Global Vehicle Roadside Assistance Market Size Likely to Grow at a CAGR of 4.8% By 2035

The market size of the global vehicle roadside assistance will be estimated at USD 29.5 billion in 2025 and is expected to grow between USD 30.9 billion in 2026 and about USD 47.1 billion by 2035 with a current CAGR of 4.8% during the period of 2026 to 2035.

Vehicle Roadside Assistance Market Revenue and Trends

Vehicle Roadside Assistance refers to the means of providing professional support to motor vehicle drivers as soon as possible after their vehicle breaks down or encounters a problem while navigating the road. It can include on-the-spot services such as assistance with breakdowns, dead batteries, flat tires, a shortage of fuel, and replacement keys, or arrangements can be made for the vehicle to be towed to the nearest repair shop. These services are usually provided by car clubs, insurance companies, automobile manufacturers, or independent service agencies in the form of a membership, insurance policy, warranty contract, or simply a service on demand. Roadside assistance aims essentially at the safety of the car driver and the overcoming of the inconvenience caused as rapidly and efficiently as possible.

What are the Factors That Have a Significant Contribution to the Growth of the Vehicle Roadside Assistance Market?

The increasing adoption of autonomous and connected cars is expected to create lucrative opportunities for the growth of the vehicle roadside assistance market. The connected cars generate a huge volume of data that offers many factors like current data location, running live status, and other important information regarding vehicle usage. This helps the company to identify the cause of the breakdown and to ensure the customer provides fast vehicle roadside assistance. Connected car auto-generated data helps the company to resolve the vehicle breakdown issue within a short span of time. Digital platforms were used by the roadside assistance provider, and the services were available on demand. Customers find on-demand assistance via mobile applications and websites, thereby making the process easier and hence influencing the adoption of digital presence in the automotive industry for vehicle roadside assistance.

Also, expectations of speed and customer experience are the key growth-driving factors in the vehicle roadside assistance market. During the current times, customers' expectations of a roadside assistance service have soared up. They expect the service to be responded to very quickly, while immediate communication and service tracking should be available throughout the process. They also prefer online communication. Customers aren’t happy with the delay and the absence of service transparency, especially in the city, as well as the service delivered for commercial fleets, where downtime is directly related to revenue. To meet this expectation of high-quality service, assistance providers are adopting advanced dispatch information systems, routing algorithms, GPS enabled route tracking solutions, online services, mobile solutions and others. Good customer experience leads to a strong subscription renewal rate, higher customer satisfaction, and a better brand image. Hence, service quality enhancement is pushing the growth of the roadside assistance market for vehicles.

Segment Insight

By Provider

The auto manufacturer segment dominates the market. Auto manufacturers significantly contribute to revenue growth in the vehicle roadside assistance market through the integration of roadside assistance into new vehicle sales, warranty packages, and connected car systems. Automakers are providing highly valuable complementary services such as roadside assistance as a component of vehicle purchase, often for a 3–5-year standard period, to add value to the overall auto sales proposition. This directly results in an increase in customer volume, as the auto manufacturing output and sales volume grow, particularly within emerging economies.

Regional Insights

North America held the highest market share in 2025. The regional growth is owing to the presence of major players and growing adoption of EV. Further, the increasing collaboration among the key market player also supports the industry growth.

Besides, the Asia Pacific market has the highest rate of growth in the vehicle roadside assistance market. The increasing vehicle ownership and product innovation drives the regional market growth.

Report Scope

Recent Developments

• In February 2026, Global cloud communication platform Infobip supports Apple's Roadside Assistance via satellite feature through Australian Motoring Service (AMS). The groundbreaking technology enables drivers with iPhone 14 or later to request help and text with AMS — even in areas without cellular coverage — marking a significant advancement in automotive safety and customer service in Australia. (Source: https://en.prnasia.com/releases/apac/australian-motoring-service-adds-support-for-apple-s-roadside-assistance-via-satellite-through-infobip-522896.shtml)

List of the prominent players in the Vehicle Roadside Assistance Market:

• Viking Assistance Group AS
• ARC Europe SA
• Allianz Global Assistance
• SOS International A/S
• Swedish Auto
• Falck A/S
• Allstate Insurance Company
• Roadside Masters
• Agero Inc.
• Best Roadside Service
• AutoVantage
• AAA
• Paragon Motor Club
• Good Sam Enterprise LLC
• Access Roadside Assistance
• Others

The Vehicle Roadside Assistance Market is segmented as follows:

By Service

• Tire Replacement
• Jump Start/Pull Start
• Towing
• Lockout/Replacement Key Service
• Battery Assistance
• Trip Routing/Navigational Assistance
• Fuel Delivery
• Winch
• Others

By Provider

• Motor Insurance
• Automotive Clubs
• Auto Manufacturer
• Independent Warranty

By Vehicle

• Passenger Vehicles
• Commercial Vehicle

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America