 Latin America Mobile Advertising Market, by Ad Format, 2023 – 2032 (USD Billion)
    • 8.19. The Middle East and Africa
      • 8.19.1 The Middle-East and Africa Mobile Advertising Market, 2023 – 2032 (USD Billion)
        • 8.19.1.1 The Middle-East and Africa Mobile Advertising Market, by Country, 2023 – 2032 (USD Billion)
    • 8.20 The Middle-East and Africa Mobile Advertising Market, by Type, 2023 – 2032
      • 8.20.1 The Middle-East and Africa Mobile Advertising Market, by Type, 2023 – 2032 (USD Billion)
    • 8.21 The Middle-East and Africa Mobile Advertising Market, by Platform, 2023 – 2032
      • 8.21.1 The Middle-East and Africa Mobile Advertising Market, by Platform, 2023 – 2032 (USD Billion)
    • 8.22 The Middle-East and Africa Mobile Advertising Market, by Ad Format, 2023 – 2032
      • 8.22.1 The Middle-East and Africa Mobile Advertising Market, by Ad Format, 2023 – 2032 (USD Billion)
  • Chapter 9. Company Profiles
    • 9.1 Google LLC
      • 9.1.1 Overview
      • 9.1.2 Financials
      • 9.1.3 Product Portfolio
      • 9.1.4 Business Strategy
      • 9.1.5 Recent Developments
    • 9.2 Facebook Inc.
      • 9.2.1 Overview
      • 9.2.2 Financials
      • 9.2.3 Product Portfolio
      • 9.2.4 Business Strategy
      • 9.2.5 Recent Developments
    • 9.3 Tencent Holdings Limited
      • 9.3.1 Overview
      • 9.3.2 Financials
      • 9.3.3 Product Portfolio
      • 9.3.4 Business Strategy
      • 9.3.5 Recent Developments
    • 9.4 Twitter Inc.
      • 9.4.1 Overview
      • 9.4.2 Financials
      • 9.4.3 Product Portfolio
      • 9.4.4 Business Strategy
      • 9.4.5 Recent Developments
    • 9.5 Verizon Communications Inc.
      • 9.5.1 Overview
      • 9.5.2 Financials
      • 9.5.3 Product Portfolio
      • 9.5.4 Business Strategy
      • 9.5.5 Recent Developments
    • 9.6 AdMob (by Google)
      • 9.6.1 Overview
      • 9.6.2 Financials
      • 9.6.3 Product Portfolio
      • 9.6.4 Business Strategy
      • 9.6.5 Recent Developments
    • 9.7 Apple Inc.
      • 9.7.1 Overview
      • 9.7.2 Financials
      • 9.7.3 Product Portfolio
      • 9.7.4 Business Strategy
      • 9.7.5 Recent Developments
    • 9.8 InMobi
      • 9.8.1 Overview
      • 9.8.2 Financials
      • 9.8.3 Product Portfolio
      • 9.8.4 Business Strategy
      • 9.8.5 Recent Developments
    • 9.9 Snap Inc.
      • 9.9.1 Overview
      • 9.9.2 Financials
      • 9.9.3 Product Portfolio
      • 9.9.4 Business Strategy
      • 9.9.5 Recent Developments
    • 9.10 Smaato Inc.
      • 9.10.1 Overview
      • 9.10.2 Financials
      • 9.10.3 Product Portfolio
      • 9.10.4 Business Strategy
      • 9.10.5 Recent Developments
    • 9.11 AdColony (a division of Digital Turbine Inc.)
      • 9.11.1 Overview
      • 9.11.2 Financials
      • 9.11.3 Product Portfolio
      • 9.11.4 Business Strategy
      • 9.11.5 Recent Developments
    • 9.12 Chartboost
      • 9.12.1 Overview
      • 9.12.2 Financials
      • 9.12.3 Product Portfolio
      • 9.12.4 Business Strategy
      • 9.12.5 Recent Developments
    • 9.13 Vungle
      • 9.13.1 Overview
      • 9.13.2 Financials
      • 9.13.3 Product Portfolio
      • 9.13.4 Business Strategy
      • 9.13.5 Recent Developments
    • 9.14 ironSource Ltd.
      • 9.14.1 Overview
      • 9.14.2 Financials
      • 9.14.3 Product Portfolio
      • 9.14.4 Business Strategy
      • 9.14.5 Recent Developments
    • 9.15 Unity Technologies
      • 9.15.1 Overview
      • 9.15.2 Financials
      • 9.15.3 Product Portfolio
      • 9.15.4 Business Strategy
      • 9.15.5 Recent Developments
    • 9.16 Others.
      • 9.16.1 Overview
      • 9.16.2 Financials
      • 9.16.3 Product Portfolio
      • 9.16.4 Business Strategy
      • 9.16.5 Recent Developments
List Of Figures

Figures No 1 to 26

List Of Tables

Tables No 1 to 77

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2030

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
Supply-side
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
Demand-side
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers


Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2030
  • Market revenue estimates and forecasts up to 2030, by technology
  • Market revenue estimates and forecasts up to 2030, by application
  • Market revenue estimates and forecasts up to 2030, by type
  • Market revenue estimates and forecasts up to 2030, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Prominent Player

  • Google LLC
  • Facebook Inc.
  • Tencent Holdings Limited
  • Twitter Inc.
  • Verizon Communications Inc.
  • AdMob (by Google)
  • Apple Inc.
  • InMobi
  • Snap Inc.
  • Smaato Inc.
  • AdColony (a division of Digital Turbine Inc.)
  • Chartboost
  • Vungle
  • ironSource Ltd.
  • Unity Technologies
  • Others

FAQs

The key factors driving the Market are Proliferation of Mobile Devices, Data-driven Targeting, App Monetization Trends, Rise of Video Advertising, Location-based Marketing, Augmented Reality (AR) and Virtual Reality (VR), Social Media Integration, Programmatic Advertising Evolution, 5G Connectivity Impact And Privacy and Consent Compliance.

The “In-App Ads” category dominated the market in 2022.

The key players in the market are Google LLC, Facebook Inc., Tencent Holdings Limited, Twitter Inc., Verizon Communications Inc., AdMob (by Google), Apple Inc., InMobi, Snap Inc., Smaato Inc., AdColony (a division of Digital Turbine Inc.), Chartboost, Vungle, ironSource Ltd., Unity Technologies, Others.

“Latin America” had the largest share in the Mobile Advertising Market.

The global market is projected to grow at a CAGR of 24% during the forecast period, 2023-2032.

The Mobile Advertising Market size was valued at USD 176.68 Billion in 2023.

PURCHASE OPTIONS

$

3490


$

4490


$

5490


$

1950


powerbi pdf
$

6200

What You Get :

  • PDF Report Format.
  • Can be accessible by 1 single user.
  • Free 25% or 40 hours of customisation.
  • Free post-sale service assistance.
  • 15% discount on your next purchase.
  • Dedicated account Associate .
  • Permission to print the report.
  • Service guarantee available.
  • PDF and Excel Datasheet Formats.
  • Can be accessible upto 2 to 5 users.
  • Free 35% or 60 hours of customisation.
  • Free post-sale service assistance.
  • 25% discount on your next purchase.
  • Service guarantee available.
  • Personalised market brief by author.
  • Permission to print the report.
  • PDF, Excel and Power Point.
  • Can be accessible by unlimited users.
  • Free 40% or 80 hours of customisation.
  • Free post-sale service assistance.
  • 30% discount on your next purchase.
  • Permission to print the report.
  • Dedicated account manager.
  • Service guarantee available.
  • Excel Datasheet Format.
  • Customized access as per user request.
  • Upgradable to other licenses.
  • 15% discount on your next purchase.
  • Free 20% or 10 hours of customisation.
  • PDF, Excel, Power Point and Power BI.
  • Every Year Free Update ( Apr – Apr)
  • Personalized market brief by author
  • Can be accessible by unlimited users.
  • Free 50% or 90 hours of customization.
  • Up to 50 Company Profiles
  • Free post-sale service assistance with guarantee
  • 40% discount on your next purchase.
  • Permission to print the report.
  • Dedicated account team.
  • Service guarantee available.

Want to customize this report?
100% FREE CUSTOMIZATION!