Global Pet Oral Care Products Market Size Likely to Surpass at a CAGR of 5.73% By 2034

Market Size and Growth

As per the Pet Oral Care Products Market size analysis conducted by the CMI Team, the global Pet Oral Care Products Market is expected to record a CAGR of 5.73% from 2025 to 2034. In 2025, the market size is projected to reach a valuation of USD 2,169.79 Million. By 2034, the valuation is anticipated to reach USD3,583.11 Million.

Overview

According to industry experts at CMI, the implementation of new strategies and technologies by manufacturers presents lucrative opportunities for players in the Pet Oral Care Products Market during the forecast period. Furthermore, the growing significance of organized retailing is expected to drive the future growth of the market.

Key Trends & Drivers

• Rise in Pet Humanization: Pet humanization has emerged as the key transforming factor in the pet care industry. Pet owners treat their animals like family members owing to which the focus is placed on their health, comfort, and hygiene just as one could imply for oneself. Such a change in mindset has in effect created higher demand for oral care products that are of high quality such as flavored toothpaste, dental chews, and mouthwash, which are manufactured to be safe and effective for pets. Consumers want to provide a preventive care routine for the advantage of their pets in the long run. This emotional and financial commitment stands as one major driver in imparting growth, wherein such dental care products are purchased on frequent occasions and encourage consumers to go for premium quality alternatives.

• Increasing Awareness of the Oral Health’s Role in General Wellness: In contemporary times, pet owners have been growing increasingly aware of how great pet wellness translates into oral health. If dental problems are left untreated, they can cause infections, organ damage, or long-standing pain. As this awareness rises-aided by veterinary advice, social media, and advertising campaigns centered on pet wellness-wellness owners undergo oral care routines just like other regular exercise in pet care. This awareness provides the annual consumption of many varieties of products that encourage daily hygiene checks relating to toothbrush kits, dental rinses, and edible treats. From this standpoint, preventative maintenance, price, and early intervention have converted oral health from a barely-there concern into a front-of-the-mind issue for the average pet owner.

• Increase in E-commerce and Subscription-Based Sales: The expansion of the e-commerce platforms has transformed the access to the oral care products market. The online retailers provide a wide range of products along with the detailed reviews and subscription models which allow for consistent product replenishment. Customers are attracted by convenience: auto-delivery, product recommendations, and the most competitive prices, all available online! Among the emerging brands especially, this coupling has been utilized to advantage by resorting to direct-to-consumer models via digital platforms to serve niche markets with highly targeted offerings. This will certainly ease buying for the pet owners and, in succession, promote repeat purchases and brand loyalty that are crucial to steady growth of the market.

• Demand for Natural and Clean-Label Products: As there has been a surge in health and sustainability concerns, pet parents are demanding natural, chemical-free and clean-label oral care formulations. Many are concerned with synthetic additives, preservatives, or caustic ingredients that are within the traditional formulations. Hence, brands work on products that comprise herbal extracts, essential oils, and other plant-based ingredients that are soft and effective. This trend is consistent with the larger waves amongst consumers of holistic pet wellness and eco-awareness. Organic, vet certified, or human grade are labels gaining utmost traction from the younger, health-conscious crowd. These are the major drivers of growth in the premium subsection of the pet oral care market.

• Technology Advancement in Product Development: Advances in the design and formulation of products are changing the pet oral care landscape. Companies are designing delivery systems like enzyme toothpastes, dental chews of double function, and even water-soluble mouth rinses. Techniques integrated with the system, like smart toothbrushes or apps that remind owners to carry out dental care-based activities, are also on the rise. All these enhance the effectiveness of products, ease of use, along with pet compliance for regular use. Simultaneously, new research articles on pet oral microbiomes are promoting the evolution of target-based probiotics and antimicrobial-based products. Hence, the technology acts in the enhancement of the attractiveness and the performance of products, thereby leading to better acceptance in the market and more sales.

• Growth in Veterinary-Endorsed Preventive Care: Veterinarians are being more proactive in encouraging preventive dental care, which increases the adoption of such products. Pet owners are becoming more receptive to professional recommendations, especially when presented at routine checkups or wellness visits. Numerous clinics stock and sell oral care products or recommend them as part of treatment plans. Products endorsed by veterinarians tend to carry that bit of extra trust, which is significant for first-time pet owners or those confronting dental issues. This trend earns consumer trust and elevates the appreciation of routine care, building the base for a consistent demand for superior-grade, clinically tested oral care products in both consumer and professional channels.

Report Scope

SWOT Analysis

• Strengths: Pets are increasingly viewed as family members, leading to higher spending on their health and well-being. Pet owners are becoming more educated about the link between oral health and overall systemic health in pets, driving proactive care. The rising trend of pet adoption, particularly in urban areas and emerging economies like India, directly expands the potential consumer base for pet oral care products.

• Weakness: Despite awareness, many pet owners struggle with consistent daily or even weekly oral care routines for their pets due to time constraints, pet resistance, or lack of knowledge on proper techniques. The effectiveness of different oral care products can vary. Some products may offer limited benefits, leading to consumer scepticism or dissatisfaction if expectations are not met. Pets can be particular about tastes and textures. Some products may not be palatable or appealing to all pets, leading to rejection and wasted purchases.

• Opportunities: The development of smart oral care devices (e.g., connected toothbrushes, sensors for monitoring oral health) and accompanying apps could offer personalized care plans and reminders, enhancing compliance. Greater emphasis on preventive measures from a young age can drive demand for early intervention products and routine care, positioning products as essential for long-term health. Offering subscription services for regular delivery of oral care products can enhance customer loyalty and ensure consistent usage.

• Threats: Discretionary spending on pet products, especially premium oral care items, might be reduced during economic recessions. The market is competitive, with both large established players and smaller specialized brands. This can lead to price wars and pressure on profit margins. Increasing regulatory scrutiny on ingredients, manufacturing processes, and health claims in pet products could lead to higher compliance costs and product recalls.

List of the prominent players in the Pet Oral Care Products Market:

• All4pets
• AllAccem Inc.
• Central Garden & Pet Company
• Ceva
• Ceva Santé Animale
• Cosmos Corporation
• Dechra Pharmaceuticals plc
• Goran Pharma Pvt. Ltd.
• Hill’s Pet Nutrition Inc.
• Imrex Inc.
• Kane Biotech Inc.
• Mars Incorporated
• Nestlé Purina PetCare Company (Nestlé S.A.)
• Petzlife UK
• Vetoquinol SA
• Virbac
• Others

The Pet Oral Care Products Market is segmented as follows:

By Product Type

• Toothbrush
• Toothpaste
• Mouthwash/Rinse
• Dental Chews
• Others

By Animal Type 

• Dogs
• Cats
• Others

By Application

• Residential
• Commercial

By Distribution Channel

• Supermarkets and Hypermarkets
• Online Stores
• Specialized Pet Shops
• Veterinary Channels

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America