Global Online Clothing Rental Market size was valued at USD 1.9 Billion in 2024 and is expected to reach USD 3.6 Billion by 2033, at a CAGR of 7.7% during the forecast period 2024 – 2033.

Online Clothing Rental Market: Overview

Online garment rental is a business strategy that allows users to rent clothes via an online platform. When the rental term is up, clients return the apparel items to the rental provider, generally by prepaid mailing label sites. The rental firm then cleans, sanitizes, and organizes the products for the next customer.

There is a rising focus on sustainable and circular fashion practices, and customers are increasingly choosing rental services instead of traditional retail to lessen their environmental effects. Furthermore, technical improvements like virtual fitting rooms and AI-powered recommendation systems are improving online rental encounters, making them more personalized and easier for consumers.

In addition, partnerships among rental sites and fashion labels or influencers are becoming more popular, resulting in exclusive collections and more customer interaction.

Furthermore, the COVID-19 epidemic has expedited the trend of online purchasing, increasing the popularity of clothes rental services. Finally, the development of rental goods beyond special occasions to include everyday wear and professional gear reflects changing consumer lives and choices, demonstrating that renting is becoming more widely accepted as a viable fashion expenditure model.

By clothing style, the ethnic segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. Ethnic apparel fuels the online garment rental industry since it is suitable for special occasions, cultural festivities, and weddings. Renting gives you a chance to try a wide range of styles at an affordable price.

By business model, the subscription-based segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. Subscription-based models fuel the online apparel rental business by providing consumers with convenience, variety, and affordability, enabling them to access an ever-changing wardrobe of attractive products for a set monthly charge.

By end user, the women segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. Women lead the online garment rental business because they value variety, affordability, and sustainability. Rental services provide a handy method to obtain stylish, eco-friendly clothing without committing.

North America dominates in online garment rental due to tech-savvy customers, a booming fast fashion industry, environmental concerns, easy services, and efficient marketing methods aimed at busy lives.

Report Scope

Feature of the ReportDetails
Market Size in 2024USD 1.9 Billion
Projected Market Size in 2033USD 3.6 Billion
Market Size in 2023USD 1.5 Billion
CAGR Growth Rate7.7% CAGR
Base Year2023
Forecast Period2024-2033
Key SegmentBy Clothing Style, Business Model, End User and Region
Report CoverageRevenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional ScopeNorth America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying OptionsRequest tailored purchasing options to fulfil your requirements for research.

CMI has comprehensively analyzed the Global Online Clothing Rental market. The driving forces, restraints, challenges, opportunities, key trends have been explained in depth to depict an in-depth scenario of the market. Segment wise market size and market share during the forecast period is duly addressed to portray the probable picture of this Global Online Clothing Rental industry.

The competitive landscape includes key innovators, after market service providers, market giants as well as niche players are studied and analyzed extensively concerning their strengths, weaknesses as well as value addition prospects. In addition, this report covers key players profiling, market shares, mergers and acquisitions, consequent market fragmentation, new trends and dynamics in partnerships.

Global Online Clothing Rental Market 2024–2033 (By Billion)

List of the prominent players in the Online Clothing Rental Market:

  • Rent the Runway
  • Le Tote
  • Gwynnie Bee
  • FashionPass
  • MyWardrobeHQ
  • Armoire Style
  • HURR Collective
  • The Rotation
  • Style Theory
  • GlamCorner
  • Tulerie
  • Closet Collective
  • YCloset
  • La Reina
  • The Fitzroy
  • Flyrobe
  • Urban Outfitters
  • Onloan
  • Others

Poshmark is a social commerce platform that allows users to buy and sell new and used clothing, household products, and gadgets. The site has over 80 million users and over 200 million accessible listings. The corporation is based in Redwood City, California, and has offices in Canada, Australia, and India.

The Online Clothing Rental Market is segmented as follows

By Clothing Style

  • Ethnic
  • Western
  • Others

By Business Model

  • Subscription based
  • Standalone
  • Peer to Peer

By End User

  • Women
  • Men
  • Kids

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America


  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America